County profile · Virginia
Prince George County, VA market data
How Prince George County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 43,936
- +2.0% since 2020
- Households
- 12,919
- Median household income
- $84,897
- +18.1% vs. 2015–2019, before inflation
- Median home value
- $293,400
- Jobs located here
- 10,746
- Highest market score
- 86
- Auto repair shops, #37 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Prince George County by name and distance, and the households and spending within reach. Or open the report at the center of Prince George County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Prince George County has an estimated 43,936 people and 12,919 households. Between 2020 and 2025, the population of Prince George County grew 2.0%, slower than the U.S. (+3.1%). Median household income in Prince George County is $84,897, 5% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.1%, before inflation.
Relative to the U.S., household spending in Prince George County runs highest on vehicle insurance (an index of 163, where 100 is the U.S. average) and lowest on memberships, classes and admissions (79).
Of the business types scored in Prince George County, auto repair shops (86), auto repair and car care businesses (85) and home repair companies (83) have the highest Groundwork market scores. For auto repair shops, that ranks #37 of 2,378 scored counties.
Prince George County is part of the Richmond metro area. Against the U.S., map listings per household run highest for convenience stores (94% above the U.S. rate) and lowest for auto repair shops (60% below the U.S. rate).
All 56 business types in Prince George County
Highest Groundwork market score first. Each score compares Prince George County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 86 | #37 of 2,378 | 11 | 8.5 | $1.4M | 310 | 6 |
| Auto repair and car care | 85 | #48 of 2,401 | 24 | 18.6 | $632K | 235 | 11 |
| Home repair trades | 83 | #24 of 2,057 | 8 | 6.2 | $4.9M | 200 | 11 |
| Pet businesses | 83 | #41 of 2,200 | 7 | 5.4 | $1.8M | 203 | Under 3 |
| Coffee shops and cafes | 82 | #80 of 2,063 | 8 | 6.2 | $6.5M | 176 | 3 |
| Lawn, cleaning and pest control | 81 | #47 of 1,771 | 5 | 3.9 | $4M | 238 | 13 |
| Restaurants and cafes | 81 | #119 of 2,405 | 87 | 67.3 | $600K | 162 | 35 |
| Real estate agents and brokers | 79 | #33 of 2,176 | 8 | 6.2 | Index only | 468 | Under 3 |
| Real estate | 79 | #34 of 2,229 | 9 | 7.0 | Index only | 523 | 9 |
| Salons, barbers and spas | 79 | #83 of 2,385 | 25 | 19.4 | $493K | 232 | 5 |
| Pizza | 79 | #104 of 2,090 | 8 | 6.2 | $6.5M | 128 | 16 |
| Sit-down restaurants | 79 | #143 of 2,405 | 45 | 34.8 | $1.2M | 175 | 16 |
| Hair salons | 78 | #96 of 2,339 | 14 | 10.8 | $880K | 205 | 4 |
| Clothing, shoes and laundry | 78 | #163 of 2,210 | 6 | 4.6 | $4.2M | 482 | 6 |
| Gyms, studios and classes | 74 | #146 of 2,088 | 8 | 6.2 | $1.3M | 190 | Under 3 |
| Gyms | 72 | #178 of 1,792 | 5 | 3.9 | $2M | 155 | Under 3 |
| Doctors, dentists and clinics | 69 | #377 of 2,394 | 50 | 38.7 | $302K | 198 | 13 |
| Grocery stores | 68 | #471 of 2,070 | 10 | 7.7 | $8.2M | 88 | 3 |
| Primary care and pediatrics | 66 | #336 of 1,656 | 5 | 3.9 | $3M | 170 | 13 |
| Grocery and convenience stores | 65 | #614 of 2,402 | 34 | 26.3 | $2.4M | 71 | 4 |
| Child care and preschools | 61 | #502 of 1,611 | 5 | 3.9 | $1.3M | 126 | 9 |
| Gas stations | 61 | #721 of 2,358 | 27 | 20.9 | $1.8M | 75 | 14 |
| Fast food and sandwich shops | 57 | #878 of 2,222 | 24 | 18.6 | $2.2M | 71 | 16 |
| Convenience stores | 48 | #1,213 of 2,261 | 20 | 15.5 | $4.1M | 52 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 3.1 | $3.1M | 163 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.1 | $3.8M | 151 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 3.1 | $6.4M | 501 | 6 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 3.1 | $3.8M | 384 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 3.1 | $9.7M | 204 | 5 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.1 | $5M | 171 | 10 |
| Optometrists and eye care | Not scored | Not scored | 4 | 3.1 | $3.8M | 120 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 3.1 | $3.1M | 352 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 2.3 | $17.4M | 420 | 3 |
| Insurance agencies | Not scored | Not scored | 3 | 2.3 | $13.7M | 1,095 | 5 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.3 | $3.4M | 166 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 2.3 | $4.1M | 246 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 2.3 | $4.2M | 153 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.5 | $12.7M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.5 | $19.4M | Too few | 6 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 1.5 | $6.2M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.5 | $19.4M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 1.5 | $7.6M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 0.8 | $15.1M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 0.8 | $15.2M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 0.8 | $1.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $20M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.8 | $12.5M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.8 | $15.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.8 | Index only | Too few | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.8 | $15.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Prince George County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.2M | $1,175 | 123 |
| Gasoline and other fuels | $48.5M | $3,754 | 145 |
| Food away from home | $52.2M | $4,042 | 99 |
| Groceries | $81.7M | $6,321 | 100 |
| Personal care products and services | $12.3M | $954 | 95 |
| Child care and other personal services | $6.3M | $489 | 84 |
| Memberships, classes and admissions | $10.1M | $779 | 79 |
| Medical and dental services | $15.1M | $1,169 | 91 |
| Pets | $12.5M | $964 | 106 |
| Clothing, shoes and related services | $25.5M | $1,972 | 96 |
| Vehicle insurance | $41.2M | $3,192 | 163 |
| Home repairs, maintenance and insurance | $38.9M | $3,009 | 100 |
| Lawn care, cleaning and other household services | $20M | $1,548 | 109 |
| Rent and homeowner costs | $204M | $15,794 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Prince George County
- Population, 2025 estimate
- 43,936+2.0% since 2020
- Households
- 12,919
- Median age
- 35.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.4
- Land area
- 265 sq. mi.
- People per square mile
- 163
- Median household income
- $84,897+18.1% vs. 2015–2019, before inflation
- Average household income
- $103,231
- Median home value
- $293,400
- Jobs located here
- 10,746
- Daytime population
- 38,666Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Prince George County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Prince George County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Hopewell city, VA22,959 people
- Petersburg city, VA33,537 people
- Colonial Heights city, VA18,352 people
- Dinwiddie County, VA28,191 people
- Charles City County, VA6,627 people
- Sussex County, VA10,765 people
- Chesterfield County, VA377,869 people
- Richmond city, VA229,359 people
Questions
How fast is Prince George County, VA growing?
Population estimates put Prince George County at 43,936 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 12,919 households. Median household income rose 18.1% from the 2015–2019 survey, before inflation.
How much do households in Prince George County, VA spend?
Households in Prince George County spend about $204M a year on rent and homeowner costs, $81.7M on groceries and $52.2M on food away from home. Set against the U.S., households in Prince George County spend the most on vehicle insurance (an index of 163, where 100 is the U.S. average) and the least on memberships, classes and admissions (79).
Which business types have the highest market scores in Prince George County, VA?
The highest Groundwork market scores in Prince George County are for auto repair shops (86), auto repair and car care businesses (85) and home repair companies (83). Prince George County ranks #37 of 2,378 scored counties for auto repair shops.
How does Prince George County, VA compare with the U.S.?
The median household income in Prince George County is $84,897 a year, 5% above the U.S. median of $80,734. The population rose 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $293,400, against $332,700 for the U.S. For its number of households, Prince George County has the most map listings, relative to the U.S., for convenience stores (94% above the U.S. rate) and the fewest for auto repair shops (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 24 of the 56 business types have a score in Prince George County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Prince George County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Prince George County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Prince George County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.