County profile · Virginia
Isle of Wight County, VA market data
How Isle of Wight County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 41,321
- +6.7% since 2020
- Households
- 15,756
- Median household income
- $95,241
- +28.7% vs. 2015–2019, before inflation
- Median home value
- $356,500
- Jobs located here
- 10,181
- Highest market score
- 90
- Bakeries and dessert shops, #14 of 1,889 scored counties
A site report maps the competitors on map listings around any address in Isle of Wight County by name and distance, and the households and spending within reach. Or open the report at the center of Isle of Wight County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Isle of Wight County has an estimated 41,321 people and 15,756 households. Population estimates put the population change in Isle of Wight County from 2020 to 2025 at +6.7%, faster than the U.S. (+3.1%). Median household income in Isle of Wight County is $95,241, 18% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
Relative to the U.S., household spending in Isle of Wight County runs highest on vehicle insurance (an index of 150, where 100 is the U.S. average) and lowest on memberships, classes and admissions (89).
Of the business types scored in Isle of Wight County, bakeries and dessert shops (90), insurance agencies (89) and coffee shops and cafes (88) have the highest Groundwork market scores. For bakeries and dessert shops, that ranks #14 of 1,889 scored counties.
Isle of Wight County is part of the Virginia Beach-Chesapeake-Norfolk metro area. Against the U.S., map listings per household run highest for physical therapy clinics (76% above the U.S. rate) and lowest for sit-down restaurants (55% below the U.S. rate).
All 56 business types in Isle of Wight County
Highest Groundwork market score first. Each score compares Isle of Wight County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Bakeries and dessert shops | 90 | #14 of 1,889 | 9 | 5.7 | $7.4M | 179 | 4 |
| Insurance agencies | 89 | #68 of 2,272 | 14 | 8.9 | $3.3M | 262 | 11 |
| Coffee shops and cafes | 88 | #32 of 2,063 | 11 | 7.0 | $6.1M | 164 | 4 |
| Clothing, shoes and laundry | 88 | #39 of 2,210 | 18 | 11.4 | $1.8M | 208 | 3 |
| Clothing and shoe stores | 86 | #66 of 2,087 | 14 | 8.9 | $2.4M | 185 | 3 |
| Gyms | 85 | #32 of 1,792 | 5 | 3.2 | $2.8M | 213 | 3 |
| Pizza | 85 | #36 of 2,090 | 8 | 5.1 | $8.4M | 164 | 25 |
| Restaurants and cafes | 85 | #59 of 2,405 | 92 | 58.4 | $726K | 196 | 56 |
| Fast food and sandwich shops | 84 | #75 of 2,222 | 14 | 8.9 | $4.8M | 156 | 25 |
| Home repair trades | 81 | #38 of 2,057 | 15 | 9.5 | $3.3M | 136 | 21 |
| Sit-down restaurants | 81 | #100 of 2,405 | 43 | 27.3 | $1.6M | 234 | 27 |
| Dentists and orthodontists | 80 | #69 of 1,886 | 9 | 5.7 | $2.1M | 218 | 8 |
| Gas stations | 80 | #151 of 2,358 | 17 | 10.8 | $3.2M | 134 | 18 |
| Auto repair and car care | 78 | #160 of 2,401 | 43 | 27.3 | $402K | 150 | 22 |
| HVAC and plumbing | 77 | #91 of 1,707 | 9 | 5.7 | $5.5M | 116 | 12 |
| Spas and skin care | 77 | #101 of 1,769 | 11 | 7.0 | $1.4M | 162 | Under 3 |
| Barbershops | 76 | #126 of 1,356 | 6 | 3.8 | $2.6M | 138 | Under 3 |
| Gyms, studios and classes | 76 | #127 of 2,088 | 15 | 9.5 | $924K | 140 | 6 |
| Auto repair shops | 74 | #229 of 2,378 | 27 | 17.1 | $641K | 144 | 17 |
| Child care and preschools | 73 | #200 of 1,611 | 8 | 5.1 | $1.1M | 108 | 8 |
| Hair salons | 72 | #235 of 2,339 | 23 | 14.6 | $680K | 158 | 10 |
| Convenience stores | 72 | #385 of 2,261 | 15 | 9.5 | $6.8M | 86 | 4 |
| Grocery and convenience stores | 72 | #395 of 2,402 | 33 | 20.9 | $3.1M | 91 | 9 |
| Doctors, dentists and clinics | 70 | #349 of 2,394 | 69 | 43.8 | $280K | 184 | 30 |
| Primary care and pediatrics | 68 | #308 of 1,656 | 9 | 5.7 | $2.1M | 120 | 15 |
| Lawn, cleaning and pest control | 67 | #294 of 1,771 | 14 | 8.9 | $1.8M | 109 | 28 |
| Grocery stores | 67 | #492 of 2,070 | 14 | 8.9 | $7.2M | 78 | 5 |
| Martial arts and dance studios | 66 | #247 of 1,334 | 7 | 4.4 | $2M | 98 | 3 |
| Salons, barbers and spas | 66 | #415 of 2,385 | 46 | 29.2 | $340K | 160 | 19 |
| Nail salons | 64 | #289 of 1,328 | 6 | 3.8 | $2.6M | 156 | 6 |
| Car washes and detailing | 63 | #389 of 1,451 | 6 | 3.8 | $2.9M | 114 | 4 |
| Landscaping and lawn care | 63 | #405 of 1,493 | 9 | 5.7 | $2.8M | 97 | 24 |
| Real estate | 63 | #461 of 2,229 | 32 | 20.3 | Index only | 186 | 28 |
| Veterinarians | 60 | #495 of 1,485 | 7 | 4.4 | $2.3M | 85 | 6 |
| Real estate agents and brokers | 59 | #600 of 2,176 | 28 | 17.8 | Index only | 169 | 22 |
| Pet grooming and boarding | 58 | #538 of 1,461 | 9 | 5.7 | $1.8M | 70 | 4 |
| Pet businesses | 57 | #793 of 2,200 | 25 | 15.9 | $644K | 73 | 10 |
| Pet stores | 53 | #435 of 974 | 6 | 3.8 | $2.7M | 59 | Under 3 |
| Physical therapy | 38 | #1,047 of 1,422 | 15 | 9.5 | $1.3M | 54 | 7 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.5 | $4.3M | 140 | 4 |
| Funeral homes | Not scored | Not scored | 4 | 2.5 | $598K | 88 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 2.5 | $6.4M | 62 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.5 | $12.4M | 147 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.9 | $11M | 88 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.9 | $4.6M | 114 | 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.3 | $9.7M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.3 | $24.8M | Too few | 9 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 1.3 | $8.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $32.9M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $25.5M | Too few | 4 |
| Optometrists and eye care | Not scored | Not scored | 1 | 0.6 | $19.3M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $19.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Isle of Wight County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.3M | $1,098 | 115 |
| Gasoline and other fuels | $54.3M | $3,449 | 133 |
| Food away from home | $66.8M | $4,240 | 104 |
| Groceries | $101.5M | $6,441 | 102 |
| Personal care products and services | $15.6M | $993 | 99 |
| Child care and other personal services | $8.7M | $550 | 95 |
| Memberships, classes and admissions | $13.9M | $880 | 89 |
| Medical and dental services | $19.3M | $1,226 | 95 |
| Pets | $16.1M | $1,022 | 112 |
| Clothing, shoes and related services | $32.9M | $2,090 | 102 |
| Vehicle insurance | $46.1M | $2,926 | 150 |
| Home repairs, maintenance and insurance | $49.7M | $3,151 | 104 |
| Lawn care, cleaning and other household services | $25.5M | $1,621 | 115 |
| Rent and homeowner costs | $257.7M | $16,357 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Isle of Wight County
- Population, 2025 estimate
- 41,321+6.7% since 2020
- Households
- 15,756
- Median age
- 44.1
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.2
- Land area
- 316 sq. mi.
- People per square mile
- 127
- Median household income
- $95,241+28.7% vs. 2015–2019, before inflation
- Average household income
- $117,279
- Median home value
- $356,500
- Jobs located here
- 10,181
- Daytime population
- 32,768Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Isle of Wight County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Isle of Wight County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Portsmouth city, VA97,190 people
- Surry County, VA6,549 people
- York County, VA71,005 people
- Poquoson city, VA12,639 people
- Norfolk city, VA233,596 people
Questions
How fast is Isle of Wight County, VA growing?
Population estimates put Isle of Wight County at 41,321 people in 2025, up 6.7% since 2020, faster than the U.S. (+3.1%). It has 15,756 households. Median household income rose 28.7% from the 2015–2019 survey, before inflation.
How much do households in Isle of Wight County, VA spend?
Households in Isle of Wight County spend about $257.7M a year on rent and homeowner costs, $101.5M on groceries and $66.8M on food away from home. Set against the U.S., households in Isle of Wight County spend the most on vehicle insurance (an index of 150, where 100 is the U.S. average) and the least on memberships, classes and admissions (89).
Which business types have the highest market scores in Isle of Wight County, VA?
The highest Groundwork market scores in Isle of Wight County are for bakeries and dessert shops (90), insurance agencies (89) and coffee shops and cafes (88). Isle of Wight County ranks #14 of 1,889 scored counties for bakeries and dessert shops.
How does Isle of Wight County, VA compare with the U.S.?
The median household income in Isle of Wight County is $95,241 a year, 18% above the U.S. median of $80,734. The population rose 6.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $356,500, against $332,700 for the U.S. For its number of households, Isle of Wight County has the most map listings, relative to the U.S., for physical therapy clinics (76% above the U.S. rate) and the fewest for sit-down restaurants (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Isle of Wight County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Isle of Wight County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Isle of Wight County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Isle of Wight County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.