Market rankings · Virginia
Nail salons in Virginia
Every metro area, small-town market and county in Virginia, ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 2,029
- 657 chain locations (32%)
- Official establishments
- 930
- +28.3% since 2019
- Household spending a year
- $3.4B
- On personal care products and services
- Listings per 10k households
- 6.0
- In line with the U.S.
- Spending per listing
- $1.7M
- 2% above the U.S.
- Rank among states
- #31 of 51
- Market score 44 · Lower middle
A site report maps the nail salons on map listings around any address in Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Virginia has 2,029 nail salons on map listings as of September 2026. Of those, 657 are chain locations, or 32%, against 27% across the U.S. That is 6.0 per 10,000 households, in line with the U.S. rate of 6.0.
Households in Virginia spend about $3.4B a year on personal care products and services, or $1,023 per household, 2% above the U.S. average. That works out to $1.7M per salon, 2% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
In 2023, official counts showed 930 businesses with payroll in Virginia classed as nail salons, up 28.3% from 2019. That is one for every 3,619 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 21 SBA-backed loans worth $5.8M have gone to businesses classed as nail salons in Virginia.
Among the 50 states and DC, Virginia ranks #31 for nail salons, with a Groundwork market score of 44 (lower middle). Of the 11 scored metro areas in or partly in Virginia, the Charlottesville metro area scores highest (62). Of the 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest (76).
Every market in Virginia for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Charlottesville, VA | 62 | 41 | 4.5 | $2.3M | +3.1% | #84 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 56 | 1,452 | 6.1 | $1.9M | +3.3% | #138 of 387 |
| 2Staunton-Stuarts Draft, VA | 55 | 26 | 5.0 | $1.7M | +3.2% | #147 of 387 |
| 3Blacksburg-Christiansburg-Radford, VA | 54 | 27 | 3.8 | $2.2M | −0.1% | #155 of 387 |
| Kingsport-Bristol, TN-VA | 51 | 57 | 4.4 | $1.8M | +2.3% | #184 of 387 |
| 4Richmond, VA | 46 | 345 | 6.5 | $1.5M | +5.5% | #231 of 387 |
| 5Lynchburg, VA | 44 | 65 | 6.3 | $1.3M | +2.9% | #251 of 387 |
| 6Winchester, VA-WV | 43 | 37 | 6.7 | $1.4M | +6.5% | #259 of 387 |
| 7Harrisonburg, VA | 41 | 24 | 4.8 | $1.8M | +3.5% | #275 of 387 |
| 8Roanoke, VA | 31 | 79 | 6.0 | $1.4M | +0.4% | #351 of 387 |
| 9Virginia Beach-Chesapeake-Norfolk, VA-NC | 28 | 495 | 7.0 | $1.4M | +0.9% | #363 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake of the Woods, VA | 76 | 5 | 3.4 | $3M | +10.1% | #21 of 387 |
| Bluefield, WV-VA | 25 | 17 | 4.2 | $1.8M | −3.8% | #339 of 387 |
| 2Martinsville, VA | 24 | 12 | 4.5 | $1.6M | −1.9% | #347 of 387 |
| 3Danville, VA | 15 | 26 | 5.9 | $1.2M | −1.7% | #365 of 387 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Louisa County, VA | 83 | 5 | 3.2 | $3M | +13.6% | #27 of 1,328 |
| 2Powhatan County, VA | 82 | 5 | 4.4 | $2.5M | +7.0% | #32 of 1,328 |
| 3Fauquier County, VA | 81 | 13 | 4.9 | $2.4M | +4.8% | #41 of 1,328 |
| 4King George County, VA | 81 | 5 | 4.9 | $2.2M | +10.5% | #43 of 1,328 |
| 5Orange County, VA | 77 | 5 | 3.4 | $3M | +10.1% | #67 of 1,328 |
| 6Culpeper County, VA | 74 | 9 | 4.8 | $2.1M | +9.3% | #108 of 1,328 |
| 7Richmond city, VA | 69 | 34 | 3.3 | $2.6M | +4.6% | #170 of 1,328 |
| 8Albemarle County, VA | 68 | 19 | 4.1 | $2.6M | +5.1% | #190 of 1,328 |
| 9Frederick County, VA | 66 | 16 | 4.5 | $2.3M | +8.8% | #246 of 1,328 |
| 10Isle of Wight County, VA | 64 | 6 | 3.8 | $2.6M | +6.7% | #289 of 1,328 |
| 11Arlington County, VA | 64 | 56 | 5.0 | $2.5M | +2.1% | #290 of 1,328 |
| 12Bedford County, VA | 64 | 16 | 4.8 | $1.9M | +4.4% | #302 of 1,328 |
| 13Stafford County, VA | 64 | 37 | 7.1 | $1.7M | +8.3% | #306 of 1,328 |
| 14Augusta County, VA | 63 | 10 | 3.2 | $2.8M | +1.8% | #319 of 1,328 |
| 15Shenandoah County, VA | 63 | 6 | 3.3 | $2.6M | +3.6% | #322 of 1,328 |
| 16Botetourt County, VA | 61 | 5 | 3.8 | $2.4M | +1.5% | #367 of 1,328 |
| 17Loudoun County, VA | 61 | 102 | 7.1 | $2M | +6.4% | #376 of 1,328 |
| 18Franklin County, VA | 58 | 8 | 3.5 | $2.5M | +1.9% | #443 of 1,328 |
| 19Fairfax County, VA | 58 | 244 | 5.9 | $2.2M | +1.7% | #454 of 1,328 |
| 20Gloucester County, VA | 56 | 8 | 5.2 | $1.8M | +3.6% | #516 of 1,328 |
| 21Washington County, VA | 55 | 6 | 2.7 | $3M | 0.0% | #524 of 1,328 |
| 22Alexandria city, VA | 54 | 47 | 6.2 | $1.9M | +1.0% | #562 of 1,328 |
| 23Campbell County, VA | 53 | 7 | 3.1 | $2.6M | +0.1% | #580 of 1,328 |
| 24Prince William County, VA | 53 | 109 | 7.0 | $1.7M | +4.2% | #598 of 1,328 |
| 25Spotsylvania County, VA | 52 | 37 | 7.1 | $1.6M | +10.5% | #633 of 1,328 |
Show all 133 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Warren County, VA | 52 | 10 | 6.5 | $1.5M | +4.8% | #635 of 1,328 |
| 27Hanover County, VA | 51 | 29 | 6.8 | $1.6M | +5.6% | #674 of 1,328 |
| 28Accomack County, VA | 50 | 5 | 3.5 | $2.3M | +1.4% | #691 of 1,328 |
| 29Montgomery County, VA | 50 | 15 | 4.1 | $2.2M | −1.2% | #694 of 1,328 |
| 30Chesterfield County, VA | 49 | 113 | 8.1 | $1.3M | +8.7% | #743 of 1,328 |
| 31Pulaski County, VA | 46 | 5 | 3.5 | $2.3M | −0.6% | #793 of 1,328 |
| 32James City County, VA | 45 | 26 | 8.1 | $1.3M | +6.2% | #842 of 1,328 |
| 33Suffolk city, VA | 41 | 31 | 8.2 | $1.2M | +10.4% | #938 of 1,328 |
| 34York County, VA | 40 | 23 | 8.5 | $1.3M | +1.6% | #955 of 1,328 |
| 35Fairfax city, VA | 38 | 14 | 15.3 | $796K | +10.8% | #999 of 1,328 |
| 36Wythe County, VA | 35 | 5 | 4.0 | $1.9M | −1.2% | #1,041 of 1,328 |
| 37Manassas city, VA | 35 | 15 | 10.6 | $1.1M | +3.9% | #1,057 of 1,328 |
| 38Petersburg city, VA | 34 | 7 | 4.6 | $1.5M | +1.0% | #1,061 of 1,328 |
| 39Roanoke city, VA | 33 | 23 | 5.3 | $1.5M | −0.8% | #1,084 of 1,328 |
| 40Portsmouth city, VA | 33 | 24 | 6.0 | $1.3M | −1.2% | #1,087 of 1,328 |
| 41Chesapeake city, VA | 33 | 81 | 8.7 | $1.2M | +2.3% | #1,091 of 1,328 |
| 42Henrico County, VA | 33 | 121 | 8.8 | $1.1M | +2.3% | #1,094 of 1,328 |
| 43Falls Church city, VA | 33 | 10 | 15.9 | $810K | +3.3% | #1,096 of 1,328 |
| 44Norfolk city, VA | 31 | 45 | 4.7 | $1.8M | −2.9% | #1,117 of 1,328 |
| 45Mecklenburg County, VA | 31 | 7 | 5.2 | $1.5M | +1.5% | #1,120 of 1,328 |
| 46Charlottesville city, VA | 31 | 15 | 7.6 | $1.2M | −4.4% | #1,128 of 1,328 |
| 47Waynesboro city, VA | 31 | 8 | 8.1 | $992K | +7.5% | #1,131 of 1,328 |
| 48Fredericksburg city, VA | 31 | 20 | 17.1 | $581K | +8.6% | #1,134 of 1,328 |
| 49Roanoke County, VA | 30 | 32 | 8.1 | $1.2M | +0.2% | #1,142 of 1,328 |
| 50Staunton city, VA | 30 | 8 | 7.1 | $1.2M | +3.8% | #1,143 of 1,328 |
| 51Lynchburg city, VA | 30 | 35 | 12.2 | $651K | +3.0% | #1,150 of 1,328 |
| 52Newport News city, VA | 28 | 54 | 7.1 | $1.2M | −1.5% | #1,168 of 1,328 |
| 53Virginia Beach city, VA | 27 | 146 | 8.1 | $1.2M | −1.3% | #1,176 of 1,328 |
| 54Hampton city, VA | 26 | 40 | 6.9 | $1.2M | 0.0% | #1,189 of 1,328 |
| 55Halifax County, VA | 20 | 7 | 5.1 | $1.4M | −1.4% | #1,234 of 1,328 |
| 56Salem city, VA | 20 | 11 | 10.7 | $815K | +1.7% | #1,238 of 1,328 |
| 57Colonial Heights city, VA | 20 | 15 | 19.9 | $446K | +3.2% | #1,239 of 1,328 |
| 58Prince Edward County, VA | 19 | 7 | 9.2 | $868K | +2.3% | #1,245 of 1,328 |
| 59Winchester city, VA | 16 | 20 | 17.4 | $481K | +1.0% | #1,266 of 1,328 |
| 60Martinsville city, VA | 16 | 9 | 15.8 | $461K | +2.8% | #1,267 of 1,328 |
| 61Tazewell County, VA | 13 | 9 | 5.5 | $1.3M | −4.4% | #1,280 of 1,328 |
| 62Harrisonburg city, VA | 8 | 20 | 11.5 | $712K | −1.7% | #1,310 of 1,328 |
| 63Danville city, VA | 3 | 22 | 11.5 | $612K | −2.2% | #1,325 of 1,328 |
| 64Bristol city, VA | 2 | 11 | 15.2 | $488K | −5.2% | #1,328 of 1,328 |
| Rockingham County, VA | Not scored | 4 | 1.2 | $7.5M | +6.6% | |
| Pittsylvania County, VA | Not scored | 4 | 1.6 | $4.7M | −1.5% | |
| Henry County, VA | Not scored | 3 | 1.4 | $5.1M | −3.1% | |
| Prince George County, VA | Not scored | 3 | 2.3 | $4.1M | +2.0% | |
| Wise County, VA | Not scored | 3 | 2.2 | $3.3M | −3.5% | |
| Caroline County, VA | Not scored | 2 | 1.7 | $5.7M | +11.3% | |
| Amherst County, VA | Not scored | 4 | 3.2 | $2.6M | +2.1% | |
| Smyth County, VA | Not scored | 4 | 3.2 | $2.3M | −3.0% | |
| Carroll County, VA | Not scored | 2 | 1.6 | $4.7M | +0.5% | |
| Dinwiddie County, VA | Not scored | 2 | 1.9 | $4.8M | +3.6% | |
| Fluvanna County, VA | Not scored | 4 | 3.9 | $2.6M | +6.2% | |
| Goochland County, VA | Not scored | 2 | 1.9 | $6M | +17.4% | |
| Russell County, VA | Not scored | 2 | 1.9 | $4M | −1.7% | |
| New Kent County, VA | Not scored | 4 | 4.3 | $2.6M | +21.2% | |
| Page County, VA | Not scored | 1 | 1.0 | $7.7M | +0.3% | |
| Hopewell city, VA | Not scored | 2 | 2.2 | $3.5M | +1.1% | |
| Rockbridge County, VA | Not scored | 2 | 2.1 | $4.1M | 0.0% | |
| Lee County, VA | Not scored | 1 | 1.2 | $5.9M | −2.1% | |
| Scott County, VA | Not scored | 1 | 1.1 | $6.5M | −1.8% | |
| Greene County, VA | Not scored | 3 | 3.7 | $2.7M | +6.6% | |
| Buchanan County, VA | Not scored | 2 | 2.7 | $2.5M | −8.7% | |
| Westmoreland County, VA | Not scored | 1 | 1.2 | $6.8M | +6.5% | |
| King William County, VA | Not scored | 3 | 4.1 | $2.3M | +9.5% | |
| Southampton County, VA | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Patrick County, VA | Not scored | 0 | 0.0 | n/a | −0.9% | |
| Buckingham County, VA | Not scored | 3 | 4.8 | $1.7M | +1.9% | |
| Manassas Park city, VA | Not scored | 1 | 1.9 | $5.5M | −3.5% | |
| Radford city, VA | Not scored | 2 | 3.6 | $2.1M | +7.0% | |
| Appomattox County, VA | Not scored | 3 | 4.5 | $1.8M | +6.3% | |
| Giles County, VA | Not scored | 2 | 3.0 | $2.7M | −1.3% | |
| Brunswick County, VA | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Williamsburg city, VA | Not scored | 4 | 8.0 | $1.1M | +2.6% | |
| Nottoway County, VA | Not scored | 1 | 1.8 | $4.4M | +1.0% | |
| Floyd County, VA | Not scored | 3 | 4.5 | $1.8M | +2.1% | |
| Grayson County, VA | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Clarke County, VA | Not scored | 1 | 1.7 | $6.4M | +5.4% | |
| Alleghany County, VA | Not scored | 0 | 0.0 | n/a | −4.2% | |
| Nelson County, VA | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Madison County, VA | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Dickenson County, VA | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Amelia County, VA | Not scored | 1 | 1.8 | $4.6M | +2.7% | |
| Poquoson city, VA | Not scored | 3 | 6.3 | $1.8M | +6.6% | |
| Northumberland County, VA | Not scored | 0 | 0.0 | n/a | +6.1% | |
| Northampton County, VA | Not scored | 2 | 3.7 | $2.3M | −2.8% | |
| Lunenburg County, VA | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Charlotte County, VA | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Greensville County, VA | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Lancaster County, VA | Not scored | 3 | 5.3 | $1.7M | +0.9% | |
| Middlesex County, VA | Not scored | 1 | 2.1 | $4.2M | +2.2% | |
| Sussex County, VA | Not scored | 2 | 5.3 | $1.6M | −0.4% | |
| Essex County, VA | Not scored | 4 | 9.0 | $876K | +0.5% | |
| Cumberland County, VA | Not scored | 0 | 0.0 | n/a | +6.9% | |
| Richmond County, VA | Not scored | 3 | 9.4 | $881K | +4.2% | |
| Mathews County, VA | Not scored | 0 | 0.0 | n/a | +0.1% | |
| Franklin city, VA | Not scored | 4 | 11.6 | $672K | +4.1% | |
| Lexington city, VA | Not scored | 1 | 4.6 | $1.9M | +6.2% | |
| Rappahannock County, VA | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Galax city, VA | Not scored | 3 | 10.9 | $680K | −0.7% | |
| King and Queen County, VA | Not scored | 2 | 6.7 | $1.3M | +2.4% | |
| Charles City County, VA | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Buena Vista city, VA | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Surry County, VA | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Bland County, VA | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Covington city, VA | Not scored | 1 | 3.9 | $1.7M | −1.2% | |
| Emporia city, VA | Not scored | 4 | 18.5 | $409K | −4.4% | |
| Craig County, VA | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Bath County, VA | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Norton city, VA | Not scored | 3 | 18.7 | $356K | −5.5% | |
| Highland County, VA | Not scored | 0 | 0.0 | n/a | +3.4% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in Virginia?
Map listings as of September 2026 show 2,029 nail salons in Virginia. 657 of them (32%) are chain locations. The listings count nail salons. Official counts show 930 businesses with payroll classed as nail salons in 2023, up 28.3% from 2019. Official counts also show 8,115 one-person businesses without payroll.
How much do households in Virginia spend on personal care products and services?
About $3.4B a year, or $1,023 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 2,029 nail salons on map listings, it comes to $1.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 3,365,732 households in Virginia and national spending patterns by income.
How does Virginia compare with the U.S. for nail salons?
Virginia has 6.0 nail salons per 10,000 households, in line with the U.S. rate of 6.0. Spending per salon is $1.7M, 2% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Virginia would have about 2,062, against 2,029 on map listings. There is one business with payroll in the industry for every 3,619 households, against one for every 3,754 across the U.S. The official count rose 28.3% from 2019 to 2023, against +23.2% for the U.S.
Which market in Virginia has the highest market score for nail salons?
Among 11 scored metro areas in or partly in Virginia, the Charlottesville metro area scores highest, at 62 (upper middle). Among 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest, at 76 (high). Among 64 scored counties in Virginia, Louisa County scores highest, at 83 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Virginia scores 44 for nail salons (lower middle), #31 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Virginia. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for nail salons across the U.S. · All business types in Virginia
Related business types in Virginia
- Salons, barbers and spas14,639 listings
- Hair salons7,392 listings
- Barbershops1,596 listings
- Spas and skin care3,359 listings
Screening a site or an acquisition in Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.