Market rankings · Virginia
House cleaning businesses in Virginia
Markets across Virginia ranked by the Groundwork market score for house cleaning businesses, with competitor counts and household spending for each.
- Listings
- 837
- 60 chain locations (7%)
- Official establishments
- 2,324
- −4.4% since 2019
- Household spending a year
- $5.7B
- On lawn care, cleaning and other household services
- Listings per 10k households
- 2.5
- 14% above the U.S.
- Spending per listing
- $6.8M
- 6% above the U.S.
- Rank among states
- #13 of 51
- Market score 61 · Upper middle
A site report maps the house cleaning businesses on map listings around any address in Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 837 house cleaning businesses in Virginia. 60 of them (7%) are chain locations, against 8% across the U.S. That comes to 2.5 for every 10,000 households, 14% above the U.S. rate of 2.2.
Household spending on lawn care, cleaning and other household services in Virginia comes to about $5.7B a year: $1,683 per household, 19% above the U.S. average. Spread across 837 house cleaning businesses, that is $6.8M per business, 6% above the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
In 2023, official counts showed 2,324 businesses with payroll in Virginia classed as janitorial and carpet cleaning services, down 4.4% from 2019. That is one for every 1,448 households, against one for every 1,735 across the U.S. Across the U.S., the count rose 6.6% over the same years. Since fiscal 2022, 58 SBA-backed loans worth $17.1M have gone to businesses classed as janitorial and carpet cleaning services in Virginia.
Among the 50 states and DC, Virginia ranks #13 for house cleaning businesses, with a Groundwork market score of 61 (upper middle). Of the 11 scored metro areas in or partly in Virginia, the Blacksburg-Christiansburg-Radford metro area scores highest (74). Among 33 scored counties, Suffolk city scores highest (81).
Every market in Virginia for house cleaning businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Blacksburg-Christiansburg-Radford, VA | 74 | 5 | 0.7 | $19.8M | −0.1% | #34 of 375 |
| 2Staunton-Stuarts Draft, VA | 69 | 7 | 1.3 | $10.6M | +3.2% | #47 of 375 |
| 3Charlottesville, VA | 65 | 18 | 2.0 | $8.4M | +3.1% | #73 of 375 |
| 4Lynchburg, VA | 63 | 11 | 1.1 | $13.2M | +2.9% | #81 of 375 |
| 5Richmond, VA | 60 | 137 | 2.6 | $6.3M | +5.5% | #101 of 375 |
| 6Winchester, VA-WV | 60 | 15 | 2.7 | $5.8M | +6.5% | #103 of 375 |
| 7Roanoke, VA | 59 | 23 | 1.7 | $8.2M | +0.4% | #104 of 375 |
| Kingsport-Bristol, TN-VA | 56 | 29 | 2.2 | $6M | +2.3% | #126 of 375 |
| 8Harrisonburg, VA | 54 | 11 | 2.2 | $6.6M | +3.5% | #138 of 375 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 54 | 748 | 3.2 | $6.2M | +3.3% | #142 of 375 |
| 9Virginia Beach-Chesapeake-Norfolk, VA-NC | 48 | 176 | 2.5 | $6.2M | +0.9% | #204 of 375 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Danville, VA | Not scored | 3 | 0.7 | $18.2M | −1.7% | |
| Bluefield, WV-VA | Not scored | 2 | 0.5 | $25.5M | −3.8% | |
| Martinsville, VA | Not scored | 2 | 0.7 | $16.5M | −1.9% | |
| Lake of the Woods, VA | Not scored | 2 | 1.3 | $12.2M | +10.1% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Suffolk city, VA | 81 | 7 | 1.8 | $8.7M | +10.4% | #34 of 847 |
| 2Arlington County, VA | 81 | 28 | 2.5 | $8.2M | +2.1% | #35 of 847 |
| 3Richmond city, VA | 72 | 19 | 1.8 | $7.9M | +4.6% | #90 of 847 |
| 4Frederick County, VA | 70 | 9 | 2.5 | $6.6M | +8.8% | #104 of 847 |
| 5Roanoke County, VA | 68 | 6 | 1.5 | $10.3M | +0.2% | #119 of 847 |
| 6Rockingham County, VA | 68 | 5 | 1.5 | $9.9M | +6.6% | #120 of 847 |
| 7Albemarle County, VA | 67 | 11 | 2.4 | $7.4M | +5.1% | #135 of 847 |
| 8Loudoun County, VA | 59 | 53 | 3.7 | $6.2M | +6.4% | #253 of 847 |
| 9Stafford County, VA | 58 | 19 | 3.6 | $5.5M | +8.3% | #273 of 847 |
| 10Hanover County, VA | 57 | 17 | 4.0 | $4.5M | +5.6% | #286 of 847 |
| 11Portsmouth city, VA | 56 | 5 | 1.2 | $10.6M | −1.2% | #288 of 847 |
| 12Chesterfield County, VA | 56 | 42 | 3.0 | $5.7M | +8.7% | #303 of 847 |
| 13York County, VA | 54 | 7 | 2.6 | $6.9M | +1.6% | #329 of 847 |
| 14Alexandria city, VA | 54 | 23 | 3.0 | $6.2M | +1.0% | #334 of 847 |
| 15James City County, VA | 53 | 10 | 3.1 | $5.7M | +6.2% | #351 of 847 |
| 16Spotsylvania County, VA | 52 | 21 | 4.0 | $4.4M | +10.5% | #377 of 847 |
| 17Hampton city, VA | 51 | 12 | 2.1 | $6.8M | 0.0% | #389 of 847 |
| 18Henrico County, VA | 51 | 40 | 2.9 | $5.7M | +2.3% | #398 of 847 |
| 19Newport News city, VA | 50 | 12 | 1.6 | $8.8M | −1.5% | #412 of 847 |
| 20Fairfax County, VA | 50 | 147 | 3.5 | $6M | +1.7% | #421 of 847 |
| 21Lynchburg city, VA | 49 | 5 | 1.7 | $7.6M | +3.0% | #430 of 847 |
| 22Chesapeake city, VA | 47 | 29 | 3.1 | $5.4M | +2.3% | #484 of 847 |
| 23Manassas city, VA | 45 | 5 | 3.5 | $5.2M | +3.9% | #516 of 847 |
| 24Roanoke city, VA | 44 | 9 | 2.1 | $6.3M | −0.8% | #527 of 847 |
| 25Fredericksburg city, VA | 43 | 9 | 7.7 | $2.1M | +8.6% | #552 of 847 |
Show all 133 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Virginia Beach city, VA | 41 | 51 | 2.8 | $5.8M | −1.3% | #576 of 847 |
| 27Norfolk city, VA | 40 | 27 | 2.8 | $5M | −2.9% | #599 of 847 |
| 28Prince William County, VA | 40 | 74 | 4.7 | $4.2M | +4.2% | #607 of 847 |
| 29Williamsburg city, VA | 34 | 5 | 10.0 | $1.5M | +2.6% | #702 of 847 |
| 30Charlottesville city, VA | 33 | 6 | 3.0 | $5.1M | −4.4% | #703 of 847 |
| 31Harrisonburg city, VA | 30 | 6 | 3.5 | $3.9M | −1.7% | #749 of 847 |
| 32Winchester city, VA | 26 | 6 | 5.2 | $2.7M | +1.0% | #785 of 847 |
| 33Hopewell city, VA | 19 | 5 | 5.4 | $2.4M | +1.1% | #826 of 847 |
| Montgomery County, VA | Not scored | 4 | 1.1 | $13.6M | −1.2% | |
| Bedford County, VA | Not scored | 3 | 0.9 | $16.7M | +4.4% | |
| Augusta County, VA | Not scored | 3 | 1.0 | $15.2M | +1.8% | |
| Fauquier County, VA | Not scored | 4 | 1.5 | $12.9M | +4.8% | |
| Pittsylvania County, VA | Not scored | 0 | 0.0 | n/a | −1.5% | |
| Campbell County, VA | Not scored | 3 | 1.3 | $10.2M | +0.1% | |
| Franklin County, VA | Not scored | 3 | 1.3 | $10.9M | +1.9% | |
| Culpeper County, VA | Not scored | 2 | 1.1 | $15.7M | +9.3% | |
| Washington County, VA | Not scored | 4 | 1.8 | $7.6M | 0.0% | |
| Henry County, VA | Not scored | 2 | 1.0 | $12.9M | −3.1% | |
| Shenandoah County, VA | Not scored | 2 | 1.1 | $12.7M | +3.6% | |
| Prince George County, VA | Not scored | 0 | 0.0 | n/a | +2.0% | |
| Danville city, VA | Not scored | 3 | 1.6 | $7.6M | −2.2% | |
| Warren County, VA | Not scored | 2 | 1.3 | $12M | +4.8% | |
| Louisa County, VA | Not scored | 3 | 1.9 | $8.1M | +13.6% | |
| Isle of Wight County, VA | Not scored | 1 | 0.6 | $25.5M | +6.7% | |
| Tazewell County, VA | Not scored | 1 | 0.6 | $20.1M | −4.4% | |
| Gloucester County, VA | Not scored | 3 | 2.0 | $7.9M | +3.6% | |
| Orange County, VA | Not scored | 2 | 1.3 | $12.2M | +10.1% | |
| Wise County, VA | Not scored | 0 | 0.0 | n/a | −3.5% | |
| Botetourt County, VA | Not scored | 1 | 0.8 | $20M | +1.5% | |
| Pulaski County, VA | Not scored | 1 | 0.7 | $19.5M | −0.6% | |
| Halifax County, VA | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Petersburg city, VA | Not scored | 3 | 2.0 | $6.1M | +1.0% | |
| Accomack County, VA | Not scored | 3 | 2.1 | $6.4M | +1.4% | |
| Caroline County, VA | Not scored | 2 | 1.7 | $9.4M | +11.3% | |
| Powhatan County, VA | Not scored | 2 | 1.8 | $10M | +7.0% | |
| Amherst County, VA | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Mecklenburg County, VA | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Smyth County, VA | Not scored | 1 | 0.8 | $15.7M | −3.0% | |
| Carroll County, VA | Not scored | 1 | 0.8 | $15.8M | +0.5% | |
| Dinwiddie County, VA | Not scored | 1 | 0.9 | $15.6M | +3.6% | |
| Wythe County, VA | Not scored | 1 | 0.8 | $16M | −1.2% | |
| Fluvanna County, VA | Not scored | 1 | 1.0 | $16.8M | +6.2% | |
| King George County, VA | Not scored | 3 | 3.0 | $6M | +10.5% | |
| Goochland County, VA | Not scored | 2 | 1.9 | $9.9M | +17.4% | |
| Staunton city, VA | Not scored | 1 | 0.9 | $15.2M | +3.8% | |
| Salem city, VA | Not scored | 4 | 3.9 | $3.7M | +1.7% | |
| Russell County, VA | Not scored | 0 | 0.0 | n/a | −1.7% | |
| New Kent County, VA | Not scored | 1 | 1.1 | $16.7M | +21.2% | |
| Fairfax city, VA | Not scored | 4 | 4.4 | $4.6M | +10.8% | |
| Page County, VA | Not scored | 0 | 0.0 | n/a | +0.3% | |
| Waynesboro city, VA | Not scored | 3 | 3.0 | $4.4M | +7.5% | |
| Rockbridge County, VA | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Prince Edward County, VA | Not scored | 0 | 0.0 | n/a | +2.3% | |
| Lee County, VA | Not scored | 0 | 0.0 | n/a | −2.1% | |
| Scott County, VA | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Greene County, VA | Not scored | 0 | 0.0 | n/a | +6.6% | |
| Buchanan County, VA | Not scored | 0 | 0.0 | n/a | −8.7% | |
| Westmoreland County, VA | Not scored | 2 | 2.5 | $5.6M | +6.5% | |
| King William County, VA | Not scored | 0 | 0.0 | n/a | +9.5% | |
| Colonial Heights city, VA | Not scored | 4 | 5.3 | $2.7M | +3.2% | |
| Southampton County, VA | Not scored | 1 | 1.5 | $9.6M | +0.9% | |
| Patrick County, VA | Not scored | 1 | 1.3 | $10.2M | −0.9% | |
| Buckingham County, VA | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Bristol city, VA | Not scored | 2 | 2.8 | $4.5M | −5.2% | |
| Manassas Park city, VA | Not scored | 2 | 3.9 | $4.4M | −3.5% | |
| Radford city, VA | Not scored | 0 | 0.0 | n/a | +7.0% | |
| Appomattox County, VA | Not scored | 0 | 0.0 | n/a | +6.3% | |
| Giles County, VA | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Brunswick County, VA | Not scored | 1 | 1.5 | $8.3M | −0.6% | |
| Nottoway County, VA | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Floyd County, VA | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Grayson County, VA | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Clarke County, VA | Not scored | 0 | 0.0 | n/a | +5.4% | |
| Alleghany County, VA | Not scored | 0 | 0.0 | n/a | −4.2% | |
| Nelson County, VA | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Falls Church city, VA | Not scored | 1 | 1.6 | $13.4M | +3.3% | |
| Madison County, VA | Not scored | 1 | 1.8 | $8.5M | +2.7% | |
| Dickenson County, VA | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Martinsville city, VA | Not scored | 0 | 0.0 | n/a | +2.8% | |
| Amelia County, VA | Not scored | 1 | 1.8 | $7.5M | +2.7% | |
| Poquoson city, VA | Not scored | 1 | 2.1 | $8.6M | +6.6% | |
| Northumberland County, VA | Not scored | 0 | 0.0 | n/a | +6.1% | |
| Northampton County, VA | Not scored | 1 | 1.8 | $7.7M | −2.8% | |
| Lunenburg County, VA | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Charlotte County, VA | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Greensville County, VA | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Lancaster County, VA | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Middlesex County, VA | Not scored | 2 | 4.2 | $3.5M | +2.2% | |
| Sussex County, VA | Not scored | 0 | 0.0 | n/a | −0.4% | |
| Essex County, VA | Not scored | 1 | 2.2 | $5.8M | +0.5% | |
| Cumberland County, VA | Not scored | 1 | 2.5 | $5.5M | +6.9% | |
| Richmond County, VA | Not scored | 1 | 3.1 | $4.3M | +4.2% | |
| Mathews County, VA | Not scored | 0 | 0.0 | n/a | +0.1% | |
| Franklin city, VA | Not scored | 1 | 2.9 | $4.4M | +4.1% | |
| Lexington city, VA | Not scored | 1 | 4.6 | $3.1M | +6.2% | |
| Rappahannock County, VA | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Galax city, VA | Not scored | 0 | 0.0 | n/a | −0.7% | |
| King and Queen County, VA | Not scored | 0 | 0.0 | n/a | +2.4% | |
| Charles City County, VA | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Buena Vista city, VA | Not scored | 1 | 3.9 | $3.1M | +0.9% | |
| Surry County, VA | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Bland County, VA | Not scored | 1 | 4.2 | $3.2M | −1.7% | |
| Covington city, VA | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Emporia city, VA | Not scored | 0 | 0.0 | n/a | −4.4% | |
| Craig County, VA | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Bath County, VA | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Norton city, VA | Not scored | 0 | 0.0 | n/a | −5.5% | |
| Highland County, VA | Not scored | 0 | 0.0 | n/a | +3.4% |
Markets with fewer than 5 house cleaning businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many house cleaning businesses are in Virginia?
Virginia has 837 house cleaning businesses on map listings as of September 2026. 60 of them (7%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 2,324 businesses with payroll classed as janitorial and carpet cleaning services in 2023, down 4.4% from 2019.
How much do households in Virginia spend on lawn care, cleaning and other household services?
About $5.7B a year, or $1,683 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 837 house cleaning businesses on map listings, it comes to $6.8M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 3,365,732 households in Virginia and national spending patterns by income.
How does Virginia compare with the U.S. for house cleaning businesses?
Virginia has 2.5 house cleaning businesses per 10,000 households, 14% above the U.S. rate of 2.2. Spending per business is $6.8M, 6% above the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, Virginia would have about 886, against 837 on map listings. There is one business with payroll in the industry for every 1,448 households, against one for every 1,735 across the U.S. The official count fell 4.4% from 2019 to 2023, against +6.6% for the U.S.
Which market in Virginia has the highest market score for house cleaning businesses?
Among 11 scored metro areas in or partly in Virginia, the Blacksburg-Christiansburg-Radford metro area scores highest, at 74 (upper middle). Among 33 scored counties in Virginia, Suffolk city scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Virginia scores 61 for house cleaning businesses (upper middle), #13 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Virginia. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
House cleaning in other states
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Top markets for house cleaning businesses across the U.S. · All business types in Virginia
Related business types in Virginia
- Home repair trades3,848 listings
- HVAC and plumbing1,987 listings
- Electricians778 listings
- Roofing and gutters1,083 listings
- Lawn, cleaning and pest control3,069 listings
- Landscaping and lawn care1,679 listings
- Pest control553 listings
Screening a site or an acquisition in Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.