County profile · Virginia
Page County, VA market data
Population, household spending and competition for 56 business types in Page County, each scored against other counties.
- Population, 2025
- 23,762
- +0.3% since 2020
- Households
- 9,911
- Median household income
- $57,037
- +10.1% vs. 2015–2019, before inflation
- Median home value
- $233,200
- Jobs located here
- 5,310
- Highest market score
- 76
- Insurance agencies, #318 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Page County by name and distance, and the households and spending within reach. Or open the report at the center of Page County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 23,762 people live in Page County, in 9,911 households. Population estimates put the population change in Page County from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%). The median household income in Page County is $57,037 a year, 29% below the U.S. median of $80,734. That rose 10.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Page County spend the most on vehicle insurance (an index of 143, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
The highest Groundwork market scores in Page County are for insurance agencies (76), real estate businesses (67) and real estate agents and brokers (62). Page County ranks #318 of 2,272 scored counties for insurance agencies.
For its number of households, Page County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.1 times the U.S. rate) and the fewest for medical and dental practices (74% below the U.S. rate).
All 56 business types in Page County
Highest Groundwork market score first. Each score compares Page County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 76 | #318 of 2,272 | 12 | 12.1 | $2.3M | 184 | 6 |
| Real estate | 67 | #287 of 2,229 | 9 | 9.1 | Index only | 344 | 6 |
| Real estate agents and brokers | 62 | #449 of 2,176 | 7 | 7.1 | Index only | 352 | 6 |
| Gas stations | 62 | #681 of 2,358 | 17 | 17.2 | $1.9M | 80 | 8 |
| Pet businesses | 60 | #652 of 2,200 | 8 | 8.1 | $934K | 106 | 4 |
| Clothing and shoe stores | 59 | #694 of 2,087 | 5 | 5.0 | $3.2M | 255 | Under 3 |
| Clothing, shoes and laundry | 59 | #733 of 2,210 | 7 | 7.1 | $2.3M | 263 | Under 3 |
| Doctors, dentists and clinics | 58 | #808 of 2,394 | 22 | 22.2 | $438K | 287 | Under 3 |
| Gyms, studios and classes | 57 | #706 of 2,088 | 5 | 5.0 | $1.1M | 163 | Under 3 |
| Auto repair shops | 56 | #884 of 2,378 | 16 | 16.1 | $608K | 137 | 12 |
| Auto repair and car care | 56 | #910 of 2,401 | 27 | 27.2 | $360K | 134 | 16 |
| Dentists and orthodontists | 54 | #775 of 1,886 | 5 | 5.0 | $1.9M | 196 | Under 3 |
| Coffee shops and cafes | 52 | #924 of 2,063 | 6 | 6.1 | $5.3M | 144 | 5 |
| Sit-down restaurants | 51 | #1,124 of 2,405 | 39 | 39.4 | $820K | 124 | 15 |
| Salons, barbers and spas | 50 | #1,146 of 2,385 | 21 | 21.2 | $367K | 173 | 9 |
| Fast food and sandwich shops | 47 | #1,248 of 2,222 | 10 | 10.1 | $3.2M | 105 | 18 |
| Lawn, cleaning and pest control | 45 | #1,067 of 1,771 | 10 | 10.1 | $1.3M | 77 | 10 |
| Pizza | 44 | #1,255 of 2,090 | 7 | 7.1 | $4.6M | 90 | 18 |
| Restaurants and cafes | 43 | #1,487 of 2,405 | 83 | 83.7 | $385K | 104 | 38 |
| Grocery and convenience stores | 42 | #1,517 of 2,402 | 22 | 22.2 | $2.5M | 73 | 6 |
| Hair salons | 36 | #1,817 of 2,339 | 16 | 16.1 | $482K | 112 | 8 |
| Grocery stores | 35 | #1,510 of 2,070 | 9 | 9.1 | $6.1M | 65 | 4 |
| Convenience stores | 32 | #1,743 of 2,261 | 12 | 12.1 | $4.6M | 58 | Under 3 |
| Landscaping and lawn care | 27 | #1,347 of 1,493 | 10 | 10.1 | $1.3M | 44 | 10 |
| Bakeries and dessert shops | 25 | #1,747 of 1,889 | 15 | 15.1 | $2.1M | 51 | 5 |
| Gyms | Not scored | Not scored | 4 | 4.0 | $1.3M | 103 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 4.0 | $2.4M | 97 | 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.0 | $3.2M | 129 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 3.0 | $581K | 86 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 3.0 | $8.3M | 341 | 14 |
| Veterinarians | Not scored | Not scored | 3 | 3.0 | $2.5M | 92 | 4 |
| Barbershops | Not scored | Not scored | 2 | 2.0 | $3.9M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.0 | $1.7M | Too few | 6 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.0 | $4.9M | Too few | 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 2.0 | $12.4M | Too few | 11 |
| Physical therapy | Not scored | Not scored | 2 | 2.0 | $4.8M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.0 | $4.8M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 2.0 | $3.9M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.0 | $9.6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.0 | $24.8M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.0 | $5.4M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.0 | $7.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.0 | $9.7M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.0 | $9.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.0 | $7.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Page County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.7M | $981 | 102 |
| Gasoline and other fuels | $32.3M | $3,254 | 125 |
| Food away from home | $32M | $3,226 | 79 |
| Groceries | $54.8M | $5,524 | 87 |
| Personal care products and services | $7.7M | $778 | 77 |
| Child care and other personal services | $3.3M | $337 | 58 |
| Memberships, classes and admissions | $5.4M | $544 | 55 |
| Medical and dental services | $9.6M | $972 | 75 |
| Pets | $7.5M | $754 | 83 |
| Clothing, shoes and related services | $16.2M | $1,637 | 80 |
| Vehicle insurance | $27.7M | $2,796 | 143 |
| Home repairs, maintenance and insurance | $24.8M | $2,506 | 83 |
| Lawn care, cleaning and other household services | $12.8M | $1,296 | 92 |
| Rent and homeowner costs | $134.2M | $13,541 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Page County
- Population, 2025 estimate
- 23,762+0.3% since 2020
- Households
- 9,911
- Median age
- 45.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 310 sq. mi.
- People per square mile
- 77
- Median household income
- $57,037+10.1% vs. 2015–2019, before inflation
- Average household income
- $73,730
- Median home value
- $233,200
- Jobs located here
- 5,310
- Daytime population
- 17,793Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Page County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Page County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Shenandoah County, VA44,925 people
- Rockingham County, VA85,600 people
- Madison County, VA14,044 people
- Rappahannock County, VA7,427 people
- Harrisonburg city, VA51,392 people
- Greene County, VA21,155 people
- Culpeper County, VA54,397 people
- Warren County, VA41,531 people
Questions
How fast is Page County, VA growing?
Population estimates put Page County at 23,762 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 9,911 households. Against the 2015–2019 survey, median household income rose 10.1%, before inflation.
How much do households in Page County, VA spend?
Households in Page County spend about $134.2M a year on rent and homeowner costs, $54.8M on groceries and $32.3M on gasoline and other fuels. Relative to the U.S., household spending in Page County runs highest on vehicle insurance (an index of 143, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Which business types have the highest market scores in Page County, VA?
Of the business types scored in Page County, insurance agencies (76), real estate businesses (67) and real estate agents and brokers (62) have the highest Groundwork market scores. For insurance agencies, that ranks #318 of 2,272 scored counties.
How does Page County, VA compare with the U.S.?
Median household income in Page County is $57,037, 29% below the U.S. median of $80,734. The population rose 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $233,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.1 times the U.S. rate) and lowest for medical and dental practices (74% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 25 of the 56 business types have a score in Page County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Page County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Page County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Page County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.