Market rankings · Virginia
Funeral homes in Virginia
Markets across Virginia ranked by the Groundwork market score for funeral homes, with competitor counts and household spending for each.
- Listings
- 621
- 78 chain locations (13%)
- Official establishments
- 380
- −0.8% since 2019
- Household spending a year
- $462.1M
- On funerals
- Listings per 10k households
- 1.8
- 14% below the U.S.
- Spending per listing
- $744K
- 10% above the U.S.
- Rank among states
- #20 of 51
- Market score 58 · Upper middle
A site report maps the funeral homes on map listings around any address in Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 621 funeral homes in Virginia. Chain locations make up 13% of them, against 10% across the U.S. That comes to 1.8 for every 10,000 households, 14% below the U.S. rate of 2.1.
Household spending on funerals in Virginia comes to about $462.1M a year: $137 per household, 4% below the U.S. average. Spread across 621 funeral homes, that is $744K per home, 10% above the U.S. figure of $679K.
Official counts show 380 businesses with payroll classed as funeral homes and funeral services in Virginia in 2023, down 0.8% from 2019. That is one for every 8,857 households, against one for every 8,510 across the U.S. Across the U.S., the count fell 1.7% over the same years. Since fiscal 2022, 6 SBA-backed loans worth $9M have gone to businesses classed as funeral homes and funeral services in Virginia.
Among the 50 states and DC, Virginia ranks #20 for funeral homes, with a Groundwork market score of 58 (upper middle). Of the 11 scored metro areas in or partly in Virginia, the Washington-Arlington-Alexandria metro area scores highest (71). Of the 3 scored small-town markets in or partly in Virginia, the Martinsville area scores highest (56).
Every market in Virginia for funeral homes
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 71 | 237 | 1.0 | $1.3M | +3.3% | #68 of 377 |
| 1Richmond, VA | 67 | 81 | 1.5 | $872K | +5.5% | #83 of 377 |
| 2Winchester, VA-WV | 60 | 11 | 2.0 | $813K | +6.5% | #120 of 377 |
| 3Charlottesville, VA | 56 | 20 | 2.2 | $686K | +3.1% | #143 of 377 |
| 4Harrisonburg, VA | 53 | 10 | 2.0 | $713K | +3.5% | #158 of 377 |
| 5Virginia Beach-Chesapeake-Norfolk, VA-NC | 50 | 123 | 1.7 | $742K | +0.9% | #175 of 377 |
| 6Staunton-Stuarts Draft, VA | 49 | 14 | 2.7 | $618K | +3.2% | #185 of 377 |
| 7Lynchburg, VA | 44 | 29 | 2.8 | $563K | +2.9% | #218 of 377 |
| 8Roanoke, VA | 43 | 36 | 2.7 | $588K | +0.4% | #226 of 377 |
| Kingsport-Bristol, TN-VA | 42 | 36 | 2.7 | $587K | +2.3% | #235 of 377 |
| 9Blacksburg-Christiansburg-Radford, VA | 33 | 14 | 2.0 | $662K | −0.1% | #291 of 377 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Martinsville, VA | 56 | 9 | 3.4 | $518K | −1.9% | #139 of 365 |
| 2Danville, VA | 45 | 18 | 4.1 | $385K | −1.7% | #204 of 365 |
| Bluefield, WV-VA | 32 | 22 | 5.4 | $307K | −3.8% | #299 of 365 |
| Lake of the Woods, VA | Not scored | 3 | 2.0 | $798K | +10.1% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chesterfield County, VA | 80 | 10 | 0.7 | $1.9M | +8.7% | #63 of 1,472 |
| 2Loudoun County, VA | 78 | 7 | 0.5 | $2.5M | +6.4% | #83 of 1,472 |
| 3Bedford County, VA | 76 | 7 | 2.1 | $793K | +4.4% | #123 of 1,472 |
| 4Fairfax County, VA | 75 | 25 | 0.6 | $2.3M | +1.7% | #124 of 1,472 |
| 5Henrico County, VA | 73 | 14 | 1.0 | $1.3M | +2.3% | #169 of 1,472 |
| 6Hanover County, VA | 71 | 8 | 1.9 | $838K | +5.6% | #222 of 1,472 |
| 7Prince William County, VA | 68 | 7 | 0.4 | $2.7M | +4.2% | #270 of 1,472 |
| 8Augusta County, VA | 68 | 8 | 2.6 | $691K | +1.8% | #293 of 1,472 |
| 9Rockingham County, VA | 68 | 8 | 2.4 | $660K | +6.6% | #294 of 1,472 |
| 10Roanoke County, VA | 64 | 9 | 2.3 | $764K | +0.2% | #380 of 1,472 |
| 11Richmond city, VA | 63 | 15 | 1.4 | $681K | +4.6% | #408 of 1,472 |
| 12Shenandoah County, VA | 62 | 7 | 3.9 | $429K | +3.6% | #449 of 1,472 |
| 13Alexandria city, VA | 61 | 8 | 1.1 | $845K | +1.0% | #453 of 1,472 |
| 14Chesapeake city, VA | 61 | 16 | 1.7 | $739K | +2.3% | #455 of 1,472 |
| 15Virginia Beach city, VA | 60 | 21 | 1.2 | $1.1M | −1.3% | #472 of 1,472 |
| 16Washington County, VA | 58 | 6 | 2.7 | $652K | 0.0% | #516 of 1,472 |
| 17Campbell County, VA | 57 | 6 | 2.7 | $612K | +0.1% | #538 of 1,472 |
| 18Hampton city, VA | 56 | 7 | 1.2 | $1M | 0.0% | #551 of 1,472 |
| 19Culpeper County, VA | 56 | 6 | 3.2 | $475K | +9.3% | #566 of 1,472 |
| 20Pittsylvania County, VA | 55 | 6 | 2.4 | $690K | −1.5% | #575 of 1,472 |
| 21Roanoke city, VA | 54 | 9 | 2.1 | $650K | −0.8% | #598 of 1,472 |
| 22Franklin County, VA | 51 | 10 | 4.3 | $390K | +1.9% | #688 of 1,472 |
| 23Halifax County, VA | 49 | 6 | 4.4 | $430K | −1.4% | #733 of 1,472 |
| 24Suffolk city, VA | 49 | 12 | 3.2 | $397K | +10.4% | #737 of 1,472 |
| 25Prince Edward County, VA | 46 | 5 | 6.5 | $256K | +2.3% | #828 of 1,472 |
Show all 133 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Portsmouth city, VA | 41 | 9 | 2.2 | $529K | −1.2% | #935 of 1,472 |
| 27Norfolk city, VA | 41 | 21 | 2.2 | $459K | −2.9% | #942 of 1,472 |
| 28Lynchburg city, VA | 41 | 10 | 3.5 | $399K | +3.0% | #949 of 1,472 |
| 29Newport News city, VA | 40 | 17 | 2.2 | $497K | −1.5% | #968 of 1,472 |
| 30Accomack County, VA | 40 | 8 | 5.5 | $298K | +1.4% | #991 of 1,472 |
| 31Smyth County, VA | 36 | 6 | 4.7 | $355K | −3.0% | #1,074 of 1,472 |
| 32Scott County, VA | 36 | 5 | 5.5 | $352K | −1.8% | #1,075 of 1,472 |
| 33Lee County, VA | 34 | 6 | 7.0 | $241K | −2.1% | #1,134 of 1,472 |
| 34Northampton County, VA | 33 | 5 | 9.2 | $212K | −2.8% | #1,167 of 1,472 |
| 35Mecklenburg County, VA | 33 | 12 | 8.8 | $207K | +1.5% | #1,168 of 1,472 |
| 36Greene County, VA | 31 | 5 | 6.2 | $233K | +6.6% | #1,199 of 1,472 |
| 37Manassas city, VA | 30 | 5 | 3.5 | $306K | +3.9% | #1,215 of 1,472 |
| 38Charlottesville city, VA | 29 | 5 | 2.5 | $382K | −4.4% | #1,234 of 1,472 |
| 39Wythe County, VA | 28 | 7 | 5.6 | $274K | −1.2% | #1,256 of 1,472 |
| 40Russell County, VA | 27 | 7 | 6.6 | $249K | −1.7% | #1,279 of 1,472 |
| 41Nottoway County, VA | 24 | 5 | 8.9 | $173K | +1.0% | #1,343 of 1,472 |
| 42Petersburg city, VA | 23 | 7 | 4.6 | $250K | +1.0% | #1,349 of 1,472 |
| 43Tazewell County, VA | 22 | 11 | 6.8 | $237K | −4.4% | #1,369 of 1,472 |
| 44Martinsville city, VA | 21 | 5 | 8.8 | $161K | +2.8% | #1,393 of 1,472 |
| 45Danville city, VA | 19 | 12 | 6.3 | $232K | −2.2% | #1,404 of 1,472 |
| 46Dickenson County, VA | 18 | 5 | 8.4 | $190K | −6.0% | #1,420 of 1,472 |
| 47Wise County, VA | 17 | 8 | 5.8 | $251K | −3.5% | #1,426 of 1,472 |
| Arlington County, VA | Not scored | 3 | 0.3 | $3.3M | +2.1% | |
| Stafford County, VA | Not scored | 2 | 0.4 | $3.1M | +8.3% | |
| Spotsylvania County, VA | Not scored | 4 | 0.8 | $1.7M | +10.5% | |
| Albemarle County, VA | Not scored | 4 | 0.9 | $1.9M | +5.1% | |
| Montgomery County, VA | Not scored | 3 | 0.8 | $1.4M | −1.2% | |
| Frederick County, VA | Not scored | 3 | 0.8 | $1.9M | +8.8% | |
| James City County, VA | Not scored | 4 | 1.3 | $1.7M | +6.2% | |
| Fauquier County, VA | Not scored | 3 | 1.1 | $1.4M | +4.8% | |
| York County, VA | Not scored | 2 | 0.7 | $2.1M | +1.6% | |
| Harrisonburg city, VA | Not scored | 2 | 1.2 | $922K | −1.7% | |
| Henry County, VA | Not scored | 4 | 1.9 | $965K | −3.1% | |
| Prince George County, VA | Not scored | 1 | 0.8 | $1.9M | +2.0% | |
| Warren County, VA | Not scored | 2 | 1.3 | $1.1M | +4.8% | |
| Louisa County, VA | Not scored | 3 | 1.9 | $823K | +13.6% | |
| Isle of Wight County, VA | Not scored | 4 | 2.5 | $598K | +6.7% | |
| Gloucester County, VA | Not scored | 4 | 2.6 | $652K | +3.6% | |
| Orange County, VA | Not scored | 3 | 2.0 | $798K | +10.1% | |
| Botetourt County, VA | Not scored | 3 | 2.3 | $855K | +1.5% | |
| Pulaski County, VA | Not scored | 3 | 2.1 | $738K | −0.6% | |
| Caroline County, VA | Not scored | 3 | 2.5 | $544K | +11.3% | |
| Powhatan County, VA | Not scored | 1 | 0.9 | $1.7M | +7.0% | |
| Amherst County, VA | Not scored | 4 | 3.2 | $521K | +2.1% | |
| Carroll County, VA | Not scored | 1 | 0.8 | $2.3M | +0.5% | |
| Fredericksburg city, VA | Not scored | 3 | 2.6 | $386K | +8.6% | |
| Dinwiddie County, VA | Not scored | 4 | 3.8 | $412K | +3.6% | |
| Fluvanna County, VA | Not scored | 4 | 3.9 | $457K | +6.2% | |
| Winchester city, VA | Not scored | 4 | 3.5 | $399K | +1.0% | |
| King George County, VA | Not scored | 1 | 1.0 | $1.2M | +10.5% | |
| Goochland County, VA | Not scored | 3 | 2.9 | $634K | +17.4% | |
| Staunton city, VA | Not scored | 3 | 2.7 | $582K | +3.8% | |
| Salem city, VA | Not scored | 4 | 3.9 | $404K | +1.7% | |
| New Kent County, VA | Not scored | 2 | 2.2 | $649K | +21.2% | |
| Fairfax city, VA | Not scored | 1 | 1.1 | $1.2M | +10.8% | |
| Page County, VA | Not scored | 3 | 3.0 | $581K | +0.3% | |
| Hopewell city, VA | Not scored | 3 | 3.2 | $427K | +1.1% | |
| Waynesboro city, VA | Not scored | 3 | 3.0 | $461K | +7.5% | |
| Rockbridge County, VA | Not scored | 2 | 2.1 | $934K | 0.0% | |
| Buchanan County, VA | Not scored | 4 | 5.3 | $358K | −8.7% | |
| Westmoreland County, VA | Not scored | 3 | 3.7 | $490K | +6.5% | |
| King William County, VA | Not scored | 2 | 2.7 | $519K | +9.5% | |
| Colonial Heights city, VA | Not scored | 1 | 1.3 | $1.2M | +3.2% | |
| Southampton County, VA | Not scored | 2 | 2.9 | $600K | +0.9% | |
| Patrick County, VA | Not scored | 2 | 2.6 | $693K | −0.9% | |
| Buckingham County, VA | Not scored | 1 | 1.6 | $1.1M | +1.9% | |
| Bristol city, VA | Not scored | 1 | 1.4 | $1.3M | −5.2% | |
| Manassas Park city, VA | Not scored | 1 | 1.9 | $731K | −3.5% | |
| Radford city, VA | Not scored | 2 | 3.6 | $284K | +7.0% | |
| Appomattox County, VA | Not scored | 2 | 3.0 | $514K | +6.3% | |
| Giles County, VA | Not scored | 4 | 6.0 | $259K | −1.3% | |
| Brunswick County, VA | Not scored | 3 | 4.6 | $357K | −0.6% | |
| Williamsburg city, VA | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Floyd County, VA | Not scored | 2 | 3.0 | $610K | +2.1% | |
| Grayson County, VA | Not scored | 1 | 1.6 | $1.2M | −0.3% | |
| Clarke County, VA | Not scored | 1 | 1.7 | $1.1M | +5.4% | |
| Alleghany County, VA | Not scored | 2 | 3.1 | $588K | −4.2% | |
| Nelson County, VA | Not scored | 2 | 3.1 | $576K | +1.2% | |
| Falls Church city, VA | Not scored | 1 | 1.6 | $768K | +3.3% | |
| Madison County, VA | Not scored | 2 | 3.6 | $453K | +2.7% | |
| Amelia County, VA | Not scored | 3 | 5.5 | $317K | +2.7% | |
| Poquoson city, VA | Not scored | 1 | 2.1 | $833K | +6.6% | |
| Northumberland County, VA | Not scored | 2 | 3.5 | $663K | +6.1% | |
| Lunenburg County, VA | Not scored | 4 | 8.4 | $202K | +0.9% | |
| Charlotte County, VA | Not scored | 4 | 8.5 | $192K | −1.2% | |
| Greensville County, VA | Not scored | 2 | 6.3 | $318K | −1.8% | |
| Lancaster County, VA | Not scored | 3 | 5.3 | $438K | +0.9% | |
| Middlesex County, VA | Not scored | 1 | 2.1 | $1.1M | +2.2% | |
| Sussex County, VA | Not scored | 3 | 7.9 | $191K | −0.4% | |
| Essex County, VA | Not scored | 2 | 4.5 | $384K | +0.5% | |
| Cumberland County, VA | Not scored | 1 | 2.5 | $774K | +6.9% | |
| Richmond County, VA | Not scored | 1 | 3.1 | $614K | +4.2% | |
| Mathews County, VA | Not scored | 2 | 5.0 | $426K | +0.1% | |
| Franklin city, VA | Not scored | 4 | 11.6 | $123K | +4.1% | |
| Lexington city, VA | Not scored | 1 | 4.6 | $331K | +6.2% | |
| Rappahannock County, VA | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Galax city, VA | Not scored | 3 | 10.9 | $161K | −0.7% | |
| King and Queen County, VA | Not scored | 2 | 6.7 | $208K | +2.4% | |
| Charles City County, VA | Not scored | 2 | 6.9 | $249K | −1.8% | |
| Buena Vista city, VA | Not scored | 2 | 7.8 | $201K | +0.9% | |
| Surry County, VA | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Bland County, VA | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Covington city, VA | Not scored | 2 | 7.8 | $162K | −1.2% | |
| Emporia city, VA | Not scored | 3 | 13.9 | $104K | −4.4% | |
| Craig County, VA | Not scored | 1 | 5.8 | $364K | −1.6% | |
| Bath County, VA | Not scored | 1 | 5.5 | $342K | −2.6% | |
| Norton city, VA | Not scored | 1 | 6.2 | $261K | −5.5% | |
| Highland County, VA | Not scored | 1 | 10.0 | $247K | +3.4% |
Markets with fewer than 5 funeral homes on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many funeral homes are in Virginia?
There are 621 funeral homes on map listings in Virginia as of September 2026. 78 of them (13%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 380 businesses with payroll classed as funeral homes and funeral services in 2023, down 0.8% from 2019.
How much do households in Virginia spend on funerals?
About $462.1M a year, or $137 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 621 funeral homes on map listings, it comes to $744K per home. It is estimated from the incomes of the 3,365,732 households in Virginia and national spending patterns by income.
How does Virginia compare with the U.S. for funeral homes?
Virginia has 1.8 funeral homes per 10,000 households, 14% below the U.S. rate of 2.1. Spending per home is $744K, 10% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Virginia would have about 681, against 621 on map listings. There is one business with payroll in the industry for every 8,857 households, against one for every 8,510 across the U.S. The official count fell 0.8% from 2019 to 2023, against −1.7% for the U.S.
Which market in Virginia has the highest market score for funeral homes?
Among 11 scored metro areas in or partly in Virginia, the Washington-Arlington-Alexandria metro area scores highest, at 71 (upper middle). Among 3 scored small-town markets in or partly in Virginia, the Martinsville area scores highest, at 56 (upper middle). Among 47 scored counties in Virginia, Chesterfield County scores highest, at 80 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Virginia scores 58 for funeral homes (upper middle), #20 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Virginia. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Funeral homes in other states
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Top markets for funeral homes across the U.S. · All business types in Virginia
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.