County profile · Virginia
Greene County, VA market data
How Greene County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 21,958
- +6.6% since 2020
- Households
- 8,032
- Median household income
- $89,808
- +33.3% vs. 2015–2019, before inflation
- Median home value
- $343,300
- Jobs located here
- 4,272
- Highest market score
- 88
- Fast food and sandwich shops, #27 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Greene County by name and distance, and the households and spending within reach. Or open the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Greene County has an estimated 21,958 people and 8,032 households. Population estimates put the population change in Greene County from 2020 to 2025 at +6.6%, faster than the U.S. (+3.1%). Median household income in Greene County is $89,808, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.3%, before inflation.
Relative to the U.S., household spending in Greene County runs highest on vehicle insurance (an index of 154, where 100 is the U.S. average) and lowest on memberships, classes and admissions (90).
Of the business types scored in Greene County, fast food and sandwich shops (88); clothing, shoe and laundry businesses (88); and gyms and studios (87) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #27 of 2,222 scored counties.
Greene County is part of the Charlottesville metro area. Against the U.S., map listings per household run highest for lawn care, cleaning and pest control companies (93% above the U.S. rate) and lowest for medical and dental practices (57% below the U.S. rate).
All 56 business types in Greene County
Highest Groundwork market score first. Each score compares Greene County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 88 | #27 of 2,222 | 6 | 7.5 | $5.7M | 186 | 11 |
| Clothing, shoes and laundry | 88 | #34 of 2,210 | 8 | 10.0 | $2.1M | 238 | Under 3 |
| Gyms, studios and classes | 87 | #20 of 2,088 | 5 | 6.2 | $1.4M | 214 | Under 3 |
| Clothing and shoe stores | 86 | #65 of 2,087 | 6 | 7.5 | $2.8M | 220 | Under 3 |
| Insurance agencies | 84 | #152 of 2,272 | 13 | 16.2 | $1.9M | 149 | 4 |
| Gas stations | 83 | #93 of 2,358 | 8 | 10.0 | $3.6M | 150 | 9 |
| Restaurants and cafes | 83 | #96 of 2,405 | 66 | 82.2 | $516K | 139 | 26 |
| Pizza | 81 | #71 of 2,090 | 6 | 7.5 | $5.7M | 112 | 11 |
| Coffee shops and cafes | 79 | #125 of 2,063 | 7 | 8.7 | $4.9M | 131 | 3 |
| Convenience stores | 79 | #203 of 2,261 | 7 | 8.7 | $7.4M | 94 | Under 3 |
| Doctors, dentists and clinics | 78 | #126 of 2,394 | 29 | 36.1 | $340K | 223 | 10 |
| Real estate | 77 | #63 of 2,229 | 6 | 7.5 | Index only | 508 | 12 |
| Hair salons | 76 | #137 of 2,339 | 12 | 14.9 | $668K | 155 | 4 |
| Salons, barbers and spas | 76 | #141 of 2,385 | 21 | 26.1 | $382K | 179 | 6 |
| Grocery and convenience stores | 76 | #272 of 2,402 | 14 | 17.4 | $3.7M | 110 | 5 |
| Sit-down restaurants | 75 | #253 of 2,405 | 40 | 49.8 | $852K | 128 | 12 |
| Dentists and orthodontists | 73 | #204 of 1,886 | 6 | 7.5 | $1.6M | 167 | Under 3 |
| Auto repair and car care | 72 | #299 of 2,401 | 26 | 32.4 | $352K | 131 | 13 |
| Auto repair shops | 65 | #519 of 2,378 | 16 | 19.9 | $572K | 129 | 12 |
| Pet businesses | 62 | #599 of 2,200 | 13 | 16.2 | $630K | 72 | 4 |
| Home repair trades | 51 | #992 of 2,057 | 12 | 14.9 | $2.1M | 88 | 24 |
| Landscaping and lawn care | 48 | #772 of 1,493 | 7 | 8.7 | $1.9M | 64 | 13 |
| HVAC and plumbing | 42 | #1,151 of 1,707 | 8 | 10.0 | $3.2M | 67 | 14 |
| Lawn, cleaning and pest control | 40 | #1,277 of 1,771 | 13 | 16.2 | $1M | 60 | 23 |
| Physical therapy | 37 | #1,062 of 1,422 | 6 | 7.5 | $1.6M | 68 | 5 |
| Pest control | 33 | #585 of 699 | 6 | 7.5 | $2.2M | 21 | 4 |
| Funeral homes | 31 | #1,199 of 1,472 | 5 | 6.2 | $233K | 34 | 4 |
| Child care and preschools | Not scored | Not scored | 4 | 5.0 | $1.1M | 111 | 3 |
| Grocery stores | Not scored | Not scored | 4 | 5.0 | $13M | 140 | 3 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 5.0 | Index only | 606 | 7 |
| Spas and skin care | Not scored | Not scored | 4 | 5.0 | $2M | 229 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 3.7 | $11.4M | 274 | 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.7 | $3.3M | 137 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 3.7 | $2.7M | 160 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.7 | $2.7M | 107 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.7 | $2.7M | 100 | 4 |
| Barbershops | Not scored | Not scored | 2 | 2.5 | $4M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.5 | $4.6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.5 | $12.8M | Too few | 10 |
| Gyms | Not scored | Not scored | 2 | 2.5 | $3.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.5 | $4.1M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.5 | $4.9M | Too few | 5 |
| Property management | Not scored | Not scored | 2 | 2.5 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.5 | $12.8M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.5 | $4.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 2.5 | $3.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.2 | $16.8M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.2 | $7.1M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.2 | $9.9M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Greene County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.2M | $1,139 | 119 |
| Gasoline and other fuels | $28.6M | $3,560 | 137 |
| Food away from home | $34.1M | $4,244 | 104 |
| Groceries | $52M | $6,472 | 102 |
| Personal care products and services | $8M | $998 | 99 |
| Child care and other personal services | $4.4M | $553 | 95 |
| Memberships, classes and admissions | $7.1M | $882 | 90 |
| Medical and dental services | $9.9M | $1,229 | 95 |
| Pets | $8.2M | $1,020 | 112 |
| Clothing, shoes and related services | $16.8M | $2,090 | 102 |
| Vehicle insurance | $24.3M | $3,022 | 154 |
| Home repairs, maintenance and insurance | $25.6M | $3,184 | 106 |
| Lawn care, cleaning and other household services | $13.1M | $1,629 | 115 |
| Rent and homeowner costs | $132.1M | $16,451 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Greene County
- Population, 2025 estimate
- 21,958+6.6% since 2020
- Households
- 8,032
- Median age
- 42.4
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.3
- Land area
- 156 sq. mi.
- People per square mile
- 136
- Median household income
- $89,808+33.3% vs. 2015–2019, before inflation
- Average household income
- $117,702
- Median home value
- $343,300
- Jobs located here
- 4,272
- Daytime population
- 16,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Greene County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Madison County, VA14,044 people
- Albemarle County, VA114,919 people
- Charlottesville city, VA45,437 people
- Orange County, VA37,822 people
- Page County, VA23,727 people
- Fluvanna County, VA28,092 people
- Rockingham County, VA85,600 people
- Harrisonburg city, VA51,392 people
Questions
How fast is Greene County, VA growing?
Population estimates put Greene County at 21,958 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 8,032 households. Median household income rose 33.3% from the 2015–2019 survey, before inflation.
How much do households in Greene County, VA spend?
Households in Greene County spend about $132.1M a year on rent and homeowner costs, $52M on groceries and $34.1M on food away from home. Set against the U.S., households in Greene County spend the most on vehicle insurance (an index of 154, where 100 is the U.S. average) and the least on memberships, classes and admissions (90).
Which business types have the highest market scores in Greene County, VA?
The highest Groundwork market scores in Greene County are for fast food and sandwich shops (88); clothing, shoe and laundry businesses (88); and gyms and studios (87). Greene County ranks #27 of 2,222 scored counties for fast food and sandwich shops.
How does Greene County, VA compare with the U.S.?
The median household income in Greene County is $89,808 a year, 11% above the U.S. median of $80,734. The population rose 6.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $343,300, against $332,700 for the U.S. For its number of households, Greene County has the most map listings, relative to the U.S., for lawn care, cleaning and pest control companies (93% above the U.S. rate) and the fewest for medical and dental practices (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in Greene County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Greene County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Greene County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.