County profile · Virginia
Montgomery County, VA market data
How Montgomery County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 98,434
- −1.2% since 2020
- Households
- 36,961
- Median household income
- $72,715
- +25.4% vs. 2015–2019, before inflation
- Median home value
- $304,600
- Jobs located here
- 42,019
- Highest market score
- 69
- HVAC and plumbing, #228 of 1,707 scored counties
A site report maps the competitors on map listings around any address in Montgomery County by name and distance, and the households and spending within reach. Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Montgomery County has an estimated 98,434 people and 36,961 households. Population estimates put the population change in Montgomery County from 2020 to 2025 at −1.2%, against +3.1% for the U.S. Median household income in Montgomery County is $72,715, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.
Relative to the U.S., household spending in Montgomery County runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (78).
Of the business types scored in Montgomery County, HVAC and plumbing companies (69), home repair companies (68) and grocery stores (62) have the highest Groundwork market scores. For HVAC and plumbing companies, that ranks #228 of 1,707 scored counties.
Montgomery County is part of the Blacksburg-Christiansburg-Radford metro area. Against the U.S., map listings per household run highest for property management companies (twice the U.S. rate) and lowest for child care centers and preschools (45% below the U.S. rate).
All 56 business types in Montgomery County
Highest Groundwork market score first. Each score compares Montgomery County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| HVAC and plumbing | 69 | #228 of 1,707 | 17 | 4.6 | $6.2M | 130 | 20 |
| Home repair trades | 68 | #270 of 2,057 | 35 | 9.5 | $3M | 124 | 34 |
| Grocery stores | 62 | #607 of 2,070 | 16 | 4.3 | $13.8M | 148 | 15 |
| Roofing and gutters | 61 | #339 of 1,177 | 8 | 2.2 | $13.1M | 155 | Under 3 |
| Child care and preschools | 61 | #498 of 1,611 | 12 | 3.2 | $1.5M | 152 | 22 |
| Pet grooming and boarding | 59 | #510 of 1,461 | 13 | 3.5 | $2.6M | 100 | 7 |
| Electricians | 57 | #426 of 1,160 | 10 | 2.7 | $10.5M | 87 | 14 |
| Insurance agencies | 57 | #876 of 2,272 | 53 | 14.3 | $1.7M | 138 | 29 |
| Chiropractors | 55 | #587 of 1,490 | 16 | 4.3 | $2.6M | 108 | 5 |
| Tire shops | 54 | #678 of 1,530 | 14 | 3.8 | $2.4M | 97 | 4 |
| Convenience stores | 54 | #970 of 2,261 | 29 | 7.8 | $7.6M | 96 | 12 |
| Grocery and convenience stores | 54 | #1,010 of 2,402 | 61 | 16.5 | $3.6M | 107 | 27 |
| Pet businesses | 53 | #938 of 2,200 | 38 | 10.3 | $874K | 99 | 24 |
| Clothing, shoes and laundry | 52 | #1,045 of 2,210 | 59 | 16.0 | $1.2M | 135 | 23 |
| Lawn, cleaning and pest control | 51 | #806 of 1,771 | 32 | 8.7 | $1.7M | 101 | 59 |
| Bakeries and dessert shops | 51 | #890 of 1,889 | 31 | 8.4 | $4.5M | 109 | 18 |
| Nail salons | 50 | #694 of 1,328 | 15 | 4.1 | $2.2M | 131 | 7 |
| Auto repair shops | 50 | #1,167 of 2,378 | 62 | 16.8 | $551K | 124 | 39 |
| Gas stations | 50 | #1,168 of 2,358 | 60 | 16.2 | $1.8M | 76 | 32 |
| Barbershops | 49 | #712 of 1,356 | 13 | 3.5 | $2.5M | 134 | Under 3 |
| Pet stores | 48 | #514 of 974 | 7 | 1.9 | $4.7M | 105 | 4 |
| Spas and skin care | 48 | #948 of 1,769 | 26 | 7.0 | $1.3M | 145 | 8 |
| Clothing and shoe stores | 48 | #1,118 of 2,087 | 46 | 12.4 | $1.5M | 120 | 23 |
| Veterinarians | 47 | #814 of 1,485 | 14 | 3.8 | $2.4M | 87 | 13 |
| Laundromats | 46 | #428 of 785 | 5 | 1.4 | $14.1M | 113 | Under 3 |
| Hair salons | 46 | #1,358 of 2,339 | 58 | 15.7 | $568K | 132 | 29 |
| Auto repair and car care | 46 | #1,366 of 2,401 | 118 | 31.9 | $289K | 108 | 54 |
| Mortgage brokers and lenders | 45 | #531 of 887 | 15 | 4.1 | Index only | 95 | 4 |
| Landscaping and lawn care | 44 | #891 of 1,493 | 24 | 6.5 | $2.3M | 77 | 41 |
| Coffee shops and cafes | 44 | #1,249 of 2,063 | 41 | 11.1 | $3.4M | 92 | 18 |
| Collision repair and body shops | 43 | #817 of 1,327 | 13 | 3.5 | $2.6M | 85 | 8 |
| Pizza | 43 | #1,304 of 2,090 | 32 | 8.7 | $4.4M | 86 | 79 |
| Salons, barbers and spas | 42 | #1,610 of 2,385 | 115 | 31.1 | $286K | 135 | 44 |
| Restaurants and cafes | 38 | #1,689 of 2,405 | 383 | 103.6 | $365K | 99 | 177 |
| Sit-down restaurants | 37 | #1,755 of 2,405 | 208 | 56.3 | $673K | 101 | 80 |
| Optometrists and eye care | 34 | #1,023 of 1,302 | 18 | 4.9 | $2.3M | 73 | 6 |
| Car washes and detailing | 34 | #1,113 of 1,451 | 16 | 4.3 | $2.1M | 85 | Under 3 |
| Dentists and orthodontists | 34 | #1,507 of 1,886 | 40 | 10.8 | $1M | 105 | 30 |
| Fast food and sandwich shops | 33 | #1,744 of 2,222 | 63 | 17.0 | $2.2M | 73 | 79 |
| Real estate agents and brokers | 33 | #1,941 of 2,176 | 109 | 29.5 | Index only | 94 | 33 |
| Martial arts and dance studios | 32 | #1,103 of 1,334 | 20 | 5.4 | $1.4M | 70 | 9 |
| Physical therapy | 29 | #1,224 of 1,422 | 22 | 6.0 | $1.9M | 78 | 17 |
| Real estate | 29 | #2,095 of 2,229 | 146 | 39.5 | Index only | 88 | 69 |
| Gyms | 28 | #1,528 of 1,792 | 29 | 7.8 | $975K | 75 | 18 |
| Gyms, studios and classes | 25 | #1,900 of 2,088 | 59 | 16.0 | $479K | 72 | 27 |
| Primary care and pediatrics | 23 | #1,507 of 1,656 | 32 | 8.7 | $1.3M | 73 | 90 |
| Yoga, Pilates and fitness studios | 21 | #752 of 777 | 10 | 2.7 | $2.8M | 70 | 18 |
| Property management | 21 | #866 of 910 | 22 | 6.0 | Index only | 46 | 24 |
| Doctors, dentists and clinics | 17 | #2,337 of 2,394 | 484 | 130.9 | $85K | 56 | 148 |
| House cleaning | Not scored | Not scored | 4 | 1.1 | $13.6M | 213 | 18 |
| Pest control | Not scored | Not scored | 4 | 1.1 | $13.6M | 133 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 0.8 | $1.4M | 208 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.8 | $11.4M | 83 | 6 |
| Dry cleaners | Not scored | Not scored | 2 | 0.5 | $35.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Montgomery County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $34.1M | $924 | 96 |
| Gasoline and other fuels | $108.3M | $2,931 | 113 |
| Food away from home | $140M | $3,787 | 93 |
| Groceries | $220.3M | $5,962 | 94 |
| Personal care products and services | $32.9M | $891 | 89 |
| Child care and other personal services | $18.3M | $494 | 85 |
| Memberships, classes and admissions | $28.3M | $765 | 78 |
| Medical and dental services | $41.3M | $1,118 | 87 |
| Pets | $33.2M | $898 | 99 |
| Clothing, shoes and related services | $70.4M | $1,904 | 93 |
| Vehicle insurance | $91.7M | $2,480 | 127 |
| Home repairs, maintenance and insurance | $105M | $2,841 | 94 |
| Lawn care, cleaning and other household services | $54.4M | $1,471 | 104 |
| Rent and homeowner costs | $556.8M | $15,064 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Montgomery County
- Population, 2025 estimate
- 98,434−1.2% since 2020
- Households
- 36,961
- Median age
- 35.2
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.9
- Land area
- 387 sq. mi.
- People per square mile
- 256
- Median household income
- $72,715+25.4% vs. 2015–2019, before inflation
- Average household income
- $99,780
- Median home value
- $304,600
- Jobs located here
- 42,019
- Daytime population
- 106,770Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Montgomery County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Floyd County, VA15,593 people
- Pulaski County, VA33,687 people
- Giles County, VA16,557 people
- Salem city, VA25,618 people
- Roanoke County, VA97,023 people
- Craig County, VA4,856 people
- Roanoke city, VA98,355 people
Questions
How fast is Montgomery County, VA growing?
Population estimates put Montgomery County at 98,434 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 36,961 households. Median household income rose 25.4% from the 2015–2019 survey, before inflation.
How much do households in Montgomery County, VA spend?
Households in Montgomery County spend about $556.8M a year on rent and homeowner costs, $220.3M on groceries and $140M on food away from home. Set against the U.S., households in Montgomery County spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (78).
Which business types have the highest market scores in Montgomery County, VA?
The highest Groundwork market scores in Montgomery County are for HVAC and plumbing companies (69), home repair companies (68) and grocery stores (62). Montgomery County ranks #228 of 1,707 scored counties for HVAC and plumbing companies.
How does Montgomery County, VA compare with the U.S.?
The median household income in Montgomery County is $72,715 a year, 10% below the U.S. median of $80,734. The population fell 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $304,600, against $332,700 for the U.S. For its number of households, Montgomery County has the most map listings, relative to the U.S., for property management companies (twice the U.S. rate) and the fewest for child care centers and preschools (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Montgomery County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montgomery County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Montgomery County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.