County profile · Virginia
Carroll County, VA market data
How Carroll County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 29,299
- +0.5% since 2020
- Households
- 12,576
- Median household income
- $54,484
- +21.5% vs. 2015–2019, before inflation
- Median home value
- $156,500
- Jobs located here
- 5,943
- Highest market score
- 83
- Insurance agencies, #156 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Carroll County by name and distance, and the households and spending within reach. Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Carroll County has an estimated 29,299 people and 12,576 households. Population estimates show Carroll County grew 0.5% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Carroll County is $54,484, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.5%, before inflation.
Relative to the U.S., household spending in Carroll County runs highest on vehicle insurance (an index of 142, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Of the business types scored in Carroll County, insurance agencies (83); restaurants and cafes (64); and clothing, shoe and laundry businesses (61) have the highest Groundwork market scores. For insurance agencies, that ranks #156 of 2,272 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.7 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (63% below the U.S. rate).
All 56 business types in Carroll County
Highest Groundwork market score first. Each score compares Carroll County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 83 | #156 of 2,272 | 10 | 8.0 | $3.5M | 278 | 6 |
| Restaurants and cafes | 64 | #589 of 2,405 | 74 | 58.8 | $531K | 143 | 30 |
| Clothing, shoes and laundry | 61 | #656 of 2,210 | 11 | 8.7 | $1.8M | 207 | 4 |
| Sit-down restaurants | 60 | #727 of 2,405 | 37 | 29.4 | $1.1M | 160 | 17 |
| Clothing and shoe stores | 57 | #765 of 2,087 | 9 | 7.2 | $2.2M | 175 | 4 |
| Dentists and orthodontists | 56 | #707 of 1,886 | 8 | 6.4 | $1.5M | 152 | 5 |
| Gyms, studios and classes | 56 | #752 of 2,088 | 6 | 4.8 | $1.1M | 161 | Under 3 |
| Coffee shops and cafes | 55 | #794 of 2,063 | 6 | 4.8 | $6.6M | 177 | Under 3 |
| Salons, barbers and spas | 55 | #871 of 2,385 | 24 | 19.1 | $395K | 186 | Under 3 |
| Primary care and pediatrics | 54 | #709 of 1,656 | 6 | 4.8 | $2M | 112 | 6 |
| Spas and skin care | 54 | #719 of 1,769 | 5 | 4.0 | $1.9M | 216 | Under 3 |
| Pizza | 53 | #910 of 2,090 | 9 | 7.2 | $4.4M | 86 | 10 |
| Real estate | 52 | #990 of 2,229 | 26 | 20.7 | Index only | 147 | 5 |
| Hair salons | 52 | #1,044 of 2,339 | 16 | 12.7 | $593K | 138 | Under 3 |
| Doctors, dentists and clinics | 51 | #1,125 of 2,394 | 54 | 42.9 | $221K | 145 | 15 |
| Auto repair and car care | 51 | #1,189 of 2,401 | 46 | 36.6 | $265K | 99 | 16 |
| Pet businesses | 50 | #1,084 of 2,200 | 11 | 8.7 | $832K | 95 | Under 3 |
| Real estate agents and brokers | 49 | #1,098 of 2,176 | 22 | 17.5 | Index only | 138 | 5 |
| Grocery stores | 45 | #1,182 of 2,070 | 9 | 7.2 | $7.6M | 81 | 4 |
| Physical therapy | 42 | #919 of 1,422 | 5 | 4.0 | $2.4M | 99 | 4 |
| Fast food and sandwich shops | 42 | #1,456 of 2,222 | 19 | 15.1 | $2.1M | 68 | 10 |
| Auto repair shops | 41 | #1,615 of 2,378 | 33 | 26.2 | $369K | 83 | 12 |
| Chiropractors | 35 | #1,139 of 1,490 | 5 | 4.0 | $2.4M | 100 | Under 3 |
| Grocery and convenience stores | 34 | #1,838 of 2,402 | 42 | 33.4 | $1.6M | 48 | 6 |
| Gas stations | 33 | #1,874 of 2,358 | 37 | 29.4 | $1.1M | 46 | 22 |
| Collision repair and body shops | 29 | #1,126 of 1,327 | 6 | 4.8 | $2M | 66 | Under 3 |
| Convenience stores | 17 | #2,086 of 2,261 | 27 | 21.5 | $2.5M | 32 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 3.2 | $9.8M | 237 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.2 | $2.3M | 84 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.4 | $4.1M | 161 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 2.4 | $2.1M | 164 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 2.4 | $10.1M | 416 | 8 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 2.4 | $5.3M | 314 | 4 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.4 | $2.1M | 106 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.4 | $3M | 67 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.6 | $7.9M | Too few | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.6 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.6 | $4.7M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 1.6 | $4.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.6 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 1.6 | $6.1M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 0.8 | $9.5M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 0.8 | $4M | Too few | 8 |
| Electricians | Not scored | Not scored | 1 | 0.8 | $30.3M | Too few | 5 |
| Funeral homes | Not scored | Not scored | 1 | 0.8 | $2.3M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.8 | $15.8M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 0.8 | $30.3M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $12.2M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 0.8 | $11.9M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.8 | $30.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Carroll County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.2M | $968 | 101 |
| Gasoline and other fuels | $40.6M | $3,226 | 124 |
| Food away from home | $39.3M | $3,125 | 77 |
| Groceries | $68.1M | $5,419 | 86 |
| Personal care products and services | $9.5M | $754 | 75 |
| Child care and other personal services | $4M | $321 | 55 |
| Memberships, classes and admissions | $6.4M | $510 | 52 |
| Medical and dental services | $11.9M | $950 | 74 |
| Pets | $9.1M | $728 | 80 |
| Clothing, shoes and related services | $20M | $1,591 | 77 |
| Vehicle insurance | $34.8M | $2,771 | 142 |
| Home repairs, maintenance and insurance | $30.3M | $2,408 | 80 |
| Lawn care, cleaning and other household services | $15.8M | $1,258 | 89 |
| Rent and homeowner costs | $165.9M | $13,196 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Carroll County
- Population, 2025 estimate
- 29,299+0.5% since 2020
- Households
- 12,576
- Median age
- 48.6
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 475 sq. mi.
- People per square mile
- 61
- Median household income
- $54,484+21.5% vs. 2015–2019, before inflation
- Average household income
- $70,718
- Median home value
- $156,500
- Jobs located here
- 5,943
- Daytime population
- 23,365Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Carroll County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Grayson County, VA15,287 people
- Wythe County, VA28,188 people
- Pulaski County, VA33,687 people
- Patrick County, VA17,512 people
- Floyd County, VA15,593 people
- Radford city, VA16,726 people
- Bland County, VA6,199 people
Questions
How fast is Carroll County, VA growing?
Population estimates put Carroll County at 29,299 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 12,576 households. Median household income rose 21.5% from the 2015–2019 survey, before inflation.
How much do households in Carroll County, VA spend?
Households in Carroll County spend about $165.9M a year on rent and homeowner costs, $68.1M on groceries and $40.6M on gasoline and other fuels. Set against the U.S., households in Carroll County spend the most on vehicle insurance (an index of 142, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
Which business types have the highest market scores in Carroll County, VA?
The highest Groundwork market scores in Carroll County are for insurance agencies (83); restaurants and cafes (64); and clothing, shoe and laundry businesses (61). Carroll County ranks #156 of 2,272 scored counties for insurance agencies.
How does Carroll County, VA compare with the U.S.?
The median household income in Carroll County is $54,484 a year, 33% below the U.S. median of $80,734. The population rose 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $156,500, against $332,700 for the U.S. For its number of households, Carroll County has the most map listings, relative to the U.S., for gas stations (2.7 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in Carroll County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Carroll County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Carroll County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.