Market rankings · Virginia
Gyms and studios in Virginia
Markets across Virginia ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 4,788
- 1,092 chain locations (23%)
- Official establishments
- 2,277
- +6.7% since 2019
- Household spending a year
- $3.2B
- On memberships, classes and admissions
- Listings per 10k households
- 14.2
- 5% below the U.S.
- Spending per listing
- $674K
- 2% above the U.S.
- Rank among states
- #23 of 51
- Market score 50 · Upper middle
A site report maps the gyms and studios on map listings around any address in Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 4,788 gyms and studios in Virginia. Of those, 1,092 are chain locations, or 23%, against 20% across the U.S. That is 14.2 per 10,000 households, 5% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Virginia comes to about $3.2B a year: $960 per household, 2% below the U.S. average. Spread across 4,788 gyms and studios, that is $674K per location, 2% above the U.S. figure of $662K.
Official counts show 2,277 businesses with payroll classed as fitness centers and recreation instruction in Virginia in 2023, up 6.7% from 2019. That is one for every 1,478 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 182 SBA-backed loans worth $85.8M have gone to businesses classed as fitness centers and recreation instruction in Virginia.
Among the 50 states and DC, Virginia ranks #23 for gyms and studios, with a Groundwork market score of 50 (upper middle). Of the 11 scored metro areas in or partly in Virginia, the Washington-Arlington-Alexandria metro area scores highest (63). Of the 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest (74).
Every market in Virginia for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 63 | 3,733 | 15.7 | $796K | +3.3% | #76 of 387 |
| 1Staunton-Stuarts Draft, VA | 55 | 44 | 8.4 | $784K | +3.2% | #131 of 387 |
| 2Richmond, VA | 55 | 697 | 13.1 | $669K | +5.5% | #134 of 387 |
| 3Winchester, VA-WV | 53 | 78 | 14.0 | $588K | +6.5% | #156 of 387 |
| 4Harrisonburg, VA | 46 | 63 | 12.6 | $564K | +3.5% | #234 of 387 |
| Kingsport-Bristol, TN-VA | 45 | 134 | 10.2 | $568K | +2.3% | #248 of 387 |
| 5Virginia Beach-Chesapeake-Norfolk, VA-NC | 40 | 975 | 13.8 | $587K | +0.9% | #286 of 387 |
| 6Lynchburg, VA | 38 | 120 | 11.6 | $558K | +2.9% | #300 of 387 |
| 7Charlottesville, VA | 38 | 156 | 17.2 | $550K | +3.1% | #301 of 387 |
| 8Blacksburg-Christiansburg-Radford, VA | 32 | 91 | 12.9 | $529K | −0.1% | #345 of 387 |
| 9Roanoke, VA | 24 | 189 | 14.4 | $477K | +0.4% | #379 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake of the Woods, VA | 74 | 16 | 10.8 | $824K | +10.1% | #32 of 535 |
| 2Martinsville, VA | 48 | 17 | 6.4 | $771K | −1.9% | #303 of 535 |
| Bluefield, WV-VA | 39 | 39 | 9.6 | $533K | −3.8% | #399 of 535 |
| 3Danville, VA | 35 | 40 | 9.1 | $556K | −1.7% | #433 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greene County, VA | 87 | 5 | 6.2 | $1.4M | +6.6% | #20 of 2,088 |
| 2Louisa County, VA | 86 | 6 | 3.9 | $2.1M | +13.6% | #21 of 2,088 |
| 3Poquoson city, VA | 84 | 6 | 12.7 | $847K | +6.6% | #37 of 2,088 |
| 4Frederick County, VA | 83 | 28 | 7.9 | $1.2M | +8.8% | #39 of 2,088 |
| 5Caroline County, VA | 83 | 10 | 8.3 | $972K | +11.3% | #40 of 2,088 |
| 6New Kent County, VA | 83 | 13 | 14.0 | $756K | +21.2% | #43 of 2,088 |
| 7Spotsylvania County, VA | 81 | 71 | 13.5 | $770K | +10.5% | #62 of 2,088 |
| 8Rockingham County, VA | 80 | 26 | 8.0 | $953K | +6.6% | #69 of 2,088 |
| 9Suffolk city, VA | 78 | 33 | 8.7 | $999K | +10.4% | #91 of 2,088 |
| 10King George County, VA | 78 | 15 | 14.8 | $715K | +10.5% | #99 of 2,088 |
| 11Augusta County, VA | 76 | 19 | 6.1 | $1.2M | +1.8% | #121 of 2,088 |
| 12Isle of Wight County, VA | 76 | 15 | 9.5 | $924K | +6.7% | #127 of 2,088 |
| 13King William County, VA | 76 | 7 | 9.5 | $826K | +9.5% | #129 of 2,088 |
| 14Goochland County, VA | 75 | 13 | 12.6 | $952K | +17.4% | #135 of 2,088 |
| 15Prince George County, VA | 74 | 8 | 6.2 | $1.3M | +2.0% | #146 of 2,088 |
| 16Dinwiddie County, VA | 74 | 7 | 6.6 | $1.1M | +3.6% | #153 of 2,088 |
| 17Powhatan County, VA | 74 | 11 | 9.7 | $1.1M | +7.0% | #155 of 2,088 |
| 18Orange County, VA | 74 | 16 | 10.8 | $824K | +10.1% | #165 of 2,088 |
| 19Bedford County, VA | 74 | 31 | 9.4 | $802K | +4.4% | #166 of 2,088 |
| 20Fluvanna County, VA | 74 | 12 | 11.6 | $756K | +6.2% | #168 of 2,088 |
| 21Westmoreland County, VA | 71 | 5 | 6.1 | $1M | +6.5% | #221 of 2,088 |
| 22Stafford County, VA | 71 | 78 | 14.9 | $874K | +8.3% | #231 of 2,088 |
| 23Culpeper County, VA | 69 | 20 | 10.6 | $863K | +9.3% | #280 of 2,088 |
| 24Franklin County, VA | 68 | 17 | 7.4 | $926K | +1.9% | #305 of 2,088 |
| 25Prince William County, VA | 66 | 228 | 14.5 | $873K | +4.2% | #371 of 2,088 |
Show all 133 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Nelson County, VA | 65 | 6 | 9.4 | $844K | +1.2% | #411 of 2,088 |
| 27Chesterfield County, VA | 65 | 173 | 12.3 | $796K | +8.7% | #414 of 2,088 |
| 28Accomack County, VA | 64 | 5 | 3.5 | $1.7M | +1.4% | #432 of 2,088 |
| 29Arlington County, VA | 62 | 174 | 15.5 | $877K | +2.1% | #513 of 2,088 |
| 30Loudoun County, VA | 61 | 321 | 22.4 | $735K | +6.4% | #562 of 2,088 |
| 31Portsmouth city, VA | 60 | 28 | 6.9 | $824K | −1.2% | #580 of 2,088 |
| 32Fauquier County, VA | 60 | 45 | 16.8 | $727K | +4.8% | #590 of 2,088 |
| 33Clarke County, VA | 60 | 11 | 18.7 | $565K | +5.4% | #613 of 2,088 |
| 34Gloucester County, VA | 59 | 15 | 9.8 | $805K | +3.6% | #627 of 2,088 |
| 35Page County, VA | 57 | 5 | 5.0 | $1.1M | +0.3% | #706 of 2,088 |
| 36Manassas Park city, VA | 57 | 5 | 9.6 | $972K | −3.5% | #707 of 2,088 |
| 37Fairfax County, VA | 57 | 749 | 18.1 | $803K | +1.7% | #713 of 2,088 |
| 38Albemarle County, VA | 57 | 68 | 14.8 | $705K | +5.1% | #725 of 2,088 |
| 39Carroll County, VA | 56 | 6 | 4.8 | $1.1M | +0.5% | #752 of 2,088 |
| 40Shenandoah County, VA | 56 | 17 | 9.5 | $704K | +3.6% | #771 of 2,088 |
| 41Pittsylvania County, VA | 54 | 7 | 2.8 | $1.9M | −1.5% | #835 of 2,088 |
| 42Campbell County, VA | 53 | 19 | 8.5 | $707K | +0.1% | #894 of 2,088 |
| 43Chesapeake city, VA | 53 | 126 | 13.5 | $690K | +2.3% | #898 of 2,088 |
| 44York County, VA | 51 | 44 | 16.3 | $646K | +1.6% | #1,002 of 2,088 |
| 45Williamsburg city, VA | 49 | 5 | 10.0 | $769K | +2.6% | #1,082 of 2,088 |
| 46Alexandria city, VA | 49 | 134 | 17.6 | $672K | +1.0% | #1,097 of 2,088 |
| 47Hanover County, VA | 49 | 77 | 18.0 | $587K | +5.6% | #1,118 of 2,088 |
| 48Halifax County, VA | 48 | 10 | 7.3 | $701K | −1.4% | #1,148 of 2,088 |
| 49Henrico County, VA | 48 | 193 | 14.1 | $648K | +2.3% | #1,163 of 2,088 |
| 50James City County, VA | 48 | 62 | 19.4 | $535K | +6.2% | #1,186 of 2,088 |
| 51Warren County, VA | 48 | 25 | 16.3 | $504K | +4.8% | #1,190 of 2,088 |
| 52Buckingham County, VA | 47 | 5 | 8.0 | $698K | +1.9% | #1,197 of 2,088 |
| 53Wythe County, VA | 46 | 8 | 6.4 | $841K | −1.2% | #1,239 of 2,088 |
| 54Mecklenburg County, VA | 46 | 14 | 10.3 | $561K | +1.5% | #1,271 of 2,088 |
| 55Henry County, VA | 44 | 11 | 5.2 | $925K | −3.1% | #1,333 of 2,088 |
| 56Scott County, VA | 43 | 5 | 5.5 | $860K | −1.8% | #1,370 of 2,088 |
| 57Hampton city, VA | 43 | 59 | 10.2 | $642K | 0.0% | #1,377 of 2,088 |
| 58Botetourt County, VA | 43 | 19 | 14.4 | $526K | +1.5% | #1,401 of 2,088 |
| 59Pulaski County, VA | 42 | 15 | 10.4 | $581K | −0.6% | #1,426 of 2,088 |
| 60Washington County, VA | 42 | 28 | 12.7 | $493K | 0.0% | #1,442 of 2,088 |
| 61Fairfax city, VA | 42 | 28 | 30.6 | $434K | +10.8% | #1,444 of 2,088 |
| 62Prince Edward County, VA | 39 | 8 | 10.5 | $582K | +2.3% | #1,511 of 2,088 |
| 63Richmond city, VA | 39 | 158 | 15.1 | $468K | +4.6% | #1,533 of 2,088 |
| 64Amherst County, VA | 38 | 14 | 11.0 | $571K | +2.1% | #1,551 of 2,088 |
| 65Tazewell County, VA | 37 | 14 | 8.6 | $576K | −4.4% | #1,581 of 2,088 |
| 66Floyd County, VA | 37 | 7 | 10.6 | $572K | +2.1% | #1,582 of 2,088 |
| 67Manassas city, VA | 36 | 36 | 25.3 | $430K | +3.9% | #1,631 of 2,088 |
| 68Petersburg city, VA | 35 | 11 | 7.3 | $634K | +1.0% | #1,641 of 2,088 |
| 69Norfolk city, VA | 35 | 104 | 11.0 | $610K | −2.9% | #1,643 of 2,088 |
| 70Waynesboro city, VA | 35 | 11 | 11.2 | $519K | +7.5% | #1,656 of 2,088 |
| 71Fredericksburg city, VA | 34 | 35 | 29.9 | $307K | +8.6% | #1,693 of 2,088 |
| 72Roanoke County, VA | 33 | 62 | 15.6 | $513K | +0.2% | #1,702 of 2,088 |
| 73Falls Church city, VA | 33 | 39 | 62.2 | $235K | +3.3% | #1,719 of 2,088 |
| 74Radford city, VA | 30 | 8 | 14.4 | $393K | +7.0% | #1,804 of 2,088 |
| 75Colonial Heights city, VA | 29 | 19 | 25.2 | $281K | +3.2% | #1,832 of 2,088 |
| 76Martinsville city, VA | 28 | 6 | 10.5 | $488K | +2.8% | #1,846 of 2,088 |
| 77Virginia Beach city, VA | 28 | 351 | 19.5 | $461K | −1.3% | #1,850 of 2,088 |
| 78Lancaster County, VA | 28 | 9 | 15.8 | $449K | +0.9% | #1,853 of 2,088 |
| 79Lee County, VA | 27 | 6 | 7.0 | $643K | −2.1% | #1,859 of 2,088 |
| 80Russell County, VA | 27 | 9 | 8.4 | $611K | −1.7% | #1,860 of 2,088 |
| 81Staunton city, VA | 26 | 14 | 12.4 | $480K | +3.8% | #1,886 of 2,088 |
| 82Newport News city, VA | 26 | 103 | 13.5 | $471K | −1.5% | #1,888 of 2,088 |
| 83Montgomery County, VA | 25 | 59 | 16.0 | $479K | −1.2% | #1,900 of 2,088 |
| 84Salem city, VA | 25 | 25 | 24.4 | $284K | +1.7% | #1,914 of 2,088 |
| 85Patrick County, VA | 24 | 8 | 10.3 | $543K | −0.9% | #1,916 of 2,088 |
| 86Smyth County, VA | 21 | 11 | 8.7 | $577K | −3.0% | #1,956 of 2,088 |
| 87Lynchburg city, VA | 18 | 54 | 18.8 | $309K | +3.0% | #1,991 of 2,088 |
| 88Roanoke city, VA | 16 | 65 | 14.9 | $375K | −0.8% | #2,006 of 2,088 |
| 89Nottoway County, VA | 16 | 9 | 16.0 | $341K | +1.0% | #2,009 of 2,088 |
| 90Winchester city, VA | 15 | 46 | 40.0 | $164K | +1.0% | #2,024 of 2,088 |
| 91Charlottesville city, VA | 14 | 65 | 32.8 | $257K | −4.4% | #2,032 of 2,088 |
| 92Danville city, VA | 13 | 33 | 17.3 | $273K | −2.2% | #2,040 of 2,088 |
| 93Bristol city, VA | 11 | 11 | 15.2 | $329K | −5.2% | #2,052 of 2,088 |
| 94Harrisonburg city, VA | 11 | 37 | 21.3 | $292K | −1.7% | #2,055 of 2,088 |
| 95Wise County, VA | 2 | 23 | 16.5 | $277K | −3.5% | #2,088 of 2,088 |
| Hopewell city, VA | Not scored | 4 | 4.3 | $1.3M | +1.1% | |
| Rockbridge County, VA | Not scored | 4 | 4.2 | $1.6M | 0.0% | |
| Buchanan County, VA | Not scored | 3 | 4.0 | $1M | −8.7% | |
| Southampton County, VA | Not scored | 4 | 5.8 | $1.1M | +0.9% | |
| Appomattox County, VA | Not scored | 2 | 3.0 | $2M | +6.3% | |
| Giles County, VA | Not scored | 2 | 3.0 | $2M | −1.3% | |
| Brunswick County, VA | Not scored | 2 | 3.1 | $1.8M | −0.6% | |
| Grayson County, VA | Not scored | 2 | 3.2 | $1.5M | −0.3% | |
| Alleghany County, VA | Not scored | 1 | 1.6 | $3.3M | −4.2% | |
| Madison County, VA | Not scored | 1 | 1.8 | $4.4M | +2.7% | |
| Dickenson County, VA | Not scored | 2 | 3.4 | $1.3M | −6.0% | |
| Amelia County, VA | Not scored | 1 | 1.8 | $3.2M | +2.7% | |
| Northumberland County, VA | Not scored | 1 | 1.8 | $3.8M | +6.1% | |
| Northampton County, VA | Not scored | 4 | 7.4 | $964K | −2.8% | |
| Lunenburg County, VA | Not scored | 2 | 4.2 | $1.2M | +0.9% | |
| Charlotte County, VA | Not scored | 1 | 2.1 | $2.6M | −1.2% | |
| Greensville County, VA | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Middlesex County, VA | Not scored | 2 | 4.2 | $1.7M | +2.2% | |
| Sussex County, VA | Not scored | 2 | 5.3 | $1.1M | −0.4% | |
| Essex County, VA | Not scored | 2 | 4.5 | $1.3M | +0.5% | |
| Cumberland County, VA | Not scored | 0 | 0.0 | n/a | +6.9% | |
| Richmond County, VA | Not scored | 3 | 9.4 | $628K | +4.2% | |
| Mathews County, VA | Not scored | 4 | 10.0 | $743K | +0.1% | |
| Franklin city, VA | Not scored | 3 | 8.7 | $609K | +4.1% | |
| Lexington city, VA | Not scored | 12 | 54.9 | $130K | +6.2% | |
| Rappahannock County, VA | Not scored | 4 | 13.4 | $733K | +1.6% | |
| Galax city, VA | Not scored | 4 | 14.5 | $386K | −0.7% | |
| King and Queen County, VA | Not scored | 0 | 0.0 | n/a | +2.4% | |
| Charles City County, VA | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Buena Vista city, VA | Not scored | 6 | 23.5 | $188K | +0.9% | |
| Surry County, VA | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Bland County, VA | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Covington city, VA | Not scored | 7 | 27.2 | $137K | −1.2% | |
| Emporia city, VA | Not scored | 6 | 27.8 | $187K | −4.4% | |
| Craig County, VA | Not scored | 1 | 5.8 | $1.2M | −1.6% | |
| Bath County, VA | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Norton city, VA | Not scored | 4 | 24.9 | $164K | −5.5% | |
| Highland County, VA | Not scored | 0 | 0.0 | n/a | +3.4% |
Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms and studios are in Virginia?
There are 4,788 gyms and studios on map listings in Virginia as of September 2026. 1,092 of them (23%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 2,277 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 6.7% from 2019.
How much do households in Virginia spend on memberships, classes and admissions?
About $3.2B a year, or $960 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 4,788 gyms and studios on map listings, it comes to $674K per location. It is estimated from the incomes of the 3,365,732 households in Virginia and national spending patterns by income.
How does Virginia compare with the U.S. for gyms and studios?
Virginia has 14.2 gyms and studios per 10,000 households, 5% below the U.S. rate of 14.9. Spending per location is $674K, 2% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Virginia would have about 4,878, against 4,788 on map listings. There is one business with payroll in the industry for every 1,478 households, against one for every 1,641 across the U.S. The official count rose 6.7% from 2019 to 2023, against +8.2% for the U.S.
Which market in Virginia has the highest market score for gyms and studios?
Among 11 scored metro areas in or partly in Virginia, the Washington-Arlington-Alexandria metro area scores highest, at 63 (upper middle). Among 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest, at 74 (upper middle). Among 95 scored counties in Virginia, Greene County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Virginia scores 50 for gyms and studios (upper middle), #23 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Virginia. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms, studios and classes in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for gyms and studios across the U.S. · All business types in Virginia
Related business types in Virginia
- Gyms2,334 listings
- Yoga, Pilates and fitness studios781 listings
- Martial arts and dance studios1,673 listings
Screening a site or an acquisition in Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.