Metro area profile · Virginia
Lynchburg, VA metro area market data
How the Lynchburg metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 269,169
- +2.9% since 2020
- Households
- 103,401
- Median household income
- $68,996
- +28.3% vs. 2015–2019, before inflation
- Median home value
- $239,700
- Jobs located here
- 98,871
- Highest market score
- 78
- Pet stores, #12 of 382 scored metro areas
A site report maps the competitors on map listings around any address in the Lynchburg metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Lynchburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Lynchburg metro area has an estimated 269,169 people and 103,401 households. Population estimates show the Lynchburg metro area grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in the Lynchburg metro area is $68,996, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.
Relative to the U.S., household spending in the Lynchburg metro area runs highest on vehicle insurance (an index of 141, where 100 is the U.S. average) and lowest on memberships, classes and admissions (66).
Of the business types scored in the Lynchburg metro area, pet stores (78), insurance agencies (70) and primary care and pediatric clinics (67) have the highest Groundwork market scores. For pet stores, that ranks #12 of 382 scored metro areas.
The Lynchburg metro area takes in 5 counties: Bedford County, Lynchburg city, Campbell County, Amherst County and Appomattox County. Against the U.S., map listings per household run highest for gas stations (76% above the U.S. rate) and lowest for primary care and pediatric clinics (51% below the U.S. rate).
All 56 business types in the Lynchburg metro area
Highest Groundwork market score first. Each score compares the Lynchburg metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 78 | #12 of 382 | 11 | 1.1 | $7.9M | 174 | 4 |
| Insurance agencies | 70 | #77 of 387 | 168 | 16.2 | $1.7M | 135 | 98 |
| Primary care and pediatrics | 67 | #72 of 387 | 36 | 3.5 | $3M | 170 | 99 |
| Doctors, dentists and clinics | 66 | #72 of 387 | 565 | 54.6 | $193K | 127 | 240 |
| Dentists and orthodontists | 66 | #79 of 387 | 83 | 8.0 | $1.3M | 134 | 61 |
| Pest control | 64 | #75 of 345 | 12 | 1.2 | $12.1M | 118 | 12 |
| House cleaning | 63 | #81 of 375 | 11 | 1.1 | $13.2M | 206 | 77 |
| Child care and preschools | 61 | #107 of 387 | 36 | 3.5 | $1.2M | 115 | 50 |
| Car washes and detailing | 61 | #117 of 387 | 41 | 4.0 | $2.5M | 99 | 13 |
| Oil change and quick lube | 60 | #94 of 290 | 7 | 0.7 | $14.6M | 107 | 7 |
| Mortgage brokers and lenders | 59 | #106 of 373 | 23 | 2.2 | Index only | 167 | 16 |
| Clothing, shoes and laundry | 57 | #152 of 387 | 182 | 17.6 | $1M | 115 | 78 |
| Chiropractors | 56 | #146 of 386 | 37 | 3.6 | $3M | 123 | 23 |
| Restaurants and cafes | 55 | #156 of 387 | 942 | 91.1 | $389K | 105 | 424 |
| Clothing and shoe stores | 55 | #172 of 387 | 138 | 13.3 | $1.3M | 105 | 58 |
| Optometrists and eye care | 54 | #154 of 386 | 32 | 3.1 | $3.4M | 109 | 14 |
| Roofing and gutters | 53 | #172 of 381 | 39 | 3.8 | $7.2M | 85 | 16 |
| Bakeries and dessert shops | 53 | #175 of 387 | 83 | 8.0 | $4.4M | 107 | 51 |
| Grocery stores | 52 | #191 of 387 | 61 | 5.9 | $9.9M | 106 | 35 |
| Home inspectors | 51 | #118 of 243 | 5 | 0.5 | Index only | 114 | 7 |
| Coffee shops and cafes | 51 | #183 of 387 | 98 | 9.5 | $3.7M | 101 | 44 |
| Spas and skin care | 51 | #183 of 387 | 91 | 8.8 | $963K | 110 | 18 |
| Electricians | 51 | #185 of 383 | 25 | 2.4 | $11.3M | 94 | 61 |
| Sit-down restaurants | 50 | #189 of 387 | 507 | 49.0 | $723K | 109 | 178 |
| Tire shops | 50 | #209 of 386 | 43 | 4.2 | $2.4M | 95 | 17 |
| Martial arts and dance studios | 47 | #227 of 387 | 37 | 3.6 | $1.8M | 90 | 18 |
| Lawn, cleaning and pest control | 46 | #204 of 387 | 99 | 9.6 | $1.5M | 87 | 220 |
| Auto repair and car care | 46 | #235 of 387 | 387 | 37.4 | $265K | 99 | 174 |
| Funeral homes | 44 | #218 of 377 | 29 | 2.8 | $563K | 83 | 18 |
| Gas stations | 44 | #243 of 387 | 199 | 19.2 | $1.7M | 70 | 105 |
| Nail salons | 44 | #251 of 387 | 65 | 6.3 | $1.3M | 81 | 10 |
| Yoga, Pilates and fitness studios | 42 | #241 of 347 | 15 | 1.5 | $4.5M | 110 | 34 |
| Fast food and sandwich shops | 41 | #254 of 387 | 155 | 15.0 | $2.4M | 78 | 197 |
| Home repair trades | 41 | #265 of 387 | 139 | 13.4 | $2M | 83 | 184 |
| Pet businesses | 41 | #267 of 387 | 115 | 11.1 | $754K | 86 | 64 |
| Pet grooming and boarding | 41 | #270 of 386 | 41 | 4.0 | $2.1M | 83 | 25 |
| Barbershops | 41 | #272 of 387 | 55 | 5.3 | $1.6M | 85 | 5 |
| Laundromats | 40 | #238 of 364 | 13 | 1.3 | $14.1M | 113 | 12 |
| Property management | 40 | #270 of 374 | 37 | 3.6 | Index only | 73 | 43 |
| Salons, barbers and spas | 40 | #296 of 387 | 435 | 42.1 | $202K | 95 | 101 |
| Pizza | 39 | #278 of 387 | 98 | 9.5 | $3.7M | 74 | 197 |
| Auto repair shops | 39 | #282 of 387 | 250 | 24.2 | $410K | 92 | 130 |
| Gyms, studios and classes | 38 | #300 of 387 | 120 | 11.6 | $558K | 84 | 52 |
| Collision repair and body shops | 37 | #281 of 381 | 36 | 3.5 | $2.8M | 92 | 34 |
| Real estate | 37 | #313 of 387 | 359 | 34.7 | Index only | 96 | 249 |
| Physical therapy | 36 | #306 of 386 | 54 | 5.2 | $2M | 84 | 40 |
| Hair salons | 36 | #327 of 387 | 219 | 21.2 | $400K | 93 | 67 |
| Landscaping and lawn care | 35 | #281 of 385 | 76 | 7.4 | $1.9M | 65 | 131 |
| Real estate agents and brokers | 35 | #334 of 387 | 294 | 28.4 | Index only | 93 | 145 |
| Veterinarians | 34 | #302 of 384 | 41 | 4.0 | $2.1M | 78 | 35 |
| HVAC and plumbing | 34 | #321 of 387 | 75 | 7.3 | $3.8M | 79 | 107 |
| Gyms | 32 | #341 of 387 | 68 | 6.6 | $985K | 76 | 34 |
| Grocery and convenience stores | 30 | #323 of 387 | 211 | 20.4 | $2.9M | 84 | 108 |
| Convenience stores | 27 | #333 of 387 | 107 | 10.3 | $5.6M | 71 | 73 |
| Dry cleaners | Not scored | Not scored | 4 | 0.4 | $45.9M | 293 | 8 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $109.2M | Too few | 3 |
Household spending in the Lynchburg metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $102.5M | $991 | 103 |
| Gasoline and other fuels | $332.4M | $3,214 | 124 |
| Food away from home | $366.5M | $3,545 | 87 |
| Groceries | $602.7M | $5,829 | 92 |
| Personal care products and services | $87.7M | $848 | 84 |
| Child care and other personal services | $41.5M | $402 | 69 |
| Memberships, classes and admissions | $67M | $648 | 66 |
| Medical and dental services | $109.2M | $1,056 | 82 |
| Pets | $86.8M | $839 | 92 |
| Clothing, shoes and related services | $183.8M | $1,777 | 86 |
| Vehicle insurance | $284.6M | $2,752 | 141 |
| Home repairs, maintenance and insurance | $281.7M | $2,724 | 90 |
| Lawn care, cleaning and other household services | $144.9M | $1,401 | 99 |
| Rent and homeowner costs | $1.5B | $14,467 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Lynchburg metro area
- Population, 2025 estimate
- 269,169+2.9% since 2020
- Households
- 103,401
- Median age
- 41.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 2,121 sq. mi.
- People per square mile
- 124
- Median household income
- $68,996+28.3% vs. 2015–2019, before inflation
- Average household income
- $88,223
- Median home value
- $239,700
- Jobs located here
- 98,871
- Daytime population
- 253,827Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lynchburg metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Lynchburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Lynchburg metro area 5
- Bedford County, VA80,894 people
- Lynchburg city, VA79,497 people
- Campbell County, VA55,312 people
- Amherst County, VA31,485 people
- Appomattox County, VA16,610 people
Other markets based in Virginia 11
- Virginia Beach-Chesapeake-Norfolk, VA-NC metro area1,787,235 people
- Richmond, VA metro area1,341,248 people
- Roanoke, VA metro area314,986 people
- Charlottesville, VA metro area224,335 people
- Blacksburg-Christiansburg-Radford, VA metro area181,664 people
- Winchester, VA-WV metro area146,386 people
- Harrisonburg, VA metro area136,992 people
- Staunton-Stuarts Draft, VA metro area126,822 people
- Danville, VA area102,070 people
- Martinsville, VA area63,638 people
- Lake of the Woods, VA area37,822 people
Questions
How fast is the Lynchburg, VA metro area growing?
Population estimates put the Lynchburg metro area at 269,169 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 103,401 households. Median household income rose 28.3% from the 2015–2019 survey, before inflation.
How much do households in the Lynchburg, VA metro area spend?
Households in the Lynchburg metro area spend about $1.5B a year on rent and homeowner costs, $602.7M on groceries and $366.5M on food away from home. Set against the U.S., households in the Lynchburg metro area spend the most on vehicle insurance (an index of 141, where 100 is the U.S. average) and the least on memberships, classes and admissions (66).
Which business types have the highest market scores in the Lynchburg, VA metro area?
The highest Groundwork market scores in the Lynchburg metro area are for pet stores (78), insurance agencies (70) and primary care and pediatric clinics (67). The Lynchburg metro area ranks #12 of 382 scored metro areas for pet stores.
How does the Lynchburg, VA metro area compare with the U.S.?
The median household income in the Lynchburg metro area is $68,996 a year, 15% below the U.S. median of $80,734. The population rose 2.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $239,700, against $332,700 for the U.S. For its number of households, the Lynchburg metro area has the most map listings, relative to the U.S., for gas stations (76% above the U.S. rate) and the fewest for primary care and pediatric clinics (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Lynchburg metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lynchburg metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in the Lynchburg metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lynchburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.