County profile · Virginia
Goochland County, VA market data
How Goochland County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 29,187
- +17.4% since 2020
- Households
- 10,342
- Median household income
- $118,931
- +26.5% vs. 2015–2019, before inflation
- Median home value
- $500,600
- Jobs located here
- 24,945
- Highest market score
- 98
- Fast food and sandwich shops, #1 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Goochland County by name and distance, and the households and spending within reach. Or open the report at the center of Goochland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Goochland County has an estimated 29,187 people and 10,342 households. Population estimates show Goochland County grew 17.4% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Goochland County is $118,931, 47% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.5%, before inflation.
Relative to the U.S., household spending in Goochland County runs highest on vehicle insurance (an index of 155, where 100 is the U.S. average) and lowest on medical and dental services (111, still above the U.S.).
Of the business types scored in Goochland County, fast food and sandwich shops (98), coffee shops and cafes (98) and hair salons (98) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #1 of 2,222 scored counties.
Goochland County is part of the Richmond metro area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.4 times the U.S. rate) and lowest for salons, barbers and spas (79% below the U.S. rate).
All 56 business types in Goochland County
Highest Groundwork market score first. Each score compares Goochland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 98 | #1 of 2,222 | 7 | 6.8 | $7.4M | 244 | 9 |
| Hair salons | 98 | #1 of 2,339 | 7 | 6.8 | $1.7M | 401 | Under 3 |
| Coffee shops and cafes | 98 | #1 of 2,063 | 6 | 5.8 | $8.7M | 234 | Under 3 |
| Salons, barbers and spas | 97 | #1 of 2,385 | 10 | 9.7 | $1.2M | 568 | 3 |
| Restaurants and cafes | 96 | #3 of 2,405 | 56 | 54.1 | $930K | 251 | 27 |
| Dentists and orthodontists | 92 | #3 of 1,886 | 7 | 6.8 | $2.1M | 215 | 4 |
| Insurance agencies | 91 | #40 of 2,272 | 7 | 6.8 | $4.5M | 356 | 8 |
| Doctors, dentists and clinics | 89 | #7 of 2,394 | 22 | 21.3 | $674K | 442 | 18 |
| Sit-down restaurants | 89 | #25 of 2,405 | 28 | 27.1 | $1.9M | 280 | 16 |
| Auto repair and car care | 87 | #39 of 2,401 | 30 | 29.0 | $413K | 154 | 13 |
| Grocery and convenience stores | 84 | #112 of 2,402 | 15 | 14.5 | $4.9M | 145 | 7 |
| Pet grooming and boarding | 80 | #68 of 1,461 | 6 | 5.8 | $2.1M | 83 | Under 3 |
| Auto repair shops | 76 | #189 of 2,378 | 19 | 18.4 | $653K | 147 | 13 |
| Gyms, studios and classes | 75 | #135 of 2,088 | 13 | 12.6 | $952K | 144 | 7 |
| Convenience stores | 75 | #300 of 2,261 | 9 | 8.7 | $8.2M | 104 | 4 |
| Gas stations | 74 | #303 of 2,358 | 16 | 15.5 | $2.3M | 97 | 13 |
| Martial arts and dance studios | 71 | #151 of 1,334 | 5 | 4.8 | $2.5M | 123 | 4 |
| Real estate agents and brokers | 68 | #279 of 2,176 | 18 | 17.4 | Index only | 198 | 16 |
| Home repair trades | 65 | #372 of 2,057 | 16 | 15.5 | $2.4M | 100 | 24 |
| Real estate | 65 | #383 of 2,229 | 24 | 23.2 | Index only | 187 | 27 |
| Veterinarians | 63 | #432 of 1,485 | 5 | 4.8 | $2.5M | 94 | 10 |
| HVAC and plumbing | 60 | #502 of 1,707 | 9 | 8.7 | $4.3M | 91 | 15 |
| Pet stores | 59 | #343 of 974 | 5 | 4.8 | $2.5M | 56 | Under 3 |
| Yoga, Pilates and fitness studios | 57 | #255 of 777 | 5 | 4.8 | $2.5M | 61 | 3 |
| Pet businesses | 54 | #926 of 2,200 | 21 | 20.3 | $607K | 69 | 10 |
| Lawn, cleaning and pest control | 51 | #823 of 1,771 | 15 | 14.5 | $1.3M | 79 | 46 |
| Landscaping and lawn care | 45 | #881 of 1,493 | 12 | 11.6 | $1.6M | 56 | 42 |
| Electricians | Not scored | Not scored | 4 | 3.9 | $9.8M | 81 | 9 |
| Grocery stores | Not scored | Not scored | 4 | 3.9 | $18.5M | 199 | 3 |
| Physical therapy | Not scored | Not scored | 4 | 3.9 | $3.7M | 154 | 3 |
| Pizza | Not scored | Not scored | 4 | 3.9 | $13M | 256 | 9 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.9 | $4.1M | 164 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 3 | 2.9 | $8.6M | 975 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.9 | $634K | 93 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 2.9 | $4.1M | 317 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.9 | Index only | 166 | 3 |
| Property management | Not scored | Not scored | 3 | 2.9 | Index only | 117 | 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.9 | $13M | 154 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.9 | $7.4M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.9 | $6.2M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.9 | $9.9M | Too few | 4 |
| Nail salons | Not scored | Not scored | 2 | 1.9 | $6M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.9 | $7.4M | Too few | 11 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 1.0 | $52.1M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.0 | $12.1M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.0 | $7.7M | Too few | 5 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 1.0 | $25.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.0 | $19.8M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 1.0 | $12.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Goochland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.4M | $1,199 | 125 |
| Gasoline and other fuels | $37.1M | $3,584 | 138 |
| Food away from home | $52.1M | $5,038 | 124 |
| Groceries | $73.9M | $7,145 | 113 |
| Personal care products and services | $12.1M | $1,169 | 116 |
| Child care and other personal services | $7.7M | $749 | 129 |
| Memberships, classes and admissions | $12.4M | $1,197 | 122 |
| Medical and dental services | $14.8M | $1,433 | 111 |
| Pets | $12.7M | $1,232 | 136 |
| Clothing, shoes and related services | $25.7M | $2,489 | 121 |
| Vehicle insurance | $31.3M | $3,025 | 155 |
| Home repairs, maintenance and insurance | $39M | $3,774 | 125 |
| Lawn care, cleaning and other household services | $19.8M | $1,913 | 135 |
| Rent and homeowner costs | $194.5M | $18,802 | 113 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Goochland County
- Population, 2025 estimate
- 29,187+17.4% since 2020
- Households
- 10,342
- Median age
- 49.8
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.3
- Land area
- 283 sq. mi.
- People per square mile
- 93
- Median household income
- $118,931+26.5% vs. 2015–2019, before inflation
- Average household income
- $169,175
- Median home value
- $500,600
- Jobs located here
- 24,945
- Daytime population
- 39,415Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Goochland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Goochland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
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- Henrico County, VA335,744 people
- Louisa County, VA39,980 people
- Hanover County, VA112,879 people
- Richmond city, VA229,359 people
- Chesterfield County, VA377,869 people
- Amelia County, VA13,462 people
- Cumberland County, VA9,818 people
Questions
How fast is Goochland County, VA growing?
Population estimates put Goochland County at 29,187 people in 2025, up 17.4% since 2020, faster than the U.S. (+3.1%). It has 10,342 households. Median household income rose 26.5% from the 2015–2019 survey, before inflation.
How much do households in Goochland County, VA spend?
Households in Goochland County spend about $194.5M a year on rent and homeowner costs, $73.9M on groceries and $52.1M on food away from home. Set against the U.S., households in Goochland County spend the most on vehicle insurance (an index of 155, where 100 is the U.S. average) and the least on medical and dental services (111, still above the U.S.).
Which business types have the highest market scores in Goochland County, VA?
The highest Groundwork market scores in Goochland County are for fast food and sandwich shops (98), coffee shops and cafes (98) and hair salons (98). Goochland County ranks #1 of 2,222 scored counties for fast food and sandwich shops.
How does Goochland County, VA compare with the U.S.?
The median household income in Goochland County is $118,931 a year, 47% above the U.S. median of $80,734. The population rose 17.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $500,600, against $332,700 for the U.S. For its number of households, Goochland County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.4 times the U.S. rate) and the fewest for salons, barbers and spas (79% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in Goochland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Goochland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Goochland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Goochland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.