County profile · Virginia
Madison County, VA market data
Population, household spending and competition for 56 business types in Madison County, each scored against other counties.
- Population, 2025
- 14,237
- +2.7% since 2020
- Households
- 5,482
- Median household income
- $84,323
- +45.7% vs. 2015–2019, before inflation
- Median home value
- $370,300
- Jobs located here
- 3,244
- Highest market score
- 87
- Sit-down restaurants, #46 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Madison County by name and distance, and the households and spending within reach. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 14,237 people live in Madison County, in 5,482 households. Population estimates show Madison County grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). The median household income in Madison County is $84,323 a year, 4% above the U.S. median of $80,734. That rose 45.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Madison County spend the most on vehicle insurance (an index of 163, where 100 is the U.S. average) and the least on memberships, classes and admissions (82).
The highest Groundwork market scores in Madison County are for sit-down restaurants (87), restaurants and cafes (84) and fast food and sandwich shops (82). Madison County ranks #46 of 2,405 scored counties for sit-down restaurants.
For its number of households, Madison County has the most map listings, relative to the U.S., for lawn care, cleaning and pest control companies (2.2 times the U.S. rate) and the fewest for medical and dental practices (70% below the U.S. rate).
All 56 business types in Madison County
Highest Groundwork market score first. Each score compares Madison County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Sit-down restaurants | 87 | #46 of 2,405 | 12 | 21.9 | $1.8M | 274 | 4 |
| Restaurants and cafes | 84 | #74 of 2,405 | 38 | 69.3 | $575K | 155 | 10 |
| Fast food and sandwich shops | 82 | #96 of 2,222 | 5 | 9.1 | $4.4M | 143 | 6 |
| Gas stations | 80 | #144 of 2,358 | 5 | 9.1 | $4.1M | 172 | 6 |
| Salons, barbers and spas | 79 | #79 of 2,385 | 9 | 16.4 | $573K | 269 | Under 3 |
| Real estate | 73 | #142 of 2,229 | 7 | 12.8 | Index only | 284 | 5 |
| Doctors, dentists and clinics | 73 | #249 of 2,394 | 14 | 25.5 | $457K | 300 | Under 3 |
| Real estate agents and brokers | 64 | #382 of 2,176 | 7 | 12.8 | Index only | 226 | 5 |
| Auto repair shops | 62 | #641 of 2,378 | 10 | 18.2 | $641K | 144 | 9 |
| Auto repair and car care | 60 | #726 of 2,401 | 19 | 34.7 | $337K | 126 | 12 |
| Convenience stores | 55 | #958 of 2,261 | 7 | 12.8 | $4.9M | 62 | Under 3 |
| Pet businesses | 50 | #1,119 of 2,200 | 9 | 16.4 | $575K | 65 | 3 |
| HVAC and plumbing | 47 | #971 of 1,707 | 5 | 9.1 | $3.3M | 70 | 5 |
| Grocery and convenience stores | 42 | #1,534 of 2,402 | 17 | 31.0 | $2M | 59 | 5 |
| Home repair trades | 36 | #1,674 of 2,057 | 10 | 18.2 | $1.7M | 68 | 16 |
| Lawn, cleaning and pest control | 33 | #1,494 of 1,771 | 10 | 18.2 | $846K | 50 | 14 |
| Landscaping and lawn care | 30 | #1,292 of 1,493 | 9 | 16.4 | $940K | 32 | 14 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 7.3 | $5.5M | 147 | Under 3 |
| Hair salons | Not scored | Not scored | 4 | 7.3 | $1.3M | 299 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 5.5 | $7.3M | 176 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 3 | 5.5 | $3.6M | 284 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 3 | 5.5 | $3.6M | 409 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 5.5 | $5.5M | 46 | 8 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 5.5 | $2.1M | 120 | Under 3 |
| Spas and skin care | Not scored | Not scored | 3 | 5.5 | $1.7M | 196 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 5.5 | $1.7M | 63 | 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 3.6 | $3.2M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 3.6 | $3.2M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 3.6 | $453K | Too few | Under 3 |
| Grocery stores | Not scored | Not scored | 2 | 3.6 | $17M | Too few | 4 |
| Insurance agencies | Not scored | Not scored | 2 | 3.6 | $8.8M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 3.6 | $2.6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 3.6 | $8.3M | Too few | 3 |
| Barbershops | Not scored | Not scored | 1 | 1.8 | $5.2M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 1.8 | $6.4M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 1.8 | $4.4M | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 1 | 1.8 | $4.4M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.8 | $8.5M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.8 | $6.4M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 1 | 1.8 | $21.8M | Too few | 6 |
| Tire shops | Not scored | Not scored | 1 | 1.8 | $6.4M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Madison County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.4M | $1,169 | 122 |
| Gasoline and other fuels | $20.5M | $3,736 | 144 |
| Food away from home | $21.8M | $3,985 | 98 |
| Groceries | $34M | $6,195 | 98 |
| Personal care products and services | $5.2M | $940 | 94 |
| Child care and other personal services | $2.7M | $494 | 85 |
| Memberships, classes and admissions | $4.4M | $807 | 82 |
| Medical and dental services | $6.4M | $1,167 | 91 |
| Pets | $5.2M | $944 | 104 |
| Clothing, shoes and related services | $10.8M | $1,972 | 96 |
| Vehicle insurance | $17.5M | $3,194 | 163 |
| Home repairs, maintenance and insurance | $16.6M | $3,034 | 101 |
| Lawn care, cleaning and other household services | $8.5M | $1,542 | 109 |
| Rent and homeowner costs | $86.2M | $15,717 | 94 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Madison County
- Population, 2025 estimate
- 14,237+2.7% since 2020
- Households
- 5,482
- Median age
- 46.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.4
- Land area
- 321 sq. mi.
- People per square mile
- 44
- Median household income
- $84,323+45.7% vs. 2015–2019, before inflation
- Average household income
- $104,810
- Median home value
- $370,300
- Jobs located here
- 3,244
- Daytime population
- 10,830Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Greene County, VA21,155 people
- Culpeper County, VA54,397 people
- Orange County, VA37,822 people
- Page County, VA23,727 people
- Rappahannock County, VA7,427 people
- Albemarle County, VA114,919 people
- Charlottesville city, VA45,437 people
- Louisa County, VA39,980 people
Questions
How fast is Madison County, VA growing?
Population estimates put Madison County at 14,237 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 5,482 households. Against the 2015–2019 survey, median household income rose 45.7%, before inflation.
How much do households in Madison County, VA spend?
Households in Madison County spend about $86.2M a year on rent and homeowner costs, $34M on groceries and $21.8M on food away from home. Relative to the U.S., household spending in Madison County runs highest on vehicle insurance (an index of 163, where 100 is the U.S. average) and lowest on memberships, classes and admissions (82).
Which business types have the highest market scores in Madison County, VA?
Of the business types scored in Madison County, sit-down restaurants (87), restaurants and cafes (84) and fast food and sandwich shops (82) have the highest Groundwork market scores. For sit-down restaurants, that ranks #46 of 2,405 scored counties.
How does Madison County, VA compare with the U.S.?
Median household income in Madison County is $84,323, 4% above the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $370,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for lawn care, cleaning and pest control companies (2.2 times the U.S. rate) and lowest for medical and dental practices (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 17 of the 56 business types have a score in Madison County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.