County profile · Virginia
Botetourt County, VA market data
Population, household spending and competition for 56 business types in Botetourt County, each scored against other counties.
- Population, 2025
- 34,144
- +1.5% since 2020
- Households
- 13,220
- Median household income
- $81,213
- +14.2% vs. 2015–2019, before inflation
- Median home value
- $289,200
- Jobs located here
- 12,044
- Highest market score
- 81
- Fast food and sandwich shops, #112 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Botetourt County by name and distance, and the households and spending within reach. Or open the report at the center of Botetourt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 34,144 people live in Botetourt County, in 13,220 households. Between 2020 and 2025, the population of Botetourt County grew 1.5%, slower than the U.S. (+3.1%). The median household income in Botetourt County is $81,213 a year, in line with the U.S. median of $80,734. That rose 14.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Botetourt County spend the most on vehicle insurance (an index of 152, where 100 is the U.S. average) and the least on memberships, classes and admissions (77).
The highest Groundwork market scores in Botetourt County are for fast food and sandwich shops (81); restaurants and cafes (75); and clothing, shoe and laundry businesses (73). Botetourt County ranks #112 of 2,222 scored counties for fast food and sandwich shops.
Botetourt County is part of the Roanoke metro area. For its number of households, Botetourt County has the most map listings, relative to the U.S., for gas stations (twice the U.S. rate) and the fewest for clothing, shoe and laundry businesses (58% below the U.S. rate).
All 56 business types in Botetourt County
Highest Groundwork market score first. Each score compares Botetourt County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 81 | #112 of 2,222 | 11 | 8.3 | $4.7M | 154 | 13 |
| Restaurants and cafes | 75 | #240 of 2,405 | 92 | 69.6 | $561K | 151 | 41 |
| Clothing, shoes and laundry | 73 | #284 of 2,210 | 13 | 9.8 | $2M | 222 | Under 3 |
| Spas and skin care | 72 | #166 of 1,769 | 5 | 3.8 | $2.4M | 280 | Under 3 |
| Clothing and shoe stores | 72 | #313 of 2,087 | 9 | 6.8 | $2.8M | 222 | Under 3 |
| Dentists and orthodontists | 71 | #231 of 1,886 | 7 | 5.3 | $2.2M | 220 | 6 |
| Bakeries and dessert shops | 70 | #253 of 1,889 | 6 | 4.5 | $8.6M | 207 | 7 |
| Insurance agencies | 70 | #464 of 2,272 | 17 | 12.9 | $2.3M | 185 | 13 |
| Pet businesses | 69 | #328 of 2,200 | 15 | 11.3 | $816K | 93 | 5 |
| Sit-down restaurants | 69 | #398 of 2,405 | 50 | 37.8 | $1M | 155 | 21 |
| Auto repair and car care | 68 | #410 of 2,401 | 29 | 21.9 | $497K | 185 | 21 |
| Auto repair shops | 67 | #451 of 2,378 | 22 | 16.6 | $656K | 147 | 14 |
| Coffee shops and cafes | 66 | #397 of 2,063 | 9 | 6.8 | $5.7M | 155 | 7 |
| Home repair trades | 64 | #398 of 2,057 | 13 | 9.8 | $3M | 124 | 22 |
| Nail salons | 61 | #367 of 1,328 | 5 | 3.8 | $2.4M | 147 | Under 3 |
| Salons, barbers and spas | 59 | #682 of 2,385 | 37 | 28.0 | $331K | 156 | 12 |
| Barbershops | 58 | #488 of 1,356 | 5 | 3.8 | $2.4M | 130 | Under 3 |
| Lawn, cleaning and pest control | 58 | #546 of 1,771 | 8 | 6.1 | $2.5M | 149 | 40 |
| Primary care and pediatrics | 58 | #558 of 1,656 | 6 | 4.5 | $2.5M | 142 | 16 |
| Pizza | 57 | #774 of 2,090 | 16 | 12.1 | $3.2M | 63 | 13 |
| Grocery stores | 57 | #784 of 2,070 | 10 | 7.6 | $8.2M | 88 | 5 |
| Hair salons | 57 | #807 of 2,339 | 22 | 16.6 | $557K | 129 | 8 |
| Landscaping and lawn care | 55 | #574 of 1,493 | 6 | 4.5 | $3.3M | 114 | 26 |
| Gas stations | 52 | #1,101 of 2,358 | 29 | 21.9 | $1.6M | 67 | 17 |
| Roofing and gutters | 47 | #660 of 1,177 | 6 | 4.5 | $6.5M | 77 | Under 3 |
| Veterinarians | 46 | #847 of 1,485 | 6 | 4.5 | $2M | 75 | 5 |
| Grocery and convenience stores | 46 | #1,360 of 2,402 | 31 | 23.4 | $2.6M | 78 | 13 |
| Gyms, studios and classes | 43 | #1,401 of 2,088 | 19 | 14.4 | $526K | 79 | 5 |
| Doctors, dentists and clinics | 42 | #1,583 of 2,394 | 84 | 63.5 | $180K | 118 | 37 |
| Convenience stores | 41 | #1,452 of 2,261 | 17 | 12.9 | $4.8M | 61 | 8 |
| Real estate | 38 | #1,738 of 2,229 | 44 | 33.3 | Index only | 107 | 26 |
| Real estate agents and brokers | 36 | #1,808 of 2,176 | 39 | 29.5 | Index only | 96 | 17 |
| Martial arts and dance studios | 33 | #1,079 of 1,334 | 7 | 5.3 | $1.4M | 71 | Under 3 |
| Physical therapy | 26 | #1,262 of 1,422 | 9 | 6.8 | $1.7M | 70 | 9 |
| Chiropractors | 23 | #1,400 of 1,490 | 14 | 10.6 | $1.1M | 45 | 6 |
| Yoga, Pilates and fitness studios | 22 | #751 of 777 | 9 | 6.8 | $1.1M | 27 | 5 |
| HVAC and plumbing | Not scored | Not scored | 4 | 3.0 | $9.8M | 205 | 13 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.0 | $3.1M | 120 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 2.3 | $2.1M | 205 | 5 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.3 | $4.8M | 156 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 2.3 | $13M | 108 | 9 |
| Funeral homes | Not scored | Not scored | 3 | 2.3 | $855K | 126 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 2.3 | $3.3M | 256 | 5 |
| Tire shops | Not scored | Not scored | 3 | 2.3 | $4.8M | 192 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.5 | $7.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.5 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.5 | Index only | Too few | 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.5 | $7.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.5 | $6.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $25.4M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.8 | $20M | Too few | 11 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $14.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $20M | Too few | 3 |
| Property management | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Botetourt County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.4M | $1,091 | 114 |
| Gasoline and other fuels | $46.1M | $3,484 | 134 |
| Food away from home | $51.6M | $3,901 | 96 |
| Groceries | $81.7M | $6,179 | 98 |
| Personal care products and services | $12.2M | $926 | 92 |
| Child care and other personal services | $6.2M | $466 | 80 |
| Memberships, classes and admissions | $10M | $756 | 77 |
| Medical and dental services | $15.1M | $1,145 | 89 |
| Pets | $12.2M | $926 | 102 |
| Clothing, shoes and related services | $25.4M | $1,920 | 93 |
| Vehicle insurance | $39.4M | $2,979 | 152 |
| Home repairs, maintenance and insurance | $39M | $2,953 | 98 |
| Lawn care, cleaning and other household services | $20M | $1,512 | 107 |
| Rent and homeowner costs | $204.7M | $15,486 | 93 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Botetourt County
- Population, 2025 estimate
- 34,144+1.5% since 2020
- Households
- 13,220
- Median age
- 47.8
- Homes lived in by their owners
- 86%
- Vehicles per household
- 2.2
- Land area
- 541 sq. mi.
- People per square mile
- 63
- Median household income
- $81,213+14.2% vs. 2015–2019, before inflation
- Average household income
- $100,305
- Median home value
- $289,200
- Jobs located here
- 12,044
- Daytime population
- 30,468Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Botetourt County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Botetourt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Roanoke city, VA98,355 people
- Roanoke County, VA97,023 people
- Salem city, VA25,618 people
- Craig County, VA4,856 people
- Bedford County, VA80,894 people
- Covington city, VA5,680 people
- Alleghany County, VA14,859 people
- Franklin County, VA55,130 people
Questions
How fast is Botetourt County, VA growing?
Population estimates put Botetourt County at 34,144 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 13,220 households. Against the 2015–2019 survey, median household income rose 14.2%, before inflation.
How much do households in Botetourt County, VA spend?
Households in Botetourt County spend about $204.7M a year on rent and homeowner costs, $81.7M on groceries and $51.6M on food away from home. Relative to the U.S., household spending in Botetourt County runs highest on vehicle insurance (an index of 152, where 100 is the U.S. average) and lowest on memberships, classes and admissions (77).
Which business types have the highest market scores in Botetourt County, VA?
Of the business types scored in Botetourt County, fast food and sandwich shops (81); restaurants and cafes (75); and clothing, shoe and laundry businesses (73) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #112 of 2,222 scored counties.
How does Botetourt County, VA compare with the U.S.?
Median household income in Botetourt County is $81,213, in line with the U.S. median of $80,734. The population rose 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $289,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (twice the U.S. rate) and lowest for clothing, shoe and laundry businesses (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in Botetourt County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Botetourt County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Botetourt County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Botetourt County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.