County profile · Virginia
Williamsburg city, VA market data
Population, household spending and competition for 56 business types in Williamsburg city, each scored against other counties.
- Population, 2025
- 15,861
- +2.6% since 2020
- Households
- 5,020
- Median household income
- $75,604
- +31.6% vs. 2015–2019, before inflation
- Median home value
- $428,100
- Jobs located here
- 12,295
- Highest market score
- 50
- Lawn, cleaning and pest control, #875 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Williamsburg city by name and distance, and the households and spending within reach. Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 15,861 people live in Williamsburg city, in 5,020 households. Population estimates show Williamsburg city grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Williamsburg city is $75,604 a year, 6% below the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Williamsburg city spend the most on vehicle insurance (an index of 115, where 100 is the U.S. average) and the least on memberships, classes and admissions (78).
The highest Groundwork market scores in Williamsburg city are for lawn care, cleaning and pest control companies (50); gyms and studios (49); and gas stations (39). Williamsburg city ranks #875 of 1,771 scored counties for lawn care, cleaning and pest control companies.
Williamsburg city is part of the Virginia Beach-Chesapeake-Norfolk metro area. For its number of households, Williamsburg city has the most map listings, relative to the U.S., for bakeries and dessert shops (3.9 times the U.S. rate) and the fewest for auto repair shops (7% below the U.S. rate).
All 56 business types in Williamsburg city
Highest Groundwork market score first. Each score compares Williamsburg city with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 50 | #875 of 1,771 | 6 | 12.0 | $1.2M | 74 | Under 3 |
| Gyms, studios and classes | 49 | #1,082 of 2,088 | 5 | 10.0 | $769K | 116 | 5 |
| Gas stations | 39 | #1,630 of 2,358 | 8 | 15.9 | $1.7M | 70 | 7 |
| Auto repair shops | 39 | #1,690 of 2,378 | 10 | 19.9 | $419K | 94 | Under 3 |
| House cleaning | 34 | #702 of 847 | 5 | 10.0 | $1.5M | 23 | Under 3 |
| Pizza | 32 | #1,735 of 2,090 | 7 | 13.9 | $2.8M | 54 | 27 |
| Grocery stores | 31 | #1,628 of 2,070 | 6 | 12.0 | $5.1M | 54 | 5 |
| Insurance agencies | 30 | #1,820 of 2,272 | 14 | 27.9 | $804K | 64 | 7 |
| Hair salons | 30 | #2,021 of 2,339 | 13 | 25.9 | $349K | 81 | 9 |
| Convenience stores | 28 | #1,871 of 2,261 | 13 | 25.9 | $2.3M | 30 | 4 |
| Grocery and convenience stores | 27 | #2,057 of 2,402 | 24 | 47.8 | $1.3M | 37 | 9 |
| Doctors, dentists and clinics | 27 | #2,179 of 2,394 | 51 | 101.6 | $111K | 73 | 19 |
| Clothing and shoe stores | 26 | #1,831 of 2,087 | 28 | 55.8 | $345K | 27 | 29 |
| Coffee shops and cafes | 26 | #1,871 of 2,063 | 17 | 33.9 | $1.1M | 31 | 13 |
| Clothing, shoes and laundry | 26 | #1,960 of 2,210 | 37 | 73.7 | $261K | 30 | 29 |
| Fast food and sandwich shops | 26 | #1,960 of 2,222 | 19 | 37.8 | $1M | 33 | 27 |
| Real estate | 26 | #2,171 of 2,229 | 38 | 75.7 | Index only | 46 | 40 |
| Restaurants and cafes | 26 | #2,176 of 2,405 | 169 | 336.7 | $114K | 31 | 105 |
| Sit-down restaurants | 26 | #2,188 of 2,405 | 83 | 165.3 | $232K | 35 | 63 |
| Salons, barbers and spas | 26 | #2,215 of 2,385 | 28 | 55.8 | $162K | 76 | 17 |
| Bakeries and dessert shops | 25 | #1,750 of 1,889 | 19 | 37.8 | $1M | 25 | 13 |
| Real estate agents and brokers | 25 | #2,120 of 2,176 | 32 | 63.7 | Index only | 44 | 28 |
| Spas and skin care | 24 | #1,653 of 1,769 | 8 | 15.9 | $568K | 65 | 3 |
| Auto repair and car care | 24 | #2,189 of 2,401 | 20 | 39.8 | $209K | 78 | 11 |
| Dentists and orthodontists | 21 | #1,816 of 1,886 | 14 | 27.9 | $404K | 41 | 7 |
| Property management | 20 | #875 of 910 | 5 | 10.0 | Index only | 27 | 9 |
| Car washes and detailing | 19 | #1,370 of 1,451 | 5 | 10.0 | $838K | 33 | Under 3 |
| Tire shops | 15 | #1,456 of 1,530 | 5 | 10.0 | $838K | 33 | 5 |
| Nail salons | Not scored | Not scored | 4 | 8.0 | $1.1M | 68 | 4 |
| Pet businesses | Not scored | Not scored | 4 | 8.0 | $1.2M | 131 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 6.0 | $1.9M | 79 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 6.0 | $4.8M | 197 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 6.0 | $1.3M | 32 | 5 |
| Roofing and gutters | Not scored | Not scored | 2 | 4.0 | $7.2M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 2.0 | $4.5M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 2.0 | $2.5M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 2.0 | $9.7M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 2.0 | $3.8M | Too few | 5 |
| HVAC and plumbing | Not scored | Not scored | 1 | 2.0 | $14.4M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 2.0 | $3.8M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 2.0 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 2.0 | $4.2M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 2.0 | $5.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 2.0 | $7.5M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 2.0 | $4.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 2.0 | $4.6M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 2.0 | $5.7M | Too few | 9 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 2.0 | $5.7M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 2.0 | $4.6M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Funeral homes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Williamsburg city
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.2M | $834 | 87 |
| Gasoline and other fuels | $13.3M | $2,645 | 102 |
| Food away from home | $19.3M | $3,844 | 94 |
| Groceries | $30.4M | $6,049 | 96 |
| Personal care products and services | $4.5M | $905 | 90 |
| Child care and other personal services | $2.5M | $488 | 84 |
| Memberships, classes and admissions | $3.8M | $766 | 78 |
| Medical and dental services | $5.7M | $1,128 | 88 |
| Pets | $4.6M | $920 | 101 |
| Clothing, shoes and related services | $9.7M | $1,925 | 94 |
| Vehicle insurance | $11.3M | $2,244 | 115 |
| Home repairs, maintenance and insurance | $14.4M | $2,866 | 95 |
| Lawn care, cleaning and other household services | $7.5M | $1,491 | 105 |
| Rent and homeowner costs | $76.3M | $15,208 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Williamsburg city
- Population, 2025 estimate
- 15,861+2.6% since 2020
- Households
- 5,020
- Median age
- 33.9
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.7
- Land area
- 9 sq. mi.
- People per square mile
- 1,768
- Median household income
- $75,604+31.6% vs. 2015–2019, before inflation
- Average household income
- $111,449
- Median home value
- $428,100
- Jobs located here
- 12,295
- Daytime population
- 23,102Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williamsburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- James City County, VA81,013 people
- Gloucester County, VA39,526 people
- York County, VA71,005 people
- Surry County, VA6,549 people
- Newport News city, VA184,216 people
- Poquoson city, VA12,639 people
- Charles City County, VA6,627 people
- Mathews County, VA8,540 people
Questions
How fast is Williamsburg city, VA growing?
Population estimates put Williamsburg city at 15,861 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 5,020 households. Against the 2015–2019 survey, median household income rose 31.6%, before inflation.
How much do households in Williamsburg city, VA spend?
Households in Williamsburg city spend about $76.3M a year on rent and homeowner costs, $30.4M on groceries and $19.3M on food away from home. Relative to the U.S., household spending in Williamsburg city runs highest on vehicle insurance (an index of 115, where 100 is the U.S. average) and lowest on memberships, classes and admissions (78).
Which business types have the highest market scores in Williamsburg city, VA?
Of the business types scored in Williamsburg city, lawn care, cleaning and pest control companies (50); gyms and studios (49); and gas stations (39) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #875 of 1,771 scored counties.
How does Williamsburg city, VA compare with the U.S.?
Median household income in Williamsburg city is $75,604, 6% below the U.S. median of $80,734. The population rose 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $428,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for bakeries and dessert shops (3.9 times the U.S. rate) and lowest for auto repair shops (7% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Williamsburg city, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williamsburg city. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Williamsburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.