County profile · Virginia
Waynesboro city, VA market data
How Waynesboro city compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 23,951
- +7.5% since 2020
- Households
- 9,841
- Median household income
- $59,994
- +33.3% vs. 2015–2019, before inflation
- Median home value
- $245,500
- Jobs located here
- 10,308
- Highest market score
- 75
- Insurance agencies, #346 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Waynesboro city by name and distance, and the households and spending within reach. Or open the report at the center of Waynesboro city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Waynesboro city has an estimated 23,951 people and 9,841 households. Population estimates put the population change in Waynesboro city from 2020 to 2025 at +7.5%, faster than the U.S. (+3.1%). Median household income in Waynesboro city is $59,994, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.3%, before inflation.
Relative to the U.S., household spending in Waynesboro city runs highest on vehicle insurance (an index of 117, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Of the business types scored in Waynesboro city, insurance agencies (75); home repair companies (74); and lawn care, cleaning and pest control companies (64) have the highest Groundwork market scores. For insurance agencies, that ranks #346 of 2,272 scored counties.
Waynesboro city is part of the Staunton-Stuarts Draft metro area. Against the U.S., map listings per household run highest for dentists and orthodontists (71% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (26% below the U.S. rate).
All 56 business types in Waynesboro city
Highest Groundwork market score first. Each score compares Waynesboro city with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 75 | #346 of 2,272 | 13 | 13.2 | $1.7M | 138 | 4 |
| Home repair trades | 74 | #124 of 2,057 | 8 | 8.1 | $3.2M | 131 | 11 |
| Lawn, cleaning and pest control | 64 | #372 of 1,771 | 7 | 7.1 | $1.9M | 112 | 16 |
| Clothing and shoe stores | 62 | #603 of 2,087 | 8 | 8.1 | $2.1M | 164 | 6 |
| Child care and preschools | 53 | #760 of 1,611 | 6 | 6.1 | $586K | 58 | 3 |
| Clothing, shoes and laundry | 52 | #1,064 of 2,210 | 17 | 17.3 | $979K | 111 | 6 |
| Gas stations | 47 | #1,319 of 2,358 | 15 | 15.2 | $1.7M | 73 | 13 |
| Bakeries and dessert shops | 45 | #1,116 of 1,889 | 8 | 8.1 | $4.1M | 99 | 7 |
| Pet businesses | 43 | #1,413 of 2,200 | 16 | 16.3 | $484K | 55 | Under 3 |
| Convenience stores | 42 | #1,420 of 2,261 | 12 | 12.2 | $4.6M | 59 | 5 |
| Grocery and convenience stores | 41 | #1,548 of 2,402 | 22 | 22.4 | $2.5M | 75 | 15 |
| Grocery stores | 38 | #1,425 of 2,070 | 8 | 8.1 | $7M | 75 | 10 |
| Coffee shops and cafes | 38 | #1,478 of 2,063 | 11 | 11.2 | $3M | 81 | 7 |
| Real estate agents and brokers | 38 | #1,700 of 2,176 | 29 | 29.5 | Index only | 86 | 11 |
| Real estate | 38 | #1,748 of 2,229 | 38 | 38.6 | Index only | 83 | 18 |
| Doctors, dentists and clinics | 38 | #1,787 of 2,394 | 84 | 85.4 | $118K | 77 | 24 |
| Pet grooming and boarding | 36 | #1,069 of 1,461 | 7 | 7.1 | $1.1M | 43 | Under 3 |
| Spas and skin care | 36 | #1,395 of 1,769 | 11 | 11.2 | $721K | 82 | Under 3 |
| Gyms, studios and classes | 35 | #1,656 of 2,088 | 11 | 11.2 | $519K | 78 | 7 |
| Physical therapy | 34 | #1,137 of 1,422 | 7 | 7.1 | $1.4M | 59 | 4 |
| Pizza | 34 | #1,665 of 2,090 | 10 | 10.2 | $3.3M | 65 | 28 |
| Optometrists and eye care | 33 | #1,043 of 1,302 | 5 | 5.1 | $2M | 63 | Under 3 |
| Nail salons | 31 | #1,131 of 1,328 | 8 | 8.1 | $992K | 59 | Under 3 |
| Gyms | 30 | #1,505 of 1,792 | 8 | 8.1 | $714K | 55 | 4 |
| Sit-down restaurants | 29 | #2,092 of 2,405 | 74 | 75.2 | $446K | 67 | 26 |
| Restaurants and cafes | 28 | #2,107 of 2,405 | 128 | 130.1 | $258K | 69 | 62 |
| Fast food and sandwich shops | 27 | #1,934 of 2,222 | 20 | 20.3 | $1.6M | 54 | 28 |
| Auto repair shops | 27 | #2,125 of 2,378 | 28 | 28.5 | $286K | 64 | 14 |
| Salons, barbers and spas | 27 | #2,204 of 2,385 | 51 | 51.8 | $156K | 73 | 15 |
| Car washes and detailing | 26 | #1,299 of 1,451 | 8 | 8.1 | $1M | 40 | Under 3 |
| Hair salons | 26 | #2,123 of 2,339 | 28 | 28.5 | $283K | 66 | 11 |
| Auto repair and car care | 26 | #2,163 of 2,401 | 59 | 60.0 | $136K | 50 | 18 |
| Tire shops | 25 | #1,333 of 1,530 | 8 | 8.1 | $1M | 40 | 3 |
| Dentists and orthodontists | 25 | #1,765 of 1,886 | 22 | 22.4 | $449K | 46 | 11 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.1 | $6.3M | 133 | 7 |
| Laundromats | Not scored | Not scored | 4 | 4.1 | $4.2M | 33 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 4.1 | Index only | 88 | Under 3 |
| Property management | Not scored | Not scored | 4 | 4.1 | Index only | 61 | 4 |
| Veterinarians | Not scored | Not scored | 4 | 4.1 | $1.9M | 71 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.0 | $2.6M | 140 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.0 | $3.3M | 138 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 3.0 | $8.5M | 71 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 3.0 | $461K | 68 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 3.0 | $4.4M | 69 | 8 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.0 | $4.4M | 150 | 8 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.0 | $1.9M | 94 | 3 |
| Pet stores | Not scored | Not scored | 3 | 3.0 | $2.6M | 57 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 3.0 | $3.3M | 185 | 9 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.0 | $4M | Too few | 4 |
| Oil change and quick lube | Not scored | Not scored | 2 | 2.0 | $4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.0 | $16.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.0 | $13.2M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.0 | $25.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Waynesboro city
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8M | $813 | 85 |
| Gasoline and other fuels | $26.2M | $2,667 | 103 |
| Food away from home | $33M | $3,351 | 82 |
| Groceries | $55.6M | $5,654 | 89 |
| Personal care products and services | $7.9M | $806 | 80 |
| Child care and other personal services | $3.5M | $357 | 61 |
| Memberships, classes and admissions | $5.7M | $580 | 59 |
| Medical and dental services | $9.9M | $1,005 | 78 |
| Pets | $7.7M | $786 | 86 |
| Clothing, shoes and related services | $16.6M | $1,691 | 82 |
| Vehicle insurance | $22.6M | $2,296 | 117 |
| Home repairs, maintenance and insurance | $25.4M | $2,581 | 86 |
| Lawn care, cleaning and other household services | $13.2M | $1,340 | 95 |
| Rent and homeowner costs | $136.6M | $13,883 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Waynesboro city
- Population, 2025 estimate
- 23,951+7.5% since 2020
- Households
- 9,841
- Median age
- 39.2
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.7
- Land area
- 15 sq. mi.
- People per square mile
- 1,526
- Median household income
- $59,994+33.3% vs. 2015–2019, before inflation
- Average household income
- $77,683
- Median home value
- $245,500
- Jobs located here
- 10,308
- Daytime population
- 22,067Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Waynesboro city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Waynesboro city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Augusta County, VA78,033 people
- Staunton city, VA25,948 people
- Nelson County, VA14,732 people
- Albemarle County, VA114,919 people
- Charlottesville city, VA45,437 people
- Harrisonburg city, VA51,392 people
- Rockingham County, VA85,600 people
- Greene County, VA21,155 people
Questions
How fast is Waynesboro city, VA growing?
Population estimates put Waynesboro city at 23,951 people in 2025, up 7.5% since 2020, faster than the U.S. (+3.1%). It has 9,841 households. Median household income rose 33.3% from the 2015–2019 survey, before inflation.
How much do households in Waynesboro city, VA spend?
Households in Waynesboro city spend about $136.6M a year on rent and homeowner costs, $55.6M on groceries and $33M on food away from home. Set against the U.S., households in Waynesboro city spend the most on vehicle insurance (an index of 117, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
Which business types have the highest market scores in Waynesboro city, VA?
The highest Groundwork market scores in Waynesboro city are for insurance agencies (75); home repair companies (74); and lawn care, cleaning and pest control companies (64). Waynesboro city ranks #346 of 2,272 scored counties for insurance agencies.
How does Waynesboro city, VA compare with the U.S.?
The median household income in Waynesboro city is $59,994 a year, 26% below the U.S. median of $80,734. The population rose 7.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $245,500, against $332,700 for the U.S. For its number of households, Waynesboro city has the most map listings, relative to the U.S., for dentists and orthodontists (71% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (26% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in Waynesboro city, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Waynesboro city. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Waynesboro city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Waynesboro city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.