County profile · Virginia
Franklin city, VA market data
How Franklin city compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 8,478
- +4.1% since 2020
- Households
- 3,454
- Median household income
- $63,245
- Median home value
- $256,600
- Jobs located here
- 3,977
- Market scores
- Not scored
- Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
A site report maps the competitors on map listings around any address in Franklin city by name and distance, and the households and spending within reach. Or open the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Franklin city has an estimated 8,478 people and 3,454 households. Population estimates show Franklin city grew 4.1% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Franklin city is $63,245, 22% below the U.S. median of $80,734.
Relative to the U.S., household spending in Franklin city runs highest on vehicle insurance (an index of 121, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
Against the U.S., map listings per household run highest for convenience stores (3.6 times the U.S. rate) and lowest for sit-down restaurants (20% below the U.S. rate).
All 56 business types in Franklin city
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|
| Doctors, dentists and clinics | 53 | 153.4 | $64K | 42 | 16 |
| Restaurants and cafes | 42 | 121.6 | $266K | 72 | 23 |
| Salons, barbers and spas | 26 | 75.3 | $103K | 49 | 7 |
| Real estate | 19 | 55.0 | Index only | 57 | 5 |
| Auto repair and car care | 18 | 52.1 | $161K | 60 | 7 |
| Sit-down restaurants | 17 | 49.2 | $658K | 99 | 10 |
| Real estate agents and brokers | 16 | 46.3 | Index only | 54 | 5 |
| Hair salons | 14 | 40.5 | $192K | 45 | Under 3 |
| Insurance agencies | 14 | 40.5 | $584K | 47 | 9 |
| Gas stations | 13 | 37.6 | $739K | 31 | 9 |
| Fast food and sandwich shops | 12 | 34.7 | $932K | 31 | 12 |
| Grocery and convenience stores | 12 | 34.7 | $1.6M | 47 | 4 |
| Convenience stores | 10 | 29.0 | $1.9M | 24 | Under 3 |
| Auto repair shops | 9 | 26.1 | $321K | 72 | 5 |
| Clothing, shoes and laundry | 9 | 26.1 | $624K | 71 | 3 |
| Clothing and shoe stores | 6 | 17.4 | $935K | 74 | 3 |
| Coffee shops and cafes | 6 | 17.4 | $1.9M | 50 | Under 3 |
| Optometrists and eye care | 5 | 14.5 | $680K | 22 | 3 |
| Spas and skin care | 5 | 14.5 | $538K | 61 | Under 3 |
| Dentists and orthodontists | 4 | 11.6 | $850K | 86 | Under 3 |
| Funeral homes | 4 | 11.6 | $123K | 18 | Under 3 |
| Nail salons | 4 | 11.6 | $672K | 40 | 4 |
| Physical therapy | 4 | 11.6 | $850K | 35 | 4 |
| Pizza | 4 | 11.6 | $2.8M | 55 | 12 |
| Barbershops | 3 | 8.7 | $896K | 48 | Under 3 |
| Gyms, studios and classes | 3 | 8.7 | $609K | 92 | 3 |
| Home repair trades | 3 | 8.7 | $2.8M | 117 | Under 3 |
| Pet businesses | 3 | 8.7 | $880K | 100 | Under 3 |
| Primary care and pediatrics | 3 | 8.7 | $1.1M | 64 | 9 |
| Bakeries and dessert shops | 2 | 5.8 | $5.6M | Too few | Under 3 |
| Car washes and detailing | 2 | 5.8 | $1.4M | Too few | Under 3 |
| Collision repair and body shops | 2 | 5.8 | $1.4M | Too few | 4 |
| Gyms | 2 | 5.8 | $914K | Too few | 3 |
| HVAC and plumbing | 2 | 5.8 | $4.3M | Too few | Under 3 |
| Lawn, cleaning and pest control | 2 | 5.8 | $2.2M | Too few | Under 3 |
| Mortgage brokers and lenders | 2 | 5.8 | Index only | Too few | Under 3 |
| Tire shops | 2 | 5.8 | $1.4M | Too few | Under 3 |
| Electricians | 1 | 2.9 | $8.5M | Too few | Under 3 |
| Grocery stores | 1 | 2.9 | $19.2M | Too few | Under 3 |
| House cleaning | 1 | 2.9 | $4.4M | Too few | Under 3 |
| Landscaping and lawn care | 1 | 2.9 | $4.4M | Too few | Under 3 |
| Laundromats | 1 | 2.9 | $5.6M | Too few | Under 3 |
| Martial arts and dance studios | 1 | 2.9 | $1.8M | Too few | Under 3 |
| Pet grooming and boarding | 1 | 2.9 | $2.6M | Too few | Under 3 |
| Pet stores | 1 | 2.9 | $2.6M | Too few | Under 3 |
| Property management | 1 | 2.9 | Index only | Too few | Under 3 |
| Veterinarians | 1 | 2.9 | $2.6M | Too few | Under 3 |
| Child care and preschools | 0 | 0.0 | None listed | None listed | 4 |
| Chiropractors | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Franklin city
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $2.9M | $837 | 87 |
| Gasoline and other fuels | $9.6M | $2,782 | 107 |
| Food away from home | $11.2M | $3,240 | 80 |
| Groceries | $19.2M | $5,547 | 88 |
| Personal care products and services | $2.7M | $778 | 77 |
| Child care and other personal services | $1.2M | $342 | 59 |
| Memberships, classes and admissions | $1.8M | $529 | 54 |
| Medical and dental services | $3.4M | $984 | 76 |
| Pets | $2.6M | $764 | 84 |
| Clothing, shoes and related services | $5.6M | $1,625 | 79 |
| Vehicle insurance | $8.2M | $2,367 | 121 |
| Home repairs, maintenance and insurance | $8.5M | $2,475 | 82 |
| Lawn care, cleaning and other household services | $4.4M | $1,283 | 91 |
| Rent and homeowner costs | $46.7M | $13,529 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Franklin city
- Population, 2025 estimate
- 8,478+4.1% since 2020
- Households
- 3,454
- Median age
- 37.2
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.8
- Land area
- 8 sq. mi.
- People per square mile
- 997
- Median household income
- $63,245
- Average household income
- $74,218
- Median home value
- $256,600
- Jobs located here
- 3,977
- Daytime population
- 8,893Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Southampton County, VA17,964 people
- Suffolk city, VA98,796 people
- Isle of Wight County, VA39,974 people
- Sussex County, VA10,765 people
- Surry County, VA6,549 people
- Greensville County, VA11,275 people
- Emporia city, VA5,547 people
- Portsmouth city, VA97,190 people
Questions
How fast is Franklin city, VA growing?
Population estimates put Franklin city at 8,478 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 3,454 households.
How much do households in Franklin city, VA spend?
Households in Franklin city spend about $46.7M a year on rent and homeowner costs, $19.2M on groceries and $11.2M on food away from home. Set against the U.S., households in Franklin city spend the most on vehicle insurance (an index of 121, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
Which business types have the highest market scores in Franklin city, VA?
The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How does Franklin city, VA compare with the U.S.?
The median household income in Franklin city is $63,245 a year, 22% below the U.S. median of $80,734. The population rose 4.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $256,600, against $332,700 for the U.S. For its number of households, Franklin city has the most map listings, relative to the U.S., for convenience stores (3.6 times the U.S. rate) and the fewest for sit-down restaurants (20% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin city. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Franklin city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.