County profile · Virginia
Orange County, VA market data
Population, household spending and competition for 56 business types in Orange County, each scored against other counties.
- Population, 2025
- 40,083
- +10.1% since 2020
- Households
- 14,856
- Median household income
- $94,008
- +31.4% vs. 2015–2019, before inflation
- Median home value
- $364,200
- Jobs located here
- 9,522
- Highest market score
- 95
- Insurance agencies, #17 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Orange County by name and distance, and the households and spending within reach. Or open the report at the center of Orange County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 40,083 people live in Orange County, in 14,856 households. Population estimates put the population change in Orange County from 2020 to 2025 at +10.1%, faster than the U.S. (+3.1%). The median household income in Orange County is $94,008 a year, 16% above the U.S. median of $80,734. That rose 31.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Orange County spend the most on vehicle insurance (an index of 152, where 100 is the U.S. average) and the least on memberships, classes and admissions (90).
The highest Groundwork market scores in Orange County are for insurance agencies (95), clothing and shoe stores (94) and coffee shops and cafes (93). Orange County ranks #17 of 2,272 scored counties for insurance agencies.
Orange County is part of the Lake of the Woods area. For its number of households, Orange County has the most map listings, relative to the U.S., for veterinarians (2.2 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (65% below the U.S. rate).
All 56 business types in Orange County
Highest Groundwork market score first. Each score compares Orange County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 95 | #17 of 2,272 | 11 | 7.4 | $4M | 321 | 8 |
| Clothing and shoe stores | 94 | #4 of 2,087 | 6 | 4.0 | $5.2M | 409 | Under 3 |
| Clothing, shoes and laundry | 93 | #10 of 2,210 | 12 | 8.1 | $2.6M | 295 | Under 3 |
| Coffee shops and cafes | 93 | #10 of 2,063 | 8 | 5.4 | $8M | 215 | 4 |
| Bakeries and dessert shops | 91 | #12 of 1,889 | 9 | 6.1 | $7.1M | 171 | 4 |
| Grocery stores | 89 | #64 of 2,070 | 8 | 5.4 | $12.1M | 130 | 3 |
| Grocery and convenience stores | 87 | #76 of 2,402 | 20 | 13.5 | $4.8M | 143 | 8 |
| Gyms | 86 | #29 of 1,792 | 5 | 3.4 | $2.6M | 203 | 3 |
| Child care and preschools | 85 | #42 of 1,611 | 7 | 4.7 | $1.2M | 117 | 4 |
| Dentists and orthodontists | 83 | #41 of 1,886 | 8 | 5.4 | $2.3M | 234 | 7 |
| Barbershops | 83 | #49 of 1,356 | 5 | 3.4 | $3M | 159 | Under 3 |
| Primary care and pediatrics | 81 | #84 of 1,656 | 7 | 4.7 | $2.6M | 148 | 8 |
| Doctors, dentists and clinics | 81 | #87 of 2,394 | 46 | 31.0 | $400K | 262 | 21 |
| Pizza | 80 | #79 of 2,090 | 8 | 5.4 | $8M | 157 | 29 |
| Car washes and detailing | 79 | #71 of 1,451 | 6 | 4.0 | $2.8M | 110 | Under 3 |
| Convenience stores | 79 | #190 of 2,261 | 9 | 6.1 | $10.7M | 136 | 5 |
| Spas and skin care | 78 | #89 of 1,769 | 9 | 6.1 | $1.7M | 190 | 3 |
| Nail salons | 77 | #67 of 1,328 | 5 | 3.4 | $3M | 179 | 3 |
| Hair salons | 77 | #114 of 2,339 | 19 | 12.8 | $787K | 183 | 9 |
| Gas stations | 77 | #223 of 2,358 | 20 | 13.5 | $2.6M | 109 | 18 |
| Restaurants and cafes | 75 | #246 of 2,405 | 119 | 80.1 | $535K | 144 | 66 |
| Gyms, studios and classes | 74 | #165 of 2,088 | 16 | 10.8 | $824K | 124 | 6 |
| Fast food and sandwich shops | 74 | #255 of 2,222 | 17 | 11.4 | $3.7M | 123 | 29 |
| HVAC and plumbing | 73 | #141 of 1,707 | 6 | 4.0 | $7.9M | 166 | 19 |
| Salons, barbers and spas | 73 | #209 of 2,385 | 38 | 25.6 | $393K | 185 | 15 |
| Sit-down restaurants | 72 | #317 of 2,405 | 62 | 41.7 | $1M | 155 | 32 |
| Lawn, cleaning and pest control | 71 | #206 of 1,771 | 10 | 6.7 | $2.4M | 145 | 36 |
| Pet grooming and boarding | 69 | #250 of 1,461 | 5 | 3.4 | $3M | 120 | 5 |
| Landscaping and lawn care | 68 | #281 of 1,493 | 7 | 4.7 | $3.5M | 119 | 28 |
| Auto repair shops | 68 | #416 of 2,378 | 27 | 18.2 | $614K | 138 | 22 |
| Auto repair and car care | 68 | #426 of 2,401 | 48 | 32.3 | $345K | 129 | 28 |
| Home repair trades | 67 | #306 of 2,057 | 18 | 12.1 | $2.6M | 109 | 31 |
| Real estate | 66 | #359 of 2,229 | 38 | 25.6 | Index only | 149 | 16 |
| Martial arts and dance studios | 65 | #268 of 1,334 | 7 | 4.7 | $1.9M | 93 | 3 |
| Real estate agents and brokers | 64 | #402 of 2,176 | 34 | 22.9 | Index only | 132 | 9 |
| Tire shops | 59 | #553 of 1,530 | 7 | 4.7 | $2.4M | 95 | 4 |
| Pet businesses | 58 | #742 of 2,200 | 22 | 14.8 | $692K | 79 | 12 |
| Electricians | 48 | #643 of 1,160 | 8 | 5.4 | $5.9M | 49 | 12 |
| Veterinarians | 45 | #881 of 1,485 | 11 | 7.4 | $1.4M | 51 | 7 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.7 | $4.1M | 134 | 4 |
| Physical therapy | Not scored | Not scored | 4 | 2.7 | $4.6M | 192 | 6 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.7 | $11.9M | 140 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 2.7 | $3.3M | 81 | 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.0 | $798K | 118 | 3 |
| Laundromats | Not scored | Not scored | 3 | 2.0 | $10.4M | 83 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.0 | Index only | 210 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.3 | $9.2M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.3 | $12.2M | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $31.2M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 0.7 | $18.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $24.3M | Too few | 3 |
| Pet stores | Not scored | Not scored | 1 | 0.7 | $15.2M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.7 | Index only | Too few | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Orange County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.6M | $1,116 | 117 |
| Gasoline and other fuels | $52M | $3,503 | 135 |
| Food away from home | $63.7M | $4,285 | 105 |
| Groceries | $96.7M | $6,509 | 103 |
| Personal care products and services | $14.9M | $1,006 | 100 |
| Child care and other personal services | $8.2M | $551 | 95 |
| Memberships, classes and admissions | $13.2M | $887 | 90 |
| Medical and dental services | $18.4M | $1,239 | 96 |
| Pets | $15.2M | $1,025 | 113 |
| Clothing, shoes and related services | $31.2M | $2,098 | 102 |
| Vehicle insurance | $44.3M | $2,982 | 152 |
| Home repairs, maintenance and insurance | $47.5M | $3,199 | 106 |
| Lawn care, cleaning and other household services | $24.3M | $1,638 | 116 |
| Rent and homeowner costs | $245.5M | $16,525 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Orange County
- Population, 2025 estimate
- 40,083+10.1% since 2020
- Households
- 14,856
- Median age
- 42.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 341 sq. mi.
- People per square mile
- 111
- Median household income
- $94,008+31.4% vs. 2015–2019, before inflation
- Average household income
- $115,533
- Median home value
- $364,200
- Jobs located here
- 9,522
- Daytime population
- 31,111Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Orange County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Orange County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Culpeper County, VA54,397 people
- Madison County, VA14,044 people
- Louisa County, VA39,980 people
- Spotsylvania County, VA146,603 people
- Greene County, VA21,155 people
- Fredericksburg city, VA28,873 people
- Stafford County, VA163,466 people
- Rappahannock County, VA7,427 people
Questions
How fast is Orange County, VA growing?
Population estimates put Orange County at 40,083 people in 2025, up 10.1% since 2020, faster than the U.S. (+3.1%). It has 14,856 households. Against the 2015–2019 survey, median household income rose 31.4%, before inflation.
How much do households in Orange County, VA spend?
Households in Orange County spend about $245.5M a year on rent and homeowner costs, $96.7M on groceries and $63.7M on food away from home. Relative to the U.S., household spending in Orange County runs highest on vehicle insurance (an index of 152, where 100 is the U.S. average) and lowest on memberships, classes and admissions (90).
Which business types have the highest market scores in Orange County, VA?
Of the business types scored in Orange County, insurance agencies (95), clothing and shoe stores (94) and coffee shops and cafes (93) have the highest Groundwork market scores. For insurance agencies, that ranks #17 of 2,272 scored counties.
How does Orange County, VA compare with the U.S.?
Median household income in Orange County is $94,008, 16% above the U.S. median of $80,734. The population rose 10.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $364,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for veterinarians (2.2 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Orange County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Orange County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Orange County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Orange County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.