County profile · Virginia
King George County, VA market data
How King George County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 29,646
- +10.5% since 2020
- Households
- 10,133
- Median household income
- $116,884
- +24.0% vs. 2015–2019, before inflation
- Median home value
- $428,300
- Jobs located here
- 7,426
- Highest market score
- 96
- Coffee shops and cafes, #2 of 2,063 scored counties
A site report maps the competitors on map listings around any address in King George County by name and distance, and the households and spending within reach. Or open the report at the center of King George County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
King George County has an estimated 29,646 people and 10,133 households. Population estimates put the population change in King George County from 2020 to 2025 at +10.5%, faster than the U.S. (+3.1%). Median household income in King George County is $116,884, 45% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.0%, before inflation.
Relative to the U.S., household spending in King George County runs highest on vehicle insurance (an index of 156, where 100 is the U.S. average) and lowest on medical and dental services (105, still above the U.S.).
Of the business types scored in King George County, coffee shops and cafes (96); clothing, shoe and laundry businesses (96); and insurance agencies (96) have the highest Groundwork market scores. For coffee shops and cafes, that ranks #2 of 2,063 scored counties.
Against the U.S., map listings per household run highest for pet businesses (71% above the U.S. rate) and lowest for medical and dental practices (64% below the U.S. rate).
All 56 business types in King George County
Highest Groundwork market score first. Each score compares King George County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Coffee shops and cafes | 96 | #2 of 2,063 | 5 | 4.9 | $9.7M | 261 | Under 3 |
| Clothing, shoes and laundry | 96 | #3 of 2,210 | 7 | 6.9 | $3.4M | 383 | Under 3 |
| Insurance agencies | 96 | #10 of 2,272 | 9 | 8.9 | $3.4M | 274 | Under 3 |
| Sit-down restaurants | 94 | #7 of 2,405 | 33 | 32.6 | $1.5M | 220 | 11 |
| Grocery and convenience stores | 94 | #20 of 2,402 | 15 | 14.8 | $4.7M | 138 | 3 |
| Spas and skin care | 91 | #8 of 1,769 | 6 | 5.9 | $1.9M | 213 | Under 3 |
| Restaurants and cafes | 91 | #18 of 2,405 | 66 | 65.1 | $731K | 197 | 33 |
| Doctors, dentists and clinics | 88 | #12 of 2,394 | 31 | 30.6 | $444K | 291 | 11 |
| Dentists and orthodontists | 85 | #26 of 1,886 | 8 | 7.9 | $1.7M | 175 | 4 |
| Lawn, cleaning and pest control | 84 | #27 of 1,771 | 8 | 7.9 | $2.3M | 135 | 12 |
| Auto repair shops | 83 | #74 of 2,378 | 21 | 20.7 | $571K | 128 | 8 |
| Hair salons | 82 | #57 of 2,339 | 9 | 8.9 | $1.2M | 289 | 6 |
| Gas stations | 82 | #113 of 2,358 | 10 | 9.9 | $3.7M | 154 | 13 |
| Nail salons | 81 | #43 of 1,328 | 5 | 4.9 | $2.2M | 134 | Under 3 |
| Convenience stores | 81 | #156 of 2,261 | 10 | 9.9 | $7M | 89 | Under 3 |
| Salons, barbers and spas | 80 | #63 of 2,385 | 23 | 22.7 | $486K | 229 | 9 |
| Gyms, studios and classes | 78 | #99 of 2,088 | 15 | 14.8 | $715K | 108 | Under 3 |
| Pizza | 77 | #133 of 2,090 | 7 | 6.9 | $6.9M | 136 | 21 |
| Car washes and detailing | 74 | #149 of 1,451 | 5 | 4.9 | $2.4M | 95 | Under 3 |
| Home repair trades | 72 | #165 of 2,057 | 13 | 12.8 | $2.7M | 112 | 19 |
| Pet businesses | 72 | #237 of 2,200 | 18 | 17.8 | $651K | 74 | 4 |
| Auto repair and car care | 72 | #304 of 2,401 | 36 | 35.5 | $333K | 124 | 17 |
| Child care and preschools | 70 | #265 of 1,611 | 7 | 6.9 | $969K | 97 | 6 |
| Real estate | 69 | #253 of 2,229 | 31 | 30.6 | Index only | 134 | 8 |
| Fast food and sandwich shops | 69 | #412 of 2,222 | 15 | 14.8 | $3.2M | 105 | 21 |
| Pet grooming and boarding | 68 | #289 of 1,461 | 7 | 6.9 | $1.7M | 66 | Under 3 |
| Gyms | 64 | #409 of 1,792 | 11 | 10.9 | $975K | 75 | Under 3 |
| Veterinarians | 64 | #412 of 1,485 | 5 | 4.9 | $2.3M | 86 | 4 |
| Real estate agents and brokers | 62 | #496 of 2,176 | 26 | 25.7 | Index only | 127 | 8 |
| HVAC and plumbing | 59 | #547 of 1,707 | 9 | 8.9 | $3.9M | 82 | 11 |
| Tire shops | 58 | #578 of 1,530 | 5 | 4.9 | $2.4M | 96 | 4 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 3.9 | $12.1M | 291 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 3.9 | $5.9M | 464 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 3.9 | $3.4M | 143 | 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 3.9 | $3.4M | 193 | 4 |
| Property management | Not scored | Not scored | 4 | 3.9 | Index only | 81 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.0 | $3.7M | 198 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.0 | $4.6M | 192 | Under 3 |
| Grocery stores | Not scored | Not scored | 3 | 3.0 | $23.3M | 251 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 3.0 | $6M | 95 | 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.0 | $6M | 207 | 4 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.0 | $3.6M | 177 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.0 | $6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.0 | $17.7M | Too few | 8 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.0 | $6.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.0 | $9.1M | Too few | 5 |
| Pet stores | Not scored | Not scored | 2 | 2.0 | $5.9M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.0 | $17.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.0 | $23.6M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.0 | $1.2M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.0 | $13.8M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.0 | $10.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in King George County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12M | $1,183 | 124 |
| Gasoline and other fuels | $36.8M | $3,629 | 140 |
| Food away from home | $48.3M | $4,764 | 117 |
| Groceries | $70M | $6,906 | 109 |
| Personal care products and services | $11.2M | $1,103 | 110 |
| Child care and other personal services | $6.8M | $669 | 115 |
| Memberships, classes and admissions | $10.7M | $1,059 | 108 |
| Medical and dental services | $13.8M | $1,357 | 105 |
| Pets | $11.7M | $1,157 | 127 |
| Clothing, shoes and related services | $23.6M | $2,327 | 113 |
| Vehicle insurance | $31M | $3,059 | 156 |
| Home repairs, maintenance and insurance | $35.3M | $3,484 | 115 |
| Lawn care, cleaning and other household services | $18.1M | $1,791 | 127 |
| Rent and homeowner costs | $180.4M | $17,807 | 107 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in King George County
- Population, 2025 estimate
- 29,646+10.5% since 2020
- Households
- 10,133
- Median age
- 38.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.3
- Land area
- 180 sq. mi.
- People per square mile
- 155
- Median household income
- $116,884+24.0% vs. 2015–2019, before inflation
- Average household income
- $133,643
- Median home value
- $428,300
- Jobs located here
- 7,426
- Daytime population
- 24,472Residents who don’t work, plus everyone whose job is here
Looking at a specific site in King George County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of King George County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Fredericksburg city, VA28,873 people
- Stafford County, VA163,466 people
- Westmoreland County, VA18,826 people
- Spotsylvania County, VA146,603 people
- Caroline County, VA32,098 people
- Essex County, VA10,623 people
- Prince William County, VA488,880 people
- Richmond County, VA9,095 people
Questions
How fast is King George County, VA growing?
Population estimates put King George County at 29,646 people in 2025, up 10.5% since 2020, faster than the U.S. (+3.1%). It has 10,133 households. Median household income rose 24.0% from the 2015–2019 survey, before inflation.
How much do households in King George County, VA spend?
Households in King George County spend about $180.4M a year on rent and homeowner costs, $70M on groceries and $48.3M on food away from home. Set against the U.S., households in King George County spend the most on vehicle insurance (an index of 156, where 100 is the U.S. average) and the least on medical and dental services (105, still above the U.S.).
Which business types have the highest market scores in King George County, VA?
The highest Groundwork market scores in King George County are for coffee shops and cafes (96); clothing, shoe and laundry businesses (96); and insurance agencies (96). King George County ranks #2 of 2,063 scored counties for coffee shops and cafes.
How does King George County, VA compare with the U.S.?
The median household income in King George County is $116,884 a year, 45% above the U.S. median of $80,734. The population rose 10.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $428,300, against $332,700 for the U.S. For its number of households, King George County has the most map listings, relative to the U.S., for pet businesses (71% above the U.S. rate) and the fewest for medical and dental practices (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in King George County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in King George County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in King George County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of King George County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.