Market rankings · Virginia
Martial arts and dance studios in Virginia
Markets across Virginia ranked by the Groundwork market score for martial arts and dance studios, with competitor counts and household spending for each.
- Listings
- 1,673
- 136 chain locations (8%)
- Official establishments
- 1,057
- +3.4% since 2019
- Household spending a year
- $3.2B
- On memberships, classes and admissions
- Listings per 10k households
- 5.0
- 2% above the U.S.
- Spending per listing
- $1.9M
- 4% below the U.S.
- Rank among states
- #33 of 51
- Market score 46 · Lower middle
A site report maps the martial arts and dance studios on map listings around any address in Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1,673 martial arts and dance studios in Virginia. Chain locations make up 8% of them, against 7% across the U.S. Per 10,000 households, that is 5.0, 2% above the U.S. rate of 4.9.
At $960 per household (2% below the U.S. average), households in Virginia spend about $3.2B a year on memberships, classes and admissions. That works out to $1.9M per studio, 4% below the U.S. figure of $2M. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade.
In 2023, official counts showed 1,057 businesses with payroll in Virginia classed as sports, recreation and fine arts instruction, up 3.4% from 2019. That is one for every 3,184 households, against one for every 3,473 across the U.S. Across the U.S., the count rose 11.1% over the same years. Since fiscal 2022, 55 SBA-backed loans worth $23M have gone to businesses classed as sports, recreation and fine arts instruction in Virginia.
Among the 50 states and DC, Virginia ranks #33 for martial arts and dance studios, with a Groundwork market score of 46 (lower middle). Of the 11 scored metro areas in or partly in Virginia, the Winchester metro area scores highest (63). Of the 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest (67).
Every market in Virginia for martial arts and dance studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Winchester, VA-WV | 63 | 21 | 3.8 | $2.2M | +6.5% | #77 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 58 | 1,322 | 5.6 | $2.2M | +3.3% | #110 of 387 |
| 2Staunton-Stuarts Draft, VA | 50 | 15 | 2.9 | $2.3M | +3.2% | #179 of 387 |
| 3Charlottesville, VA | 50 | 40 | 4.4 | $2.1M | +3.1% | #180 of 387 |
| 4Richmond, VA | 47 | 256 | 4.8 | $1.8M | +5.5% | #226 of 387 |
| 5Lynchburg, VA | 47 | 37 | 3.6 | $1.8M | +2.9% | #227 of 387 |
| 6Harrisonburg, VA | 44 | 24 | 4.8 | $1.5M | +3.5% | #257 of 387 |
| 7Virginia Beach-Chesapeake-Norfolk, VA-NC | 39 | 329 | 4.7 | $1.7M | +0.9% | #294 of 387 |
| 8Blacksburg-Christiansburg-Radford, VA | 39 | 30 | 4.3 | $1.6M | −0.1% | #297 of 387 |
| Kingsport-Bristol, TN-VA | 37 | 53 | 4.0 | $1.4M | +2.3% | #316 of 387 |
| 9Roanoke, VA | 27 | 66 | 5.0 | $1.4M | +0.4% | #370 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake of the Woods, VA | 67 | 7 | 4.7 | $1.9M | +10.1% | #67 of 378 |
| 2Danville, VA | 37 | 16 | 3.6 | $1.4M | −1.7% | #287 of 378 |
| 3Martinsville, VA | 29 | 11 | 4.1 | $1.2M | −1.9% | #328 of 378 |
| Bluefield, WV-VA | 24 | 12 | 3.0 | $1.7M | −3.8% | #350 of 378 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Frederick County, VA | 89 | 9 | 2.5 | $3.7M | +8.8% | #6 of 1,334 |
| 2Suffolk city, VA | 82 | 8 | 2.1 | $4.1M | +10.4% | #24 of 1,334 |
| 3Arlington County, VA | 81 | 31 | 2.8 | $4.9M | +2.1% | #33 of 1,334 |
| 4Culpeper County, VA | 80 | 7 | 3.7 | $2.5M | +9.3% | #45 of 1,334 |
| 5New Kent County, VA | 76 | 5 | 5.4 | $2M | +21.2% | #75 of 1,334 |
| 6Rockingham County, VA | 74 | 11 | 3.4 | $2.3M | +6.6% | #103 of 1,334 |
| 7Goochland County, VA | 71 | 5 | 4.8 | $2.5M | +17.4% | #151 of 1,334 |
| 8Spotsylvania County, VA | 71 | 32 | 6.1 | $1.7M | +10.5% | #157 of 1,334 |
| 9Alexandria city, VA | 68 | 24 | 3.2 | $3.8M | +1.0% | #192 of 1,334 |
| 10Augusta County, VA | 67 | 5 | 1.6 | $4.4M | +1.8% | #211 of 1,334 |
| 11Isle of Wight County, VA | 66 | 7 | 4.4 | $2M | +6.7% | #247 of 1,334 |
| 12Orange County, VA | 65 | 7 | 4.7 | $1.9M | +10.1% | #268 of 1,334 |
| 13Prince William County, VA | 63 | 89 | 5.7 | $2.2M | +4.2% | #306 of 1,334 |
| 14Powhatan County, VA | 61 | 5 | 4.4 | $2.3M | +7.0% | #352 of 1,334 |
| 15Franklin County, VA | 60 | 6 | 2.6 | $2.6M | +1.9% | #369 of 1,334 |
| 16Shenandoah County, VA | 60 | 5 | 2.8 | $2.4M | +3.6% | #372 of 1,334 |
| 17Bedford County, VA | 60 | 12 | 3.6 | $2.1M | +4.4% | #377 of 1,334 |
| 18Albemarle County, VA | 58 | 22 | 4.8 | $2.2M | +5.1% | #438 of 1,334 |
| 19Fauquier County, VA | 56 | 16 | 6.0 | $2M | +4.8% | #493 of 1,334 |
| 20Chesterfield County, VA | 55 | 74 | 5.3 | $1.9M | +8.7% | #524 of 1,334 |
| 21Stafford County, VA | 55 | 40 | 7.6 | $1.7M | +8.3% | #527 of 1,334 |
| 22James City County, VA | 55 | 23 | 7.2 | $1.4M | +6.2% | #529 of 1,334 |
| 23Richmond city, VA | 54 | 37 | 3.5 | $2M | +4.6% | #550 of 1,334 |
| 24Fairfax County, VA | 53 | 288 | 7.0 | $2.1M | +1.7% | #575 of 1,334 |
| 25Loudoun County, VA | 53 | 129 | 9.0 | $1.8M | +6.4% | #590 of 1,334 |
Show all 133 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Norfolk city, VA | 50 | 26 | 2.7 | $2.4M | −2.9% | #657 of 1,334 |
| 27Chesapeake city, VA | 49 | 46 | 4.9 | $1.9M | +2.3% | #703 of 1,334 |
| 28Henrico County, VA | 47 | 69 | 5.0 | $1.8M | +2.3% | #754 of 1,334 |
| 29Portsmouth city, VA | 46 | 9 | 2.2 | $2.6M | −1.2% | #772 of 1,334 |
| 30York County, VA | 45 | 18 | 6.7 | $1.6M | +1.6% | #828 of 1,334 |
| 31Hanover County, VA | 45 | 29 | 6.8 | $1.6M | +5.6% | #829 of 1,334 |
| 32Clarke County, VA | 45 | 6 | 10.2 | $1M | +5.4% | #835 of 1,334 |
| 33Fairfax city, VA | 44 | 9 | 9.8 | $1.3M | +10.8% | #854 of 1,334 |
| 34Falls Church city, VA | 43 | 13 | 20.7 | $705K | +3.3% | #878 of 1,334 |
| 35Hampton city, VA | 41 | 23 | 4.0 | $1.6M | 0.0% | #911 of 1,334 |
| 36Dinwiddie County, VA | 40 | 5 | 4.7 | $1.5M | +3.6% | #943 of 1,334 |
| 37Newport News city, VA | 38 | 33 | 4.3 | $1.5M | −1.5% | #982 of 1,334 |
| 38Warren County, VA | 38 | 11 | 7.2 | $1.1M | +4.8% | #993 of 1,334 |
| 39Botetourt County, VA | 33 | 7 | 5.3 | $1.4M | +1.5% | #1,079 of 1,334 |
| 40Montgomery County, VA | 32 | 20 | 5.4 | $1.4M | −1.2% | #1,103 of 1,334 |
| 41Fredericksburg city, VA | 32 | 12 | 10.2 | $895K | +8.6% | #1,122 of 1,334 |
| 42Manassas city, VA | 31 | 20 | 14.1 | $773K | +3.9% | #1,136 of 1,334 |
| 43Pulaski County, VA | 30 | 5 | 3.5 | $1.7M | −0.6% | #1,138 of 1,334 |
| 44Campbell County, VA | 29 | 8 | 3.6 | $1.7M | +0.1% | #1,152 of 1,334 |
| 45Mecklenburg County, VA | 29 | 5 | 3.7 | $1.6M | +1.5% | #1,153 of 1,334 |
| 46Virginia Beach city, VA | 29 | 123 | 6.8 | $1.3M | −1.3% | #1,159 of 1,334 |
| 47Roanoke County, VA | 29 | 28 | 7.0 | $1.1M | +0.2% | #1,162 of 1,334 |
| 48Halifax County, VA | 26 | 5 | 3.7 | $1.4M | −1.4% | #1,192 of 1,334 |
| 49Roanoke city, VA | 25 | 17 | 3.9 | $1.4M | −0.8% | #1,201 of 1,334 |
| 50Salem city, VA | 25 | 8 | 7.8 | $888K | +1.7% | #1,209 of 1,334 |
| 51Colonial Heights city, VA | 25 | 13 | 17.3 | $410K | +3.2% | #1,211 of 1,334 |
| 52Lynchburg city, VA | 22 | 14 | 4.9 | $1.2M | +3.0% | #1,231 of 1,334 |
| 53Danville city, VA | 22 | 14 | 7.3 | $644K | −2.2% | #1,236 of 1,334 |
| 54Staunton city, VA | 21 | 7 | 6.2 | $959K | +3.8% | #1,247 of 1,334 |
| 55Charlottesville city, VA | 20 | 12 | 6.1 | $1.4M | −4.4% | #1,251 of 1,334 |
| 56Harrisonburg city, VA | 16 | 13 | 7.5 | $830K | −1.7% | #1,287 of 1,334 |
| 57Petersburg city, VA | 15 | 6 | 4.0 | $1.2M | +1.0% | #1,291 of 1,334 |
| 58Washington County, VA | 15 | 13 | 5.9 | $1.1M | 0.0% | #1,292 of 1,334 |
| 59Winchester city, VA | 13 | 12 | 10.4 | $628K | +1.0% | #1,302 of 1,334 |
| 60Henry County, VA | 9 | 8 | 3.8 | $1.3M | −3.1% | #1,313 of 1,334 |
| Pittsylvania County, VA | Not scored | 2 | 0.8 | $6.6M | −1.5% | |
| Prince George County, VA | Not scored | 3 | 2.3 | $3.4M | +2.0% | |
| Louisa County, VA | Not scored | 1 | 0.6 | $12.7M | +13.6% | |
| Tazewell County, VA | Not scored | 4 | 2.5 | $2M | −4.4% | |
| Gloucester County, VA | Not scored | 3 | 2.0 | $4M | +3.6% | |
| Wise County, VA | Not scored | 4 | 2.9 | $1.6M | −3.5% | |
| Accomack County, VA | Not scored | 1 | 0.7 | $8.5M | +1.4% | |
| Caroline County, VA | Not scored | 1 | 0.8 | $9.7M | +11.3% | |
| Amherst County, VA | Not scored | 3 | 2.4 | $2.7M | +2.1% | |
| Smyth County, VA | Not scored | 2 | 1.6 | $3.2M | −3.0% | |
| Carroll County, VA | Not scored | 3 | 2.4 | $2.1M | +0.5% | |
| Wythe County, VA | Not scored | 2 | 1.6 | $3.4M | −1.2% | |
| Fluvanna County, VA | Not scored | 4 | 3.9 | $2.3M | +6.2% | |
| King George County, VA | Not scored | 3 | 3.0 | $3.6M | +10.5% | |
| Russell County, VA | Not scored | 2 | 1.9 | $2.8M | −1.7% | |
| Page County, VA | Not scored | 1 | 1.0 | $5.4M | +0.3% | |
| Hopewell city, VA | Not scored | 2 | 2.2 | $2.5M | +1.1% | |
| Waynesboro city, VA | Not scored | 3 | 3.0 | $1.9M | +7.5% | |
| Rockbridge County, VA | Not scored | 1 | 1.0 | $6.3M | 0.0% | |
| Prince Edward County, VA | Not scored | 4 | 5.2 | $1.2M | +2.3% | |
| Lee County, VA | Not scored | 2 | 2.3 | $1.9M | −2.1% | |
| Scott County, VA | Not scored | 2 | 2.2 | $2.2M | −1.8% | |
| Greene County, VA | Not scored | 1 | 1.2 | $7.1M | +6.6% | |
| Buchanan County, VA | Not scored | 1 | 1.3 | $3.1M | −8.7% | |
| Westmoreland County, VA | Not scored | 2 | 2.5 | $2.5M | +6.5% | |
| King William County, VA | Not scored | 2 | 2.7 | $2.9M | +9.5% | |
| Southampton County, VA | Not scored | 1 | 1.5 | $4.3M | +0.9% | |
| Patrick County, VA | Not scored | 3 | 3.9 | $1.4M | −0.9% | |
| Buckingham County, VA | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Bristol city, VA | Not scored | 4 | 5.5 | $903K | −5.2% | |
| Manassas Park city, VA | Not scored | 1 | 1.9 | $4.9M | −3.5% | |
| Radford city, VA | Not scored | 2 | 3.6 | $1.6M | +7.0% | |
| Appomattox County, VA | Not scored | 0 | 0.0 | n/a | +6.3% | |
| Giles County, VA | Not scored | 1 | 1.5 | $4M | −1.3% | |
| Brunswick County, VA | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Williamsburg city, VA | Not scored | 1 | 2.0 | $3.8M | +2.6% | |
| Nottoway County, VA | Not scored | 4 | 7.1 | $768K | +1.0% | |
| Floyd County, VA | Not scored | 2 | 3.0 | $2M | +2.1% | |
| Grayson County, VA | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Alleghany County, VA | Not scored | 1 | 1.6 | $3.3M | −4.2% | |
| Nelson County, VA | Not scored | 1 | 1.6 | $5.1M | +1.2% | |
| Madison County, VA | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Dickenson County, VA | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Martinsville city, VA | Not scored | 3 | 5.3 | $977K | +2.8% | |
| Amelia County, VA | Not scored | 1 | 1.8 | $3.2M | +2.7% | |
| Poquoson city, VA | Not scored | 2 | 4.2 | $2.5M | +6.6% | |
| Northumberland County, VA | Not scored | 0 | 0.0 | n/a | +6.1% | |
| Northampton County, VA | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Lunenburg County, VA | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Charlotte County, VA | Not scored | 1 | 2.1 | $2.6M | −1.2% | |
| Greensville County, VA | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Lancaster County, VA | Not scored | 1 | 1.8 | $4M | +0.9% | |
| Middlesex County, VA | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Sussex County, VA | Not scored | 0 | 0.0 | n/a | −0.4% | |
| Essex County, VA | Not scored | 0 | 0.0 | n/a | +0.5% | |
| Cumberland County, VA | Not scored | 0 | 0.0 | n/a | +6.9% | |
| Richmond County, VA | Not scored | 2 | 6.3 | $941K | +4.2% | |
| Mathews County, VA | Not scored | 2 | 5.0 | $1.5M | +0.1% | |
| Franklin city, VA | Not scored | 1 | 2.9 | $1.8M | +4.1% | |
| Lexington city, VA | Not scored | 5 | 22.9 | $313K | +6.2% | |
| Rappahannock County, VA | Not scored | 1 | 3.4 | $2.9M | +1.6% | |
| Galax city, VA | Not scored | 0 | 0.0 | n/a | −0.7% | |
| King and Queen County, VA | Not scored | 0 | 0.0 | n/a | +2.4% | |
| Charles City County, VA | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Buena Vista city, VA | Not scored | 3 | 11.7 | $377K | +0.9% | |
| Surry County, VA | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Bland County, VA | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Covington city, VA | Not scored | 4 | 15.5 | $240K | −1.2% | |
| Emporia city, VA | Not scored | 3 | 13.9 | $373K | −4.4% | |
| Craig County, VA | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Bath County, VA | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Norton city, VA | Not scored | 0 | 0.0 | n/a | −5.5% | |
| Highland County, VA | Not scored | 0 | 0.0 | n/a | +3.4% |
Markets with fewer than 5 martial arts and dance studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many martial arts and dance studios are in Virginia?
Virginia has 1,673 martial arts and dance studios on map listings as of September 2026. 136 of them (8%) are chain locations. The listings count martial arts and dance studios. Official counts show 1,057 businesses with payroll classed as sports, recreation and fine arts instruction in 2023, up 3.4% from 2019.
How much do households in Virginia spend on memberships, classes and admissions?
About $3.2B a year, or $960 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 1,673 martial arts and dance studios on map listings, it comes to $1.9M per studio. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios. It is estimated from the incomes of the 3,365,732 households in Virginia and national spending patterns by income.
How does Virginia compare with the U.S. for martial arts and dance studios?
Virginia has 5.0 martial arts and dance studios per 10,000 households, 2% above the U.S. rate of 4.9. Spending per studio is $1.9M, 4% below the U.S. figure of $2M. At the national ratio of martial arts and dance studios to household spending, Virginia would have about 1,601, against 1,673 on map listings. There is one business with payroll in the industry for every 3,184 households, against one for every 3,473 across the U.S. The official count rose 3.4% from 2019 to 2023, against +11.1% for the U.S.
Which market in Virginia has the highest market score for martial arts and dance studios?
Among 11 scored metro areas in or partly in Virginia, the Winchester metro area scores highest, at 63 (upper middle). Among 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest, at 67 (upper middle). Among 60 scored counties in Virginia, Frederick County scores highest, at 89 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Virginia scores 46 for martial arts and dance studios (lower middle), #33 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Virginia. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Martial arts and dance studios in other states
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Top markets for martial arts and dance studios across the U.S. · All business types in Virginia
Related business types in Virginia
- Gyms, studios and classes4,788 listings
- Gyms2,334 listings
- Yoga, Pilates and fitness studios781 listings
Screening a site or an acquisition in Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.