County profile · Virginia
Henrico County, VA market data
Population, household spending and competition for 56 business types in Henrico County, each scored against other counties.
- Population, 2025
- 342,775
- +2.3% since 2020
- Households
- 137,365
- Median household income
- $88,783
- +26.3% vs. 2015–2019, before inflation
- Median home value
- $359,200
- Jobs located here
- 205,453
- Highest market score
- 84
- HVAC and plumbing, #27 of 1,707 scored counties
A site report maps the competitors on map listings around any address in Henrico County by name and distance, and the households and spending within reach. Or open the report at the center of Henrico County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 342,775 people live in Henrico County, in 137,365 households. Population estimates put the population change in Henrico County from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). The median household income in Henrico County is $88,783 a year, 10% above the U.S. median of $80,734. That rose 26.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Henrico County spend the most on vehicle insurance (an index of 125, where 100 is the U.S. average) and the least on memberships, classes and admissions (93).
The highest Groundwork market scores in Henrico County are for HVAC and plumbing companies (84), home repair companies (79) and landscaping and lawn care companies (79). Henrico County ranks #27 of 1,707 scored counties for HVAC and plumbing companies.
Henrico County is part of the Richmond metro area. For its number of households, Henrico County has the most map listings, relative to the U.S., for mortgage brokers and lenders (77% above the U.S. rate) and the fewest for funeral homes (52% below the U.S. rate).
All 56 business types in Henrico County
Highest Groundwork market score first. Each score compares Henrico County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| HVAC and plumbing | 84 | #27 of 1,707 | 52 | 3.8 | $8.5M | 179 | 75 |
| Home repair trades | 79 | #56 of 2,057 | 122 | 8.9 | $3.6M | 150 | 169 |
| Landscaping and lawn care | 79 | #85 of 1,493 | 45 | 3.3 | $5M | 172 | 107 |
| Roofing and gutters | 75 | #91 of 1,177 | 42 | 3.1 | $10.6M | 125 | 19 |
| Electricians | 74 | #103 of 1,160 | 28 | 2.0 | $15.8M | 132 | 75 |
| Laundromats | 73 | #125 of 785 | 16 | 1.2 | $18.2M | 145 | 7 |
| Collision repair and body shops | 73 | #152 of 1,327 | 26 | 1.9 | $4.9M | 159 | 23 |
| Funeral homes | 73 | #169 of 1,472 | 14 | 1.0 | $1.3M | 197 | 8 |
| Coffee shops and cafes | 71 | #278 of 2,063 | 117 | 8.5 | $5M | 135 | 61 |
| Chiropractors | 70 | #228 of 1,490 | 48 | 3.5 | $3.5M | 148 | 31 |
| Bakeries and dessert shops | 70 | #267 of 1,889 | 105 | 7.6 | $5.6M | 135 | 67 |
| Home inspectors | 69 | #65 of 415 | 6 | 0.4 | Index only | 144 | 6 |
| Gas stations | 69 | #433 of 2,358 | 155 | 11.3 | $2.6M | 107 | 93 |
| Pet grooming and boarding | 67 | #294 of 1,461 | 38 | 2.8 | $3.7M | 146 | 38 |
| Pet businesses | 66 | #424 of 2,200 | 139 | 10.1 | $1M | 115 | 92 |
| Lawn, cleaning and pest control | 65 | #339 of 1,771 | 114 | 8.3 | $2M | 118 | 228 |
| Veterinarians | 65 | #386 of 1,485 | 55 | 4.0 | $2.6M | 94 | 39 |
| Pizza | 65 | #471 of 2,090 | 88 | 6.4 | $6.7M | 131 | 310 |
| Convenience stores | 64 | #620 of 2,261 | 113 | 8.2 | $7.8M | 100 | 51 |
| Barbershops | 62 | #406 of 1,356 | 58 | 4.2 | $2.4M | 126 | 9 |
| Grocery and convenience stores | 62 | #703 of 2,402 | 242 | 17.6 | $3.7M | 108 | 127 |
| Urgent care and walk-in clinics | 61 | #89 of 325 | 6 | 0.4 | $28.3M | 115 | 8 |
| Grocery stores | 61 | #652 of 2,070 | 83 | 6.0 | $10.7M | 115 | 76 |
| Auto repair shops | 59 | #764 of 2,378 | 243 | 17.7 | $525K | 118 | 126 |
| Restaurants and cafes | 59 | #801 of 2,405 | 1,336 | 97.3 | $438K | 118 | 641 |
| Fast food and sandwich shops | 58 | #819 of 2,222 | 179 | 13.0 | $3.3M | 107 | 310 |
| Tire shops | 56 | #629 of 1,530 | 53 | 3.9 | $2.4M | 96 | 20 |
| Auto repair and car care | 56 | #919 of 2,401 | 412 | 30.0 | $310K | 115 | 202 |
| Pet stores | 54 | #412 of 974 | 34 | 2.5 | $4.1M | 92 | 15 |
| Physical therapy | 54 | #614 of 1,422 | 70 | 5.1 | $2.4M | 101 | 49 |
| Gyms | 54 | #752 of 1,792 | 90 | 6.6 | $1.4M | 107 | 68 |
| Sit-down restaurants | 53 | #1,049 of 2,405 | 829 | 60.4 | $706K | 106 | 268 |
| Pest control | 52 | #328 of 699 | 29 | 2.1 | $7.8M | 76 | 23 |
| House cleaning | 51 | #398 of 847 | 40 | 2.9 | $5.7M | 88 | 98 |
| Gyms, studios and classes | 48 | #1,163 of 2,088 | 193 | 14.1 | $648K | 98 | 114 |
| Martial arts and dance studios | 47 | #754 of 1,334 | 69 | 5.0 | $1.8M | 90 | 46 |
| Child care and preschools | 46 | #928 of 1,611 | 105 | 7.6 | $744K | 74 | 104 |
| Optometrists and eye care | 45 | #796 of 1,302 | 65 | 4.7 | $2.6M | 83 | 27 |
| Car washes and detailing | 43 | #898 of 1,451 | 55 | 4.0 | $2.3M | 92 | 30 |
| Primary care and pediatrics | 43 | #1,066 of 1,656 | 100 | 7.3 | $1.7M | 95 | 274 |
| Clothing and shoe stores | 43 | #1,304 of 2,087 | 268 | 19.5 | $1.1M | 85 | 144 |
| Clothing, shoes and laundry | 41 | #1,472 of 2,210 | 376 | 27.4 | $773K | 88 | 182 |
| Yoga, Pilates and fitness studios | 40 | #550 of 777 | 34 | 2.5 | $3.7M | 91 | 68 |
| Oil change and quick lube | 39 | #341 of 479 | 10 | 0.7 | $12.8M | 93 | 20 |
| Spas and skin care | 39 | #1,290 of 1,769 | 176 | 12.8 | $782K | 89 | 43 |
| Hair salons | 39 | #1,695 of 2,339 | 368 | 26.8 | $374K | 87 | 125 |
| Property management | 35 | #704 of 910 | 60 | 4.4 | Index only | 68 | 103 |
| Salons, barbers and spas | 35 | #1,962 of 2,385 | 741 | 53.9 | $186K | 87 | 238 |
| Insurance agencies | 34 | #1,692 of 2,272 | 342 | 24.9 | $985K | 78 | 215 |
| Real estate agents and brokers | 34 | #1,913 of 2,176 | 548 | 39.9 | Index only | 76 | 212 |
| Nail salons | 33 | #1,094 of 1,328 | 121 | 8.8 | $1.1M | 68 | 58 |
| Real estate | 32 | #2,017 of 2,229 | 720 | 52.4 | Index only | 73 | 425 |
| Doctors, dentists and clinics | 31 | #2,061 of 2,394 | 1,345 | 97.9 | $126K | 83 | 558 |
| Dry cleaners | 28 | #452 of 507 | 28 | 2.0 | $10.4M | 66 | 31 |
| Dentists and orthodontists | 28 | #1,704 of 1,886 | 224 | 16.3 | $758K | 77 | 169 |
| Mortgage brokers and lenders | 27 | #824 of 887 | 105 | 7.6 | Index only | 55 | 52 |
Household spending in Henrico County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $127.5M | $928 | 97 |
| Gasoline and other fuels | $396.3M | $2,885 | 111 |
| Food away from home | $585.3M | $4,261 | 105 |
| Groceries | $887M | $6,457 | 102 |
| Personal care products and services | $137.6M | $1,002 | 100 |
| Child care and other personal services | $78.1M | $568 | 98 |
| Memberships, classes and admissions | $125.1M | $911 | 93 |
| Medical and dental services | $169.8M | $1,236 | 96 |
| Pets | $140.8M | $1,025 | 113 |
| Clothing, shoes and related services | $290.8M | $2,117 | 103 |
| Vehicle insurance | $336.8M | $2,451 | 125 |
| Home repairs, maintenance and insurance | $443.6M | $3,229 | 107 |
| Lawn care, cleaning and other household services | $226.1M | $1,646 | 116 |
| Rent and homeowner costs | $2.3B | $16,543 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Henrico County
- Population, 2025 estimate
- 342,775+2.3% since 2020
- Households
- 137,365
- Median age
- 41.0
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 234 sq. mi.
- People per square mile
- 1,437
- Median household income
- $88,783+26.3% vs. 2015–2019, before inflation
- Average household income
- $125,297
- Median home value
- $359,200
- Jobs located here
- 205,453
- Daytime population
- 374,226Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Henrico County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Henrico County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Richmond city, VA229,359 people
- Hanover County, VA112,879 people
- Chesterfield County, VA377,869 people
- Goochland County, VA26,410 people
- Powhatan County, VA31,555 people
- Colonial Heights city, VA18,352 people
- Hopewell city, VA22,959 people
- King William County, VA18,593 people
Questions
How fast is Henrico County, VA growing?
Population estimates put Henrico County at 342,775 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 137,365 households. Against the 2015–2019 survey, median household income rose 26.3%, before inflation.
How much do households in Henrico County, VA spend?
Households in Henrico County spend about $2.3B a year on rent and homeowner costs, $887M on groceries and $585.3M on food away from home. Relative to the U.S., household spending in Henrico County runs highest on vehicle insurance (an index of 125, where 100 is the U.S. average) and lowest on memberships, classes and admissions (93).
Which business types have the highest market scores in Henrico County, VA?
Of the business types scored in Henrico County, HVAC and plumbing companies (84), home repair companies (79) and landscaping and lawn care companies (79) have the highest Groundwork market scores. For HVAC and plumbing companies, that ranks #27 of 1,707 scored counties.
How does Henrico County, VA compare with the U.S.?
Median household income in Henrico County is $88,783, 10% above the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $359,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for mortgage brokers and lenders (77% above the U.S. rate) and lowest for funeral homes (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Henrico County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Henrico County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Henrico County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Henrico County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.