County profile · Virginia
Sussex County, VA market data
How Sussex County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 10,755
- −0.4% since 2020
- Households
- 3,785
- Median household income
- $63,530
- +28.4% vs. 2015–2019, before inflation
- Median home value
- $183,800
- Jobs located here
- 3,265
- Highest market score
- 60
- Salons, barbers and spas, #628 of 2,385 scored counties
A site report maps the competitors on map listings around any address in Sussex County by name and distance, and the households and spending within reach. Or open the report at the center of Sussex County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Sussex County has an estimated 10,755 people and 3,785 households. Population estimates put the population change in Sussex County from 2020 to 2025 at −0.4%, against +3.1% for the U.S. Median household income in Sussex County is $63,530, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.4%, before inflation.
Relative to the U.S., household spending in Sussex County runs highest on vehicle insurance (an index of 139, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Of the business types scored in Sussex County, salons, barbers and spas (60); medical and dental practices (57); and restaurants and cafes (48) have the highest Groundwork market scores. For salons, barbers and spas, that ranks #628 of 2,385 scored counties.
Sussex County is part of the Richmond metro area. Against the U.S., map listings per household run highest for gas stations (3.9 times the U.S. rate) and lowest for medical and dental practices (69% below the U.S. rate).
All 56 business types in Sussex County
Highest Groundwork market score first. Each score compares Sussex County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Salons, barbers and spas | 60 | #628 of 2,385 | 6 | 15.9 | $517K | 243 | Under 3 |
| Doctors, dentists and clinics | 57 | #851 of 2,394 | 10 | 26.4 | $388K | 254 | Under 3 |
| Restaurants and cafes | 48 | #1,258 of 2,405 | 29 | 76.6 | $446K | 120 | 16 |
| Sit-down restaurants | 42 | #1,534 of 2,405 | 19 | 50.2 | $681K | 103 | 6 |
| Auto repair shops | 42 | #1,564 of 2,378 | 10 | 26.4 | $365K | 82 | 3 |
| Auto repair and car care | 33 | #1,937 of 2,401 | 20 | 52.8 | $183K | 68 | 5 |
| Fast food and sandwich shops | 30 | #1,834 of 2,222 | 5 | 13.2 | $2.6M | 85 | 10 |
| Gas stations | 22 | #2,196 of 2,358 | 16 | 42.3 | $747K | 31 | 11 |
| Grocery stores | 19 | #1,909 of 2,070 | 7 | 18.5 | $3.1M | 33 | Under 3 |
| Convenience stores | 15 | #2,129 of 2,261 | 10 | 26.4 | $2.2M | 27 | 5 |
| Grocery and convenience stores | 15 | #2,302 of 2,402 | 22 | 58.1 | $984K | 29 | 7 |
| Pizza | Not scored | Not scored | 4 | 10.6 | $3.2M | 64 | 10 |
| Funeral homes | Not scored | Not scored | 3 | 7.9 | $191K | 28 | Under 3 |
| Hair salons | Not scored | Not scored | 3 | 7.9 | $1M | 241 | Under 3 |
| Pet businesses | Not scored | Not scored | 3 | 7.9 | $1M | 115 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 7.9 | $1.3M | 54 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 5.3 | $689K | Too few | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 2 | 5.3 | $3.2M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 5.3 | $1.1M | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 2 | 5.3 | $1.1M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 5.3 | $2.6M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 5.3 | $2.6M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 5.3 | $1.6M | Too few | Under 3 |
| Real estate | Not scored | Not scored | 2 | 5.3 | Index only | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 2.6 | $12.9M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 2.6 | $3.1M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 2.6 | $6.5M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 1 | 2.6 | $12.9M | Too few | Under 3 |
| Insurance agencies | Not scored | Not scored | 1 | 2.6 | $10.3M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 2.6 | $6.5M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 2.6 | Index only | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 2.6 | $3M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 2.6 | $3.9M | Too few | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 1 | 2.6 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 2.6 | $3.7M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home repair trades | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Veterinarians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Sussex County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $3.7M | $965 | 101 |
| Gasoline and other fuels | $12M | $3,158 | 122 |
| Food away from home | $12.9M | $3,417 | 84 |
| Groceries | $21.6M | $5,717 | 90 |
| Personal care products and services | $3.1M | $820 | 82 |
| Child care and other personal services | $1.4M | $364 | 63 |
| Memberships, classes and admissions | $2.3M | $598 | 61 |
| Medical and dental services | $3.9M | $1,025 | 80 |
| Pets | $3M | $802 | 88 |
| Clothing, shoes and related services | $6.5M | $1,717 | 84 |
| Vehicle insurance | $10.3M | $2,725 | 139 |
| Home repairs, maintenance and insurance | $9.9M | $2,616 | 87 |
| Lawn care, cleaning and other household services | $5.2M | $1,361 | 96 |
| Rent and homeowner costs | $53.2M | $14,046 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Sussex County
- Population, 2025 estimate
- 10,755−0.4% since 2020
- Households
- 3,785
- Median age
- 41.1
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 490 sq. mi.
- People per square mile
- 22
- Median household income
- $63,530+28.4% vs. 2015–2019, before inflation
- Average household income
- $80,506
- Median home value
- $183,800
- Jobs located here
- 3,265
- Daytime population
- 9,408Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sussex County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Sussex County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Prince George County, VA43,146 people
- Southampton County, VA17,964 people
- Petersburg city, VA33,537 people
- Surry County, VA6,549 people
- Hopewell city, VA22,959 people
- Dinwiddie County, VA28,191 people
- Colonial Heights city, VA18,352 people
- Greensville County, VA11,275 people
Questions
How fast is Sussex County, VA growing?
Population estimates put Sussex County at 10,755 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 3,785 households. Median household income rose 28.4% from the 2015–2019 survey, before inflation.
How much do households in Sussex County, VA spend?
Households in Sussex County spend about $53.2M a year on rent and homeowner costs, $21.6M on groceries and $12.9M on food away from home. Set against the U.S., households in Sussex County spend the most on vehicle insurance (an index of 139, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
Which business types have the highest market scores in Sussex County, VA?
The highest Groundwork market scores in Sussex County are for salons, barbers and spas (60); medical and dental practices (57); and restaurants and cafes (48). Sussex County ranks #628 of 2,385 scored counties for salons, barbers and spas.
How does Sussex County, VA compare with the U.S.?
The median household income in Sussex County is $63,530 a year, 21% below the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $183,800, against $332,700 for the U.S. For its number of households, Sussex County has the most map listings, relative to the U.S., for gas stations (3.9 times the U.S. rate) and the fewest for medical and dental practices (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 11 of the 56 business types have a score in Sussex County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sussex County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Sussex County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sussex County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.