Small-town market profile · West Virginia
Bluefield, WV-VA area market data
Population, household spending and competition for 56 business types in the Bluefield area, each scored against other small-town markets.
- Population, 2025
- 96,138
- −3.8% since 2020
- Households
- 40,514
- Median household income
- $50,550
- Median home value
- $120,000
- Jobs located here
- 33,948
- Highest market score
- 68
- Lawn, cleaning and pest control, #71 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Bluefield area by name and distance, and the households and spending within reach. Or open the report at the center of the Bluefield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 96,138 people live in the Bluefield area, in 40,514 households. Population estimates show the Bluefield area declined 3.8% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Bluefield area is $50,550 a year, 37% below the U.S. median of $80,734.
Set against the U.S., households in the Bluefield area spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
The highest Groundwork market scores in the Bluefield area are for lawn care, cleaning and pest control companies (68); landscaping and lawn care companies (68); and coffee shops and cafes (60). The Bluefield area ranks #71 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
The Bluefield area takes in 2 counties: Mercer County, WV and Tazewell County, VA. For its number of households, the Bluefield area has the most map listings, relative to the U.S., for funeral homes (2.6 times the U.S. rate) and the fewest for real estate businesses (61% below the U.S. rate).
All 56 business types in the Bluefield area
Highest Groundwork market score first. Each score compares the Bluefield area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 68 | #71 of 481 | 18 | 4.4 | $2.8M | 169 | 28 |
| Landscaping and lawn care | 68 | #72 of 399 | 12 | 3.0 | $4.2M | 145 | 17 |
| Coffee shops and cafes | 60 | #158 of 529 | 19 | 4.7 | $6.6M | 178 | 7 |
| HVAC and plumbing | 59 | #147 of 476 | 15 | 3.7 | $6.5M | 137 | 16 |
| Property management | 56 | #69 of 180 | 5 | 1.2 | Index only | 192 | 9 |
| Home repair trades | 55 | #198 of 526 | 33 | 8.1 | $3M | 122 | 36 |
| Collision repair and body shops | 54 | #156 of 387 | 9 | 2.2 | $3.8M | 123 | 8 |
| Real estate agents and brokers | 54 | #201 of 533 | 52 | 12.8 | Index only | 188 | 9 |
| Veterinarians | 53 | #178 of 398 | 13 | 3.2 | $2.3M | 83 | 7 |
| Real estate | 53 | #224 of 536 | 61 | 15.1 | Index only | 201 | 22 |
| Insurance agencies | 53 | #231 of 537 | 57 | 14.1 | $1.7M | 137 | 40 |
| Electricians | 51 | #148 of 295 | 10 | 2.5 | $9.8M | 81 | 13 |
| Roofing and gutters | 50 | #139 of 288 | 8 | 2.0 | $12.2M | 144 | 7 |
| Bakeries and dessert shops | 50 | #255 of 507 | 26 | 6.4 | $4.8M | 116 | 7 |
| Pet businesses | 48 | #299 of 527 | 41 | 10.1 | $714K | 81 | 13 |
| Chiropractors | 46 | #240 of 426 | 16 | 3.9 | $2.4M | 100 | 5 |
| Grocery stores | 46 | #302 of 506 | 22 | 5.4 | $9.9M | 106 | 14 |
| Restaurants and cafes | 46 | #303 of 538 | 324 | 80.0 | $386K | 104 | 146 |
| Pet grooming and boarding | 45 | #236 of 387 | 17 | 4.2 | $1.7M | 68 | 6 |
| Grocery and convenience stores | 45 | #330 of 538 | 76 | 18.8 | $2.9M | 85 | 21 |
| Pet stores | 44 | #130 of 220 | 8 | 2.0 | $3.7M | 81 | Under 3 |
| Gyms, studios and classes | 39 | #399 of 535 | 39 | 9.6 | $533K | 81 | 5 |
| Child care and preschools | 37 | #336 of 454 | 20 | 4.9 | $639K | 64 | 15 |
| Convenience stores | 37 | #396 of 529 | 48 | 11.8 | $4.5M | 58 | 7 |
| Sit-down restaurants | 36 | #414 of 538 | 181 | 44.7 | $691K | 104 | 67 |
| Tire shops | 35 | #335 of 431 | 24 | 5.9 | $1.4M | 57 | 5 |
| Gyms | 35 | #410 of 506 | 25 | 6.2 | $832K | 64 | 5 |
| Funeral homes | 32 | #299 of 365 | 22 | 5.4 | $307K | 45 | 13 |
| Physical therapy | 32 | #325 of 400 | 20 | 4.9 | $1.9M | 80 | 10 |
| Dentists and orthodontists | 32 | #429 of 526 | 35 | 8.6 | $1.1M | 112 | 24 |
| Laundromats | 31 | #125 of 150 | 8 | 2.0 | $8M | 64 | Under 3 |
| Gas stations | 30 | #461 of 536 | 77 | 19.0 | $1.5M | 62 | 60 |
| Clothing, shoes and laundry | 28 | #454 of 536 | 81 | 20.0 | $795K | 90 | 28 |
| Car washes and detailing | 27 | #395 of 441 | 25 | 6.2 | $1.4M | 54 | 5 |
| Clothing and shoe stores | 27 | #461 of 536 | 60 | 14.8 | $1.1M | 84 | 28 |
| Auto repair shops | 27 | #476 of 538 | 93 | 23.0 | $368K | 83 | 50 |
| Salons, barbers and spas | 27 | #500 of 538 | 168 | 41.5 | $180K | 85 | 18 |
| Pizza | 26 | #479 of 520 | 41 | 10.1 | $3.1M | 60 | 70 |
| Nail salons | 25 | #339 of 387 | 17 | 4.2 | $1.8M | 107 | Under 3 |
| Auto repair and car care | 25 | #485 of 538 | 169 | 41.7 | $202K | 75 | 64 |
| Martial arts and dance studios | 24 | #350 of 378 | 12 | 3.0 | $1.7M | 86 | Under 3 |
| Fast food and sandwich shops | 22 | #489 of 537 | 71 | 17.5 | $1.8M | 58 | 70 |
| Optometrists and eye care | 20 | #376 of 400 | 20 | 4.9 | $1.9M | 61 | 9 |
| Spas and skin care | 20 | #484 of 504 | 32 | 7.9 | $946K | 108 | Under 3 |
| Hair salons | 19 | #520 of 538 | 99 | 24.4 | $306K | 71 | 17 |
| Barbershops | 17 | #345 of 377 | 20 | 4.9 | $1.5M | 80 | Under 3 |
| Doctors, dentists and clinics | 17 | #520 of 538 | 294 | 72.6 | $131K | 86 | 120 |
| Primary care and pediatrics | 13 | #447 of 458 | 39 | 9.6 | $985K | 55 | 68 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.0 | Index only | 341 | 3 |
| Pest control | Not scored | Not scored | 4 | 1.0 | $12.7M | 125 | 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.7 | $11.4M | 83 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.5 | $32.2M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 0.5 | $25.5M | Too few | 8 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $19.2M | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.5 | $10.4M | Too few | 5 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Bluefield area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $34.2M | $844 | 88 |
| Gasoline and other fuels | $113.5M | $2,802 | 108 |
| Food away from home | $125.1M | $3,087 | 76 |
| Groceries | $217.6M | $5,372 | 85 |
| Personal care products and services | $30.3M | $747 | 74 |
| Child care and other personal services | $12.8M | $315 | 54 |
| Memberships, classes and admissions | $20.8M | $513 | 52 |
| Medical and dental services | $38.4M | $949 | 74 |
| Pets | $29.3M | $723 | 79 |
| Clothing, shoes and related services | $64.4M | $1,589 | 77 |
| Vehicle insurance | $98M | $2,418 | 124 |
| Home repairs, maintenance and insurance | $97.6M | $2,410 | 80 |
| Lawn care, cleaning and other household services | $50.9M | $1,257 | 89 |
| Rent and homeowner costs | $532.2M | $13,135 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Bluefield area
- Population, 2025 estimate
- 96,138−3.8% since 2020
- Households
- 40,514
- Median age
- 44.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 938 sq. mi.
- People per square mile
- 105
- Median household income
- $50,550
- Average household income
- $70,787
- Median home value
- $120,000
- Jobs located here
- 33,948
- Daytime population
- 95,290Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bluefield area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Bluefield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Bluefield area 2
- Mercer County, WV58,563 people
- Tazewell County, VA39,624 people
Other markets based in West Virginia 10
- Huntington-Ashland, WV-KY-OH metro area370,729 people
- Charleston, WV metro area205,398 people
- Morgantown, WV metro area141,323 people
- Wheeling, WV-OH metro area136,920 people
- Weirton-Steubenville, WV-OH metro area114,754 people
- Beckley, WV metro area112,714 people
- Parkersburg-Vienna, WV metro area88,460 people
- Clarksburg, WV area89,182 people
- Fairmont, WV area55,909 people
- Elkins, WV area27,576 people
Questions
How fast is the Bluefield, WV-VA area growing?
Population estimates put the Bluefield area at 96,138 people in 2025, down 3.8% since 2020, against +3.1% for the U.S. It has 40,514 households.
How much do households in the Bluefield, WV-VA area spend?
Households in the Bluefield area spend about $532.2M a year on rent and homeowner costs, $217.6M on groceries and $125.1M on food away from home. Relative to the U.S., household spending in the Bluefield area runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Which business types have the highest market scores in the Bluefield, WV-VA area?
Of the business types scored in the Bluefield area, lawn care, cleaning and pest control companies (68); landscaping and lawn care companies (68); and coffee shops and cafes (60) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #71 of 481 scored small-town markets.
How does the Bluefield, WV-VA area compare with the U.S.?
Median household income in the Bluefield area is $50,550, 37% below the U.S. median of $80,734. The population fell 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $120,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.6 times the U.S. rate) and lowest for real estate businesses (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Bluefield area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bluefield area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in West Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in the Bluefield area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bluefield area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.