County profile · Virginia
Martinsville city, VA market data
Population, household spending and competition for 56 business types in Martinsville city, each scored against other counties.
- Population, 2025
- 13,849
- +2.8% since 2020
- Households
- 5,711
- Median household income
- $46,727
- +36.0% vs. 2015–2019, before inflation
- Median home value
- $98,400
- Jobs located here
- 8,670
- Highest market score
- 44
- Gas stations, #1,434 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Martinsville city by name and distance, and the households and spending within reach. Or open the report at the center of Martinsville city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 13,849 people live in Martinsville city, in 5,711 households. Population estimates show Martinsville city grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%). The median household income in Martinsville city is $46,727 a year, 42% below the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Martinsville city spend the most on vehicle insurance (an index of 105, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
The highest Groundwork market scores in Martinsville city are for gas stations (44), home repair companies (43) and pet businesses (43). Martinsville city ranks #1,434 of 2,358 scored counties for gas stations.
Martinsville city is part of the Martinsville area. For its number of households, Martinsville city has the most map listings, relative to the U.S., for physical therapy clinics (3.9 times the U.S. rate) and the fewest for real estate businesses (4% below the U.S. rate).
All 56 business types in Martinsville city
Highest Groundwork market score first. Each score compares Martinsville city with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 44 | #1,434 of 2,358 | 8 | 14.0 | $1.7M | 72 | 6 |
| Home repair trades | 43 | #1,354 of 2,057 | 6 | 10.5 | $2.3M | 94 | Under 3 |
| Pet businesses | 43 | #1,389 of 2,200 | 6 | 10.5 | $674K | 77 | Under 3 |
| Real estate agents and brokers | 29 | #2,053 of 2,176 | 17 | 29.8 | Index only | 80 | 5 |
| Coffee shops and cafes | 28 | #1,813 of 2,063 | 6 | 10.5 | $2.9M | 77 | Under 3 |
| Gyms, studios and classes | 28 | #1,846 of 2,088 | 6 | 10.5 | $488K | 74 | Under 3 |
| Real estate | 27 | #2,150 of 2,229 | 21 | 36.8 | Index only | 81 | 10 |
| Insurance agencies | 22 | #2,049 of 2,272 | 25 | 43.8 | $470K | 37 | 13 |
| Funeral homes | 21 | #1,393 of 1,472 | 5 | 8.8 | $161K | 24 | 3 |
| Clothing, shoes and laundry | 21 | #2,063 of 2,210 | 24 | 42.0 | $377K | 43 | 6 |
| Hair salons | 20 | #2,229 of 2,339 | 42 | 73.5 | $99K | 23 | 4 |
| Clothing and shoe stores | 19 | #1,971 of 2,087 | 20 | 35.0 | $452K | 36 | 6 |
| Convenience stores | 19 | #2,055 of 2,261 | 13 | 22.8 | $2.3M | 29 | 3 |
| Grocery and convenience stores | 19 | #2,233 of 2,402 | 19 | 33.3 | $1.6M | 47 | 7 |
| Salons, barbers and spas | 19 | #2,318 of 2,385 | 72 | 126.1 | $58K | 27 | 7 |
| Tire shops | 17 | #1,440 of 1,530 | 5 | 8.8 | $835K | 33 | Under 3 |
| Spas and skin care | 17 | #1,725 of 1,769 | 12 | 21.0 | $346K | 40 | Under 3 |
| Optometrists and eye care | 16 | #1,241 of 1,302 | 8 | 14.0 | $657K | 21 | Under 3 |
| Barbershops | 16 | #1,267 of 1,356 | 9 | 15.8 | $461K | 24 | Under 3 |
| Nail salons | 16 | #1,267 of 1,328 | 9 | 15.8 | $461K | 28 | Under 3 |
| Car washes and detailing | 16 | #1,392 of 1,451 | 8 | 14.0 | $522K | 21 | Under 3 |
| Auto repair and car care | 16 | #2,342 of 2,401 | 41 | 71.8 | $102K | 38 | 12 |
| Restaurants and cafes | 16 | #2,360 of 2,405 | 72 | 126.1 | $238K | 64 | 40 |
| Sit-down restaurants | 16 | #2,369 of 2,405 | 41 | 71.8 | $418K | 63 | 20 |
| Primary care and pediatrics | 15 | #1,603 of 1,656 | 7 | 12.3 | $751K | 42 | 20 |
| Fast food and sandwich shops | 15 | #2,143 of 2,222 | 14 | 24.5 | $1.2M | 40 | 18 |
| Auto repair shops | 15 | #2,333 of 2,378 | 20 | 35.0 | $209K | 47 | 10 |
| Doctors, dentists and clinics | 14 | #2,361 of 2,394 | 144 | 252.1 | $37K | 24 | 41 |
| Dentists and orthodontists | 13 | #1,866 of 1,886 | 19 | 33.3 | $277K | 28 | 15 |
| Physical therapy | 12 | #1,394 of 1,422 | 12 | 21.0 | $438K | 18 | 6 |
| Child care and preschools | Not scored | Not scored | 4 | 7.0 | $476K | 48 | 7 |
| Collision repair and body shops | Not scored | Not scored | 4 | 7.0 | $1M | 34 | 3 |
| Grocery stores | Not scored | Not scored | 4 | 7.0 | $7.5M | 81 | 4 |
| Pizza | Not scored | Not scored | 4 | 7.0 | $4.3M | 84 | 18 |
| Roofing and gutters | Not scored | Not scored | 4 | 7.0 | $3.4M | 41 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 5.3 | $5.7M | 138 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 5.3 | $977K | 48 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 5.3 | $1.3M | 53 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 5.3 | $1.3M | 30 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 3.5 | $2.6M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 3.5 | $1.5M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 3.5 | $6.9M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 3.5 | $3.5M | Too few | 5 |
| Oil change and quick lube | Not scored | Not scored | 2 | 3.5 | $2.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 3.5 | $3.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 3.5 | Index only | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.8 | $9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.8 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.8 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.8 | $2.9M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Veterinarians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Martinsville city
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.2M | $731 | 76 |
| Gasoline and other fuels | $13.8M | $2,411 | 93 |
| Food away from home | $17.1M | $3,000 | 74 |
| Groceries | $30M | $5,258 | 83 |
| Personal care products and services | $4.2M | $727 | 72 |
| Child care and other personal services | $1.9M | $334 | 57 |
| Memberships, classes and admissions | $2.9M | $513 | 52 |
| Medical and dental services | $5.3M | $921 | 71 |
| Pets | $4M | $708 | 78 |
| Clothing, shoes and related services | $9M | $1,583 | 77 |
| Vehicle insurance | $11.7M | $2,056 | 105 |
| Home repairs, maintenance and insurance | $13.7M | $2,402 | 80 |
| Lawn care, cleaning and other household services | $7.1M | $1,240 | 88 |
| Rent and homeowner costs | $74.1M | $12,977 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Martinsville city
- Population, 2025 estimate
- 13,849+2.8% since 2020
- Households
- 5,711
- Median age
- 37.1
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.5
- Land area
- 11 sq. mi.
- People per square mile
- 1,247
- Median household income
- $46,727+36.0% vs. 2015–2019, before inflation
- Average household income
- $67,985
- Median home value
- $98,400
- Jobs located here
- 8,670
- Daytime population
- 16,559Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Martinsville city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Martinsville city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Henry County, VA49,980 people
- Franklin County, VA55,130 people
- Patrick County, VA17,512 people
- Pittsylvania County, VA59,856 people
- Danville city, VA42,214 people
- Floyd County, VA15,593 people
- Roanoke County, VA97,023 people
- Roanoke city, VA98,355 people
Questions
How fast is Martinsville city, VA growing?
Population estimates put Martinsville city at 13,849 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 5,711 households. Against the 2015–2019 survey, median household income rose 36.0%, before inflation.
How much do households in Martinsville city, VA spend?
Households in Martinsville city spend about $74.1M a year on rent and homeowner costs, $30M on groceries and $17.1M on food away from home. Relative to the U.S., household spending in Martinsville city runs highest on vehicle insurance (an index of 105, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Which business types have the highest market scores in Martinsville city, VA?
Of the business types scored in Martinsville city, gas stations (44), home repair companies (43) and pet businesses (43) have the highest Groundwork market scores. For gas stations, that ranks #1,434 of 2,358 scored counties.
How does Martinsville city, VA compare with the U.S.?
Median household income in Martinsville city is $46,727, 42% below the U.S. median of $80,734. The population rose 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $98,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for physical therapy clinics (3.9 times the U.S. rate) and lowest for real estate businesses (4% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in Martinsville city, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Martinsville city. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Martinsville city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Martinsville city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.