County profile · Virginia
Danville city, VA market data
How Danville city compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 41,647
- −2.2% since 2020
- Households
- 19,066
- Median household income
- $44,423
- +19.4% vs. 2015–2019, before inflation
- Median home value
- $119,100
- Jobs located here
- 24,865
- Highest market score
- 57
- Lawn, cleaning and pest control, #585 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Danville city by name and distance, and the households and spending within reach. Or open the report at the center of Danville city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Danville city has an estimated 41,647 people and 19,066 households. Population estimates show Danville city declined 2.2% from 2020 to 2025, against +3.1% for the U.S. Median household income in Danville city is $44,423, 45% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.4%, before inflation.
Relative to the U.S., household spending in Danville city runs highest on vehicle insurance (an index of 101, where 100 is the U.S. average) and lowest on memberships, classes and admissions (48).
Of the business types scored in Danville city, lawn care, cleaning and pest control companies (57); pet businesses (49); and real estate agents and brokers (45) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #585 of 1,771 scored counties.
Danville city is part of the Danville area. Against the U.S., map listings per household run highest for funeral homes (3 times the U.S. rate) and lowest for real estate agents and brokers (52% below the U.S. rate).
All 56 business types in Danville city
Highest Groundwork market score first. Each score compares Danville city with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 57 | #585 of 1,771 | 9 | 4.7 | $2.5M | 151 | 20 |
| Pet businesses | 49 | #1,126 of 2,200 | 12 | 6.3 | $1.1M | 124 | Under 3 |
| Real estate agents and brokers | 45 | #1,315 of 2,176 | 28 | 14.7 | Index only | 158 | 7 |
| Bakeries and dessert shops | 40 | #1,284 of 1,889 | 13 | 6.8 | $4.3M | 103 | 7 |
| Chiropractors | 39 | #1,032 of 1,490 | 6 | 3.1 | $2.9M | 120 | 6 |
| Coffee shops and cafes | 36 | #1,549 of 2,063 | 16 | 8.4 | $3.5M | 94 | 7 |
| Property management | 34 | #716 of 910 | 5 | 2.6 | Index only | 87 | 6 |
| Insurance agencies | 32 | #1,750 of 2,272 | 35 | 18.4 | $1.1M | 85 | 18 |
| Real estate | 32 | #1,999 of 2,229 | 41 | 21.5 | Index only | 136 | 23 |
| Home repair trades | 31 | #1,821 of 2,057 | 25 | 13.1 | $1.7M | 72 | 20 |
| Child care and preschools | 30 | #1,343 of 1,611 | 15 | 7.9 | $393K | 39 | 5 |
| Roofing and gutters | 26 | #1,045 of 1,177 | 6 | 3.1 | $7.3M | 86 | Under 3 |
| Hair salons | 25 | #2,141 of 2,339 | 65 | 34.1 | $207K | 48 | 5 |
| Martial arts and dance studios | 22 | #1,236 of 1,334 | 14 | 7.3 | $644K | 32 | 3 |
| HVAC and plumbing | 22 | #1,631 of 1,707 | 17 | 8.9 | $2.6M | 54 | 14 |
| Optometrists and eye care | 21 | #1,199 of 1,302 | 11 | 5.8 | $1.6M | 50 | 3 |
| Salons, barbers and spas | 20 | #2,307 of 2,385 | 132 | 69.2 | $102K | 48 | 11 |
| Funeral homes | 19 | #1,404 of 1,472 | 12 | 6.3 | $232K | 34 | 7 |
| Gas stations | 19 | #2,224 of 2,358 | 33 | 17.3 | $1.3M | 56 | 30 |
| Mortgage brokers and lenders | 17 | #872 of 887 | 8 | 4.2 | Index only | 77 | 5 |
| Collision repair and body shops | 15 | #1,297 of 1,327 | 8 | 4.2 | $1.6M | 53 | 6 |
| Convenience stores | 15 | #2,117 of 2,261 | 23 | 12.1 | $4.3M | 54 | 16 |
| Physical therapy | 14 | #1,384 of 1,422 | 14 | 7.3 | $1.2M | 51 | 8 |
| Gyms, studios and classes | 13 | #2,040 of 2,088 | 33 | 17.3 | $273K | 41 | 10 |
| Gyms | 11 | #1,742 of 1,792 | 17 | 8.9 | $530K | 41 | 7 |
| Grocery and convenience stores | 11 | #2,344 of 2,402 | 51 | 26.7 | $1.9M | 57 | 31 |
| Pet stores | 10 | #955 of 974 | 6 | 3.1 | $2.2M | 48 | Under 3 |
| Spas and skin care | 10 | #1,754 of 1,769 | 24 | 12.6 | $561K | 64 | 6 |
| Pizza | 10 | #2,077 of 2,090 | 20 | 10.5 | $2.8M | 55 | 68 |
| Auto repair shops | 10 | #2,367 of 2,378 | 48 | 25.2 | $274K | 62 | 27 |
| Grocery stores | 9 | #2,025 of 2,070 | 23 | 12.1 | $4.3M | 46 | 15 |
| Primary care and pediatrics | 7 | #1,643 of 1,656 | 21 | 11.0 | $819K | 46 | 45 |
| Auto repair and car care | 7 | #2,395 of 2,401 | 86 | 45.1 | $153K | 57 | 39 |
| Restaurants and cafes | 7 | #2,403 of 2,405 | 228 | 119.6 | $244K | 66 | 128 |
| Sit-down restaurants | 7 | #2,403 of 2,405 | 137 | 71.9 | $407K | 61 | 52 |
| Tire shops | 6 | #1,522 of 1,530 | 12 | 6.3 | $1.1M | 44 | 8 |
| Dentists and orthodontists | 6 | #1,885 of 1,886 | 38 | 19.9 | $452K | 46 | 23 |
| Clothing and shoe stores | 6 | #2,079 of 2,087 | 56 | 29.4 | $521K | 41 | 27 |
| Doctors, dentists and clinics | 6 | #2,394 of 2,394 | 222 | 116.4 | $77K | 51 | 85 |
| Laundromats | 5 | #778 of 785 | 5 | 2.6 | $5.8M | 47 | 7 |
| Clothing, shoes and laundry | 5 | #2,206 of 2,210 | 79 | 41.4 | $369K | 42 | 38 |
| Dry cleaners | 4 | #505 of 507 | 5 | 2.6 | $5.8M | 37 | 4 |
| Barbershops | 4 | #1,338 of 1,356 | 19 | 10.0 | $709K | 38 | Under 3 |
| Fast food and sandwich shops | 4 | #2,218 of 2,222 | 48 | 25.2 | $1.2M | 38 | 68 |
| Nail salons | 3 | #1,325 of 1,328 | 22 | 11.5 | $612K | 37 | Under 3 |
| Car washes and detailing | 3 | #1,449 of 1,451 | 14 | 7.3 | $938K | 37 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 2.1 | $5.7M | 56 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.1 | $3.3M | 129 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.6 | $7.6M | 119 | 11 |
| Electricians | Not scored | Not scored | 2 | 1.0 | $21.9M | Too few | 6 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.0 | $11.4M | Too few | 6 |
| Veterinarians | Not scored | Not scored | 2 | 1.0 | $6.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.0 | $4.5M | Too few | 7 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Danville city
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.1M | $689 | 72 |
| Gasoline and other fuels | $44M | $2,309 | 89 |
| Food away from home | $55.7M | $2,921 | 72 |
| Groceries | $98.7M | $5,177 | 82 |
| Personal care products and services | $13.5M | $706 | 70 |
| Child care and other personal services | $5.9M | $309 | 53 |
| Memberships, classes and admissions | $9M | $473 | 48 |
| Medical and dental services | $17.2M | $902 | 70 |
| Pets | $13.1M | $687 | 76 |
| Clothing, shoes and related services | $29.2M | $1,530 | 74 |
| Vehicle insurance | $37.5M | $1,967 | 101 |
| Home repairs, maintenance and insurance | $43.7M | $2,294 | 76 |
| Lawn care, cleaning and other household services | $22.8M | $1,197 | 85 |
| Rent and homeowner costs | $241.2M | $12,650 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Danville city
- Population, 2025 estimate
- 41,647−2.2% since 2020
- Households
- 19,066
- Median age
- 40.7
- Homes lived in by their owners
- 48%
- Vehicles per household
- 1.5
- Land area
- 43 sq. mi.
- People per square mile
- 986
- Median household income
- $44,423+19.4% vs. 2015–2019, before inflation
- Average household income
- $63,871
- Median home value
- $119,100
- Jobs located here
- 24,865
- Daytime population
- 50,398Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Danville city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Danville city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Pittsylvania County, VA59,856 people
- Martinsville city, VA13,658 people
- Henry County, VA49,980 people
- Halifax County, VA33,639 people
- Franklin County, VA55,130 people
- Campbell County, VA55,312 people
- Patrick County, VA17,512 people
- Bedford County, VA80,894 people
Questions
How fast is Danville city, VA growing?
Population estimates put Danville city at 41,647 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 19,066 households. Median household income rose 19.4% from the 2015–2019 survey, before inflation.
How much do households in Danville city, VA spend?
Households in Danville city spend about $241.2M a year on rent and homeowner costs, $98.7M on groceries and $55.7M on food away from home. Set against the U.S., households in Danville city spend the most on vehicle insurance (an index of 101, where 100 is the U.S. average) and the least on memberships, classes and admissions (48).
Which business types have the highest market scores in Danville city, VA?
The highest Groundwork market scores in Danville city are for lawn care, cleaning and pest control companies (57); pet businesses (49); and real estate agents and brokers (45). Danville city ranks #585 of 1,771 scored counties for lawn care, cleaning and pest control companies.
How does Danville city, VA compare with the U.S.?
The median household income in Danville city is $44,423 a year, 45% below the U.S. median of $80,734. The population fell 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $119,100, against $332,700 for the U.S. For its number of households, Danville city has the most map listings, relative to the U.S., for funeral homes (3 times the U.S. rate) and the fewest for real estate agents and brokers (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Danville city, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Danville city. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Danville city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Danville city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.