County profile · Virginia
James City County, VA market data
How James City County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 83,326
- +6.2% since 2020
- Households
- 31,990
- Median household income
- $109,985
- +25.4% vs. 2015–2019, before inflation
- Median home value
- $447,200
- Jobs located here
- 27,780
- Highest market score
- 89
- Barbershops, #18 of 1,356 scored counties
A site report maps the competitors on map listings around any address in James City County by name and distance, and the households and spending within reach. Or open the report at the center of James City County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
James City County has an estimated 83,326 people and 31,990 households. Population estimates put the population change in James City County from 2020 to 2025 at +6.2%, faster than the U.S. (+3.1%). Median household income in James City County is $109,985, 36% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.
Relative to the U.S., household spending in James City County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on medical and dental services (104, still above the U.S.).
Of the business types scored in James City County, barbershops (89), HVAC and plumbing companies (88) and roofing and gutter companies (86) have the highest Groundwork market scores. For barbershops, that ranks #18 of 1,356 scored counties.
James City County is part of the Virginia Beach-Chesapeake-Norfolk metro area. Against the U.S., map listings per household run highest for clothing and shoe stores (twice the U.S. rate) and lowest for auto repair and car care businesses (57% below the U.S. rate).
All 56 business types in James City County
Highest Groundwork market score first. Each score compares James City County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Barbershops | 89 | #18 of 1,356 | 8 | 2.5 | $4.3M | 230 | Under 3 |
| HVAC and plumbing | 88 | #13 of 1,707 | 12 | 3.8 | $9.2M | 194 | 21 |
| Roofing and gutters | 86 | #16 of 1,177 | 10 | 3.1 | $11.1M | 131 | 3 |
| Auto repair and car care | 86 | #41 of 2,401 | 49 | 15.3 | $661K | 246 | 22 |
| Home repair trades | 85 | #19 of 2,057 | 32 | 10.0 | $3.5M | 142 | 39 |
| Pizza | 85 | #41 of 2,090 | 21 | 6.6 | $7.1M | 140 | 50 |
| Auto repair shops | 85 | #46 of 2,378 | 31 | 9.7 | $1M | 235 | 16 |
| Gas stations | 85 | #76 of 2,358 | 33 | 10.3 | $3M | 126 | 15 |
| Grocery and convenience stores | 83 | #129 of 2,402 | 51 | 15.9 | $4.3M | 126 | 18 |
| Fast food and sandwich shops | 81 | #114 of 2,222 | 39 | 12.2 | $3.8M | 126 | 50 |
| Convenience stores | 80 | #172 of 2,261 | 24 | 7.5 | $9.1M | 115 | 8 |
| Child care and preschools | 78 | #114 of 1,611 | 15 | 4.7 | $1.4M | 140 | 18 |
| Grocery stores | 78 | #237 of 2,070 | 22 | 6.9 | $9.9M | 107 | 10 |
| Car washes and detailing | 77 | #87 of 1,451 | 5 | 1.6 | $6.5M | 257 | 5 |
| Coffee shops and cafes | 77 | #166 of 2,063 | 33 | 10.3 | $4.5M | 122 | 12 |
| Electricians | 76 | #85 of 1,160 | 10 | 3.1 | $11.1M | 92 | 15 |
| Insurance agencies | 76 | #319 of 2,272 | 37 | 11.6 | $2.3M | 180 | 27 |
| Chiropractors | 75 | #145 of 1,490 | 13 | 4.1 | $3.3M | 137 | 8 |
| Restaurants and cafes | 75 | #250 of 2,405 | 331 | 103.5 | $451K | 122 | 120 |
| Bakeries and dessert shops | 72 | #228 of 1,889 | 35 | 10.9 | $4.3M | 103 | 12 |
| Pet stores | 69 | #182 of 974 | 6 | 1.9 | $6.1M | 134 | 4 |
| Sit-down restaurants | 67 | #472 of 2,405 | 192 | 60.0 | $778K | 117 | 57 |
| Pet businesses | 64 | #506 of 2,200 | 41 | 12.8 | $887K | 101 | 30 |
| Property management | 63 | #243 of 910 | 9 | 2.8 | Index only | 113 | 15 |
| Primary care and pediatrics | 63 | #442 of 1,656 | 23 | 7.2 | $1.9M | 104 | 39 |
| Pest control | 62 | #202 of 699 | 8 | 2.5 | $7.1M | 69 | Under 3 |
| Spas and skin care | 62 | #461 of 1,769 | 35 | 10.9 | $992K | 113 | 7 |
| Pet grooming and boarding | 60 | #481 of 1,461 | 16 | 5.0 | $2.3M | 89 | 13 |
| Veterinarians | 60 | #497 of 1,485 | 16 | 5.0 | $2.3M | 84 | 13 |
| Dentists and orthodontists | 58 | #670 of 1,886 | 45 | 14.1 | $949K | 96 | 17 |
| Gyms | 57 | #651 of 1,792 | 26 | 8.1 | $1.3M | 98 | 17 |
| Martial arts and dance studios | 55 | #529 of 1,334 | 23 | 7.2 | $1.4M | 71 | 7 |
| Landscaping and lawn care | 54 | #615 of 1,493 | 26 | 8.1 | $2.2M | 74 | 49 |
| House cleaning | 53 | #351 of 847 | 10 | 3.1 | $5.7M | 89 | 35 |
| Hair salons | 53 | #1,017 of 2,339 | 78 | 24.4 | $445K | 103 | 39 |
| Physical therapy | 49 | #745 of 1,422 | 21 | 6.6 | $2M | 85 | 16 |
| Salons, barbers and spas | 49 | #1,230 of 2,385 | 149 | 46.6 | $233K | 110 | 62 |
| Lawn, cleaning and pest control | 48 | #942 of 1,771 | 44 | 13.8 | $1.3M | 77 | 84 |
| Gyms, studios and classes | 48 | #1,186 of 2,088 | 62 | 19.4 | $535K | 81 | 24 |
| Nail salons | 45 | #842 of 1,328 | 26 | 8.1 | $1.3M | 80 | 13 |
| Doctors, dentists and clinics | 43 | #1,559 of 2,394 | 414 | 129.4 | $103K | 68 | 88 |
| Optometrists and eye care | 41 | #903 of 1,302 | 21 | 6.6 | $2M | 65 | 8 |
| Real estate agents and brokers | 40 | #1,625 of 2,176 | 194 | 60.6 | Index only | 53 | 42 |
| Yoga, Pilates and fitness studios | 39 | #580 of 777 | 13 | 4.1 | $2.6M | 63 | 17 |
| Dry cleaners | 38 | #373 of 507 | 7 | 2.2 | $10.5M | 67 | 7 |
| Clothing and shoe stores | 38 | #1,489 of 2,087 | 104 | 32.5 | $707K | 56 | 66 |
| Clothing, shoes and laundry | 38 | #1,608 of 2,210 | 129 | 40.3 | $570K | 65 | 73 |
| Real estate | 38 | #1,758 of 2,229 | 230 | 71.9 | Index only | 57 | 85 |
| Mortgage brokers and lenders | 34 | #733 of 887 | 25 | 7.8 | Index only | 58 | 17 |
| Funeral homes | Not scored | Not scored | 4 | 1.3 | $1.7M | 243 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 1.3 | $8.1M | 324 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.6 | Index only | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 0.3 | $32.4M | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 0.3 | $73.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.3 | $32.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $42.7M | Too few | Under 3 |
Household spending in James City County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $32.4M | $1,013 | 106 |
| Gasoline and other fuels | $99.3M | $3,106 | 120 |
| Food away from home | $149.4M | $4,671 | 115 |
| Groceries | $218.3M | $6,823 | 108 |
| Personal care products and services | $34.7M | $1,085 | 108 |
| Child care and other personal services | $21M | $656 | 113 |
| Memberships, classes and admissions | $33.2M | $1,037 | 105 |
| Medical and dental services | $42.7M | $1,334 | 104 |
| Pets | $36.4M | $1,137 | 125 |
| Clothing, shoes and related services | $73.5M | $2,298 | 112 |
| Vehicle insurance | $83.7M | $2,618 | 134 |
| Home repairs, maintenance and insurance | $110.6M | $3,457 | 115 |
| Lawn care, cleaning and other household services | $56.6M | $1,770 | 125 |
| Rent and homeowner costs | $563.3M | $17,609 | 106 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in James City County
- Population, 2025 estimate
- 83,326+6.2% since 2020
- Households
- 31,990
- Median age
- 48.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 142 sq. mi.
- People per square mile
- 569
- Median household income
- $109,985+25.4% vs. 2015–2019, before inflation
- Average household income
- $135,336
- Median home value
- $447,200
- Jobs located here
- 27,780
- Daytime population
- 77,881Residents who don’t work, plus everyone whose job is here
Looking at a specific site in James City County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of James City County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Charles City County, VA6,627 people
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Questions
How fast is James City County, VA growing?
Population estimates put James City County at 83,326 people in 2025, up 6.2% since 2020, faster than the U.S. (+3.1%). It has 31,990 households. Median household income rose 25.4% from the 2015–2019 survey, before inflation.
How much do households in James City County, VA spend?
Households in James City County spend about $563.3M a year on rent and homeowner costs, $218.3M on groceries and $149.4M on food away from home. Set against the U.S., households in James City County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on medical and dental services (104, still above the U.S.).
Which business types have the highest market scores in James City County, VA?
The highest Groundwork market scores in James City County are for barbershops (89), HVAC and plumbing companies (88) and roofing and gutter companies (86). James City County ranks #18 of 1,356 scored counties for barbershops.
How does James City County, VA compare with the U.S.?
The median household income in James City County is $109,985 a year, 36% above the U.S. median of $80,734. The population rose 6.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $447,200, against $332,700 for the U.S. For its number of households, James City County has the most map listings, relative to the U.S., for clothing and shoe stores (twice the U.S. rate) and the fewest for auto repair and car care businesses (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in James City County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in James City County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in James City County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of James City County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.