County profile · Virginia
Mathews County, VA market data
Population, household spending and competition for 56 business types in Mathews County, each scored against other counties.
- Population, 2025
- 8,529
- +0.1% since 2020
- Households
- 3,987
- Median household income
- $75,880
- Median home value
- $360,900
- Jobs located here
- 1,609
- Market scores
- Not scored
- Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
A site report maps the competitors on map listings around any address in Mathews County by name and distance, and the households and spending within reach. Or open the report at the center of Mathews County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 8,529 people live in Mathews County, in 3,987 households. Between 2020 and 2025, the population of Mathews County grew 0.1%, slower than the U.S. (+3.1%). The median household income in Mathews County is $75,880 a year, 6% below the U.S. median of $80,734.
Set against the U.S., households in Mathews County spend the most on vehicle insurance (an index of 136, where 100 is the U.S. average) and the least on memberships, classes and admissions (76).
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
Mathews County is part of the Virginia Beach-Chesapeake-Norfolk metro area. For its number of households, Mathews County has the most map listings, relative to the U.S., for restaurants and cafes (50% below the U.S. rate) and the fewest for medical and dental practices (61% below the U.S. rate).
All 56 business types in Mathews County
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|
| Restaurants and cafes | 22 | 55.2 | $691K | 186 | 12 |
| Doctors, dentists and clinics | 13 | 32.6 | $349K | 229 | Under 3 |
| Sit-down restaurants | 11 | 27.6 | $1.4M | 208 | 7 |
| Auto repair and car care | 9 | 22.6 | $430K | 160 | Under 3 |
| Real estate | 9 | 22.6 | Index only | 156 | 5 |
| Real estate agents and brokers | 9 | 22.6 | Index only | 124 | 5 |
| Auto repair shops | 6 | 15.0 | $645K | 145 | Under 3 |
| Grocery and convenience stores | 6 | 15.0 | $4M | 119 | Under 3 |
| Pet businesses | 6 | 15.0 | $602K | 69 | Under 3 |
| Salons, barbers and spas | 6 | 15.0 | $602K | 283 | Under 3 |
| Gas stations | 5 | 12.5 | $2.5M | 104 | 6 |
| Hair salons | 5 | 12.5 | $722K | 168 | Under 3 |
| Convenience stores | 4 | 10.0 | $6M | 77 | Under 3 |
| Gyms, studios and classes | 4 | 10.0 | $743K | 112 | Under 3 |
| Fast food and sandwich shops | 3 | 7.5 | $5.1M | 166 | 5 |
| Lawn, cleaning and pest control | 3 | 7.5 | $2M | 118 | 11 |
| Veterinarians | 3 | 7.5 | $1.2M | 44 | Under 3 |
| Coffee shops and cafes | 2 | 5.0 | $7.6M | Too few | Under 3 |
| Dentists and orthodontists | 2 | 5.0 | $2.3M | Too few | Under 3 |
| Funeral homes | 2 | 5.0 | $426K | Too few | Under 3 |
| Grocery stores | 2 | 5.0 | $12.1M | Too few | Under 3 |
| Gyms | 2 | 5.0 | $1.5M | Too few | Under 3 |
| Home repair trades | 2 | 5.0 | $5.8M | Too few | 4 |
| HVAC and plumbing | 2 | 5.0 | $5.8M | Too few | 4 |
| Insurance agencies | 2 | 5.0 | $5.3M | Too few | Under 3 |
| Landscaping and lawn care | 2 | 5.0 | $3M | Too few | 8 |
| Martial arts and dance studios | 2 | 5.0 | $1.5M | Too few | Under 3 |
| Pizza | 2 | 5.0 | $7.6M | Too few | 5 |
| Bakeries and dessert shops | 1 | 2.5 | $15.2M | Too few | Under 3 |
| Child care and preschools | 1 | 2.5 | $1.8M | Too few | Under 3 |
| Clothing, shoes and laundry | 1 | 2.5 | $7.6M | Too few | Under 3 |
| Collision repair and body shops | 1 | 2.5 | $3.9M | Too few | Under 3 |
| Laundromats | 1 | 2.5 | $7.6M | Too few | Under 3 |
| Optometrists and eye care | 1 | 2.5 | $4.5M | Too few | Under 3 |
| Pest control | 1 | 2.5 | $6M | Too few | Under 3 |
| Pet grooming and boarding | 1 | 2.5 | $3.6M | Too few | Under 3 |
| Pet stores | 1 | 2.5 | $3.6M | Too few | Under 3 |
| Physical therapy | 1 | 2.5 | $4.5M | Too few | Under 3 |
| Spas and skin care | 1 | 2.5 | $3.6M | Too few | Under 3 |
| Barbershops | 0 | 0.0 | None listed | None listed | Under 3 |
| Car washes and detailing | 0 | 0.0 | None listed | None listed | Under 3 |
| Chiropractors | 0 | 0.0 | None listed | None listed | Under 3 |
| Clothing and shoe stores | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | 0 | 0.0 | None listed | None listed | 3 |
| Mortgage brokers and lenders | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Mathews County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $3.9M | $970 | 101 |
| Gasoline and other fuels | $12.4M | $3,106 | 120 |
| Food away from home | $15.2M | $3,813 | 94 |
| Groceries | $24.1M | $6,055 | 96 |
| Personal care products and services | $3.6M | $906 | 90 |
| Child care and other personal services | $1.8M | $455 | 78 |
| Memberships, classes and admissions | $3M | $746 | 76 |
| Medical and dental services | $4.5M | $1,137 | 88 |
| Pets | $3.6M | $906 | 100 |
| Clothing, shoes and related services | $7.6M | $1,902 | 93 |
| Vehicle insurance | $10.6M | $2,665 | 136 |
| Home repairs, maintenance and insurance | $11.7M | $2,927 | 97 |
| Lawn care, cleaning and other household services | $6M | $1,496 | 106 |
| Rent and homeowner costs | $60.8M | $15,244 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Mathews County
- Population, 2025 estimate
- 8,529+0.1% since 2020
- Households
- 3,987
- Median age
- 53.6
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.0
- Land area
- 86 sq. mi.
- People per square mile
- 99
- Median household income
- $75,880
- Average household income
- $99,796
- Median home value
- $360,900
- Jobs located here
- 1,609
- Daytime population
- 6,894Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mathews County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Mathews County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Gloucester County, VA39,526 people
- Middlesex County, VA10,847 people
- Lancaster County, VA10,936 people
- York County, VA71,005 people
- Poquoson city, VA12,639 people
- Northampton County, VA12,059 people
- Williamsburg city, VA15,798 people
- James City County, VA81,013 people
Questions
How fast is Mathews County, VA growing?
Population estimates put Mathews County at 8,529 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 3,987 households.
How much do households in Mathews County, VA spend?
Households in Mathews County spend about $60.8M a year on rent and homeowner costs, $24.1M on groceries and $15.2M on food away from home. Relative to the U.S., household spending in Mathews County runs highest on vehicle insurance (an index of 136, where 100 is the U.S. average) and lowest on memberships, classes and admissions (76).
Which business types have the highest market scores in Mathews County, VA?
The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How does Mathews County, VA compare with the U.S.?
Median household income in Mathews County is $75,880, 6% below the U.S. median of $80,734. The population rose 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $360,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for restaurants and cafes (50% below the U.S. rate) and lowest for medical and dental practices (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mathews County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Mathews County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mathews County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.