County profile · Virginia
Frederick County, VA market data
Population, household spending and competition for 56 business types in Frederick County, each scored against other counties.
- Population, 2025
- 99,955
- +8.8% since 2020
- Households
- 35,385
- Median household income
- $97,606
- +25.1% vs. 2015–2019, before inflation
- Median home value
- $386,000
- Jobs located here
- 32,890
- Highest market score
- 96
- Clothing, shoes and laundry, #2 of 2,210 scored counties
A site report maps the competitors on map listings around any address in Frederick County by name and distance, and the households and spending within reach. Or open the report at the center of Frederick County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 99,955 people live in Frederick County, in 35,385 households. Population estimates put the population change in Frederick County from 2020 to 2025 at +8.8%, faster than the U.S. (+3.1%). The median household income in Frederick County is $97,606 a year, 21% above the U.S. median of $80,734. That rose 25.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Frederick County spend the most on vehicle insurance (an index of 150, where 100 is the U.S. average) and the least on memberships, classes and admissions (95).
The highest Groundwork market scores in Frederick County are for clothing, shoe and laundry businesses (96); insurance agencies (95); and clothing and shoe stores (94). Frederick County ranks #2 of 2,210 scored counties for clothing, shoe and laundry businesses.
Frederick County is part of the Winchester metro area. For its number of households, Frederick County has the most map listings, relative to the U.S., for landscaping and lawn care companies (42% above the U.S. rate) and the fewest for real estate agents and brokers (82% below the U.S. rate).
All 56 business types in Frederick County
Highest Groundwork market score first. Each score compares Frederick County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing, shoes and laundry | 96 | #2 of 2,210 | 17 | 4.8 | $4.5M | 512 | 3 |
| Insurance agencies | 95 | #15 of 2,272 | 22 | 6.2 | $4.7M | 376 | 19 |
| Clothing and shoe stores | 94 | #3 of 2,087 | 9 | 2.5 | $8.5M | 670 | Under 3 |
| Coffee shops and cafes | 94 | #4 of 2,063 | 17 | 4.8 | $9.2M | 248 | 8 |
| Child care and preschools | 93 | #4 of 1,611 | 12 | 3.4 | $1.7M | 172 | 7 |
| Pizza | 91 | #7 of 2,090 | 17 | 4.8 | $9.2M | 180 | 47 |
| Tire shops | 90 | #17 of 1,530 | 9 | 2.5 | $4.4M | 175 | 3 |
| Restaurants and cafes | 90 | #28 of 2,405 | 245 | 69.2 | $636K | 172 | 104 |
| Martial arts and dance studios | 89 | #6 of 1,334 | 9 | 2.5 | $3.7M | 183 | 4 |
| Spas and skin care | 89 | #14 of 1,769 | 15 | 4.2 | $2.4M | 278 | 5 |
| Primary care and pediatrics | 89 | #14 of 1,656 | 6 | 1.7 | $7.5M | 420 | 16 |
| Physical therapy | 88 | #10 of 1,422 | 9 | 2.5 | $5M | 208 | 3 |
| Sit-down restaurants | 88 | #42 of 2,405 | 134 | 37.9 | $1.2M | 175 | 46 |
| Doctors, dentists and clinics | 87 | #14 of 2,394 | 58 | 16.4 | $774K | 508 | 39 |
| Dentists and orthodontists | 87 | #14 of 1,886 | 18 | 5.1 | $2.5M | 254 | 14 |
| Chiropractors | 86 | #12 of 1,490 | 6 | 1.7 | $7.5M | 313 | 6 |
| Collision repair and body shops | 86 | #30 of 1,327 | 8 | 2.3 | $4.9M | 160 | 7 |
| Barbershops | 86 | #32 of 1,356 | 11 | 3.1 | $3.3M | 176 | Under 3 |
| Bakeries and dessert shops | 86 | #40 of 1,889 | 28 | 7.9 | $5.6M | 134 | 8 |
| Hair salons | 84 | #44 of 2,339 | 35 | 9.9 | $1M | 243 | 16 |
| Fast food and sandwich shops | 84 | #82 of 2,222 | 42 | 11.9 | $3.7M | 122 | 47 |
| Gas stations | 84 | #89 of 2,358 | 46 | 13.0 | $2.7M | 112 | 30 |
| Gyms, studios and classes | 83 | #39 of 2,088 | 28 | 7.9 | $1.2M | 179 | 13 |
| Car washes and detailing | 83 | #44 of 1,451 | 10 | 2.8 | $3.9M | 156 | 5 |
| Mortgage brokers and lenders | 81 | #28 of 887 | 8 | 2.3 | Index only | 192 | Under 3 |
| Gyms | 81 | #56 of 1,792 | 16 | 4.5 | $2.1M | 159 | 9 |
| Grocery stores | 81 | #179 of 2,070 | 22 | 6.2 | $10.6M | 114 | 11 |
| Veterinarians | 80 | #91 of 1,485 | 11 | 3.1 | $3.4M | 126 | 10 |
| Real estate agents and brokers | 79 | #30 of 2,176 | 19 | 5.4 | Index only | 578 | 31 |
| Pet grooming and boarding | 79 | #75 of 1,461 | 11 | 3.1 | $3.4M | 134 | 8 |
| Real estate | 78 | #50 of 2,229 | 36 | 10.2 | Index only | 384 | 52 |
| Salons, barbers and spas | 78 | #104 of 2,385 | 78 | 22.0 | $468K | 220 | 31 |
| Pet businesses | 77 | #117 of 2,200 | 32 | 9.0 | $1.2M | 134 | 22 |
| Grocery and convenience stores | 77 | #254 of 2,402 | 70 | 19.8 | $3.3M | 99 | 20 |
| Property management | 75 | #85 of 910 | 7 | 2.0 | Index only | 154 | 13 |
| Pet stores | 75 | #93 of 974 | 5 | 1.4 | $7.5M | 166 | 4 |
| Auto repair and car care | 75 | #231 of 2,401 | 113 | 31.9 | $349K | 130 | 52 |
| HVAC and plumbing | 73 | #154 of 1,707 | 20 | 5.7 | $5.8M | 123 | 36 |
| Auto repair shops | 73 | #264 of 2,378 | 68 | 19.2 | $579K | 130 | 39 |
| Convenience stores | 72 | #388 of 2,261 | 37 | 10.5 | $6.3M | 80 | 9 |
| House cleaning | 70 | #104 of 847 | 9 | 2.5 | $6.6M | 104 | 20 |
| Electricians | 70 | #167 of 1,160 | 10 | 2.8 | $11.7M | 97 | 25 |
| Home repair trades | 69 | #245 of 2,057 | 43 | 12.2 | $2.7M | 112 | 70 |
| Roofing and gutters | 68 | #190 of 1,177 | 13 | 3.7 | $9M | 106 | 9 |
| Nail salons | 66 | #246 of 1,328 | 16 | 4.5 | $2.3M | 137 | 10 |
| Landscaping and lawn care | 66 | #338 of 1,493 | 24 | 6.8 | $2.5M | 85 | 37 |
| Lawn, cleaning and pest control | 60 | #512 of 1,771 | 41 | 11.6 | $1.5M | 87 | 63 |
| Pest control | 59 | #240 of 699 | 8 | 2.3 | $7.4M | 73 | 6 |
| Dry cleaners | Not scored | Not scored | 4 | 1.1 | $19.2M | 122 | 3 |
| Funeral homes | Not scored | Not scored | 3 | 0.8 | $1.9M | 280 | 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 0.8 | $15M | 478 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.8 | $11M | 272 | 9 |
| Home inspectors | Not scored | Not scored | 2 | 0.6 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 0.6 | $38.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.6 | $19.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Frederick County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $39.4M | $1,113 | 116 |
| Gasoline and other fuels | $122.5M | $3,463 | 133 |
| Food away from home | $155.9M | $4,407 | 108 |
| Groceries | $234.1M | $6,615 | 105 |
| Personal care products and services | $36.5M | $1,033 | 103 |
| Child care and other personal services | $20.7M | $584 | 101 |
| Memberships, classes and admissions | $33.1M | $937 | 95 |
| Medical and dental services | $44.9M | $1,269 | 99 |
| Pets | $37.6M | $1,064 | 117 |
| Clothing, shoes and related services | $76.6M | $2,165 | 105 |
| Vehicle insurance | $103.9M | $2,938 | 150 |
| Home repairs, maintenance and insurance | $116.8M | $3,302 | 109 |
| Lawn care, cleaning and other household services | $59.6M | $1,684 | 119 |
| Rent and homeowner costs | $598.5M | $16,913 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Frederick County
- Population, 2025 estimate
- 99,955+8.8% since 2020
- Households
- 35,385
- Median age
- 42.0
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 413 sq. mi.
- People per square mile
- 230
- Median household income
- $97,606+25.1% vs. 2015–2019, before inflation
- Average household income
- $122,937
- Median home value
- $386,000
- Jobs located here
- 32,890
- Daytime population
- 83,916Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Frederick County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Frederick County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Winchester city, VA27,913 people
- Clarke County, VA15,216 people
- Warren County, VA41,531 people
- Shenandoah County, VA44,925 people
- Rappahannock County, VA7,427 people
- Loudoun County, VA432,998 people
- Fauquier County, VA74,577 people
- Page County, VA23,727 people
Questions
How fast is Frederick County, VA growing?
Population estimates put Frederick County at 99,955 people in 2025, up 8.8% since 2020, faster than the U.S. (+3.1%). It has 35,385 households. Against the 2015–2019 survey, median household income rose 25.1%, before inflation.
How much do households in Frederick County, VA spend?
Households in Frederick County spend about $598.5M a year on rent and homeowner costs, $234.1M on groceries and $155.9M on food away from home. Relative to the U.S., household spending in Frederick County runs highest on vehicle insurance (an index of 150, where 100 is the U.S. average) and lowest on memberships, classes and admissions (95).
Which business types have the highest market scores in Frederick County, VA?
Of the business types scored in Frederick County, clothing, shoe and laundry businesses (96); insurance agencies (95); and clothing and shoe stores (94) have the highest Groundwork market scores. For clothing, shoe and laundry businesses, that ranks #2 of 2,210 scored counties.
How does Frederick County, VA compare with the U.S.?
Median household income in Frederick County is $97,606, 21% above the U.S. median of $80,734. The population rose 8.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $386,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (42% above the U.S. rate) and lowest for real estate agents and brokers (82% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Frederick County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Frederick County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Frederick County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Frederick County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.