Market rankings · Virginia
Yoga, Pilates and fitness studios in Virginia
Markets across Virginia ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 781
- 173 chain locations (22%)
- Official establishments
- 1,220
- All fitness and recreational sports centers · +9.6% since 2019
- Household spending a year
- $3.2B
- On memberships, classes and admissions
- Listings per 10k households
- 2.3
- 4% below the U.S.
- Spending per listing
- $4.1M
- 2% above the U.S.
- Rank among states
- #38 of 51
- Market score 41 · Lower middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 781 yoga, Pilates and fitness studios in Virginia. Chain locations make up 22% of them, against 18% across the U.S. That comes to 2.3 for every 10,000 households, 4% below the U.S. rate of 2.4.
At $960 per household (2% below the U.S. average), households in Virginia spend about $3.2B a year on memberships, classes and admissions. That is about $4.1M of household spending for each studio on map listings, 2% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
In 2023, official counts showed 1,220 businesses with payroll in Virginia classed as fitness and recreational sports centers, up 9.6% from 2019. That is one for every 2,759 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 127 SBA-backed loans worth $62.8M have gone to businesses classed as fitness and recreational sports centers in Virginia.
Among the 50 states and DC, Virginia ranks #38 for yoga, Pilates and fitness studios, with a Groundwork market score of 41 (lower middle). Of the 10 scored metro areas in or partly in Virginia, the Kingsport-Bristol metro area scores highest (59). Among 34 scored counties, Spotsylvania County scores highest (89).
Every market in Virginia for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Kingsport-Bristol, TN-VA | 59 | 13 | 1.0 | $5.9M | +2.3% | #90 of 347 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 52 | 679 | 2.9 | $4.4M | +3.3% | #149 of 347 |
| 1Richmond, VA | 52 | 107 | 2.0 | $4.4M | +5.5% | #150 of 347 |
| 2Winchester, VA-WV | 45 | 15 | 2.7 | $3.1M | +6.5% | #216 of 347 |
| 3Harrisonburg, VA | 44 | 9 | 1.8 | $4M | +3.5% | #222 of 347 |
| 4Lynchburg, VA | 42 | 15 | 1.5 | $4.5M | +2.9% | #241 of 347 |
| 5Virginia Beach-Chesapeake-Norfolk, VA-NC | 39 | 140 | 2.0 | $4.1M | +0.9% | #267 of 347 |
| 6Charlottesville, VA | 28 | 40 | 4.4 | $2.1M | +3.1% | #326 of 347 |
| 7Blacksburg-Christiansburg-Radford, VA | 23 | 15 | 2.1 | $3.2M | −0.1% | #341 of 347 |
| 8Roanoke, VA | 19 | 37 | 2.8 | $2.4M | +0.4% | #346 of 347 |
| Staunton-Stuarts Draft, VA | Not scored | 3 | 0.6 | $11.5M | +3.2% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Danville, VA | Not scored | 2 | 0.5 | $11.1M | −1.7% | |
| Bluefield, WV-VA | Not scored | 2 | 0.5 | $10.4M | −3.8% | |
| Martinsville, VA | Not scored | 1 | 0.4 | $13.1M | −1.9% | |
| Lake of the Woods, VA | Not scored | 4 | 2.7 | $3.3M | +10.1% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spotsylvania County, VA | 89 | 6 | 1.1 | $9.1M | +10.5% | #2 of 777 |
| 2Stafford County, VA | 78 | 11 | 2.1 | $6.2M | +8.3% | #28 of 777 |
| 3Fauquier County, VA | 72 | 6 | 2.2 | $5.5M | +4.8% | #70 of 777 |
| 4Chesterfield County, VA | 71 | 18 | 1.3 | $7.7M | +8.7% | #73 of 777 |
| 5Prince William County, VA | 70 | 28 | 1.8 | $7.1M | +4.2% | #88 of 777 |
| 6Suffolk city, VA | 69 | 7 | 1.8 | $4.7M | +10.4% | #104 of 777 |
| 7Chesapeake city, VA | 67 | 9 | 1.0 | $9.7M | +2.3% | #120 of 777 |
| 8Hanover County, VA | 62 | 8 | 1.9 | $5.6M | +5.6% | #183 of 777 |
| 9Loudoun County, VA | 59 | 54 | 3.8 | $4.4M | +6.4% | #218 of 777 |
| 10Hampton city, VA | 57 | 5 | 0.9 | $7.6M | 0.0% | #242 of 777 |
| 11Goochland County, VA | 57 | 5 | 4.8 | $2.5M | +17.4% | #255 of 777 |
| 12York County, VA | 55 | 6 | 2.2 | $4.7M | +1.6% | #278 of 777 |
| 13Fairfax County, VA | 51 | 135 | 3.3 | $4.5M | +1.7% | #372 of 777 |
| 14Roanoke County, VA | 46 | 6 | 1.5 | $5.3M | +0.2% | #455 of 777 |
| 15Albemarle County, VA | 45 | 15 | 3.3 | $3.2M | +5.1% | #484 of 777 |
| 16Arlington County, VA | 42 | 45 | 4.0 | $3.4M | +2.1% | #528 of 777 |
| 17Henrico County, VA | 40 | 34 | 2.5 | $3.7M | +2.3% | #550 of 777 |
| 18Manassas city, VA | 40 | 5 | 3.5 | $3.1M | +3.9% | #554 of 777 |
| 19James City County, VA | 39 | 13 | 4.1 | $2.6M | +6.2% | #580 of 777 |
| 20Richmond city, VA | 39 | 36 | 3.5 | $2.1M | +4.6% | #582 of 777 |
| 21Fairfax city, VA | 39 | 7 | 7.6 | $1.7M | +10.8% | #585 of 777 |
| 22Norfolk city, VA | 38 | 17 | 1.8 | $3.7M | −2.9% | #587 of 777 |
| 23Fredericksburg city, VA | 34 | 11 | 9.4 | $976K | +8.6% | #652 of 777 |
| 24Falls Church city, VA | 31 | 13 | 20.7 | $705K | +3.3% | #688 of 777 |
| 25Newport News city, VA | 30 | 14 | 1.8 | $3.5M | −1.5% | #691 of 777 |
Show all 133 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Alexandria city, VA | 30 | 40 | 5.3 | $2.3M | +1.0% | #697 of 777 |
| 27Virginia Beach city, VA | 29 | 52 | 2.9 | $3.1M | −1.3% | #703 of 777 |
| 28Botetourt County, VA | 22 | 9 | 6.8 | $1.1M | +1.5% | #751 of 777 |
| 29Montgomery County, VA | 21 | 10 | 2.7 | $2.8M | −1.2% | #752 of 777 |
| 30Lynchburg city, VA | 15 | 10 | 3.5 | $1.7M | +3.0% | #767 of 777 |
| 31Roanoke city, VA | 14 | 19 | 4.4 | $1.3M | −0.8% | #770 of 777 |
| 32Winchester city, VA | 11 | 12 | 10.4 | $628K | +1.0% | #773 of 777 |
| 33Charlottesville city, VA | 9 | 22 | 11.1 | $759K | −4.4% | #775 of 777 |
| 34Harrisonburg city, VA | 7 | 6 | 3.5 | $1.8M | −1.7% | #776 of 777 |
| Portsmouth city, VA | Not scored | 3 | 0.7 | $7.7M | −1.2% | |
| Frederick County, VA | Not scored | 3 | 0.8 | $11M | +8.8% | |
| Rockingham County, VA | Not scored | 3 | 0.9 | $8.3M | +6.6% | |
| Bedford County, VA | Not scored | 3 | 0.9 | $8.3M | +4.4% | |
| Augusta County, VA | Not scored | 2 | 0.6 | $11M | +1.8% | |
| Pittsylvania County, VA | Not scored | 0 | 0.0 | n/a | −1.5% | |
| Campbell County, VA | Not scored | 1 | 0.4 | $13.4M | +0.1% | |
| Franklin County, VA | Not scored | 1 | 0.4 | $15.7M | +1.9% | |
| Culpeper County, VA | Not scored | 2 | 1.1 | $8.6M | +9.3% | |
| Washington County, VA | Not scored | 4 | 1.8 | $3.5M | 0.0% | |
| Henry County, VA | Not scored | 0 | 0.0 | n/a | −3.1% | |
| Shenandoah County, VA | Not scored | 4 | 2.2 | $3M | +3.6% | |
| Prince George County, VA | Not scored | 0 | 0.0 | n/a | +2.0% | |
| Danville city, VA | Not scored | 2 | 1.0 | $4.5M | −2.2% | |
| Warren County, VA | Not scored | 4 | 2.6 | $3.1M | +4.8% | |
| Louisa County, VA | Not scored | 0 | 0.0 | n/a | +13.6% | |
| Isle of Wight County, VA | Not scored | 3 | 1.9 | $4.6M | +6.7% | |
| Tazewell County, VA | Not scored | 0 | 0.0 | n/a | −4.4% | |
| Gloucester County, VA | Not scored | 2 | 1.3 | $6M | +3.6% | |
| Orange County, VA | Not scored | 4 | 2.7 | $3.3M | +10.1% | |
| Wise County, VA | Not scored | 0 | 0.0 | n/a | −3.5% | |
| Pulaski County, VA | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Halifax County, VA | Not scored | 1 | 0.7 | $7M | −1.4% | |
| Petersburg city, VA | Not scored | 2 | 1.3 | $3.5M | +1.0% | |
| Accomack County, VA | Not scored | 0 | 0.0 | n/a | +1.4% | |
| Caroline County, VA | Not scored | 0 | 0.0 | n/a | +11.3% | |
| Powhatan County, VA | Not scored | 1 | 0.9 | $11.7M | +7.0% | |
| Amherst County, VA | Not scored | 1 | 0.8 | $8M | +2.1% | |
| Mecklenburg County, VA | Not scored | 1 | 0.7 | $7.9M | +1.5% | |
| Smyth County, VA | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Carroll County, VA | Not scored | 0 | 0.0 | n/a | +0.5% | |
| Dinwiddie County, VA | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Wythe County, VA | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Fluvanna County, VA | Not scored | 1 | 1.0 | $9.1M | +6.2% | |
| King George County, VA | Not scored | 1 | 1.0 | $10.7M | +10.5% | |
| Staunton city, VA | Not scored | 1 | 0.9 | $6.7M | +3.8% | |
| Salem city, VA | Not scored | 2 | 2.0 | $3.6M | +1.7% | |
| Russell County, VA | Not scored | 0 | 0.0 | n/a | −1.7% | |
| New Kent County, VA | Not scored | 2 | 2.2 | $4.9M | +21.2% | |
| Page County, VA | Not scored | 0 | 0.0 | n/a | +0.3% | |
| Hopewell city, VA | Not scored | 1 | 1.1 | $5.1M | +1.1% | |
| Waynesboro city, VA | Not scored | 0 | 0.0 | n/a | +7.5% | |
| Rockbridge County, VA | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Prince Edward County, VA | Not scored | 0 | 0.0 | n/a | +2.3% | |
| Lee County, VA | Not scored | 0 | 0.0 | n/a | −2.1% | |
| Scott County, VA | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Greene County, VA | Not scored | 2 | 2.5 | $3.5M | +6.6% | |
| Buchanan County, VA | Not scored | 1 | 1.3 | $3.1M | −8.7% | |
| Westmoreland County, VA | Not scored | 1 | 1.2 | $5M | +6.5% | |
| King William County, VA | Not scored | 0 | 0.0 | n/a | +9.5% | |
| Colonial Heights city, VA | Not scored | 0 | 0.0 | n/a | +3.2% | |
| Southampton County, VA | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Patrick County, VA | Not scored | 1 | 1.3 | $4.3M | −0.9% | |
| Buckingham County, VA | Not scored | 3 | 4.8 | $1.2M | +1.9% | |
| Bristol city, VA | Not scored | 1 | 1.4 | $3.6M | −5.2% | |
| Manassas Park city, VA | Not scored | 0 | 0.0 | n/a | −3.5% | |
| Radford city, VA | Not scored | 3 | 5.4 | $1M | +7.0% | |
| Appomattox County, VA | Not scored | 0 | 0.0 | n/a | +6.3% | |
| Giles County, VA | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Brunswick County, VA | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Williamsburg city, VA | Not scored | 3 | 6.0 | $1.3M | +2.6% | |
| Nottoway County, VA | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Floyd County, VA | Not scored | 2 | 3.0 | $2M | +2.1% | |
| Grayson County, VA | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Clarke County, VA | Not scored | 1 | 1.7 | $6.2M | +5.4% | |
| Alleghany County, VA | Not scored | 0 | 0.0 | n/a | −4.2% | |
| Nelson County, VA | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Madison County, VA | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Dickenson County, VA | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Martinsville city, VA | Not scored | 1 | 1.8 | $2.9M | +2.8% | |
| Amelia County, VA | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Poquoson city, VA | Not scored | 0 | 0.0 | n/a | +6.6% | |
| Northumberland County, VA | Not scored | 1 | 1.8 | $3.8M | +6.1% | |
| Northampton County, VA | Not scored | 1 | 1.8 | $3.9M | −2.8% | |
| Lunenburg County, VA | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Charlotte County, VA | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Greensville County, VA | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Lancaster County, VA | Not scored | 3 | 5.3 | $1.3M | +0.9% | |
| Middlesex County, VA | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Sussex County, VA | Not scored | 0 | 0.0 | n/a | −0.4% | |
| Essex County, VA | Not scored | 0 | 0.0 | n/a | +0.5% | |
| Cumberland County, VA | Not scored | 0 | 0.0 | n/a | +6.9% | |
| Richmond County, VA | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Mathews County, VA | Not scored | 0 | 0.0 | n/a | +0.1% | |
| Franklin city, VA | Not scored | 0 | 0.0 | n/a | +4.1% | |
| Lexington city, VA | Not scored | 3 | 13.7 | $522K | +6.2% | |
| Rappahannock County, VA | Not scored | 1 | 3.4 | $2.9M | +1.6% | |
| Galax city, VA | Not scored | 1 | 3.6 | $1.5M | −0.7% | |
| King and Queen County, VA | Not scored | 0 | 0.0 | n/a | +2.4% | |
| Charles City County, VA | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Buena Vista city, VA | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Surry County, VA | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Bland County, VA | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Covington city, VA | Not scored | 1 | 3.9 | $962K | −1.2% | |
| Emporia city, VA | Not scored | 0 | 0.0 | n/a | −4.4% | |
| Craig County, VA | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Bath County, VA | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Norton city, VA | Not scored | 2 | 12.5 | $328K | −5.5% | |
| Highland County, VA | Not scored | 0 | 0.0 | n/a | +3.4% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in Virginia?
Virginia has 781 yoga, Pilates and fitness studios on map listings as of September 2026. 173 of them (22%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 1,220 businesses with payroll classed as fitness and recreational sports centers in 2023, up 9.6% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Virginia spend on memberships, classes and admissions?
About $3.2B a year, or $960 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 781 yoga, Pilates and fitness studios on map listings, it comes to $4.1M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 3,365,732 households in Virginia and national spending patterns by income.
How does Virginia compare with the U.S. for yoga, Pilates and fitness studios?
Virginia has 2.3 yoga, Pilates and fitness studios per 10,000 households, 4% below the U.S. rate of 2.4. Spending per studio is $4.1M, 2% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Virginia would have about 795, against 781 on map listings. There is one business with payroll in the industry for every 2,759 households, against one for every 3,109 across the U.S. The official count rose 9.6% from 2019 to 2023, against +5.8% for the U.S.
Which market in Virginia has the highest market score for yoga, Pilates and fitness studios?
Among 10 scored metro areas in or partly in Virginia, the Kingsport-Bristol metro area scores highest, at 59 (upper middle). Among 34 scored counties in Virginia, Spotsylvania County scores highest, at 89 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Virginia scores 41 for yoga, Pilates and fitness studios (lower middle), #38 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Virginia. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Virginia
Related business types in Virginia
- Gyms, studios and classes4,788 listings
- Gyms2,334 listings
- Martial arts and dance studios1,673 listings
Screening a site or an acquisition in Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.