Metro area profile · Virginia
Blacksburg-Christiansburg-Radford, VA metro area market data
How the Blacksburg-Christiansburg-Radford metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 181,616
- −0.1% since 2020
- Households
- 70,282
- Median household income
- $65,839
- Median home value
- $240,900
- Jobs located here
- 72,190
- Highest market score
- 77
- Insurance agencies, #49 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Blacksburg-Christiansburg-Radford metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Blacksburg-Christiansburg-Radford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Blacksburg-Christiansburg-Radford metro area has an estimated 181,616 people and 70,282 households. Population estimates show the Blacksburg-Christiansburg-Radford metro area declined 0.1% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Blacksburg-Christiansburg-Radford metro area is $65,839, 18% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Blacksburg-Christiansburg-Radford metro area runs highest on vehicle insurance (an index of 132, where 100 is the U.S. average) and lowest on memberships, classes and admissions (70).
Of the business types scored in the Blacksburg-Christiansburg-Radford metro area, insurance agencies (77), house cleaning businesses (74) and home repair companies (70) have the highest Groundwork market scores. For insurance agencies, that ranks #49 of 387 scored metro areas.
The Blacksburg-Christiansburg-Radford metro area takes in 5 counties: Montgomery County, Pulaski County, Radford city, Giles County and Floyd County. Against the U.S., map listings per household run highest for gas stations (76% above the U.S. rate) and lowest for spas and skin care studios (48% below the U.S. rate).
All 56 business types in the Blacksburg-Christiansburg-Radford metro area
Highest Groundwork market score first. Each score compares the Blacksburg-Christiansburg-Radford metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 77 | #49 of 387 | 90 | 12.8 | $2M | 161 | 45 |
| House cleaning | 74 | #34 of 375 | 5 | 0.7 | $19.8M | 310 | 27 |
| Home repair trades | 70 | #38 of 387 | 55 | 7.8 | $3.5M | 143 | 74 |
| HVAC and plumbing | 70 | #46 of 387 | 24 | 3.4 | $8M | 168 | 41 |
| Roofing and gutters | 67 | #58 of 381 | 15 | 2.1 | $12.8M | 151 | 7 |
| Pest control | 66 | #66 of 345 | 8 | 1.1 | $12.4M | 121 | 5 |
| Car washes and detailing | 65 | #80 of 387 | 23 | 3.3 | $2.9M | 115 | 5 |
| Clothing, shoes and laundry | 65 | #91 of 387 | 105 | 14.9 | $1.2M | 137 | 35 |
| Lawn, cleaning and pest control | 63 | #108 of 387 | 49 | 7.0 | $2M | 120 | 102 |
| Clothing and shoe stores | 62 | #115 of 387 | 78 | 11.1 | $1.6M | 128 | 32 |
| Tire shops | 61 | #128 of 386 | 22 | 3.1 | $3M | 121 | 7 |
| Dentists and orthodontists | 59 | #123 of 387 | 57 | 8.1 | $1.3M | 134 | 45 |
| Electricians | 58 | #129 of 383 | 16 | 2.3 | $12M | 100 | 26 |
| Chiropractors | 57 | #132 of 386 | 24 | 3.4 | $3.1M | 131 | 12 |
| Child care and preschools | 57 | #143 of 387 | 24 | 3.4 | $1.3M | 128 | 38 |
| Spas and skin care | 56 | #128 of 387 | 42 | 6.0 | $1.4M | 163 | 13 |
| Salons, barbers and spas | 55 | #137 of 387 | 205 | 29.2 | $292K | 137 | 65 |
| Coffee shops and cafes | 55 | #152 of 387 | 61 | 8.7 | $4.1M | 112 | 23 |
| Nail salons | 54 | #155 of 387 | 27 | 3.8 | $2.2M | 133 | 7 |
| Mortgage brokers and lenders | 53 | #156 of 373 | 20 | 2.8 | Index only | 131 | 7 |
| Auto repair and car care | 52 | #189 of 387 | 216 | 30.7 | $307K | 114 | 104 |
| Landscaping and lawn care | 51 | #179 of 385 | 36 | 5.1 | $2.7M | 94 | 70 |
| Pet grooming and boarding | 51 | #188 of 386 | 21 | 3.0 | $2.8M | 111 | 15 |
| Auto repair shops | 51 | #191 of 387 | 120 | 17.1 | $553K | 124 | 80 |
| Hair salons | 50 | #177 of 387 | 107 | 15.2 | $559K | 130 | 43 |
| Real estate agents and brokers | 50 | #179 of 387 | 148 | 21.1 | Index only | 127 | 50 |
| Bakeries and dessert shops | 50 | #197 of 387 | 58 | 8.3 | $4.3M | 105 | 27 |
| Laundromats | 48 | #189 of 364 | 10 | 1.4 | $12.7M | 102 | 3 |
| Real estate | 48 | #197 of 387 | 201 | 28.6 | Index only | 117 | 103 |
| Barbershops | 48 | #205 of 387 | 23 | 3.3 | $2.6M | 138 | Under 3 |
| Restaurants and cafes | 47 | #208 of 387 | 648 | 92.2 | $389K | 105 | 294 |
| Pet stores | 47 | #216 of 382 | 15 | 2.1 | $4M | 88 | 4 |
| Collision repair and body shops | 43 | #247 of 381 | 21 | 3.0 | $3.2M | 103 | 17 |
| Pet businesses | 40 | #272 of 387 | 73 | 10.4 | $816K | 93 | 44 |
| Sit-down restaurants | 40 | #273 of 387 | 354 | 50.4 | $712K | 107 | 127 |
| Martial arts and dance studios | 39 | #297 of 387 | 30 | 4.3 | $1.6M | 79 | 10 |
| Funeral homes | 33 | #291 of 377 | 14 | 2.0 | $662K | 98 | 12 |
| Gas stations | 33 | #312 of 387 | 135 | 19.2 | $1.6M | 66 | 79 |
| Gyms, studios and classes | 32 | #345 of 387 | 91 | 12.9 | $529K | 80 | 34 |
| Grocery stores | 31 | #315 of 387 | 44 | 6.3 | $9.3M | 100 | 31 |
| Fast food and sandwich shops | 30 | #313 of 387 | 108 | 15.4 | $2.3M | 76 | 143 |
| Optometrists and eye care | 30 | #337 of 386 | 29 | 4.1 | $2.6M | 83 | 11 |
| Property management | 30 | #350 of 374 | 29 | 4.1 | Index only | 63 | 32 |
| Physical therapy | 29 | #339 of 386 | 40 | 5.7 | $1.9M | 78 | 26 |
| Grocery and convenience stores | 28 | #331 of 387 | 136 | 19.4 | $3M | 89 | 59 |
| Gyms | 28 | #358 of 387 | 46 | 6.5 | $1M | 80 | 24 |
| Convenience stores | 25 | #345 of 387 | 68 | 9.7 | $6M | 76 | 28 |
| Veterinarians | 25 | #353 of 384 | 30 | 4.3 | $2M | 73 | 25 |
| Pizza | 25 | #359 of 387 | 79 | 11.2 | $3.2M | 63 | 143 |
| Doctors, dentists and clinics | 24 | #361 of 387 | 689 | 98.0 | $109K | 71 | 231 |
| Yoga, Pilates and fitness studios | 23 | #341 of 347 | 15 | 2.1 | $3.2M | 79 | 24 |
| Primary care and pediatrics | 23 | #355 of 387 | 52 | 7.4 | $1.4M | 81 | 137 |
| Home inspectors | Not scored | Not scored | 4 | 0.6 | Index only | 97 | 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.4 | $42.3M | 270 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.4 | $22.1M | 161 | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Blacksburg-Christiansburg-Radford metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $66.4M | $945 | 99 |
| Gasoline and other fuels | $213.9M | $3,043 | 117 |
| Food away from home | $251.9M | $3,584 | 88 |
| Groceries | $408.3M | $5,810 | 92 |
| Personal care products and services | $59.8M | $851 | 85 |
| Child care and other personal services | $30.7M | $436 | 75 |
| Memberships, classes and admissions | $48.1M | $684 | 70 |
| Medical and dental services | $75M | $1,067 | 83 |
| Pets | $59.6M | $848 | 93 |
| Clothing, shoes and related services | $127M | $1,807 | 88 |
| Vehicle insurance | $182M | $2,589 | 132 |
| Home repairs, maintenance and insurance | $191.6M | $2,726 | 90 |
| Lawn care, cleaning and other household services | $99M | $1,408 | 100 |
| Rent and homeowner costs | $1B | $14,532 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Blacksburg-Christiansburg-Radford metro area
- Population, 2025 estimate
- 181,616−0.1% since 2020
- Households
- 70,282
- Median age
- 38.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,455 sq. mi.
- People per square mile
- 125
- Median household income
- $65,839
- Average household income
- $91,263
- Median home value
- $240,900
- Jobs located here
- 72,190
- Daytime population
- 185,735Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Blacksburg-Christiansburg-Radford metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Blacksburg-Christiansburg-Radford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Blacksburg-Christiansburg-Radford metro area 5
- Montgomery County, VA99,101 people
- Pulaski County, VA33,687 people
- Radford city, VA16,726 people
- Giles County, VA16,557 people
- Floyd County, VA15,593 people
Other markets based in Virginia 11
- Virginia Beach-Chesapeake-Norfolk, VA-NC metro area1,787,235 people
- Richmond, VA metro area1,341,248 people
- Roanoke, VA metro area314,986 people
- Lynchburg, VA metro area263,798 people
- Charlottesville, VA metro area224,335 people
- Winchester, VA-WV metro area146,386 people
- Harrisonburg, VA metro area136,992 people
- Staunton-Stuarts Draft, VA metro area126,822 people
- Danville, VA area102,070 people
- Martinsville, VA area63,638 people
- Lake of the Woods, VA area37,822 people
Questions
How fast is the Blacksburg-Christiansburg-Radford, VA metro area growing?
Population estimates put the Blacksburg-Christiansburg-Radford metro area at 181,616 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 70,282 households.
How much do households in the Blacksburg-Christiansburg-Radford, VA metro area spend?
Households in the Blacksburg-Christiansburg-Radford metro area spend about $1B a year on rent and homeowner costs, $408.3M on groceries and $251.9M on food away from home. Set against the U.S., households in the Blacksburg-Christiansburg-Radford metro area spend the most on vehicle insurance (an index of 132, where 100 is the U.S. average) and the least on memberships, classes and admissions (70).
Which business types have the highest market scores in the Blacksburg-Christiansburg-Radford, VA metro area?
The highest Groundwork market scores in the Blacksburg-Christiansburg-Radford metro area are for insurance agencies (77), house cleaning businesses (74) and home repair companies (70). The Blacksburg-Christiansburg-Radford metro area ranks #49 of 387 scored metro areas for insurance agencies.
How does the Blacksburg-Christiansburg-Radford, VA metro area compare with the U.S.?
The median household income in the Blacksburg-Christiansburg-Radford metro area is $65,839 a year, 18% below the U.S. median of $80,734. The population fell 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $240,900, against $332,700 for the U.S. For its number of households, the Blacksburg-Christiansburg-Radford metro area has the most map listings, relative to the U.S., for gas stations (76% above the U.S. rate) and the fewest for spas and skin care studios (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Blacksburg-Christiansburg-Radford metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Blacksburg-Christiansburg-Radford metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Blacksburg-Christiansburg-Radford metro area?
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The button opens the report at the center of the Blacksburg-Christiansburg-Radford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.