County profile · Virginia
Russell County, VA market data
How Russell County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 25,332
- −1.7% since 2020
- Households
- 10,669
- Median household income
- $50,012
- +25.8% vs. 2015–2019, before inflation
- Median home value
- $120,600
- Jobs located here
- 6,677
- Highest market score
- 61
- Restaurants and cafes, #700 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Russell County by name and distance, and the households and spending within reach. Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Russell County has an estimated 25,332 people and 10,669 households. Population estimates put the population change in Russell County from 2020 to 2025 at −1.7%, against +3.1% for the U.S. Median household income in Russell County is $50,012, 38% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
Relative to the U.S., household spending in Russell County runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Of the business types scored in Russell County, restaurants and cafes (61), dentists and orthodontists (60) and sit-down restaurants (58) have the highest Groundwork market scores. For restaurants and cafes, that ranks #700 of 2,405 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for medical and dental practices (67% below the U.S. rate).
All 56 business types in Russell County
Highest Groundwork market score first. Each score compares Russell County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Restaurants and cafes | 61 | #700 of 2,405 | 49 | 45.9 | $667K | 180 | 29 |
| Dentists and orthodontists | 60 | #550 of 1,886 | 5 | 4.7 | $2M | 203 | 3 |
| Sit-down restaurants | 58 | #796 of 2,405 | 26 | 24.4 | $1.3M | 189 | 14 |
| Auto repair shops | 57 | #844 of 2,378 | 17 | 15.9 | $557K | 125 | 7 |
| Auto repair and car care | 55 | #953 of 2,401 | 26 | 24.4 | $365K | 136 | 14 |
| Grocery and convenience stores | 50 | #1,208 of 2,402 | 20 | 18.7 | $2.9M | 84 | 3 |
| Bakeries and dessert shops | 47 | #1,018 of 1,889 | 5 | 4.7 | $6.5M | 158 | Under 3 |
| Clothing, shoes and laundry | 46 | #1,259 of 2,210 | 10 | 9.4 | $1.7M | 193 | Under 3 |
| Doctors, dentists and clinics | 46 | #1,352 of 2,394 | 30 | 28.1 | $333K | 218 | 26 |
| Pet businesses | 45 | #1,315 of 2,200 | 9 | 8.4 | $858K | 98 | Under 3 |
| Salons, barbers and spas | 44 | #1,504 of 2,385 | 27 | 25.3 | $294K | 138 | 7 |
| Fast food and sandwich shops | 43 | #1,398 of 2,222 | 12 | 11.2 | $2.7M | 89 | 14 |
| Clothing and shoe stores | 40 | #1,385 of 2,087 | 9 | 8.4 | $1.9M | 148 | Under 3 |
| Insurance agencies | 40 | #1,460 of 2,272 | 22 | 20.6 | $1.2M | 98 | 11 |
| Convenience stores | 39 | #1,506 of 2,261 | 8 | 7.5 | $7.1M | 91 | Under 3 |
| Hair salons | 34 | #1,902 of 2,339 | 20 | 18.7 | $396K | 92 | 4 |
| Pizza | 31 | #1,766 of 2,090 | 12 | 11.2 | $2.7M | 54 | 14 |
| Gas stations | 28 | #2,025 of 2,358 | 24 | 22.5 | $1.3M | 55 | 16 |
| Funeral homes | 27 | #1,279 of 1,472 | 7 | 6.6 | $249K | 37 | 4 |
| Gyms, studios and classes | 27 | #1,860 of 2,088 | 9 | 8.4 | $611K | 92 | Under 3 |
| Grocery stores | 21 | #1,857 of 2,070 | 9 | 8.4 | $6.3M | 68 | Under 3 |
| Gyms | 13 | #1,726 of 1,792 | 7 | 6.6 | $786K | 60 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 3.7 | $847K | 85 | 3 |
| Home repair trades | Not scored | Not scored | 4 | 3.7 | $6.5M | 267 | 7 |
| HVAC and plumbing | Not scored | Not scored | 4 | 3.7 | $6.5M | 136 | 7 |
| Spas and skin care | Not scored | Not scored | 4 | 3.7 | $2M | 226 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.8 | $3.3M | 139 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.8 | $3.3M | 106 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.8 | $2.6M | 101 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.8 | $3.3M | 139 | 3 |
| Real estate | Not scored | Not scored | 3 | 2.8 | Index only | 1,079 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 3 | 2.8 | Index only | 858 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 2.8 | $3.2M | 126 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.9 | $2.8M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.9 | $4M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 1.9 | $3.9M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 0.9 | $7.9M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 0.9 | $9.5M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 0.9 | $13.4M | Too few | 4 |
| Laundromats | Not scored | Not scored | 1 | 0.9 | $17M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 0.9 | $13.4M | Too few | 7 |
| Pet stores | Not scored | Not scored | 1 | 0.9 | $7.7M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 0.9 | $10M | Too few | 17 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.9 | $10M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Russell County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.5M | $888 | 93 |
| Gasoline and other fuels | $31.4M | $2,945 | 113 |
| Food away from home | $32.7M | $3,064 | 75 |
| Groceries | $57.1M | $5,352 | 85 |
| Personal care products and services | $7.9M | $743 | 74 |
| Child care and other personal services | $3.4M | $317 | 55 |
| Memberships, classes and admissions | $5.5M | $516 | 52 |
| Medical and dental services | $10M | $936 | 73 |
| Pets | $7.7M | $724 | 80 |
| Clothing, shoes and related services | $17M | $1,590 | 77 |
| Vehicle insurance | $27M | $2,533 | 129 |
| Home repairs, maintenance and insurance | $25.9M | $2,427 | 80 |
| Lawn care, cleaning and other household services | $13.4M | $1,255 | 89 |
| Rent and homeowner costs | $140.3M | $13,146 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Russell County
- Population, 2025 estimate
- 25,332−1.7% since 2020
- Households
- 10,669
- Median age
- 46.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 474 sq. mi.
- People per square mile
- 54
- Median household income
- $50,012+25.8% vs. 2015–2019, before inflation
- Average household income
- $69,488
- Median home value
- $120,600
- Jobs located here
- 6,677
- Daytime population
- 22,613Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Russell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Washington County, VA53,926 people
- Dickenson County, VA13,733 people
- Buchanan County, VA19,415 people
- Bristol city, VA16,849 people
- Wise County, VA35,448 people
- Smyth County, VA29,420 people
- Norton city, VA3,577 people
- Tazewell County, VA39,624 people
Questions
How fast is Russell County, VA growing?
Population estimates put Russell County at 25,332 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 10,669 households. Median household income rose 25.8% from the 2015–2019 survey, before inflation.
How much do households in Russell County, VA spend?
Households in Russell County spend about $140.3M a year on rent and homeowner costs, $57.1M on groceries and $32.7M on food away from home. Set against the U.S., households in Russell County spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
Which business types have the highest market scores in Russell County, VA?
The highest Groundwork market scores in Russell County are for restaurants and cafes (61), dentists and orthodontists (60) and sit-down restaurants (58). Russell County ranks #700 of 2,405 scored counties for restaurants and cafes.
How does Russell County, VA compare with the U.S.?
The median household income in Russell County is $50,012 a year, 38% below the U.S. median of $80,734. The population fell 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $120,600, against $332,700 for the U.S. For its number of households, Russell County has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for medical and dental practices (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 22 of the 56 business types have a score in Russell County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Russell County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Russell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.