County profile · Virginia
Westmoreland County, VA market data
Population, household spending and competition for 56 business types in Westmoreland County, each scored against other counties.
- Population, 2025
- 19,715
- +6.5% since 2020
- Households
- 8,149
- Median household income
- $63,398
- +17.7% vs. 2015–2019, before inflation
- Median home value
- $269,600
- Jobs located here
- 3,039
- Highest market score
- 89
- Insurance agencies, #72 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Westmoreland County by name and distance, and the households and spending within reach. Or open the report at the center of Westmoreland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 19,715 people live in Westmoreland County, in 8,149 households. Population estimates show Westmoreland County grew 6.5% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Westmoreland County is $63,398 a year, 21% below the U.S. median of $80,734. That rose 17.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Westmoreland County spend the most on vehicle insurance (an index of 137, where 100 is the U.S. average) and the least on memberships, classes and admissions (62).
The highest Groundwork market scores in Westmoreland County are for insurance agencies (89); lawn care, cleaning and pest control companies (82); and fast food and sandwich shops (80). Westmoreland County ranks #72 of 2,272 scored counties for insurance agencies.
For its number of households, Westmoreland County has the most map listings, relative to the U.S., for gas stations (35% above the U.S. rate) and the fewest for medical and dental practices (84% below the U.S. rate).
All 56 business types in Westmoreland County
Highest Groundwork market score first. Each score compares Westmoreland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 89 | #72 of 2,272 | 8 | 9.8 | $2.7M | 217 | 3 |
| Lawn, cleaning and pest control | 82 | #45 of 1,771 | 5 | 6.1 | $2.2M | 133 | 6 |
| Fast food and sandwich shops | 80 | #131 of 2,222 | 7 | 8.6 | $4M | 132 | 3 |
| Doctors, dentists and clinics | 77 | #134 of 2,394 | 11 | 13.5 | $767K | 503 | Under 3 |
| Pet businesses | 75 | #164 of 2,200 | 7 | 8.6 | $945K | 108 | Under 3 |
| Salons, barbers and spas | 73 | #208 of 2,385 | 17 | 20.9 | $398K | 187 | 4 |
| Gyms, studios and classes | 71 | #221 of 2,088 | 5 | 6.1 | $1M | 151 | Under 3 |
| Hair salons | 70 | #284 of 2,339 | 11 | 13.5 | $615K | 143 | Under 3 |
| Real estate | 68 | #281 of 2,229 | 16 | 19.6 | Index only | 167 | 5 |
| Bakeries and dessert shops | 68 | #315 of 1,889 | 5 | 6.1 | $5.6M | 136 | Under 3 |
| Gas stations | 67 | #497 of 2,358 | 12 | 14.7 | $2.1M | 89 | 9 |
| Auto repair and car care | 60 | #733 of 2,401 | 25 | 30.7 | $311K | 116 | 13 |
| Real estate agents and brokers | 59 | #611 of 2,176 | 15 | 18.4 | Index only | 142 | 5 |
| Coffee shops and cafes | 57 | #734 of 2,063 | 7 | 8.6 | $4M | 109 | Under 3 |
| Restaurants and cafes | 55 | #991 of 2,405 | 82 | 100.6 | $344K | 93 | 27 |
| Auto repair shops | 47 | #1,334 of 2,378 | 18 | 22.1 | $431K | 97 | 11 |
| Grocery stores | 46 | #1,148 of 2,070 | 6 | 7.4 | $7.8M | 84 | 5 |
| Convenience stores | 43 | #1,372 of 2,261 | 9 | 11.0 | $5.2M | 66 | 5 |
| Grocery and convenience stores | 42 | #1,519 of 2,402 | 19 | 23.3 | $2.5M | 73 | 10 |
| Sit-down restaurants | 37 | #1,771 of 2,405 | 46 | 56.4 | $613K | 92 | 23 |
| Collision repair and body shops | Not scored | Not scored | 4 | 4.9 | $1.9M | 63 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.9 | $1.7M | 65 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 4.9 | $7M | 139 | 3 |
| Tire shops | Not scored | Not scored | 4 | 4.9 | $1.9M | 78 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.7 | $2.3M | 120 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 3 | 3.7 | $4.7M | 534 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 3.7 | $490K | 72 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 3.7 | $7.3M | 299 | 9 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.7 | $3.7M | 127 | 6 |
| Child care and preschools | Not scored | Not scored | 2 | 2.5 | $1.6M | Too few | 5 |
| Gyms | Not scored | Not scored | 2 | 2.5 | $2.5M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.5 | $5.6M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.5 | $2.5M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.5 | $4.2M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.5 | $4.2M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.5 | $10.9M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 2.5 | $3.4M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.5 | $3.3M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.2 | $7.8M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 1.2 | $14.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.2 | $21.8M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 1.2 | $14.1M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.2 | $6.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.2 | $6.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.2 | $5M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Westmoreland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.8M | $953 | 99 |
| Gasoline and other fuels | $25.4M | $3,120 | 120 |
| Food away from home | $28.2M | $3,460 | 85 |
| Groceries | $46.9M | $5,754 | 91 |
| Personal care products and services | $6.8M | $830 | 83 |
| Child care and other personal services | $3.1M | $383 | 66 |
| Memberships, classes and admissions | $5M | $613 | 62 |
| Medical and dental services | $8.4M | $1,036 | 80 |
| Pets | $6.6M | $811 | 89 |
| Clothing, shoes and related services | $14.1M | $1,732 | 84 |
| Vehicle insurance | $21.8M | $2,673 | 137 |
| Home repairs, maintenance and insurance | $21.8M | $2,676 | 89 |
| Lawn care, cleaning and other household services | $11.2M | $1,371 | 97 |
| Rent and homeowner costs | $116M | $14,231 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Westmoreland County
- Population, 2025 estimate
- 19,715+6.5% since 2020
- Households
- 8,149
- Median age
- 48.4
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 229 sq. mi.
- People per square mile
- 82
- Median household income
- $63,398+17.7% vs. 2015–2019, before inflation
- Average household income
- $90,002
- Median home value
- $269,600
- Jobs located here
- 3,039
- Daytime population
- 12,350Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Westmoreland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Westmoreland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Richmond County, VA9,095 people
- Essex County, VA10,623 people
- King George County, VA27,896 people
- Northumberland County, VA12,188 people
- King and Queen County, VA6,695 people
- Caroline County, VA32,098 people
- King William County, VA18,593 people
- Fredericksburg city, VA28,873 people
Questions
How fast is Westmoreland County, VA growing?
Population estimates put Westmoreland County at 19,715 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 8,149 households. Against the 2015–2019 survey, median household income rose 17.7%, before inflation.
How much do households in Westmoreland County, VA spend?
Households in Westmoreland County spend about $116M a year on rent and homeowner costs, $46.9M on groceries and $28.2M on food away from home. Relative to the U.S., household spending in Westmoreland County runs highest on vehicle insurance (an index of 137, where 100 is the U.S. average) and lowest on memberships, classes and admissions (62).
Which business types have the highest market scores in Westmoreland County, VA?
Of the business types scored in Westmoreland County, insurance agencies (89); lawn care, cleaning and pest control companies (82); and fast food and sandwich shops (80) have the highest Groundwork market scores. For insurance agencies, that ranks #72 of 2,272 scored counties.
How does Westmoreland County, VA compare with the U.S.?
Median household income in Westmoreland County is $63,398, 21% below the U.S. median of $80,734. The population rose 6.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $269,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (35% above the U.S. rate) and lowest for medical and dental practices (84% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 20 of the 56 business types have a score in Westmoreland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Westmoreland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Westmoreland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Westmoreland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.