Market rankings · Virginia
Barbershops in Virginia
Markets across Virginia ranked by the Groundwork market score for barbershops, with competitor counts and household spending for each.
- Listings
- 1,596
- 189 chain locations (12%)
- Official establishments
- 260
- +30.7% since 2019
- Household spending a year
- $3.4B
- On personal care products and services
- Listings per 10k households
- 4.7
- 11% below the U.S.
- Spending per listing
- $2.2M
- 14% above the U.S.
- Rank among states
- #27 of 51
- Market score 46 · Lower middle
A site report maps the barbershops on map listings around any address in Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 1,596 barbershops in Virginia. Of those, 189 are chain locations, or 12%, against 12% across the U.S. That comes to 4.7 for every 10,000 households, 11% below the U.S. rate of 5.3.
At $1,023 per household (2% above the U.S. average), households in Virginia spend about $3.4B a year on personal care products and services. That is about $2.2M of household spending for each shop on map listings, 14% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
In 2023, official counts showed 260 businesses with payroll in Virginia classed as barber shops, up 30.7% from 2019. That is one for every 12,945 households, against one for every 16,589 across the U.S. Across the U.S., the count rose 28.5% over the same years. Since fiscal 2022, 9 SBA-backed loans worth $1.8M have gone to businesses classed as barber shops in Virginia.
Among the 50 states and DC, Virginia ranks #27 for barbershops, with a Groundwork market score of 46 (lower middle). Of the 11 scored metro areas in or partly in Virginia, the Charlottesville metro area scores highest (76). Of the 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest (90).
Every market in Virginia for barbershops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Charlottesville, VA | 76 | 27 | 3.0 | $3.4M | +3.1% | #18 of 387 |
| 2Staunton-Stuarts Draft, VA | 67 | 12 | 2.3 | $3.8M | +3.2% | #67 of 387 |
| 3Richmond, VA | 60 | 243 | 4.6 | $2.2M | +5.5% | #113 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 59 | 1,187 | 5.0 | $2.4M | +3.3% | #120 of 387 |
| Kingsport-Bristol, TN-VA | 50 | 40 | 3.1 | $2.6M | +2.3% | #190 of 387 |
| 4Winchester, VA-WV | 49 | 35 | 6.3 | $1.5M | +6.5% | #203 of 387 |
| 5Blacksburg-Christiansburg-Radford, VA | 48 | 23 | 3.3 | $2.6M | −0.1% | #205 of 387 |
| 6Lynchburg, VA | 41 | 55 | 5.3 | $1.6M | +2.9% | #272 of 387 |
| 7Roanoke, VA | 40 | 61 | 4.6 | $1.9M | +0.4% | #281 of 387 |
| 8Harrisonburg, VA | 37 | 24 | 4.8 | $1.8M | +3.5% | #298 of 387 |
| 9Virginia Beach-Chesapeake-Norfolk, VA-NC | 33 | 432 | 6.1 | $1.6M | +0.9% | #317 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake of the Woods, VA | 90 | 5 | 3.4 | $3M | +10.1% | #7 of 377 |
| 2Danville, VA | 20 | 21 | 4.8 | $1.5M | −1.7% | #337 of 377 |
| Bluefield, WV-VA | 17 | 20 | 4.9 | $1.5M | −3.8% | #345 of 377 |
| 3Martinsville, VA | 15 | 15 | 5.6 | $1.3M | −1.9% | #349 of 377 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Albemarle County, VA | 89 | 9 | 2.0 | $5.5M | +5.1% | #15 of 1,356 |
| 2James City County, VA | 89 | 8 | 2.5 | $4.3M | +6.2% | #18 of 1,356 |
| 3Culpeper County, VA | 89 | 5 | 2.6 | $3.9M | +9.3% | #19 of 1,356 |
| 4Frederick County, VA | 86 | 11 | 3.1 | $3.3M | +8.8% | #32 of 1,356 |
| 5Suffolk city, VA | 83 | 12 | 3.2 | $3.1M | +10.4% | #48 of 1,356 |
| 6Orange County, VA | 83 | 5 | 3.4 | $3M | +10.1% | #49 of 1,356 |
| 7Chesterfield County, VA | 83 | 55 | 3.9 | $2.7M | +8.7% | #53 of 1,356 |
| 8Bedford County, VA | 77 | 7 | 2.1 | $4.3M | +4.4% | #98 of 1,356 |
| 9Isle of Wight County, VA | 76 | 6 | 3.8 | $2.6M | +6.7% | #126 of 1,356 |
| 10Gloucester County, VA | 71 | 5 | 3.3 | $2.9M | +3.6% | #200 of 1,356 |
| 11Augusta County, VA | 70 | 5 | 1.6 | $5.6M | +1.8% | #216 of 1,356 |
| 12Hanover County, VA | 69 | 13 | 3.0 | $3.6M | +5.6% | #250 of 1,356 |
| 13Loudoun County, VA | 69 | 61 | 4.3 | $3.3M | +6.4% | #251 of 1,356 |
| 14Fauquier County, VA | 66 | 17 | 6.4 | $1.9M | +4.8% | #323 of 1,356 |
| 15Shenandoah County, VA | 65 | 5 | 2.8 | $3.1M | +3.6% | #329 of 1,356 |
| 16York County, VA | 65 | 13 | 4.8 | $2.3M | +1.6% | #339 of 1,356 |
| 17Roanoke County, VA | 64 | 12 | 3.0 | $3.1M | +0.2% | #355 of 1,356 |
| 18Fairfax County, VA | 63 | 154 | 3.7 | $3.5M | +1.7% | #380 of 1,356 |
| 19Henrico County, VA | 62 | 58 | 4.2 | $2.4M | +2.3% | #406 of 1,356 |
| 20Warren County, VA | 62 | 7 | 4.6 | $2.1M | +4.8% | #410 of 1,356 |
| 21Arlington County, VA | 61 | 47 | 4.2 | $3M | +2.1% | #418 of 1,356 |
| 22Alexandria city, VA | 60 | 32 | 4.2 | $2.7M | +1.0% | #446 of 1,356 |
| 23Botetourt County, VA | 58 | 5 | 3.8 | $2.4M | +1.5% | #488 of 1,356 |
| 24Spotsylvania County, VA | 58 | 35 | 6.7 | $1.6M | +10.5% | #502 of 1,356 |
| 25Washington County, VA | 57 | 5 | 2.3 | $3.6M | 0.0% | #508 of 1,356 |
Show all 133 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Prince William County, VA | 56 | 89 | 5.7 | $2.1M | +4.2% | #547 of 1,356 |
| 27Chesapeake city, VA | 55 | 46 | 4.9 | $2.1M | +2.3% | #572 of 1,356 |
| 28Montgomery County, VA | 49 | 13 | 3.5 | $2.5M | −1.2% | #712 of 1,356 |
| 29Virginia Beach city, VA | 49 | 108 | 6.0 | $1.7M | −1.3% | #731 of 1,356 |
| 30Manassas city, VA | 49 | 13 | 9.2 | $1.2M | +3.9% | #740 of 1,356 |
| 31Stafford County, VA | 48 | 41 | 7.8 | $1.6M | +8.3% | #757 of 1,356 |
| 32Falls Church city, VA | 44 | 5 | 8.0 | $1.6M | +3.3% | #859 of 1,356 |
| 33Fairfax city, VA | 44 | 9 | 9.8 | $1.2M | +10.8% | #867 of 1,356 |
| 34Fredericksburg city, VA | 43 | 15 | 12.8 | $775K | +8.6% | #887 of 1,356 |
| 35Henry County, VA | 37 | 6 | 2.9 | $2.6M | −3.1% | #970 of 1,356 |
| 36Campbell County, VA | 36 | 10 | 4.5 | $1.8M | +0.1% | #997 of 1,356 |
| 37Richmond city, VA | 33 | 66 | 6.3 | $1.4M | +4.6% | #1,053 of 1,356 |
| 38Halifax County, VA | 30 | 5 | 3.7 | $2M | −1.4% | #1,094 of 1,356 |
| 39Mecklenburg County, VA | 29 | 7 | 5.2 | $1.5M | +1.5% | #1,116 of 1,356 |
| 40Colonial Heights city, VA | 29 | 8 | 10.6 | $835K | +3.2% | #1,127 of 1,356 |
| 41Smyth County, VA | 25 | 5 | 3.9 | $1.9M | −3.0% | #1,168 of 1,356 |
| 42Charlottesville city, VA | 23 | 16 | 8.1 | $1.2M | −4.4% | #1,193 of 1,356 |
| 43Hampton city, VA | 20 | 49 | 8.4 | $1M | 0.0% | #1,227 of 1,356 |
| 44Lynchburg city, VA | 18 | 35 | 12.2 | $651K | +3.0% | #1,243 of 1,356 |
| 45Nottoway County, VA | 16 | 5 | 8.9 | $881K | +1.0% | #1,265 of 1,356 |
| 46Martinsville city, VA | 16 | 9 | 15.8 | $461K | +2.8% | #1,267 of 1,356 |
| 47Portsmouth city, VA | 14 | 29 | 7.2 | $1.1M | −1.2% | #1,280 of 1,356 |
| 48Hopewell city, VA | 13 | 11 | 11.9 | $645K | +1.1% | #1,286 of 1,356 |
| 49Winchester city, VA | 13 | 21 | 18.3 | $458K | +1.0% | #1,287 of 1,356 |
| 50Tazewell County, VA | 12 | 9 | 5.5 | $1.3M | −4.4% | #1,289 of 1,356 |
| 51Norfolk city, VA | 12 | 84 | 8.8 | $963K | −2.9% | #1,294 of 1,356 |
| 52Newport News city, VA | 12 | 67 | 8.8 | $959K | −1.5% | #1,295 of 1,356 |
| 53Roanoke city, VA | 12 | 37 | 8.5 | $911K | −0.8% | #1,296 of 1,356 |
| 54Petersburg city, VA | 11 | 16 | 10.6 | $676K | +1.0% | #1,304 of 1,356 |
| 55Harrisonburg city, VA | 8 | 21 | 12.1 | $678K | −1.7% | #1,321 of 1,356 |
| 56Danville city, VA | 4 | 19 | 10.0 | $709K | −2.2% | #1,338 of 1,356 |
| Rockingham County, VA | Not scored | 3 | 0.9 | $10M | +6.6% | |
| Pittsylvania County, VA | Not scored | 2 | 0.8 | $9.5M | −1.5% | |
| Franklin County, VA | Not scored | 4 | 1.7 | $5M | +1.9% | |
| Prince George County, VA | Not scored | 4 | 3.1 | $3.1M | +2.0% | |
| Louisa County, VA | Not scored | 4 | 2.6 | $3.7M | +13.6% | |
| Wise County, VA | Not scored | 2 | 1.4 | $5M | −3.5% | |
| Pulaski County, VA | Not scored | 3 | 2.1 | $3.9M | −0.6% | |
| Accomack County, VA | Not scored | 3 | 2.1 | $3.9M | +1.4% | |
| Caroline County, VA | Not scored | 4 | 3.3 | $2.9M | +11.3% | |
| Powhatan County, VA | Not scored | 2 | 1.8 | $6.2M | +7.0% | |
| Amherst County, VA | Not scored | 2 | 1.6 | $5.3M | +2.1% | |
| Carroll County, VA | Not scored | 1 | 0.8 | $9.5M | +0.5% | |
| Dinwiddie County, VA | Not scored | 2 | 1.9 | $4.8M | +3.6% | |
| Wythe County, VA | Not scored | 4 | 3.2 | $2.4M | −1.2% | |
| Fluvanna County, VA | Not scored | 0 | 0.0 | n/a | +6.2% | |
| King George County, VA | Not scored | 3 | 3.0 | $3.7M | +10.5% | |
| Goochland County, VA | Not scored | 1 | 1.0 | $12.1M | +17.4% | |
| Staunton city, VA | Not scored | 4 | 3.5 | $2.3M | +3.8% | |
| Salem city, VA | Not scored | 3 | 2.9 | $3M | +1.7% | |
| Russell County, VA | Not scored | 1 | 0.9 | $7.9M | −1.7% | |
| New Kent County, VA | Not scored | 0 | 0.0 | n/a | +21.2% | |
| Page County, VA | Not scored | 2 | 2.0 | $3.9M | +0.3% | |
| Waynesboro city, VA | Not scored | 3 | 3.0 | $2.6M | +7.5% | |
| Rockbridge County, VA | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Prince Edward County, VA | Not scored | 4 | 5.2 | $1.5M | +2.3% | |
| Lee County, VA | Not scored | 0 | 0.0 | n/a | −2.1% | |
| Scott County, VA | Not scored | 3 | 3.3 | $2.2M | −1.8% | |
| Greene County, VA | Not scored | 2 | 2.5 | $4M | +6.6% | |
| Buchanan County, VA | Not scored | 2 | 2.7 | $2.5M | −8.7% | |
| Westmoreland County, VA | Not scored | 3 | 3.7 | $2.3M | +6.5% | |
| King William County, VA | Not scored | 2 | 2.7 | $3.5M | +9.5% | |
| Southampton County, VA | Not scored | 2 | 2.9 | $2.9M | +0.9% | |
| Patrick County, VA | Not scored | 1 | 1.3 | $6.1M | −0.9% | |
| Buckingham County, VA | Not scored | 1 | 1.6 | $5M | +1.9% | |
| Bristol city, VA | Not scored | 1 | 1.4 | $5.4M | −5.2% | |
| Manassas Park city, VA | Not scored | 3 | 5.8 | $1.8M | −3.5% | |
| Radford city, VA | Not scored | 4 | 7.2 | $1.1M | +7.0% | |
| Appomattox County, VA | Not scored | 1 | 1.5 | $5.4M | +6.3% | |
| Giles County, VA | Not scored | 1 | 1.5 | $5.5M | −1.3% | |
| Brunswick County, VA | Not scored | 1 | 1.5 | $4.9M | −0.6% | |
| Williamsburg city, VA | Not scored | 1 | 2.0 | $4.5M | +2.6% | |
| Floyd County, VA | Not scored | 2 | 3.0 | $2.7M | +2.1% | |
| Grayson County, VA | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Clarke County, VA | Not scored | 2 | 3.4 | $3.2M | +5.4% | |
| Alleghany County, VA | Not scored | 0 | 0.0 | n/a | −4.2% | |
| Nelson County, VA | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Madison County, VA | Not scored | 1 | 1.8 | $5.2M | +2.7% | |
| Dickenson County, VA | Not scored | 1 | 1.7 | $4.1M | −6.0% | |
| Amelia County, VA | Not scored | 4 | 7.4 | $1.1M | +2.7% | |
| Poquoson city, VA | Not scored | 1 | 2.1 | $5.3M | +6.6% | |
| Northumberland County, VA | Not scored | 0 | 0.0 | n/a | +6.1% | |
| Northampton County, VA | Not scored | 4 | 7.4 | $1.2M | −2.8% | |
| Lunenburg County, VA | Not scored | 1 | 2.1 | $3.6M | +0.9% | |
| Charlotte County, VA | Not scored | 1 | 2.1 | $3.6M | −1.2% | |
| Greensville County, VA | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Lancaster County, VA | Not scored | 2 | 3.5 | $2.5M | +0.9% | |
| Middlesex County, VA | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Sussex County, VA | Not scored | 1 | 2.6 | $3.1M | −0.4% | |
| Essex County, VA | Not scored | 2 | 4.5 | $1.8M | +0.5% | |
| Cumberland County, VA | Not scored | 1 | 2.5 | $3.3M | +6.9% | |
| Richmond County, VA | Not scored | 2 | 6.3 | $1.3M | +4.2% | |
| Mathews County, VA | Not scored | 0 | 0.0 | n/a | +0.1% | |
| Franklin city, VA | Not scored | 3 | 8.7 | $896K | +4.1% | |
| Lexington city, VA | Not scored | 2 | 9.1 | $970K | +6.2% | |
| Rappahannock County, VA | Not scored | 1 | 3.4 | $3.1M | +1.6% | |
| Galax city, VA | Not scored | 4 | 14.5 | $510K | −0.7% | |
| King and Queen County, VA | Not scored | 0 | 0.0 | n/a | +2.4% | |
| Charles City County, VA | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Buena Vista city, VA | Not scored | 1 | 3.9 | $1.8M | +0.9% | |
| Surry County, VA | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Bland County, VA | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Covington city, VA | Not scored | 1 | 3.9 | $1.7M | −1.2% | |
| Emporia city, VA | Not scored | 3 | 13.9 | $545K | −4.4% | |
| Craig County, VA | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Bath County, VA | Not scored | 1 | 5.5 | $1.5M | −2.6% | |
| Norton city, VA | Not scored | 0 | 0.0 | n/a | −5.5% | |
| Highland County, VA | Not scored | 0 | 0.0 | n/a | +3.4% |
Markets with fewer than 5 barbershops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many barbershops are in Virginia?
There are 1,596 barbershops on map listings in Virginia as of September 2026. 189 of them (12%) are chain locations. The listings count barbershops. Official counts show 260 businesses with payroll classed as barber shops in 2023, up 30.7% from 2019. Official counts list 3,036 one-person businesses without payroll.
How much do households in Virginia spend on personal care products and services?
About $3.4B a year, or $1,023 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 1,596 barbershops on map listings, it comes to $2.2M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 3,365,732 households in Virginia and national spending patterns by income.
How does Virginia compare with the U.S. for barbershops?
Virginia has 4.7 barbershops per 10,000 households, 11% below the U.S. rate of 5.3. Spending per shop is $2.2M, 14% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Virginia would have about 1,827, against 1,596 on map listings. There is one business with payroll in the industry for every 12,945 households, against one for every 16,589 across the U.S. The official count rose 30.7% from 2019 to 2023, against +28.5% for the U.S.
Which market in Virginia has the highest market score for barbershops?
Among 11 scored metro areas in or partly in Virginia, the Charlottesville metro area scores highest, at 76 (high). Among 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest, at 90 (very high). Among 56 scored counties in Virginia, Albemarle County scores highest, at 89 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Virginia scores 46 for barbershops (lower middle), #27 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Virginia. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Barbershops in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for barbershops across the U.S. · All business types in Virginia
Related business types in Virginia
- Salons, barbers and spas14,639 listings
- Hair salons7,392 listings
- Nail salons2,029 listings
- Spas and skin care3,359 listings
Screening a site or an acquisition in Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.