Metro area profile · Virginia
Richmond, VA metro area market data
Population, household spending and competition for 56 business types in the Richmond metro area, each scored against other metro areas.
- Population, 2025
- 1,389,338
- +5.5% since 2020
- Households
- 533,430
- Median household income
- $86,679
- +26.5% vs. 2015–2019, before inflation
- Median home value
- $353,500
- Jobs located here
- 693,750
- Highest market score
- 86
- Coffee shops and cafes, #2 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Richmond metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Richmond metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 1,389,338 people live in the Richmond metro area, in 533,430 households. Population estimates show the Richmond metro area grew 5.5% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Richmond metro area is $86,679 a year, 7% above the U.S. median of $80,734. That rose 26.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Richmond metro area spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (89).
The highest Groundwork market scores in the Richmond metro area are for coffee shops and cafes (86), bakeries and dessert shops (84) and urgent care and walk-in clinics (81). The Richmond metro area ranks #2 of 387 scored metro areas for coffee shops and cafes.
The Richmond metro area takes in 17 counties: Chesterfield County, Henrico County, Richmond city, Hanover County and 13 more. For its number of households, the Richmond metro area has the most map listings, relative to the U.S., for convenience stores (24% above the U.S. rate) and the fewest for home inspectors (50% below the U.S. rate).
All 56 business types in the Richmond metro area
Highest Groundwork market score first. Each score compares the Richmond metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Coffee shops and cafes | 86 | #2 of 387 | 422 | 7.9 | $5.3M | 142 | 191 |
| Bakeries and dessert shops | 84 | #3 of 387 | 399 | 7.5 | $5.6M | 135 | 213 |
| Urgent care and walk-in clinics | 81 | #5 of 197 | 15 | 0.3 | $43.1M | 176 | 17 |
| Chiropractors | 80 | #6 of 386 | 149 | 2.8 | $4.3M | 181 | 91 |
| Home inspectors | 77 | #12 of 243 | 18 | 0.3 | Index only | 183 | 25 |
| Pet stores | 77 | #18 of 382 | 95 | 1.8 | $5.6M | 124 | 38 |
| Pizza | 77 | #20 of 387 | 334 | 6.3 | $6.7M | 131 | 1,044 |
| Restaurants and cafes | 75 | #37 of 387 | 5,084 | 95.3 | $438K | 118 | 2,350 |
| Collision repair and body shops | 74 | #34 of 381 | 121 | 2.3 | $4.3M | 138 | 112 |
| Landscaping and lawn care | 74 | #44 of 385 | 230 | 4.3 | $3.7M | 127 | 528 |
| HVAC and plumbing | 73 | #29 of 387 | 292 | 5.5 | $5.7M | 121 | 465 |
| Pet businesses | 73 | #40 of 387 | 489 | 9.2 | $1.1M | 124 | 308 |
| Pet grooming and boarding | 72 | #43 of 386 | 151 | 2.8 | $3.5M | 139 | 124 |
| Home repair trades | 71 | #33 of 387 | 607 | 11.4 | $2.8M | 114 | 927 |
| Clothing and shoe stores | 71 | #56 of 387 | 751 | 14.1 | $1.5M | 116 | 360 |
| Fast food and sandwich shops | 71 | #65 of 387 | 691 | 13.0 | $3.2M | 106 | 1,044 |
| Roofing and gutters | 70 | #45 of 381 | 181 | 3.4 | $9.3M | 110 | 98 |
| Lawn, cleaning and pest control | 70 | #62 of 387 | 455 | 8.5 | $1.9M | 112 | 961 |
| Laundromats | 70 | #66 of 364 | 60 | 1.1 | $18.4M | 147 | 38 |
| Optometrists and eye care | 68 | #63 of 386 | 175 | 3.3 | $3.7M | 118 | 77 |
| Clothing, shoes and laundry | 68 | #73 of 387 | 1,065 | 20.0 | $1M | 118 | 476 |
| Insurance agencies | 68 | #91 of 387 | 849 | 15.9 | $1.6M | 129 | 559 |
| Car washes and detailing | 67 | #68 of 387 | 184 | 3.4 | $2.8M | 111 | 75 |
| Veterinarians | 67 | #75 of 384 | 188 | 3.5 | $2.8M | 104 | 146 |
| Physical therapy | 67 | #80 of 386 | 235 | 4.4 | $2.8M | 114 | 167 |
| Funeral homes | 67 | #83 of 377 | 81 | 1.5 | $872K | 129 | 42 |
| Gas stations | 66 | #93 of 387 | 663 | 12.4 | $2.4M | 102 | 438 |
| Electricians | 65 | #70 of 383 | 134 | 2.5 | $12.5M | 104 | 364 |
| Pest control | 64 | #79 of 345 | 88 | 1.6 | $9.8M | 95 | 75 |
| Child care and preschools | 62 | #100 of 387 | 300 | 5.6 | $973K | 97 | 300 |
| Doctors, dentists and clinics | 62 | #103 of 387 | 3,918 | 73.4 | $165K | 108 | 1,608 |
| House cleaning | 60 | #101 of 375 | 137 | 2.6 | $6.3M | 98 | 358 |
| Gyms | 60 | #102 of 387 | 334 | 6.3 | $1.4M | 107 | 182 |
| Barbershops | 60 | #113 of 387 | 243 | 4.6 | $2.2M | 114 | 32 |
| Primary care and pediatrics | 59 | #129 of 387 | 307 | 5.8 | $2.1M | 118 | 793 |
| Sit-down restaurants | 58 | #126 of 387 | 3,034 | 56.9 | $733K | 110 | 1,105 |
| Spas and skin care | 57 | #120 of 387 | 500 | 9.4 | $1M | 119 | 143 |
| Oil change and quick lube | 56 | #117 of 290 | 30 | 0.6 | $17.2M | 125 | 66 |
| Grocery stores | 56 | #153 of 387 | 341 | 6.4 | $10M | 107 | 245 |
| Auto repair and car care | 56 | #154 of 387 | 1,823 | 34.2 | $283K | 105 | 824 |
| Gyms, studios and classes | 55 | #134 of 387 | 697 | 13.1 | $669K | 101 | 355 |
| Auto repair shops | 55 | #158 of 387 | 1,123 | 21.1 | $460K | 103 | 563 |
| Tire shops | 55 | #182 of 386 | 227 | 4.3 | $2.3M | 91 | 80 |
| Yoga, Pilates and fitness studios | 52 | #150 of 347 | 107 | 2.0 | $4.4M | 107 | 182 |
| Property management | 52 | #169 of 374 | 156 | 2.9 | Index only | 100 | 329 |
| Grocery and convenience stores | 51 | #194 of 387 | 1,032 | 19.3 | $3.3M | 97 | 504 |
| Dentists and orthodontists | 48 | #203 of 387 | 681 | 12.8 | $949K | 97 | 463 |
| Salons, barbers and spas | 48 | #219 of 387 | 2,439 | 45.7 | $214K | 101 | 769 |
| Dry cleaners | 47 | #161 of 272 | 70 | 1.3 | $15.8M | 101 | 78 |
| Mortgage brokers and lenders | 47 | #210 of 373 | 230 | 4.3 | Index only | 97 | 133 |
| Convenience stores | 47 | #220 of 387 | 530 | 9.9 | $6.4M | 81 | 259 |
| Martial arts and dance studios | 47 | #226 of 387 | 256 | 4.8 | $1.8M | 90 | 173 |
| Real estate agents and brokers | 46 | #224 of 387 | 1,697 | 31.8 | Index only | 94 | 681 |
| Real estate | 46 | #229 of 387 | 2,102 | 39.4 | Index only | 95 | 1,351 |
| Nail salons | 46 | #231 of 387 | 345 | 6.5 | $1.5M | 91 | 147 |
| Hair salons | 45 | #235 of 387 | 1,308 | 24.5 | $400K | 93 | 439 |
Household spending in the Richmond metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $516.4M | $968 | 101 |
| Gasoline and other fuels | $1.6B | $3,026 | 117 |
| Food away from home | $2.2B | $4,170 | 102 |
| Groceries | $3.4B | $6,374 | 101 |
| Personal care products and services | $523.1M | $981 | 98 |
| Child care and other personal services | $292M | $547 | 94 |
| Memberships, classes and admissions | $466.3M | $874 | 89 |
| Medical and dental services | $646.4M | $1,212 | 94 |
| Pets | $533.9M | $1,001 | 110 |
| Clothing, shoes and related services | $1.1B | $2,070 | 101 |
| Vehicle insurance | $1.4B | $2,571 | 131 |
| Home repairs, maintenance and insurance | $1.7B | $3,147 | 104 |
| Lawn care, cleaning and other household services | $858.6M | $1,610 | 114 |
| Rent and homeowner costs | $8.7B | $16,247 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Richmond metro area
- Population, 2025 estimate
- 1,389,338+5.5% since 2020
- Households
- 533,430
- Median age
- 40.2
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 4,368 sq. mi.
- People per square mile
- 307
- Median household income
- $86,679+26.5% vs. 2015–2019, before inflation
- Average household income
- $117,479
- Median home value
- $353,500
- Jobs located here
- 693,750
- Daytime population
- 1,389,666Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Richmond metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Richmond metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Richmond metro area 17
- Chesterfield County, VA377,869 people
- Henrico County, VA335,744 people
- Richmond city, VA229,359 people
- Hanover County, VA112,879 people
- Prince George County, VA43,146 people
- Petersburg city, VA33,537 people
- Powhatan County, VA31,555 people
- Dinwiddie County, VA28,191 people
- Goochland County, VA26,410 people
- New Kent County, VA25,105 people
- Hopewell city, VA22,959 people
- King William County, VA18,593 people
- Colonial Heights city, VA18,352 people
- Amelia County, VA13,462 people
- Sussex County, VA10,765 people
- King and Queen County, VA6,695 people
- Charles City County, VA6,627 people
Other markets based in Virginia 11
- Virginia Beach-Chesapeake-Norfolk, VA-NC metro area1,787,235 people
- Roanoke, VA metro area314,986 people
- Lynchburg, VA metro area263,798 people
- Charlottesville, VA metro area224,335 people
- Blacksburg-Christiansburg-Radford, VA metro area181,664 people
- Winchester, VA-WV metro area146,386 people
- Harrisonburg, VA metro area136,992 people
- Staunton-Stuarts Draft, VA metro area126,822 people
- Danville, VA area102,070 people
- Martinsville, VA area63,638 people
- Lake of the Woods, VA area37,822 people
Questions
How fast is the Richmond, VA metro area growing?
Population estimates put the Richmond metro area at 1,389,338 people in 2025, up 5.5% since 2020, faster than the U.S. (+3.1%). It has 533,430 households. Against the 2015–2019 survey, median household income rose 26.5%, before inflation.
How much do households in the Richmond, VA metro area spend?
Households in the Richmond metro area spend about $8.7B a year on rent and homeowner costs, $3.4B on groceries and $2.2B on food away from home. Relative to the U.S., household spending in the Richmond metro area runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (89).
Which business types have the highest market scores in the Richmond, VA metro area?
Of the business types scored in the Richmond metro area, coffee shops and cafes (86), bakeries and dessert shops (84) and urgent care and walk-in clinics (81) have the highest Groundwork market scores. For coffee shops and cafes, that ranks #2 of 387 scored metro areas.
How does the Richmond, VA metro area compare with the U.S.?
Median household income in the Richmond metro area is $86,679, 7% above the U.S. median of $80,734. The population rose 5.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $353,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (24% above the U.S. rate) and lowest for home inspectors (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Richmond metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Richmond metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in the Richmond metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Richmond metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.