Market rankings · Virginia
Pizza places in Virginia
Every metro area, small-town market and county in Virginia, ranked by the Groundwork market score for pizza places, with competitor counts and household spending for each.
- Listings
- 2,541
- 1,689 chain locations (66%)
- Official establishments
- 7,145
- All limited-service restaurants · +3.6% since 2019
- Household spending a year
- $14.7B
- On food away from home
- Listings per 10k households
- 7.5
- 6% below the U.S.
- Spending per listing
- $5.8M
- 14% above the U.S.
- Rank among states
- #14 of 51
- Market score 59 · Upper middle
A site report maps the pizza places on map listings around any address in Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 2,541 pizza places on map listings in Virginia as of September 2026. 1,689 of them (66%) are chain locations, against 58% across the U.S. Per 10,000 households, that is 7.5, 6% below the U.S. rate of 8.0.
Household spending on food away from home in Virginia comes to about $14.7B a year: $4,372 per household, 7% above the U.S. average. That is about $5.8M of household spending for each pizza place on map listings, 14% above the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
Official counts show 7,145 businesses with payroll classed as limited-service restaurants in Virginia in 2023, up 3.6% from 2019. That is one for every 471 households, against one for every 478 across the U.S. Across the U.S., the count rose 6.1% over the same years. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 188 SBA-backed loans worth $104M have gone to businesses classed as limited-service restaurants in Virginia.
Among the 50 states and DC, Virginia ranks #14 for pizza places, with a Groundwork market score of 59 (upper middle). Of the 11 scored metro areas in or partly in Virginia, the Richmond metro area scores highest (77). Of the 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest (82).
Every market in Virginia for pizza places
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Richmond, VA | 77 | 334 | 6.3 | $6.7M | +5.5% | #20 of 387 |
| 2Charlottesville, VA | 73 | 63 | 7.0 | $6.3M | +3.1% | #43 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 69 | 1,581 | 6.7 | $7.7M | +3.3% | #61 of 387 |
| 3Staunton-Stuarts Draft, VA | 58 | 38 | 7.3 | $5M | +3.2% | #126 of 387 |
| 4Winchester, VA-WV | 56 | 53 | 9.5 | $4.2M | +6.5% | #149 of 387 |
| 5Harrisonburg, VA | 48 | 36 | 7.2 | $5.2M | +3.5% | #212 of 387 |
| 6Virginia Beach-Chesapeake-Norfolk, VA-NC | 47 | 522 | 7.4 | $5.4M | +0.9% | #218 of 387 |
| 7Roanoke, VA | 41 | 118 | 9.0 | $4M | +0.4% | #263 of 387 |
| 8Lynchburg, VA | 39 | 98 | 9.5 | $3.7M | +2.9% | #278 of 387 |
| Kingsport-Bristol, TN-VA | 28 | 121 | 9.2 | $3.6M | +2.3% | #348 of 387 |
| 9Blacksburg-Christiansburg-Radford, VA | 25 | 79 | 11.2 | $3.2M | −0.1% | #359 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake of the Woods, VA | 82 | 8 | 5.4 | $8M | +10.1% | #13 of 520 |
| 2Martinsville, VA | 40 | 17 | 6.4 | $4.7M | −1.9% | #353 of 520 |
| 3Danville, VA | 26 | 40 | 9.1 | $3.4M | −1.7% | #478 of 520 |
| Bluefield, WV-VA | 26 | 41 | 10.1 | $3.1M | −3.8% | #479 of 520 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1New Kent County, VA | 98 | 5 | 5.4 | $8.9M | +21.2% | #1 of 2,090 |
| 2Powhatan County, VA | 93 | 7 | 6.2 | $7.5M | +7.0% | #2 of 2,090 |
| 3Frederick County, VA | 91 | 17 | 4.8 | $9.2M | +8.8% | #7 of 2,090 |
| 4Caroline County, VA | 91 | 6 | 5.0 | $8.1M | +11.3% | #8 of 2,090 |
| 5Albemarle County, VA | 90 | 21 | 4.6 | $10.1M | +5.1% | #11 of 2,090 |
| 6Rockingham County, VA | 88 | 16 | 4.9 | $7.9M | +6.6% | #17 of 2,090 |
| 7Louisa County, VA | 88 | 10 | 6.4 | $6.3M | +13.6% | #21 of 2,090 |
| 8Isle of Wight County, VA | 85 | 8 | 5.1 | $8.4M | +6.7% | #36 of 2,090 |
| 9James City County, VA | 85 | 21 | 6.6 | $7.1M | +6.2% | #41 of 2,090 |
| 10Culpeper County, VA | 83 | 11 | 5.8 | $7.5M | +9.3% | #51 of 2,090 |
| 11Dinwiddie County, VA | 82 | 6 | 5.6 | $6.8M | +3.6% | #58 of 2,090 |
| 12Stafford County, VA | 81 | 38 | 7.3 | $7.4M | +8.3% | #65 of 2,090 |
| 13Greene County, VA | 81 | 6 | 7.5 | $5.7M | +6.6% | #71 of 2,090 |
| 14Orange County, VA | 80 | 8 | 5.4 | $8M | +10.1% | #79 of 2,090 |
| 15Chesterfield County, VA | 80 | 82 | 5.9 | $7.7M | +8.7% | #81 of 2,090 |
| 16Fauquier County, VA | 80 | 20 | 7.5 | $6.8M | +4.8% | #85 of 2,090 |
| 17Augusta County, VA | 79 | 16 | 5.1 | $7.3M | +1.8% | #98 of 2,090 |
| 18Prince George County, VA | 79 | 8 | 6.2 | $6.5M | +2.0% | #104 of 2,090 |
| 19Spotsylvania County, VA | 78 | 36 | 6.9 | $6.9M | +10.5% | #118 of 2,090 |
| 20Alexandria city, VA | 77 | 42 | 5.5 | $9M | +1.0% | #128 of 2,090 |
| 21King George County, VA | 77 | 7 | 6.9 | $6.9M | +10.5% | #133 of 2,090 |
| 22Suffolk city, VA | 74 | 18 | 4.7 | $8.9M | +10.4% | #182 of 2,090 |
| 23Loudoun County, VA | 74 | 117 | 8.2 | $7.5M | +6.4% | #184 of 2,090 |
| 24Prince William County, VA | 72 | 102 | 6.5 | $8.1M | +4.2% | #239 of 2,090 |
| 25Gloucester County, VA | 72 | 9 | 5.9 | $6.8M | +3.6% | #247 of 2,090 |
Show all 133 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Arlington County, VA | 71 | 89 | 7.9 | $6.8M | +2.1% | #264 of 2,090 |
| 27Hanover County, VA | 71 | 33 | 7.7 | $6.1M | +5.6% | #274 of 2,090 |
| 28Roanoke County, VA | 70 | 27 | 6.8 | $5.9M | +0.2% | #307 of 2,090 |
| 29Bedford County, VA | 68 | 31 | 9.4 | $4.1M | +4.4% | #379 of 2,090 |
| 30Fairfax County, VA | 67 | 252 | 6.1 | $9.3M | +1.7% | #383 of 2,090 |
| 31Shenandoah County, VA | 67 | 13 | 7.2 | $4.9M | +3.6% | #416 of 2,090 |
| 32Henrico County, VA | 65 | 88 | 6.4 | $6.7M | +2.3% | #471 of 2,090 |
| 33Richmond city, VA | 65 | 62 | 5.9 | $6.1M | +4.6% | #474 of 2,090 |
| 34York County, VA | 64 | 18 | 6.7 | $7.1M | +1.6% | #499 of 2,090 |
| 35Warren County, VA | 64 | 14 | 9.1 | $4.4M | +4.8% | #520 of 2,090 |
| 36Appomattox County, VA | 60 | 6 | 9.0 | $3.7M | +6.3% | #664 of 2,090 |
| 37Chesapeake city, VA | 58 | 72 | 7.7 | $5.7M | +2.3% | #713 of 2,090 |
| 38Amherst County, VA | 58 | 9 | 7.1 | $4.9M | +2.1% | #722 of 2,090 |
| 39Franklin County, VA | 58 | 21 | 9.1 | $4M | +1.9% | #733 of 2,090 |
| 40Botetourt County, VA | 57 | 16 | 12.1 | $3.2M | +1.5% | #774 of 2,090 |
| 41Floyd County, VA | 55 | 6 | 9.1 | $3.7M | +2.1% | #842 of 2,090 |
| 42Carroll County, VA | 53 | 9 | 7.2 | $4.4M | +0.5% | #910 of 2,090 |
| 43Hampton city, VA | 52 | 34 | 5.9 | $6.1M | 0.0% | #927 of 2,090 |
| 44Rockbridge County, VA | 52 | 9 | 9.4 | $3.8M | 0.0% | #958 of 2,090 |
| 45Campbell County, VA | 51 | 16 | 7.2 | $4.8M | +0.1% | #979 of 2,090 |
| 46Accomack County, VA | 51 | 11 | 7.6 | $4.4M | +1.4% | #982 of 2,090 |
| 47Fredericksburg city, VA | 49 | 13 | 11.1 | $3.8M | +8.6% | #1,079 of 2,090 |
| 48Prince Edward County, VA | 47 | 6 | 7.9 | $4.3M | +2.3% | #1,144 of 2,090 |
| 49Virginia Beach city, VA | 46 | 156 | 8.7 | $4.9M | −1.3% | #1,174 of 2,090 |
| 50Pittsylvania County, VA | 46 | 20 | 8.0 | $3.9M | −1.5% | #1,187 of 2,090 |
| 51Petersburg city, VA | 44 | 7 | 4.6 | $6.3M | +1.0% | #1,250 of 2,090 |
| 52Hopewell city, VA | 44 | 5 | 5.4 | $5.9M | +1.1% | #1,251 of 2,090 |
| 53Portsmouth city, VA | 44 | 23 | 5.7 | $5.8M | −1.2% | #1,252 of 2,090 |
| 54Page County, VA | 44 | 7 | 7.1 | $4.6M | +0.3% | #1,255 of 2,090 |
| 55Henry County, VA | 43 | 13 | 6.2 | $4.9M | −3.1% | #1,298 of 2,090 |
| 56Montgomery County, VA | 43 | 32 | 8.7 | $4.4M | −1.2% | #1,304 of 2,090 |
| 57Washington County, VA | 43 | 23 | 10.4 | $3.3M | 0.0% | #1,326 of 2,090 |
| 58Manassas city, VA | 43 | 21 | 14.8 | $3.2M | +3.9% | #1,328 of 2,090 |
| 59Fairfax city, VA | 43 | 19 | 20.8 | $2.5M | +10.8% | #1,341 of 2,090 |
| 60Alleghany County, VA | 39 | 5 | 7.8 | $4M | −4.2% | #1,469 of 2,090 |
| 61Charlotte County, VA | 39 | 5 | 10.6 | $3M | −1.2% | #1,487 of 2,090 |
| 62Brunswick County, VA | 39 | 7 | 10.8 | $2.9M | −0.6% | #1,490 of 2,090 |
| 63Patrick County, VA | 39 | 9 | 11.6 | $2.8M | −0.9% | #1,492 of 2,090 |
| 64Falls Church city, VA | 39 | 13 | 20.7 | $2.7M | +3.3% | #1,495 of 2,090 |
| 65Newport News city, VA | 38 | 55 | 7.2 | $4.9M | −1.5% | #1,502 of 2,090 |
| 66Staunton city, VA | 38 | 12 | 10.6 | $3.2M | +3.8% | #1,522 of 2,090 |
| 67Norfolk city, VA | 34 | 71 | 7.5 | $4.8M | −2.9% | #1,655 of 2,090 |
| 68Waynesboro city, VA | 34 | 10 | 10.2 | $3.3M | +7.5% | #1,665 of 2,090 |
| 69Roanoke city, VA | 32 | 33 | 7.6 | $4.2M | −0.8% | #1,715 of 2,090 |
| 70Nottoway County, VA | 32 | 5 | 8.9 | $3.7M | +1.0% | #1,721 of 2,090 |
| 71Williamsburg city, VA | 32 | 7 | 13.9 | $2.8M | +2.6% | #1,735 of 2,090 |
| 72Russell County, VA | 31 | 12 | 11.2 | $2.7M | −1.7% | #1,766 of 2,090 |
| 73Northampton County, VA | 30 | 5 | 9.2 | $3.9M | −2.8% | #1,787 of 2,090 |
| 74Scott County, VA | 29 | 12 | 13.1 | $2.2M | −1.8% | #1,831 of 2,090 |
| 75Smyth County, VA | 28 | 11 | 8.7 | $3.5M | −3.0% | #1,837 of 2,090 |
| 76Lee County, VA | 28 | 12 | 14.1 | $2M | −2.1% | #1,849 of 2,090 |
| 77Radford city, VA | 28 | 9 | 16.2 | $2M | +7.0% | #1,851 of 2,090 |
| 78Grayson County, VA | 27 | 5 | 7.9 | $3.8M | −0.3% | #1,856 of 2,090 |
| 79Giles County, VA | 27 | 12 | 17.9 | $1.9M | −1.3% | #1,878 of 2,090 |
| 80Colonial Heights city, VA | 26 | 17 | 22.6 | $1.7M | +3.2% | #1,902 of 2,090 |
| 81Dickenson County, VA | 25 | 11 | 18.5 | $1.5M | −6.0% | #1,918 of 2,090 |
| 82Halifax County, VA | 24 | 15 | 11.0 | $2.8M | −1.4% | #1,926 of 2,090 |
| 83Charlottesville city, VA | 23 | 28 | 14.1 | $2.8M | −4.4% | #1,947 of 2,090 |
| 84Lynchburg city, VA | 23 | 36 | 12.5 | $2.6M | +3.0% | #1,952 of 2,090 |
| 85Mecklenburg County, VA | 23 | 19 | 14.0 | $2.3M | +1.5% | #1,957 of 2,090 |
| 86Salem city, VA | 23 | 20 | 19.5 | $1.9M | +1.7% | #1,963 of 2,090 |
| 87Wise County, VA | 22 | 13 | 9.3 | $3.1M | −3.5% | #1,969 of 2,090 |
| 88Buchanan County, VA | 22 | 12 | 15.9 | $1.7M | −8.7% | #1,979 of 2,090 |
| 89Wythe County, VA | 19 | 16 | 12.8 | $2.5M | −1.2% | #2,022 of 2,090 |
| 90Harrisonburg city, VA | 18 | 20 | 11.5 | $3M | −1.7% | #2,030 of 2,090 |
| 91Pulaski County, VA | 17 | 20 | 13.8 | $2.4M | −0.6% | #2,039 of 2,090 |
| 92Winchester city, VA | 16 | 29 | 25.2 | $1.4M | +1.0% | #2,048 of 2,090 |
| 93Tazewell County, VA | 13 | 20 | 12.3 | $2.5M | −4.4% | #2,062 of 2,090 |
| 94Danville city, VA | 10 | 20 | 10.5 | $2.8M | −2.2% | #2,077 of 2,090 |
| 95Bristol city, VA | 3 | 12 | 16.6 | $1.9M | −5.2% | #2,088 of 2,090 |
| Fluvanna County, VA | Not scored | 4 | 3.9 | $11.1M | +6.2% | |
| Goochland County, VA | Not scored | 4 | 3.9 | $13M | +17.4% | |
| Westmoreland County, VA | Not scored | 4 | 4.9 | $7M | +6.5% | |
| King William County, VA | Not scored | 3 | 4.1 | $9.8M | +9.5% | |
| Southampton County, VA | Not scored | 4 | 5.8 | $6.1M | +0.9% | |
| Buckingham County, VA | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Manassas Park city, VA | Not scored | 1 | 1.9 | $23.3M | −3.5% | |
| Clarke County, VA | Not scored | 3 | 5.1 | $9.2M | +5.4% | |
| Nelson County, VA | Not scored | 4 | 6.3 | $6.2M | +1.2% | |
| Madison County, VA | Not scored | 1 | 1.8 | $21.8M | +2.7% | |
| Martinsville city, VA | Not scored | 4 | 7.0 | $4.3M | +2.8% | |
| Amelia County, VA | Not scored | 2 | 3.7 | $9.6M | +2.7% | |
| Poquoson city, VA | Not scored | 2 | 4.2 | $11.5M | +6.6% | |
| Northumberland County, VA | Not scored | 0 | 0.0 | n/a | +6.1% | |
| Lunenburg County, VA | Not scored | 2 | 4.2 | $7.4M | +0.9% | |
| Greensville County, VA | Not scored | 3 | 9.4 | $3.3M | −1.8% | |
| Lancaster County, VA | Not scored | 3 | 5.3 | $7M | +0.9% | |
| Middlesex County, VA | Not scored | 4 | 8.4 | $4.4M | +2.2% | |
| Sussex County, VA | Not scored | 4 | 10.6 | $3.2M | −0.4% | |
| Essex County, VA | Not scored | 3 | 6.7 | $4.9M | +0.5% | |
| Cumberland County, VA | Not scored | 2 | 5.0 | $6.8M | +6.9% | |
| Richmond County, VA | Not scored | 1 | 3.1 | $11M | +4.2% | |
| Mathews County, VA | Not scored | 2 | 5.0 | $7.6M | +0.1% | |
| Franklin city, VA | Not scored | 4 | 11.6 | $2.8M | +4.1% | |
| Lexington city, VA | Not scored | 6 | 27.4 | $1.4M | +6.2% | |
| Rappahannock County, VA | Not scored | 1 | 3.4 | $13M | +1.6% | |
| Galax city, VA | Not scored | 5 | 18.1 | $1.7M | −0.7% | |
| King and Queen County, VA | Not scored | 1 | 3.3 | $10.6M | +2.4% | |
| Charles City County, VA | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Buena Vista city, VA | Not scored | 3 | 11.7 | $2.5M | +0.9% | |
| Surry County, VA | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Bland County, VA | Not scored | 2 | 8.4 | $4M | −1.7% | |
| Covington city, VA | Not scored | 5 | 19.4 | $1.4M | −1.2% | |
| Emporia city, VA | Not scored | 6 | 27.8 | $1.1M | −4.4% | |
| Craig County, VA | Not scored | 1 | 5.8 | $6.3M | −1.6% | |
| Bath County, VA | Not scored | 3 | 16.5 | $2.1M | −2.6% | |
| Norton city, VA | Not scored | 6 | 37.4 | $739K | −5.5% | |
| Highland County, VA | Not scored | 2 | 19.9 | $1.7M | +3.4% |
Markets with fewer than 5 pizza places on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pizza places are in Virginia?
As of September 2026, map listings count 2,541 pizza places in Virginia. 1,689 of them (66%) are chain locations. The listings count pizza restaurants. Official counts show 7,145 businesses with payroll classed as limited-service restaurants in 2023, up 3.6% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 1,181 one-person businesses without payroll.
How much do households in Virginia spend on food away from home?
About $14.7B a year, or $4,372 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 2,541 pizza places on map listings, it comes to $5.8M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 3,365,732 households in Virginia and national spending patterns by income.
How does Virginia compare with the U.S. for pizza places?
Virginia has 7.5 pizza places per 10,000 households, 6% below the U.S. rate of 8.0. Spending per pizza place is $5.8M, 14% above the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Virginia would have about 2,896, against 2,541 on map listings. There is one business with payroll in the industry for every 471 households, against one for every 478 across the U.S. The official count rose 3.6% from 2019 to 2023, against +6.1% for the U.S.
Which market in Virginia has the highest market score for pizza places?
Among 11 scored metro areas in or partly in Virginia, the Richmond metro area scores highest, at 77 (high). Among 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest, at 82 (high). Among 95 scored counties in Virginia, New Kent County scores highest, at 98 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Virginia scores 59 for pizza places (upper middle), #14 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Virginia. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pizza in other states
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Top markets for pizza places across the U.S. · All business types in Virginia
Related business types in Virginia
- Restaurants and cafes32,948 listings
- Sit-down restaurants19,235 listings
- Fast food and sandwich shops4,457 listings
- Coffee shops and cafes2,910 listings
- Bakeries and dessert shops2,847 listings
Screening a site or an acquisition in Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.