Small-town market profile · Virginia
Martinsville, VA area market data
Population, household spending and competition for 56 business types in the Martinsville area, each scored against other small-town markets.
- Population, 2025
- 63,091
- −1.9% since 2020
- Households
- 26,754
- Median household income
- $49,860
- +33.6% vs. 2015–2019, before inflation
- Median home value
- $130,800
- Jobs located here
- 25,447
- Highest market score
- 64
- Landscaping and lawn care, #94 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the Martinsville area by name and distance, and the households and spending within reach. Or open the report at the center of the Martinsville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 63,091 people live in the Martinsville area, in 26,754 households. Population estimates put the population change in the Martinsville area from 2020 to 2025 at −1.9%, against +3.1% for the U.S. The median household income in the Martinsville area is $49,860 a year, 38% below the U.S. median of $80,734. That rose 33.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Martinsville area spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (50).
The highest Groundwork market scores in the Martinsville area are for landscaping and lawn care companies (64), pet businesses (64) and pet grooming and boarding businesses (63). The Martinsville area ranks #94 of 399 scored small-town markets for landscaping and lawn care companies.
The Martinsville area takes in 2 counties: Henry County and Martinsville city. For its number of households, the Martinsville area has the most map listings, relative to the U.S., for convenience stores (2.2 times the U.S. rate) and the fewest for real estate businesses (64% below the U.S. rate).
All 56 business types in the Martinsville area
Highest Groundwork market score first. Each score compares the Martinsville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 64 | #94 of 399 | 8 | 3.0 | $4.1M | 141 | 16 |
| Pet businesses | 64 | #101 of 527 | 15 | 5.6 | $1.3M | 143 | 6 |
| Pet grooming and boarding | 63 | #92 of 387 | 6 | 2.2 | $3.1M | 123 | 3 |
| Gyms | 61 | #129 of 506 | 5 | 1.9 | $2.6M | 201 | 4 |
| Insurance agencies | 61 | #178 of 537 | 39 | 14.6 | $1.7M | 137 | 22 |
| Chiropractors | 60 | #132 of 426 | 6 | 2.2 | $4.1M | 172 | 4 |
| Child care and preschools | 58 | #164 of 454 | 6 | 2.2 | $1.4M | 138 | 10 |
| Coffee shops and cafes | 58 | #178 of 529 | 15 | 5.6 | $5.4M | 145 | 5 |
| Roofing and gutters | 56 | #108 of 288 | 6 | 2.2 | $10.6M | 125 | 3 |
| Funeral homes | 56 | #139 of 365 | 9 | 3.4 | $518K | 76 | 8 |
| Home repair trades | 55 | #196 of 526 | 21 | 7.8 | $3M | 125 | 28 |
| Real estate agents and brokers | 54 | #198 of 533 | 32 | 12.0 | Index only | 199 | 8 |
| Real estate | 54 | #209 of 536 | 37 | 13.8 | Index only | 216 | 16 |
| Bakeries and dessert shops | 53 | #219 of 507 | 16 | 6.0 | $5M | 122 | 5 |
| Restaurants and cafes | 53 | #231 of 538 | 185 | 69.1 | $436K | 118 | 98 |
| HVAC and plumbing | 52 | #210 of 476 | 12 | 4.5 | $5.3M | 111 | 16 |
| Lawn, cleaning and pest control | 50 | #232 of 481 | 13 | 4.9 | $2.5M | 151 | 46 |
| Sit-down restaurants | 48 | #280 of 538 | 99 | 37.0 | $814K | 123 | 43 |
| Gyms, studios and classes | 48 | #303 of 535 | 17 | 6.4 | $771K | 116 | 7 |
| Pet stores | 46 | #117 of 220 | 5 | 1.9 | $3.8M | 83 | Under 3 |
| Clothing, shoes and laundry | 43 | #325 of 536 | 42 | 15.7 | $992K | 113 | 11 |
| Clothing and shoe stores | 40 | #353 of 536 | 33 | 12.3 | $1.3M | 99 | 11 |
| Pizza | 40 | #353 of 520 | 17 | 6.4 | $4.7M | 93 | 50 |
| Collision repair and body shops | 39 | #277 of 387 | 10 | 3.7 | $2.3M | 76 | 6 |
| Primary care and pediatrics | 38 | #326 of 458 | 14 | 5.2 | $1.8M | 99 | 27 |
| Optometrists and eye care | 35 | #317 of 400 | 12 | 4.5 | $2.1M | 66 | 3 |
| Gas stations | 35 | #420 of 536 | 55 | 20.6 | $1.4M | 60 | 40 |
| Auto repair shops | 34 | #430 of 538 | 69 | 25.8 | $339K | 76 | 25 |
| Grocery stores | 30 | #423 of 506 | 20 | 7.5 | $7.1M | 76 | 12 |
| Martial arts and dance studios | 29 | #328 of 378 | 11 | 4.1 | $1.2M | 59 | 3 |
| Salons, barbers and spas | 29 | #492 of 538 | 113 | 42.2 | $173K | 81 | 11 |
| Hair salons | 28 | #486 of 538 | 65 | 24.3 | $301K | 70 | 7 |
| Fast food and sandwich shops | 26 | #470 of 537 | 38 | 14.2 | $2.1M | 70 | 50 |
| Car washes and detailing | 25 | #406 of 441 | 13 | 4.9 | $1.8M | 71 | Under 3 |
| Auto repair and car care | 25 | #489 of 538 | 130 | 48.6 | $180K | 67 | 41 |
| Nail salons | 24 | #347 of 387 | 12 | 4.5 | $1.6M | 97 | Under 3 |
| Doctors, dentists and clinics | 23 | #497 of 538 | 189 | 70.6 | $131K | 86 | 66 |
| Physical therapy | 22 | #373 of 400 | 17 | 6.4 | $1.5M | 60 | 9 |
| Dentists and orthodontists | 22 | #502 of 526 | 27 | 10.1 | $915K | 93 | 19 |
| Spas and skin care | 21 | #481 of 504 | 21 | 7.8 | $930K | 106 | Under 3 |
| Tire shops | 17 | #410 of 431 | 19 | 7.1 | $1.2M | 49 | 9 |
| Barbershops | 15 | #349 of 377 | 15 | 5.6 | $1.3M | 69 | Under 3 |
| Grocery and convenience stores | 14 | #518 of 538 | 76 | 28.4 | $1.9M | 55 | 30 |
| Convenience stores | 11 | #518 of 529 | 47 | 17.6 | $3M | 38 | 18 |
| Veterinarians | Not scored | Not scored | 4 | 1.5 | $4.7M | 173 | 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.1 | $13.9M | 89 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.1 | $21.2M | 176 | 9 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.1 | $7.8M | 57 | 3 |
| Pest control | Not scored | Not scored | 3 | 1.1 | $11M | 107 | 3 |
| House cleaning | Not scored | Not scored | 2 | 0.7 | $16.5M | Too few | 27 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.7 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 0.7 | Index only | Too few | 6 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.4 | $41.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.4 | $13.1M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Martinsville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23.4M | $874 | 91 |
| Gasoline and other fuels | $78.2M | $2,924 | 113 |
| Food away from home | $80.6M | $3,013 | 74 |
| Groceries | $141.8M | $5,299 | 84 |
| Personal care products and services | $19.5M | $730 | 73 |
| Child care and other personal services | $8.3M | $310 | 53 |
| Memberships, classes and admissions | $13.1M | $490 | 50 |
| Medical and dental services | $24.7M | $924 | 72 |
| Pets | $18.8M | $704 | 77 |
| Clothing, shoes and related services | $41.7M | $1,558 | 76 |
| Vehicle insurance | $67.1M | $2,508 | 128 |
| Home repairs, maintenance and insurance | $63.6M | $2,376 | 79 |
| Lawn care, cleaning and other household services | $32.9M | $1,230 | 87 |
| Rent and homeowner costs | $346.5M | $12,951 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Martinsville area
- Population, 2025 estimate
- 63,091−1.9% since 2020
- Households
- 26,754
- Median age
- 45.4
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 393 sq. mi.
- People per square mile
- 162
- Median household income
- $49,860+33.6% vs. 2015–2019, before inflation
- Average household income
- $67,928
- Median home value
- $130,800
- Jobs located here
- 25,447
- Daytime population
- 62,583Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Martinsville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Martinsville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Martinsville area 2
- Henry County, VA49,980 people
- Martinsville city, VA13,658 people
Other markets based in Virginia 11
- Virginia Beach-Chesapeake-Norfolk, VA-NC metro area1,787,235 people
- Richmond, VA metro area1,341,248 people
- Roanoke, VA metro area314,986 people
- Lynchburg, VA metro area263,798 people
- Charlottesville, VA metro area224,335 people
- Blacksburg-Christiansburg-Radford, VA metro area181,664 people
- Winchester, VA-WV metro area146,386 people
- Harrisonburg, VA metro area136,992 people
- Staunton-Stuarts Draft, VA metro area126,822 people
- Danville, VA area102,070 people
- Lake of the Woods, VA area37,822 people
Questions
How fast is the Martinsville, VA area growing?
Population estimates put the Martinsville area at 63,091 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 26,754 households. Against the 2015–2019 survey, median household income rose 33.6%, before inflation.
How much do households in the Martinsville, VA area spend?
Households in the Martinsville area spend about $346.5M a year on rent and homeowner costs, $141.8M on groceries and $80.6M on food away from home. Relative to the U.S., household spending in the Martinsville area runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (50).
Which business types have the highest market scores in the Martinsville, VA area?
Of the business types scored in the Martinsville area, landscaping and lawn care companies (64), pet businesses (64) and pet grooming and boarding businesses (63) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #94 of 399 scored small-town markets.
How does the Martinsville, VA area compare with the U.S.?
Median household income in the Martinsville area is $49,860, 38% below the U.S. median of $80,734. The population fell 1.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $130,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.2 times the U.S. rate) and lowest for real estate businesses (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in the Martinsville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Martinsville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in the Martinsville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Martinsville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.