County profile · Virginia
Lee County, VA market data
How Lee County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 21,642
- −2.1% since 2020
- Households
- 8,527
- Median household income
- $41,827
- +27.2% vs. 2015–2019, before inflation
- Median home value
- $98,900
- Jobs located here
- 3,872
- Highest market score
- 72
- Insurance agencies, #412 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Lee County by name and distance, and the households and spending within reach. Or open the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lee County has an estimated 21,642 people and 8,527 households. Population estimates put the population change in Lee County from 2020 to 2025 at −2.1%, against +3.1% for the U.S. Median household income in Lee County is $41,827, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.2%, before inflation.
Relative to the U.S., household spending in Lee County runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (46).
Of the business types scored in Lee County, insurance agencies (72), auto repair shops (55) and restaurants and cafes (55) have the highest Groundwork market scores. For insurance agencies, that ranks #412 of 2,272 scored counties.
Against the U.S., map listings per household run highest for grocery stores (3.3 times the U.S. rate) and lowest for medical and dental practices (61% below the U.S. rate).
All 56 business types in Lee County
Highest Groundwork market score first. Each score compares Lee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 72 | #412 of 2,272 | 9 | 10.6 | $2.4M | 191 | 3 |
| Auto repair shops | 55 | #927 of 2,378 | 9 | 10.6 | $836K | 188 | Under 3 |
| Restaurants and cafes | 55 | #941 of 2,405 | 50 | 58.6 | $485K | 131 | 18 |
| Auto repair and car care | 54 | #1,014 of 2,401 | 17 | 19.9 | $442K | 165 | Under 3 |
| Doctors, dentists and clinics | 50 | #1,159 of 2,394 | 28 | 32.8 | $271K | 178 | 9 |
| Pet businesses | 48 | #1,177 of 2,200 | 5 | 5.9 | $1.1M | 129 | Under 3 |
| Lawn, cleaning and pest control | 45 | #1,055 of 1,771 | 7 | 8.2 | $1.4M | 85 | 3 |
| Sit-down restaurants | 45 | #1,406 of 2,405 | 32 | 37.5 | $757K | 114 | 9 |
| Salons, barbers and spas | 44 | #1,503 of 2,385 | 16 | 18.8 | $367K | 173 | Under 3 |
| Landscaping and lawn care | 41 | #970 of 1,493 | 5 | 5.9 | $2M | 68 | 3 |
| Fast food and sandwich shops | 39 | #1,534 of 2,222 | 10 | 11.7 | $2.4M | 79 | 8 |
| Hair salons | 38 | #1,716 of 2,339 | 11 | 12.9 | $534K | 124 | Under 3 |
| Primary care and pediatrics | 36 | #1,253 of 1,656 | 5 | 5.9 | $1.5M | 85 | 6 |
| Funeral homes | 34 | #1,134 of 1,472 | 6 | 7.0 | $241K | 36 | Under 3 |
| Pizza | 28 | #1,849 of 2,090 | 12 | 14.1 | $2M | 40 | 8 |
| Gyms, studios and classes | 27 | #1,859 of 2,088 | 6 | 7.0 | $643K | 97 | Under 3 |
| Gas stations | 24 | #2,138 of 2,358 | 19 | 22.3 | $1.3M | 56 | 17 |
| Convenience stores | 13 | #2,152 of 2,261 | 12 | 14.1 | $3.6M | 46 | Under 3 |
| Grocery and convenience stores | 12 | #2,341 of 2,402 | 33 | 38.7 | $1.3M | 39 | 7 |
| Grocery stores | 9 | #2,032 of 2,070 | 19 | 22.3 | $2.3M | 25 | 5 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 4.7 | $3.2M | 250 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 4 | 4.7 | $3.2M | 361 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 4.7 | $1.9M | 193 | 3 |
| Gyms | Not scored | Not scored | 4 | 4.7 | $964K | 74 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 4.7 | $1.5M | 168 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 3.5 | $8.1M | 195 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.5 | $831K | 83 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 3.5 | $6.3M | 261 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.5 | $1.9M | 74 | Under 3 |
| Real estate | Not scored | Not scored | 3 | 3.5 | Index only | 815 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 3 | 3.5 | Index only | 648 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 3.5 | $2.5M | 100 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 2.3 | $12.1M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.3 | $1.9M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.3 | $3.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.3 | $5M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.3 | $3.8M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.2 | $7.5M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.2 | $7.6M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.2 | $7.5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.2 | $19M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 1.2 | $19M | Too few | 3 |
| Nail salons | Not scored | Not scored | 1 | 1.2 | $5.9M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.2 | $5.6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.2 | $19M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.2 | $5.6M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Lee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.5M | $882 | 92 |
| Gasoline and other fuels | $25.2M | $2,959 | 114 |
| Food away from home | $24.2M | $2,841 | 70 |
| Groceries | $43.5M | $5,100 | 81 |
| Personal care products and services | $5.9M | $689 | 69 |
| Child care and other personal services | $2.5M | $292 | 50 |
| Memberships, classes and admissions | $3.9M | $452 | 46 |
| Medical and dental services | $7.6M | $891 | 69 |
| Pets | $5.6M | $662 | 73 |
| Clothing, shoes and related services | $12.7M | $1,490 | 73 |
| Vehicle insurance | $21.6M | $2,536 | 130 |
| Home repairs, maintenance and insurance | $19M | $2,232 | 74 |
| Lawn care, cleaning and other household services | $10M | $1,170 | 83 |
| Rent and homeowner costs | $105.9M | $12,423 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lee County
- Population, 2025 estimate
- 21,642−2.1% since 2020
- Households
- 8,527
- Median age
- 46.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 435 sq. mi.
- People per square mile
- 50
- Median household income
- $41,827+27.2% vs. 2015–2019, before inflation
- Average household income
- $59,845
- Median home value
- $98,900
- Jobs located here
- 3,872
- Daytime population
- 18,154Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Scott County, VA21,479 people
- Norton city, VA3,577 people
- Wise County, VA35,448 people
- Dickenson County, VA13,733 people
- Bristol city, VA16,849 people
- Russell County, VA25,538 people
- Washington County, VA53,926 people
- Buchanan County, VA19,415 people
Questions
How fast is Lee County, VA growing?
Population estimates put Lee County at 21,642 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 8,527 households. Median household income rose 27.2% from the 2015–2019 survey, before inflation.
How much do households in Lee County, VA spend?
Households in Lee County spend about $105.9M a year on rent and homeowner costs, $43.5M on groceries and $25.2M on gasoline and other fuels. Set against the U.S., households in Lee County spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (46).
Which business types have the highest market scores in Lee County, VA?
The highest Groundwork market scores in Lee County are for insurance agencies (72), auto repair shops (55) and restaurants and cafes (55). Lee County ranks #412 of 2,272 scored counties for insurance agencies.
How does Lee County, VA compare with the U.S.?
The median household income in Lee County is $41,827 a year, 48% below the U.S. median of $80,734. The population fell 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $98,900, against $332,700 for the U.S. For its number of households, Lee County has the most map listings, relative to the U.S., for grocery stores (3.3 times the U.S. rate) and the fewest for medical and dental practices (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 20 of the 56 business types have a score in Lee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Lee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.