County profile · Virginia
Suffolk city, VA market data
How Suffolk city compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 104,699
- +10.4% since 2020
- Households
- 37,908
- Median household income
- $92,666
- +23.8% vs. 2015–2019, before inflation
- Median home value
- $347,400
- Jobs located here
- 32,634
- Highest market score
- 91
- Coffee shops and cafes, #18 of 2,063 scored counties
A site report maps the competitors on map listings around any address in Suffolk city by name and distance, and the households and spending within reach. Or open the report at the center of Suffolk city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Suffolk city has an estimated 104,699 people and 37,908 households. Population estimates show Suffolk city grew 10.4% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Suffolk city is $92,666, 15% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.8%, before inflation.
Relative to the U.S., household spending in Suffolk city runs highest on vehicle insurance (an index of 136, where 100 is the U.S. average) and lowest on memberships, classes and admissions (88).
Of the business types scored in Suffolk city, coffee shops and cafes (91), insurance agencies (91) and bakeries and dessert shops (88) have the highest Groundwork market scores. For coffee shops and cafes, that ranks #18 of 2,063 scored counties.
Suffolk city is part of the Virginia Beach-Chesapeake-Norfolk metro area. Against the U.S., map listings per household run highest for physical therapy clinics (81% above the U.S. rate) and lowest for clothing and shoe stores (59% below the U.S. rate).
All 56 business types in Suffolk city
Highest Groundwork market score first. Each score compares Suffolk city with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Coffee shops and cafes | 91 | #18 of 2,063 | 24 | 6.3 | $6.6M | 179 | 10 |
| Insurance agencies | 91 | #50 of 2,272 | 35 | 9.2 | $2.9M | 230 | 19 |
| Bakeries and dessert shops | 88 | #28 of 1,889 | 26 | 6.9 | $6.1M | 148 | 10 |
| Clothing and shoe stores | 88 | #42 of 2,087 | 25 | 6.6 | $3.1M | 247 | 12 |
| Roofing and gutters | 87 | #7 of 1,177 | 5 | 1.3 | $23.8M | 282 | 6 |
| Home repair trades | 86 | #15 of 2,057 | 30 | 7.9 | $4M | 164 | 50 |
| Child care and preschools | 86 | #34 of 1,611 | 15 | 4.0 | $1.4M | 137 | 14 |
| Veterinarians | 86 | #38 of 1,485 | 12 | 3.2 | $3.2M | 117 | 8 |
| HVAC and plumbing | 85 | #25 of 1,707 | 18 | 4.7 | $6.6M | 139 | 26 |
| Electricians | 85 | #26 of 1,160 | 7 | 1.8 | $17M | 142 | 18 |
| Clothing, shoes and laundry | 84 | #80 of 2,210 | 39 | 10.3 | $2M | 229 | 18 |
| Barbershops | 83 | #48 of 1,356 | 12 | 3.2 | $3.1M | 166 | Under 3 |
| Sit-down restaurants | 83 | #86 of 2,405 | 149 | 39.3 | $1.1M | 161 | 57 |
| Gas stations | 83 | #99 of 2,358 | 41 | 10.8 | $2.9M | 121 | 31 |
| Martial arts and dance studios | 82 | #24 of 1,334 | 8 | 2.1 | $4.1M | 204 | 7 |
| Chiropractors | 82 | #41 of 1,490 | 8 | 2.1 | $5.8M | 241 | Under 3 |
| House cleaning | 81 | #34 of 847 | 7 | 1.8 | $8.7M | 137 | 18 |
| Collision repair and body shops | 81 | #61 of 1,327 | 8 | 2.1 | $4.7M | 153 | 7 |
| Tire shops | 81 | #92 of 1,530 | 11 | 2.9 | $3.4M | 137 | 4 |
| Spas and skin care | 80 | #64 of 1,769 | 22 | 5.8 | $1.7M | 194 | 7 |
| Gyms | 80 | #67 of 1,792 | 18 | 4.7 | $1.8M | 141 | 9 |
| Pet businesses | 80 | #73 of 2,200 | 37 | 9.8 | $1M | 118 | 19 |
| Auto repair and car care | 80 | #120 of 2,401 | 95 | 25.1 | $398K | 148 | 43 |
| Pet stores | 79 | #63 of 974 | 7 | 1.8 | $5.5M | 121 | 3 |
| Landscaping and lawn care | 79 | #92 of 1,493 | 17 | 4.5 | $3.6M | 123 | 35 |
| Auto repair shops | 79 | #135 of 2,378 | 59 | 15.6 | $641K | 144 | 28 |
| Restaurants and cafes | 79 | #148 of 2,405 | 275 | 72.5 | $580K | 156 | 156 |
| Gyms, studios and classes | 78 | #91 of 2,088 | 33 | 8.7 | $999K | 151 | 16 |
| Property management | 76 | #68 of 910 | 7 | 1.8 | Index only | 159 | 13 |
| Hair salons | 76 | #133 of 2,339 | 53 | 14.0 | $707K | 164 | 22 |
| Pet grooming and boarding | 75 | #126 of 1,461 | 15 | 4.0 | $2.5M | 100 | 8 |
| Pizza | 74 | #182 of 2,090 | 18 | 4.7 | $8.9M | 174 | 87 |
| Mortgage brokers and lenders | 73 | #77 of 887 | 5 | 1.3 | Index only | 317 | 8 |
| Lawn, cleaning and pest control | 73 | #177 of 1,771 | 32 | 8.4 | $1.9M | 114 | 58 |
| Yoga, Pilates and fitness studios | 69 | #104 of 777 | 7 | 1.8 | $4.7M | 116 | 9 |
| Car washes and detailing | 68 | #285 of 1,451 | 14 | 3.7 | $2.7M | 107 | 6 |
| Convenience stores | 68 | #495 of 2,261 | 36 | 9.5 | $6.8M | 86 | 13 |
| Grocery and convenience stores | 68 | #512 of 2,402 | 76 | 20.0 | $3.2M | 95 | 29 |
| Salons, barbers and spas | 65 | #464 of 2,385 | 120 | 31.7 | $312K | 147 | 46 |
| Optometrists and eye care | 64 | #332 of 1,302 | 16 | 4.2 | $2.9M | 92 | 5 |
| Pest control | 63 | #186 of 699 | 8 | 2.1 | $7.6M | 75 | 5 |
| Grocery stores | 63 | #603 of 2,070 | 32 | 8.4 | $7.6M | 82 | 16 |
| Fast food and sandwich shops | 61 | #705 of 2,222 | 52 | 13.7 | $3.1M | 101 | 87 |
| Real estate | 56 | #789 of 2,229 | 104 | 27.4 | Index only | 137 | 74 |
| Real estate agents and brokers | 54 | #846 of 2,176 | 91 | 24.0 | Index only | 125 | 44 |
| Funeral homes | 49 | #737 of 1,472 | 12 | 3.2 | $397K | 59 | 6 |
| Primary care and pediatrics | 46 | #982 of 1,656 | 31 | 8.2 | $1.5M | 84 | 74 |
| Physical therapy | 45 | #865 of 1,422 | 37 | 9.8 | $1.2M | 52 | 13 |
| Dentists and orthodontists | 45 | #1,141 of 1,886 | 47 | 12.4 | $981K | 100 | 36 |
| Nail salons | 41 | #938 of 1,328 | 31 | 8.2 | $1.2M | 72 | 16 |
| Doctors, dentists and clinics | 37 | #1,828 of 2,394 | 442 | 116.6 | $104K | 68 | 133 |
| Dry cleaners | Not scored | Not scored | 4 | 1.1 | $19.6M | 125 | 6 |
| Laundromats | Not scored | Not scored | 2 | 0.5 | $39.3M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $23.1M | Too few | 5 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.3 | $37.8M | Too few | Under 3 |
Household spending in Suffolk city
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $37.8M | $997 | 104 |
| Gasoline and other fuels | $118.7M | $3,132 | 121 |
| Food away from home | $159.5M | $4,208 | 103 |
| Groceries | $243.6M | $6,425 | 102 |
| Personal care products and services | $37.5M | $988 | 98 |
| Child care and other personal services | $20.6M | $544 | 94 |
| Memberships, classes and admissions | $33M | $870 | 88 |
| Medical and dental services | $46.1M | $1,217 | 94 |
| Pets | $38.2M | $1,009 | 111 |
| Clothing, shoes and related services | $78.5M | $2,072 | 101 |
| Vehicle insurance | $100.9M | $2,661 | 136 |
| Home repairs, maintenance and insurance | $119.2M | $3,143 | 104 |
| Lawn care, cleaning and other household services | $61.1M | $1,613 | 114 |
| Rent and homeowner costs | $618M | $16,304 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Suffolk city
- Population, 2025 estimate
- 104,699+10.4% since 2020
- Households
- 37,908
- Median age
- 39.1
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 399 sq. mi.
- People per square mile
- 248
- Median household income
- $92,666+23.8% vs. 2015–2019, before inflation
- Average household income
- $116,720
- Median home value
- $347,400
- Jobs located here
- 32,634
- Daytime population
- 88,435Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Suffolk city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Suffolk city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Isle of Wight County, VA39,974 people
- Portsmouth city, VA97,190 people
- Chesapeake city, VA252,583 people
- Norfolk city, VA233,596 people
- Hampton city, VA137,557 people
- Newport News city, VA184,216 people
- Franklin city, VA8,250 people
- Virginia Beach city, VA456,349 people
Questions
How fast is Suffolk city, VA growing?
Population estimates put Suffolk city at 104,699 people in 2025, up 10.4% since 2020, faster than the U.S. (+3.1%). It has 37,908 households. Median household income rose 23.8% from the 2015–2019 survey, before inflation.
How much do households in Suffolk city, VA spend?
Households in Suffolk city spend about $618M a year on rent and homeowner costs, $243.6M on groceries and $159.5M on food away from home. Set against the U.S., households in Suffolk city spend the most on vehicle insurance (an index of 136, where 100 is the U.S. average) and the least on memberships, classes and admissions (88).
Which business types have the highest market scores in Suffolk city, VA?
The highest Groundwork market scores in Suffolk city are for coffee shops and cafes (91), insurance agencies (91) and bakeries and dessert shops (88). Suffolk city ranks #18 of 2,063 scored counties for coffee shops and cafes.
How does Suffolk city, VA compare with the U.S.?
The median household income in Suffolk city is $92,666 a year, 15% above the U.S. median of $80,734. The population rose 10.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $347,400, against $332,700 for the U.S. For its number of households, Suffolk city has the most map listings, relative to the U.S., for physical therapy clinics (81% above the U.S. rate) and the fewest for clothing and shoe stores (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Suffolk city, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Suffolk city. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Suffolk city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Suffolk city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.