County profile · Virginia
Clarke County, VA market data
Population, household spending and competition for 56 business types in Clarke County, each scored against other counties.
- Population, 2025
- 15,609
- +5.4% since 2020
- Households
- 5,890
- Median household income
- $117,111
- +46.3% vs. 2015–2019, before inflation
- Median home value
- $550,100
- Jobs located here
- 3,824
- Highest market score
- 91
- Hair salons, #8 of 2,339 scored counties
A site report maps the competitors on map listings around any address in Clarke County by name and distance, and the households and spending within reach. Or open the report at the center of Clarke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 15,609 people live in Clarke County, in 5,890 households. Population estimates put the population change in Clarke County from 2020 to 2025 at +5.4%, faster than the U.S. (+3.1%). The median household income in Clarke County is $117,111 a year, 45% above the U.S. median of $80,734. That rose 46.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Clarke County spend the most on vehicle insurance (an index of 155, where 100 is the U.S. average) and the least on medical and dental services (104, still above the U.S.).
The highest Groundwork market scores in Clarke County are for hair salons (91); clothing, shoe and laundry businesses (90); and auto repair shops (87). Clarke County ranks #8 of 2,339 scored counties for hair salons.
Clarke County is part of the Washington-Arlington-Alexandria metro area. For its number of households, Clarke County has the most map listings, relative to the U.S., for pet businesses (2.6 times the U.S. rate) and the fewest for medical and dental practices (60% below the U.S. rate).
All 56 business types in Clarke County
Highest Groundwork market score first. Each score compares Clarke County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Hair salons | 91 | #8 of 2,339 | 7 | 11.9 | $916K | 213 | Under 3 |
| Clothing, shoes and laundry | 90 | #19 of 2,210 | 6 | 10.2 | $2.3M | 258 | Under 3 |
| Auto repair shops | 87 | #36 of 2,378 | 11 | 18.7 | $632K | 142 | 3 |
| Restaurants and cafes | 87 | #45 of 2,405 | 45 | 76.4 | $613K | 165 | 18 |
| Salons, barbers and spas | 85 | #35 of 2,385 | 14 | 23.8 | $458K | 215 | 3 |
| Auto repair and car care | 85 | #54 of 2,401 | 18 | 30.6 | $386K | 144 | 6 |
| Doctors, dentists and clinics | 83 | #63 of 2,394 | 20 | 34.0 | $395K | 259 | 7 |
| Sit-down restaurants | 79 | #144 of 2,405 | 24 | 40.7 | $1.2M | 173 | 10 |
| Gas stations | 78 | #194 of 2,358 | 7 | 11.9 | $3M | 127 | 7 |
| Dentists and orthodontists | 76 | #137 of 1,886 | 5 | 8.5 | $1.6M | 160 | 3 |
| Real estate | 67 | #297 of 2,229 | 9 | 15.3 | Index only | 267 | 15 |
| Real estate agents and brokers | 65 | #353 of 2,176 | 9 | 15.3 | Index only | 212 | 8 |
| Child care and preschools | 65 | #409 of 1,611 | 5 | 8.5 | $786K | 78 | Under 3 |
| Gyms, studios and classes | 60 | #613 of 2,088 | 11 | 18.7 | $565K | 85 | Under 3 |
| Home repair trades | 54 | #852 of 2,057 | 9 | 15.3 | $2.3M | 93 | 16 |
| Grocery and convenience stores | 53 | #1,095 of 2,402 | 18 | 30.6 | $2.2M | 66 | 5 |
| Martial arts and dance studios | 45 | #835 of 1,334 | 6 | 10.2 | $1M | 51 | Under 3 |
| Convenience stores | 45 | #1,312 of 2,261 | 10 | 17.0 | $4M | 51 | 4 |
| Pet businesses | 38 | #1,622 of 2,200 | 16 | 27.2 | $421K | 48 | 7 |
| Electricians | 36 | #902 of 1,160 | 5 | 8.5 | $4.1M | 34 | 8 |
| Veterinarians | 35 | #1,111 of 1,485 | 9 | 15.3 | $748K | 27 | 7 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 6.8 | $6.9M | 167 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 6.8 | $6.9M | 186 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 6.8 | $10.1M | 108 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 6.8 | $1.6M | 119 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 6.8 | $2.6M | 156 | 13 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 6.8 | $1.7M | 66 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 6.8 | $1.6M | 183 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 3 | 5.1 | $4.5M | 358 | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 3 | 5.1 | $9.2M | 302 | 6 |
| HVAC and plumbing | Not scored | Not scored | 3 | 5.1 | $6.8M | 143 | 5 |
| Insurance agencies | Not scored | Not scored | 3 | 5.1 | $5.9M | 474 | 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 5.1 | $3.5M | 119 | 13 |
| Pizza | Not scored | Not scored | 3 | 5.1 | $9.2M | 181 | 6 |
| Barbershops | Not scored | Not scored | 2 | 3.4 | $3.2M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 3.4 | $3.5M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 3.4 | $3.9M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.7 | $7.9M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.7 | $6.9M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.7 | $13.6M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.7 | $1.1M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.7 | $13.6M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.7 | $6.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.7 | $10.5M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.7 | $7.9M | Too few | 4 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.7 | $7.9M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.7 | $20.4M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.7 | $6.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Clarke County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.9M | $1,180 | 123 |
| Gasoline and other fuels | $21.2M | $3,594 | 138 |
| Food away from home | $27.6M | $4,687 | 115 |
| Groceries | $40.2M | $6,826 | 108 |
| Personal care products and services | $6.4M | $1,089 | 108 |
| Child care and other personal services | $3.9M | $667 | 115 |
| Memberships, classes and admissions | $6.2M | $1,055 | 107 |
| Medical and dental services | $7.9M | $1,340 | 104 |
| Pets | $6.7M | $1,143 | 126 |
| Clothing, shoes and related services | $13.6M | $2,314 | 113 |
| Vehicle insurance | $17.8M | $3,029 | 155 |
| Home repairs, maintenance and insurance | $20.4M | $3,466 | 115 |
| Lawn care, cleaning and other household services | $10.5M | $1,778 | 126 |
| Rent and homeowner costs | $104M | $17,665 | 106 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Clarke County
- Population, 2025 estimate
- 15,609+5.4% since 2020
- Households
- 5,890
- Median age
- 48.3
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.3
- Land area
- 176 sq. mi.
- People per square mile
- 86
- Median household income
- $117,111+46.3% vs. 2015–2019, before inflation
- Average household income
- $139,793
- Median home value
- $550,100
- Jobs located here
- 3,824
- Daytime population
- 10,938Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clarke County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Clarke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Winchester city, VA27,913 people
- Frederick County, VA95,008 people
- Warren County, VA41,531 people
- Loudoun County, VA432,998 people
- Rappahannock County, VA7,427 people
- Fauquier County, VA74,577 people
- Shenandoah County, VA44,925 people
- Manassas city, VA42,976 people
Questions
How fast is Clarke County, VA growing?
Population estimates put Clarke County at 15,609 people in 2025, up 5.4% since 2020, faster than the U.S. (+3.1%). It has 5,890 households. Against the 2015–2019 survey, median household income rose 46.3%, before inflation.
How much do households in Clarke County, VA spend?
Households in Clarke County spend about $104M a year on rent and homeowner costs, $40.2M on groceries and $27.6M on food away from home. Relative to the U.S., household spending in Clarke County runs highest on vehicle insurance (an index of 155, where 100 is the U.S. average) and lowest on medical and dental services (104, still above the U.S.).
Which business types have the highest market scores in Clarke County, VA?
Of the business types scored in Clarke County, hair salons (91); clothing, shoe and laundry businesses (90); and auto repair shops (87) have the highest Groundwork market scores. For hair salons, that ranks #8 of 2,339 scored counties.
How does Clarke County, VA compare with the U.S.?
Median household income in Clarke County is $117,111, 45% above the U.S. median of $80,734. The population rose 5.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $550,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet businesses (2.6 times the U.S. rate) and lowest for medical and dental practices (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 21 of the 56 business types have a score in Clarke County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clarke County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Clarke County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clarke County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.