County profile · Virginia
Roanoke County, VA market data
How Roanoke County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 97,150
- +0.2% since 2020
- Households
- 39,725
- Median household income
- $83,709
- +21.4% vs. 2015–2019, before inflation
- Median home value
- $286,000
- Jobs located here
- 38,065
- Highest market score
- 75
- HVAC and plumbing, #116 of 1,707 scored counties
A site report maps the competitors on map listings around any address in Roanoke County by name and distance, and the households and spending within reach. Or open the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Roanoke County has an estimated 97,150 people and 39,725 households. Population estimates show Roanoke County grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Roanoke County is $83,709, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.4%, before inflation.
Relative to the U.S., household spending in Roanoke County runs highest on vehicle insurance (an index of 135, where 100 is the U.S. average) and lowest on memberships, classes and admissions (81).
Of the business types scored in Roanoke County, HVAC and plumbing companies (75), bakeries and dessert shops (75) and coffee shops and cafes (75) have the highest Groundwork market scores. For HVAC and plumbing companies, that ranks #116 of 1,707 scored counties.
Roanoke County is part of the Roanoke metro area. Against the U.S., map listings per household run highest for mortgage brokers and lenders (twice the U.S. rate) and lowest for auto repair shops (51% below the U.S. rate).
All 56 business types in Roanoke County
Highest Groundwork market score first. Each score compares Roanoke County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| HVAC and plumbing | 75 | #116 of 1,707 | 18 | 4.5 | $6.7M | 140 | 22 |
| Bakeries and dessert shops | 75 | #160 of 1,889 | 22 | 5.5 | $7.2M | 174 | 13 |
| Coffee shops and cafes | 75 | #183 of 2,063 | 24 | 6.0 | $6.6M | 178 | 13 |
| Grocery stores | 75 | #286 of 2,070 | 14 | 3.5 | $17.7M | 190 | 13 |
| Restaurants and cafes | 74 | #258 of 2,405 | 270 | 68.0 | $587K | 158 | 126 |
| Electricians | 72 | #128 of 1,160 | 7 | 1.8 | $17.2M | 143 | 18 |
| Home repair trades | 72 | #161 of 2,057 | 40 | 10.1 | $3M | 124 | 40 |
| Auto repair shops | 72 | #281 of 2,378 | 42 | 10.6 | $922K | 207 | 25 |
| Sit-down restaurants | 71 | #344 of 2,405 | 162 | 40.8 | $979K | 147 | 53 |
| Collision repair and body shops | 70 | #202 of 1,327 | 6 | 1.5 | $6.5M | 209 | 8 |
| Child care and preschools | 70 | #254 of 1,611 | 15 | 3.8 | $1.3M | 131 | 17 |
| Pizza | 70 | #307 of 2,090 | 27 | 6.8 | $5.9M | 116 | 57 |
| Pet stores | 69 | #181 of 974 | 6 | 1.5 | $6.3M | 140 | Under 3 |
| Auto repair and car care | 69 | #378 of 2,401 | 96 | 24.2 | $403K | 150 | 41 |
| House cleaning | 68 | #119 of 847 | 6 | 1.5 | $10.3M | 160 | 20 |
| Tire shops | 68 | #322 of 1,530 | 11 | 2.8 | $3.5M | 141 | 4 |
| Gas stations | 68 | #464 of 2,358 | 52 | 13.1 | $2.4M | 99 | 26 |
| Fast food and sandwich shops | 66 | #520 of 2,222 | 48 | 12.1 | $3.3M | 108 | 57 |
| Landscaping and lawn care | 65 | #345 of 1,493 | 16 | 4.0 | $3.8M | 131 | 39 |
| Grocery and convenience stores | 65 | #579 of 2,402 | 54 | 13.6 | $4.6M | 135 | 29 |
| Barbershops | 64 | #355 of 1,356 | 12 | 3.0 | $3.1M | 166 | Under 3 |
| Funeral homes | 64 | #380 of 1,472 | 9 | 2.3 | $764K | 112 | 7 |
| Pet grooming and boarding | 64 | #383 of 1,461 | 16 | 4.0 | $2.4M | 93 | 7 |
| Lawn, cleaning and pest control | 62 | #420 of 1,771 | 29 | 7.3 | $2.1M | 126 | 63 |
| Clothing, shoes and laundry | 62 | #623 of 2,210 | 57 | 14.3 | $1.4M | 157 | 22 |
| Clothing and shoe stores | 61 | #638 of 2,087 | 39 | 9.8 | $2M | 159 | 22 |
| Convenience stores | 59 | #786 of 2,261 | 29 | 7.3 | $8.5M | 108 | 16 |
| Pest control | 58 | #253 of 699 | 7 | 1.8 | $8.8M | 86 | 4 |
| Pet businesses | 57 | #777 of 2,200 | 50 | 12.6 | $758K | 86 | 21 |
| Roofing and gutters | 55 | #478 of 1,177 | 15 | 3.8 | $8M | 95 | Under 3 |
| Car washes and detailing | 52 | #666 of 1,451 | 13 | 3.3 | $3M | 118 | 8 |
| Chiropractors | 52 | #683 of 1,490 | 20 | 5.0 | $2.3M | 97 | 8 |
| Property management | 48 | #477 of 910 | 12 | 3.0 | Index only | 94 | 14 |
| Yoga, Pilates and fitness studios | 46 | #455 of 777 | 6 | 1.5 | $5.3M | 131 | 15 |
| Optometrists and eye care | 46 | #784 of 1,302 | 21 | 5.3 | $2.2M | 70 | 3 |
| Veterinarians | 44 | #893 of 1,485 | 20 | 5.0 | $1.9M | 70 | 14 |
| Gyms | 43 | #1,156 of 1,792 | 28 | 7.0 | $1.1M | 87 | 15 |
| Dry cleaners | 42 | #329 of 507 | 5 | 1.3 | $15.7M | 100 | Under 3 |
| Spas and skin care | 37 | #1,359 of 1,769 | 42 | 10.6 | $893K | 102 | 12 |
| Insurance agencies | 37 | #1,577 of 2,272 | 90 | 22.7 | $1.2M | 93 | 59 |
| Physical therapy | 33 | #1,149 of 1,422 | 26 | 6.5 | $1.8M | 74 | 17 |
| Gyms, studios and classes | 33 | #1,702 of 2,088 | 62 | 15.6 | $513K | 78 | 26 |
| Hair salons | 33 | #1,938 of 2,339 | 98 | 24.7 | $383K | 89 | 38 |
| Primary care and pediatrics | 32 | #1,351 of 1,656 | 40 | 10.1 | $1.2M | 65 | 59 |
| Salons, barbers and spas | 32 | #2,063 of 2,385 | 185 | 46.6 | $203K | 95 | 63 |
| Nail salons | 30 | #1,142 of 1,328 | 32 | 8.1 | $1.2M | 70 | 11 |
| Real estate agents and brokers | 30 | #2,028 of 2,176 | 145 | 36.5 | Index only | 79 | 57 |
| Martial arts and dance studios | 29 | #1,162 of 1,334 | 28 | 7.0 | $1.1M | 56 | 11 |
| Real estate | 27 | #2,151 of 2,229 | 193 | 48.6 | Index only | 75 | 108 |
| Oil change and quick lube | 26 | #427 of 479 | 6 | 1.5 | $6.5M | 47 | Under 3 |
| Doctors, dentists and clinics | 25 | #2,215 of 2,394 | 429 | 108.0 | $108K | 71 | 133 |
| Dentists and orthodontists | 19 | #1,827 of 1,886 | 85 | 21.4 | $545K | 55 | 46 |
| Mortgage brokers and lenders | 18 | #870 of 887 | 34 | 8.6 | Index only | 47 | 18 |
| Laundromats | Not scored | Not scored | 3 | 0.8 | $26.2M | 209 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $46.3M | Too few | Under 3 |
Household spending in Roanoke County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $38.7M | $975 | 102 |
| Gasoline and other fuels | $122.6M | $3,087 | 119 |
| Food away from home | $158.6M | $3,991 | 98 |
| Groceries | $247.7M | $6,236 | 99 |
| Personal care products and services | $37.5M | $944 | 94 |
| Child care and other personal services | $19.7M | $495 | 85 |
| Memberships, classes and admissions | $31.8M | $801 | 81 |
| Medical and dental services | $46.3M | $1,166 | 91 |
| Pets | $37.9M | $954 | 105 |
| Clothing, shoes and related services | $78.6M | $1,978 | 96 |
| Vehicle insurance | $104.6M | $2,634 | 135 |
| Home repairs, maintenance and insurance | $120.3M | $3,028 | 100 |
| Lawn care, cleaning and other household services | $61.5M | $1,549 | 110 |
| Rent and homeowner costs | $625.7M | $15,750 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Roanoke County
- Population, 2025 estimate
- 97,150+0.2% since 2020
- Households
- 39,725
- Median age
- 44.1
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 251 sq. mi.
- People per square mile
- 387
- Median household income
- $83,709+21.4% vs. 2015–2019, before inflation
- Average household income
- $108,750
- Median home value
- $286,000
- Jobs located here
- 38,065
- Daytime population
- 88,794Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roanoke County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Roanoke city, VA98,355 people
- Salem city, VA25,618 people
- Botetourt County, VA34,004 people
- Craig County, VA4,856 people
- Franklin County, VA55,130 people
- Montgomery County, VA99,101 people
- Bedford County, VA80,894 people
- Floyd County, VA15,593 people
Questions
How fast is Roanoke County, VA growing?
Population estimates put Roanoke County at 97,150 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 39,725 households. Median household income rose 21.4% from the 2015–2019 survey, before inflation.
How much do households in Roanoke County, VA spend?
Households in Roanoke County spend about $625.7M a year on rent and homeowner costs, $247.7M on groceries and $158.6M on food away from home. Set against the U.S., households in Roanoke County spend the most on vehicle insurance (an index of 135, where 100 is the U.S. average) and the least on memberships, classes and admissions (81).
Which business types have the highest market scores in Roanoke County, VA?
The highest Groundwork market scores in Roanoke County are for HVAC and plumbing companies (75), bakeries and dessert shops (75) and coffee shops and cafes (75). Roanoke County ranks #116 of 1,707 scored counties for HVAC and plumbing companies.
How does Roanoke County, VA compare with the U.S.?
The median household income in Roanoke County is $83,709 a year, 4% above the U.S. median of $80,734. The population rose 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $286,000, against $332,700 for the U.S. For its number of households, Roanoke County has the most map listings, relative to the U.S., for mortgage brokers and lenders (twice the U.S. rate) and the fewest for auto repair shops (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Roanoke County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roanoke County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Roanoke County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.