County profile · Virginia
Henry County, VA market data
Population, household spending and competition for 56 business types in Henry County, each scored against other counties.
- Population, 2025
- 49,242
- −3.1% since 2020
- Households
- 21,043
- Median household income
- $50,760
- +33.8% vs. 2015–2019, before inflation
- Median home value
- $134,800
- Jobs located here
- 16,777
- Highest market score
- 76
- Insurance agencies, #302 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Henry County by name and distance, and the households and spending within reach. Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 49,242 people live in Henry County, in 21,043 households. Population estimates put the population change in Henry County from 2020 to 2025 at −3.1%, against +3.1% for the U.S. The median household income in Henry County is $50,760 a year, 37% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Henry County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (49).
The highest Groundwork market scores in Henry County are for insurance agencies (76), pet businesses (64) and real estate agents and brokers (62). Henry County ranks #302 of 2,272 scored counties for insurance agencies.
Henry County is part of the Martinsville area. For its number of households, Henry County has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for real estate businesses (80% below the U.S. rate).
All 56 business types in Henry County
Highest Groundwork market score first. Each score compares Henry County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 76 | #302 of 2,272 | 14 | 6.7 | $4M | 315 | 9 |
| Pet businesses | 64 | #492 of 2,200 | 9 | 4.3 | $1.6M | 187 | 3 |
| Real estate agents and brokers | 62 | #450 of 2,176 | 15 | 7.1 | Index only | 333 | 3 |
| Real estate | 62 | #476 of 2,229 | 16 | 7.6 | Index only | 393 | 6 |
| Dentists and orthodontists | 61 | #520 of 1,886 | 8 | 3.8 | $2.4M | 247 | 4 |
| Coffee shops and cafes | 60 | #586 of 2,063 | 9 | 4.3 | $7.1M | 190 | 3 |
| Hair salons | 59 | #714 of 2,339 | 23 | 10.9 | $669K | 155 | 3 |
| Doctors, dentists and clinics | 59 | #767 of 2,394 | 45 | 21.4 | $432K | 283 | 14 |
| Salons, barbers and spas | 58 | #730 of 2,385 | 41 | 19.5 | $375K | 176 | 4 |
| Physical therapy | 57 | #518 of 1,422 | 5 | 2.4 | $3.9M | 162 | 3 |
| Primary care and pediatrics | 56 | #632 of 1,656 | 7 | 3.3 | $2.8M | 156 | 7 |
| Sit-down restaurants | 56 | #882 of 2,405 | 58 | 27.6 | $1.1M | 165 | 23 |
| Restaurants and cafes | 56 | #896 of 2,405 | 113 | 53.7 | $562K | 152 | 58 |
| Landscaping and lawn care | 54 | #599 of 1,493 | 8 | 3.8 | $3.2M | 110 | 14 |
| Car washes and detailing | 54 | #620 of 1,451 | 5 | 2.4 | $3.8M | 152 | Under 3 |
| Collision repair and body shops | 52 | #615 of 1,327 | 6 | 2.9 | $3.2M | 104 | 3 |
| Home repair trades | 52 | #919 of 2,057 | 15 | 7.1 | $3.3M | 137 | 26 |
| Bakeries and dessert shops | 50 | #921 of 1,889 | 13 | 6.2 | $4.9M | 118 | 3 |
| Clothing, shoes and laundry | 45 | #1,289 of 2,210 | 18 | 8.6 | $1.8M | 206 | Under 3 |
| HVAC and plumbing | 44 | #1,042 of 1,707 | 10 | 4.8 | $5M | 105 | 15 |
| Spas and skin care | 44 | #1,076 of 1,769 | 9 | 4.3 | $1.7M | 195 | Under 3 |
| Lawn, cleaning and pest control | 44 | #1,077 of 1,771 | 11 | 5.2 | $2.3M | 140 | 39 |
| Clothing and shoe stores | 44 | #1,236 of 2,087 | 13 | 6.2 | $2.5M | 198 | Under 3 |
| Gyms, studios and classes | 44 | #1,333 of 2,088 | 11 | 5.2 | $925K | 140 | Under 3 |
| Pizza | 43 | #1,298 of 2,090 | 13 | 6.2 | $4.9M | 96 | 32 |
| Auto repair shops | 40 | #1,663 of 2,378 | 49 | 23.3 | $392K | 88 | 15 |
| Barbershops | 37 | #970 of 1,356 | 6 | 2.9 | $2.6M | 136 | Under 3 |
| Fast food and sandwich shops | 37 | #1,594 of 2,222 | 24 | 11.4 | $2.6M | 87 | 32 |
| Auto repair and car care | 32 | #1,956 of 2,401 | 89 | 42.3 | $216K | 80 | 28 |
| Grocery stores | 31 | #1,615 of 2,070 | 16 | 7.6 | $7M | 75 | 8 |
| Gas stations | 30 | #1,956 of 2,358 | 47 | 22.3 | $1.4M | 58 | 34 |
| Tire shops | 16 | #1,446 of 1,530 | 14 | 6.7 | $1.4M | 55 | 8 |
| Grocery and convenience stores | 14 | #2,305 of 2,402 | 57 | 27.1 | $2M | 58 | 23 |
| Convenience stores | 10 | #2,194 of 2,261 | 34 | 16.2 | $3.3M | 42 | 15 |
| Martial arts and dance studios | 9 | #1,313 of 1,334 | 8 | 3.8 | $1.3M | 63 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 1.9 | $4.9M | 203 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 1.9 | $965K | 142 | 5 |
| Optometrists and eye care | Not scored | Not scored | 4 | 1.9 | $4.9M | 155 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 1.9 | $3.7M | 136 | 3 |
| Electricians | Not scored | Not scored | 3 | 1.4 | $16.6M | 138 | 8 |
| Gyms | Not scored | Not scored | 3 | 1.4 | $3.4M | 261 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 1.4 | $5.1M | 307 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 1.4 | $4.9M | 194 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 1.0 | $3.2M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.0 | $16.3M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.0 | $12.9M | Too few | 22 |
| Pet stores | Not scored | Not scored | 2 | 1.0 | $7.4M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.0 | $24.9M | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 0.5 | $32.6M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $19.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.5 | $25.8M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Henry County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.2M | $913 | 95 |
| Gasoline and other fuels | $64.5M | $3,063 | 118 |
| Food away from home | $63.5M | $3,017 | 74 |
| Groceries | $111.7M | $5,310 | 84 |
| Personal care products and services | $15.4M | $731 | 73 |
| Child care and other personal services | $6.4M | $304 | 52 |
| Memberships, classes and admissions | $10.2M | $484 | 49 |
| Medical and dental services | $19.5M | $924 | 72 |
| Pets | $14.8M | $702 | 77 |
| Clothing, shoes and related services | $32.6M | $1,551 | 75 |
| Vehicle insurance | $55.4M | $2,631 | 134 |
| Home repairs, maintenance and insurance | $49.8M | $2,368 | 78 |
| Lawn care, cleaning and other household services | $25.8M | $1,228 | 87 |
| Rent and homeowner costs | $272.4M | $12,944 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Henry County
- Population, 2025 estimate
- 49,242−3.1% since 2020
- Households
- 21,043
- Median age
- 47.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 382 sq. mi.
- People per square mile
- 131
- Median household income
- $50,760+33.8% vs. 2015–2019, before inflation
- Average household income
- $67,912
- Median home value
- $134,800
- Jobs located here
- 16,777
- Daytime population
- 46,024Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Henry County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Martinsville city, VA13,658 people
- Patrick County, VA17,512 people
- Franklin County, VA55,130 people
- Pittsylvania County, VA59,856 people
- Danville city, VA42,214 people
- Floyd County, VA15,593 people
- Roanoke County, VA97,023 people
- Roanoke city, VA98,355 people
Questions
How fast is Henry County, VA growing?
Population estimates put Henry County at 49,242 people in 2025, down 3.1% since 2020, against +3.1% for the U.S. It has 21,043 households. Against the 2015–2019 survey, median household income rose 33.8%, before inflation.
How much do households in Henry County, VA spend?
Households in Henry County spend about $272.4M a year on rent and homeowner costs, $111.7M on groceries and $64.5M on gasoline and other fuels. Relative to the U.S., household spending in Henry County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (49).
Which business types have the highest market scores in Henry County, VA?
Of the business types scored in Henry County, insurance agencies (76), pet businesses (64) and real estate agents and brokers (62) have the highest Groundwork market scores. For insurance agencies, that ranks #302 of 2,272 scored counties.
How does Henry County, VA compare with the U.S.?
Median household income in Henry County is $50,760, 37% below the U.S. median of $80,734. The population fell 3.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $134,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for real estate businesses (80% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in Henry County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Henry County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Henry County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.