Metro area profile · Virginia
Winchester, VA-WV metro area market data
How the Winchester metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 152,332
- +6.5% since 2020
- Households
- 55,520
- Median household income
- $84,298
- +25.7% vs. 2015–2019, before inflation
- Median home value
- $355,400
- Jobs located here
- 64,511
- Highest market score
- 87
- Insurance agencies, #16 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Winchester metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Winchester metro area has an estimated 152,332 people and 55,520 households. Population estimates show the Winchester metro area grew 6.5% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Winchester metro area is $84,298, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.7%, before inflation.
Relative to the U.S., household spending in the Winchester metro area runs highest on vehicle insurance (an index of 141, where 100 is the U.S. average) and lowest on memberships, classes and admissions (84).
Of the business types scored in the Winchester metro area, insurance agencies (87), coffee shops and cafes (83) and child care centers and preschools (74) have the highest Groundwork market scores. For insurance agencies, that ranks #16 of 387 scored metro areas.
The Winchester metro area takes in 3 counties: Frederick County, VA; Winchester city, VA; and Hampshire County, WV. Against the U.S., map listings per household run highest for pest control companies (93% above the U.S. rate) and lowest for chiropractors (37% below the U.S. rate).
All 56 business types in the Winchester metro area
Highest Groundwork market score first. Each score compares the Winchester metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 87 | #16 of 387 | 64 | 11.5 | $2.4M | 191 | 46 |
| Coffee shops and cafes | 83 | #6 of 387 | 45 | 8.1 | $5M | 135 | 20 |
| Child care and preschools | 74 | #38 of 387 | 29 | 5.2 | $986K | 98 | 17 |
| Chiropractors | 69 | #52 of 386 | 19 | 3.4 | $3.4M | 144 | 14 |
| Collision repair and body shops | 69 | #64 of 381 | 13 | 2.3 | $4.4M | 143 | 15 |
| Gas stations | 67 | #87 of 387 | 69 | 12.4 | $2.6M | 110 | 54 |
| Landscaping and lawn care | 64 | #116 of 385 | 36 | 6.5 | $2.4M | 83 | 53 |
| Martial arts and dance studios | 63 | #77 of 387 | 21 | 3.8 | $2.2M | 108 | 12 |
| Electricians | 63 | #83 of 383 | 15 | 2.7 | $11.4M | 95 | 35 |
| Restaurants and cafes | 63 | #110 of 387 | 575 | 103.6 | $392K | 106 | 249 |
| Clothing and shoe stores | 63 | #110 of 387 | 79 | 14.2 | $1.4M | 111 | 45 |
| Fast food and sandwich shops | 63 | #118 of 387 | 81 | 14.6 | $2.8M | 91 | 109 |
| Clothing, shoes and laundry | 62 | #118 of 387 | 109 | 19.6 | $1M | 116 | 56 |
| Spas and skin care | 61 | #90 of 387 | 54 | 9.7 | $984K | 112 | 11 |
| Oil change and quick lube | 61 | #91 of 290 | 5 | 0.9 | $11.4M | 83 | 4 |
| House cleaning | 60 | #103 of 375 | 15 | 2.7 | $5.8M | 91 | 32 |
| Funeral homes | 60 | #120 of 377 | 11 | 2.0 | $813K | 120 | 11 |
| Bakeries and dessert shops | 60 | #124 of 387 | 64 | 11.5 | $3.5M | 85 | 24 |
| Pet grooming and boarding | 58 | #140 of 386 | 24 | 4.3 | $2.3M | 88 | 13 |
| Doctors, dentists and clinics | 56 | #141 of 387 | 414 | 74.6 | $158K | 104 | 184 |
| HVAC and plumbing | 56 | #141 of 387 | 39 | 7.0 | $4.4M | 92 | 54 |
| Pizza | 56 | #149 of 387 | 53 | 9.5 | $4.2M | 84 | 109 |
| Home repair trades | 55 | #155 of 387 | 81 | 14.6 | $2.1M | 87 | 103 |
| Lawn, cleaning and pest control | 55 | #157 of 387 | 66 | 11.9 | $1.3M | 79 | 95 |
| Primary care and pediatrics | 54 | #161 of 387 | 31 | 5.6 | $2.1M | 119 | 100 |
| Tire shops | 54 | #187 of 386 | 29 | 5.2 | $2M | 79 | 8 |
| Gyms, studios and classes | 53 | #156 of 387 | 78 | 14.0 | $588K | 89 | 28 |
| Sit-down restaurants | 53 | #164 of 387 | 322 | 58.0 | $699K | 105 | 116 |
| Car washes and detailing | 53 | #176 of 387 | 26 | 4.7 | $2.2M | 87 | 10 |
| Dry cleaners | 52 | #140 of 272 | 7 | 1.3 | $16M | 102 | 6 |
| Laundromats | 52 | #169 of 364 | 9 | 1.6 | $12.4M | 99 | 5 |
| Gyms | 52 | #174 of 387 | 42 | 7.6 | $1.1M | 84 | 16 |
| Physical therapy | 52 | #177 of 386 | 39 | 7.0 | $1.7M | 70 | 12 |
| Pet businesses | 52 | #183 of 387 | 71 | 12.8 | $761K | 87 | 36 |
| Veterinarians | 52 | #186 of 384 | 24 | 4.3 | $2.3M | 83 | 17 |
| Hair salons | 51 | #171 of 387 | 125 | 22.5 | $425K | 99 | 36 |
| Grocery stores | 51 | #202 of 387 | 46 | 8.3 | $7.6M | 82 | 20 |
| Grocery and convenience stores | 50 | #204 of 387 | 135 | 24.3 | $2.6M | 76 | 34 |
| Barbershops | 49 | #203 of 387 | 35 | 6.3 | $1.5M | 81 | 3 |
| Roofing and gutters | 49 | #205 of 381 | 27 | 4.9 | $6.3M | 75 | 14 |
| Convenience stores | 49 | #213 of 387 | 66 | 11.9 | $5.3M | 67 | 14 |
| Salons, barbers and spas | 48 | #221 of 387 | 255 | 45.9 | $208K | 98 | 66 |
| Real estate agents and brokers | 46 | #225 of 387 | 184 | 33.1 | Index only | 88 | 59 |
| Property management | 46 | #226 of 374 | 22 | 4.0 | Index only | 72 | 28 |
| Yoga, Pilates and fitness studios | 45 | #216 of 347 | 15 | 2.7 | $3.1M | 75 | 16 |
| Pet stores | 45 | #232 of 382 | 15 | 2.7 | $3.6M | 80 | 6 |
| Optometrists and eye care | 45 | #255 of 386 | 27 | 4.9 | $2.4M | 77 | 8 |
| Pest control | 44 | #216 of 345 | 15 | 2.7 | $5.8M | 57 | 10 |
| Real estate | 44 | #248 of 387 | 238 | 42.9 | Index only | 86 | 119 |
| Nail salons | 43 | #259 of 387 | 37 | 6.7 | $1.4M | 86 | 15 |
| Mortgage brokers and lenders | 41 | #260 of 373 | 29 | 5.2 | Index only | 78 | 13 |
| Dentists and orthodontists | 41 | #265 of 387 | 78 | 14.0 | $840K | 85 | 47 |
| Auto repair and car care | 39 | #285 of 387 | 258 | 46.5 | $222K | 83 | 104 |
| Auto repair shops | 39 | #285 of 387 | 148 | 26.7 | $386K | 87 | 79 |
| Home inspectors | Not scored | Not scored | 3 | 0.5 | Index only | 112 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Winchester metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $57.2M | $1,030 | 108 |
| Gasoline and other fuels | $180.3M | $3,247 | 125 |
| Food away from home | $225.2M | $4,057 | 100 |
| Groceries | $349.3M | $6,291 | 100 |
| Personal care products and services | $53.2M | $958 | 95 |
| Child care and other personal services | $28.6M | $515 | 89 |
| Memberships, classes and admissions | $45.9M | $826 | 84 |
| Medical and dental services | $65.5M | $1,180 | 92 |
| Pets | $54M | $973 | 107 |
| Clothing, shoes and related services | $111.7M | $2,012 | 98 |
| Vehicle insurance | $153.4M | $2,762 | 141 |
| Home repairs, maintenance and insurance | $170.5M | $3,070 | 102 |
| Lawn care, cleaning and other household services | $87.2M | $1,571 | 111 |
| Rent and homeowner costs | $884.7M | $15,935 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Winchester metro area
- Population, 2025 estimate
- 152,332+6.5% since 2020
- Households
- 55,520
- Median age
- 42.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 1,063 sq. mi.
- People per square mile
- 138
- Median household income
- $84,298+25.7% vs. 2015–2019, before inflation
- Average household income
- $109,182
- Median home value
- $355,400
- Jobs located here
- 64,511
- Daytime population
- 143,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Winchester metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Winchester metro area 3
- Frederick County, VA95,008 people
- Winchester city, VA27,913 people
- Hampshire County, WV23,465 people
Other markets based in Virginia 11
- Virginia Beach-Chesapeake-Norfolk, VA-NC metro area1,787,235 people
- Richmond, VA metro area1,341,248 people
- Roanoke, VA metro area314,986 people
- Lynchburg, VA metro area263,798 people
- Charlottesville, VA metro area224,335 people
- Blacksburg-Christiansburg-Radford, VA metro area181,664 people
- Harrisonburg, VA metro area136,992 people
- Staunton-Stuarts Draft, VA metro area126,822 people
- Danville, VA area102,070 people
- Martinsville, VA area63,638 people
- Lake of the Woods, VA area37,822 people
Questions
How fast is the Winchester, VA-WV metro area growing?
Population estimates put the Winchester metro area at 152,332 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 55,520 households. Median household income rose 25.7% from the 2015–2019 survey, before inflation.
How much do households in the Winchester, VA-WV metro area spend?
Households in the Winchester metro area spend about $884.7M a year on rent and homeowner costs, $349.3M on groceries and $225.2M on food away from home. Set against the U.S., households in the Winchester metro area spend the most on vehicle insurance (an index of 141, where 100 is the U.S. average) and the least on memberships, classes and admissions (84).
Which business types have the highest market scores in the Winchester, VA-WV metro area?
The highest Groundwork market scores in the Winchester metro area are for insurance agencies (87), coffee shops and cafes (83) and child care centers and preschools (74). The Winchester metro area ranks #16 of 387 scored metro areas for insurance agencies.
How does the Winchester, VA-WV metro area compare with the U.S.?
The median household income in the Winchester metro area is $84,298 a year, 4% above the U.S. median of $80,734. The population rose 6.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $355,400, against $332,700 for the U.S. For its number of households, the Winchester metro area has the most map listings, relative to the U.S., for pest control companies (93% above the U.S. rate) and the fewest for chiropractors (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Winchester metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Winchester metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in the Winchester metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.