Groundwork

County profile · Virginia

Washington County, VA market data

Population, household spending and competition for 56 business types in Washington County, each scored against other counties.

Population, 2025
53,898
0.0% since 2020
Households
22,112
Median household income
$64,552
+33.1% vs. 2015–2019, before inflation
Median home value
$214,000
Jobs located here
20,447
Highest market score
66
Bakeries and dessert shops, #358 of 1,889 scored counties

A site report maps the competitors on map listings around any address in Washington County by name and distance, and the households and spending within reach. Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 53,898 people live in Washington County, in 22,112 households. Between 2020 and 2025, the population of Washington County held about level, against +3.1% for the U.S. The median household income in Washington County is $64,552 a year, 20% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Washington County spend the most on vehicle insurance (an index of 137, where 100 is the U.S. average) and the least on memberships, classes and admissions (64).

The highest Groundwork market scores in Washington County are for bakeries and dessert shops (66), auto repair and car care businesses (64) and HVAC and plumbing companies (63). Washington County ranks #358 of 1,889 scored counties for bakeries and dessert shops.

Washington County is part of the Kingsport-Bristol metro area. For its number of households, Washington County has the most map listings, relative to the U.S., for gas stations (2.2 times the U.S. rate) and the fewest for real estate businesses (62% below the U.S. rate).

All 56 business types in Washington County

Highest Groundwork market score first. Each score compares Washington County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Washington County, VA, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Bakeries and dessert shops66#358 of 1,889125.4$6.3M1535
Auto repair and car care64#568 of 2,4016127.6$348K12925
HVAC and plumbing63#385 of 1,70783.6$7.4M15517
Chiropractors60#452 of 1,49073.2$3.2M1363
Child care and preschools60#533 of 1,61173.2$1.2M12110
Home repair trades60#564 of 2,057177.7$3.5M14234
Insurance agencies60#776 of 2,2723114.0$1.9M15221
Pet grooming and boarding59#514 of 1,46183.6$2.2M883
Real estate59#607 of 2,2293214.5Index only22622
Convenience stores59#790 of 2,261167.2$7.9M1005
Funeral homes58#516 of 1,47262.7$652K965
Auto repair shops58#795 of 2,3783716.7$573K12921
Barbershops57#508 of 1,35652.3$3.6M193Under 3
Coffee shops and cafes57#730 of 2,063188.1$4.2M1145
Hair salons57#822 of 2,3393716.7$493K1145
Car washes and detailing56#558 of 1,45173.2$3M120Under 3
Nail salons55#524 of 1,32862.7$3M182Under 3
Restaurants and cafes55#945 of 2,40516474.2$463K12583
Tire shops54#663 of 1,53073.2$3M121Under 3
Lawn, cleaning and pest control54#708 of 1,771167.2$1.9M11335
Pet businesses54#896 of 2,200219.5$854K9712
Landscaping and lawn care53#629 of 1,493104.5$3M10324
Gyms53#800 of 1,792115.0$1.3M964
Salons, barbers and spas53#978 of 2,3856529.4$280K13211
Dentists and orthodontists51#879 of 1,886146.3$1.6M16516
Real estate agents and brokers51#984 of 2,1763114.0Index only18619
Fast food and sandwich shops49#1,183 of 2,2222913.1$2.6M8631
Optometrists and eye care48#723 of 1,30262.7$3.8M121Under 3
Clothing, shoes and laundry48#1,188 of 2,2103214.5$1.2M13615
Sit-down restaurants46#1,342 of 2,4058839.8$863K13046
Electricians45#703 of 1,16062.7$9.8M8213
Spas and skin care45#1,053 of 1,769177.7$1.1M1224
Clothing and shoe stores44#1,243 of 2,0872511.3$1.5M12115
Grocery and convenience stores44#1,432 of 2,4024821.7$2.6M7815
Pizza43#1,326 of 2,0902310.4$3.3M6531
Gyms, studios and classes42#1,442 of 2,0882812.7$493K744
Grocery stores38#1,423 of 2,070188.1$7M7610
Veterinarians35#1,090 of 1,48594.1$2M739
Gas stations32#1,904 of 2,3585424.4$1.3M5439
Physical therapy30#1,220 of 1,422198.6$1.2M506
Doctors, dentists and clinics28#2,143 of 2,39414565.6$157K10376
Primary care and pediatrics24#1,490 of 1,656177.7$1.3M7551
Martial arts and dance studios15#1,292 of 1,334135.9$1.1M53Under 3
House cleaningNot scoredNot scored41.8$7.6M11811
Yoga, Pilates and fitness studiosNot scoredNot scored41.8$3.5M854
LaundromatsNot scoredNot scored31.4$12.8M102Under 3
Roofing and guttersNot scoredNot scored31.4$19.6M2324
Oil change and quick lubeNot scoredNot scored20.9$10.6MToo fewUnder 3
Pest controlNot scoredNot scored20.9$15.1MToo fewUnder 3
Collision repair and body shopsNot scoredNot scored10.5$21.2MToo fewUnder 3
Dry cleanersNot scoredNot scored10.5$38.4MToo fewUnder 3
Mortgage brokers and lendersNot scoredNot scored10.5Index onlyToo fewUnder 3
Pet storesNot scoredNot scored10.5$17.9MToo fewUnder 3
Urgent care and walk-in clinicsNot scoredNot scored10.5$22.7MToo fewUnder 3
Home inspectorsNot scoredNot scored00.0None listedNone listedUnder 3
Property managementNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Washington County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Washington County, VA by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$21.2M$959100
Gasoline and other fuels$68.9M$3,117120
Food away from home$75.9M$3,43584
Groceries$126.4M$5,71790
Personal care products and services$18.2M$82482
Child care and other personal services$8.5M$38466
Memberships, classes and admissions$13.8M$62564
Medical and dental services$22.7M$1,02880
Pets$17.9M$81189
Clothing, shoes and related services$38.4M$1,73785
Vehicle insurance$59.2M$2,676137
Home repairs, maintenance and insurance$58.8M$2,66088
Lawn care, cleaning and other household services$30.3M$1,37097
Rent and homeowner costs$313.6M$14,18385

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Washington County

Population, 2025 estimate
53,8980.0% since 2020
Households
22,112
Median age
46.5
Homes lived in by their owners
76%
Vehicles per household
2.0
Land area
561 sq. mi.
People per square mile
96
Median household income
$64,552+33.1% vs. 2015–2019, before inflation
Average household income
$91,626
Median home value
$214,000
Jobs located here
20,447
Daytime population
52,685Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Washington County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.

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Washington County is part of the Kingsport-Bristol, TN-VA metro area.

Questions

How fast is Washington County, VA growing?

Population estimates put Washington County at 53,898 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 22,112 households. Against the 2015–2019 survey, median household income rose 33.1%, before inflation.

How much do households in Washington County, VA spend?

Households in Washington County spend about $313.6M a year on rent and homeowner costs, $126.4M on groceries and $75.9M on food away from home. Relative to the U.S., household spending in Washington County runs highest on vehicle insurance (an index of 137, where 100 is the U.S. average) and lowest on memberships, classes and admissions (64).

Which business types have the highest market scores in Washington County, VA?

Of the business types scored in Washington County, bakeries and dessert shops (66), auto repair and car care businesses (64) and HVAC and plumbing companies (63) have the highest Groundwork market scores. For bakeries and dessert shops, that ranks #358 of 1,889 scored counties.

How does Washington County, VA compare with the U.S.?

Median household income in Washington County is $64,552, 20% below the U.S. median of $80,734. The population held level from 2020 to 2025, against +3.1% for the U.S. The median home value is $214,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.2 times the U.S. rate) and lowest for real estate businesses (62% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Washington County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Washington County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Virginia · Every U.S. market · How we measure

Screening a site or an acquisition in Washington County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.