County profile · Virginia
Northampton County, VA market data
Population, household spending and competition for 56 business types in Northampton County, each scored against other counties.
- Population, 2025
- 11,879
- −2.8% since 2020
- Households
- 5,437
- Median household income
- $61,632
- +30.5% vs. 2015–2019, before inflation
- Median home value
- $316,200
- Jobs located here
- 4,117
- Highest market score
- 56
- Insurance agencies, #894 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Northampton County by name and distance, and the households and spending within reach. Or open the report at the center of Northampton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 11,879 people live in Northampton County, in 5,437 households. Population estimates show Northampton County declined 2.8% from 2020 to 2025, against +3.1% for the U.S. The median household income in Northampton County is $61,632 a year, 24% below the U.S. median of $80,734. That rose 30.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Northampton County spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (72).
The highest Groundwork market scores in Northampton County are for insurance agencies (56); lawn care, cleaning and pest control companies (54); and medical and dental practices (49). Northampton County ranks #894 of 2,272 scored counties for insurance agencies.
For its number of households, Northampton County has the most map listings, relative to the U.S., for gas stations (3 times the U.S. rate) and the fewest for real estate businesses (48% below the U.S. rate).
All 56 business types in Northampton County
Highest Groundwork market score first. Each score compares Northampton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 56 | #894 of 2,272 | 6 | 11.0 | $2.2M | 173 | 5 |
| Lawn, cleaning and pest control | 54 | #720 of 1,771 | 5 | 9.2 | $1.5M | 92 | 5 |
| Doctors, dentists and clinics | 49 | #1,219 of 2,394 | 27 | 49.7 | $215K | 141 | 6 |
| Hair salons | 48 | #1,268 of 2,339 | 8 | 14.7 | $578K | 134 | 3 |
| Salons, barbers and spas | 45 | #1,446 of 2,385 | 18 | 33.1 | $257K | 121 | 3 |
| Pet businesses | 43 | #1,390 of 2,200 | 7 | 12.9 | $668K | 76 | Under 3 |
| Real estate | 37 | #1,769 of 2,229 | 11 | 20.2 | Index only | 167 | 14 |
| Auto repair and car care | 35 | #1,838 of 2,401 | 21 | 38.6 | $231K | 86 | 7 |
| Funeral homes | 33 | #1,167 of 1,472 | 5 | 9.2 | $212K | 31 | Under 3 |
| Real estate agents and brokers | 33 | #1,928 of 2,176 | 11 | 20.2 | Index only | 132 | 8 |
| Auto repair shops | 32 | #1,932 of 2,378 | 12 | 22.1 | $405K | 91 | 6 |
| Clothing and shoe stores | 30 | #1,707 of 2,087 | 9 | 16.6 | $1.1M | 87 | 5 |
| Coffee shops and cafes | 30 | #1,735 of 2,063 | 5 | 9.2 | $3.9M | 105 | 8 |
| Pizza | 30 | #1,787 of 2,090 | 5 | 9.2 | $3.9M | 77 | 13 |
| Clothing, shoes and laundry | 28 | #1,893 of 2,210 | 14 | 25.7 | $711K | 81 | 5 |
| Convenience stores | 26 | #1,906 of 2,261 | 8 | 14.7 | $3.9M | 50 | Under 3 |
| Fast food and sandwich shops | 21 | #2,032 of 2,222 | 10 | 18.4 | $2M | 64 | 13 |
| Grocery and convenience stores | 18 | #2,256 of 2,402 | 24 | 44.1 | $1.3M | 39 | 5 |
| Sit-down restaurants | 17 | #2,353 of 2,405 | 41 | 75.4 | $476K | 72 | 17 |
| Restaurants and cafes | 16 | #2,357 of 2,405 | 78 | 143.5 | $250K | 67 | 38 |
| Bakeries and dessert shops | 13 | #1,873 of 1,889 | 9 | 16.6 | $2.2M | 52 | 8 |
| Gas stations | 13 | #2,310 of 2,358 | 18 | 33.1 | $859K | 36 | 12 |
| Barbershops | Not scored | Not scored | 4 | 7.4 | $1.2M | 61 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 7.4 | $7.9M | 85 | 3 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 7.4 | $964K | 146 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 7.4 | $1.9M | 66 | 5 |
| Spas and skin care | Not scored | Not scored | 4 | 7.4 | $1.2M | 132 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 5.5 | $1.3M | 99 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 5.5 | $1.6M | 61 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 3.7 | $2.4M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 3.7 | $2.9M | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 2 | 3.7 | $7.5M | Too few | 4 |
| HVAC and plumbing | Not scored | Not scored | 2 | 3.7 | $7.5M | Too few | 4 |
| Nail salons | Not scored | Not scored | 2 | 3.7 | $2.3M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 3.7 | $2.9M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 3.7 | $2.3M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 3.7 | $2.9M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.7 | $2.9M | Too few | 6 |
| Tire shops | Not scored | Not scored | 2 | 3.7 | $2.4M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.8 | $4.9M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.8 | $2.5M | Too few | 4 |
| Chiropractors | Not scored | Not scored | 1 | 1.8 | $5.8M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.8 | $7.7M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.8 | $10M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.8 | $4.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.8 | $3.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Northampton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.9M | $894 | 93 |
| Gasoline and other fuels | $15.5M | $2,842 | 110 |
| Food away from home | $19.5M | $3,587 | 88 |
| Groceries | $31.5M | $5,790 | 92 |
| Personal care products and services | $4.6M | $851 | 85 |
| Child care and other personal services | $2.5M | $459 | 79 |
| Memberships, classes and admissions | $3.9M | $709 | 72 |
| Medical and dental services | $5.8M | $1,069 | 83 |
| Pets | $4.7M | $859 | 95 |
| Clothing, shoes and related services | $10M | $1,832 | 89 |
| Vehicle insurance | $13.1M | $2,402 | 123 |
| Home repairs, maintenance and insurance | $15M | $2,752 | 91 |
| Lawn care, cleaning and other household services | $7.7M | $1,418 | 100 |
| Rent and homeowner costs | $79.4M | $14,602 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Northampton County
- Population, 2025 estimate
- 11,879−2.8% since 2020
- Households
- 5,437
- Median age
- 49.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 212 sq. mi.
- People per square mile
- 57
- Median household income
- $61,632+30.5% vs. 2015–2019, before inflation
- Average household income
- $97,869
- Median home value
- $316,200
- Jobs located here
- 4,117
- Daytime population
- 10,746Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Northampton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Northampton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Mathews County, VA8,540 people
- Poquoson city, VA12,639 people
- Accomack County, VA33,335 people
- Gloucester County, VA39,526 people
- Hampton city, VA137,557 people
- York County, VA71,005 people
- Middlesex County, VA10,847 people
- Lancaster County, VA10,936 people
Questions
How fast is Northampton County, VA growing?
Population estimates put Northampton County at 11,879 people in 2025, down 2.8% since 2020, against +3.1% for the U.S. It has 5,437 households. Against the 2015–2019 survey, median household income rose 30.5%, before inflation.
How much do households in Northampton County, VA spend?
Households in Northampton County spend about $79.4M a year on rent and homeowner costs, $31.5M on groceries and $19.5M on food away from home. Relative to the U.S., household spending in Northampton County runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (72).
Which business types have the highest market scores in Northampton County, VA?
Of the business types scored in Northampton County, insurance agencies (56); lawn care, cleaning and pest control companies (54); and medical and dental practices (49) have the highest Groundwork market scores. For insurance agencies, that ranks #894 of 2,272 scored counties.
How does Northampton County, VA compare with the U.S.?
Median household income in Northampton County is $61,632, 24% below the U.S. median of $80,734. The population fell 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $316,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (3 times the U.S. rate) and lowest for real estate businesses (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 22 of the 56 business types have a score in Northampton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Northampton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Northampton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Northampton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.