County profile · Virginia
Virginia Beach city, VA market data
Population, household spending and competition for 56 business types in Virginia Beach city, each scored against other counties.
- Population, 2025
- 453,737
- −1.3% since 2020
- Households
- 179,851
- Median household income
- $92,968
- +21.4% vs. 2015–2019, before inflation
- Median home value
- $382,500
- Jobs located here
- 180,420
- Highest market score
- 73
- Gas stations, #312 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Virginia Beach city by name and distance, and the households and spending within reach. Or open the report at the center of Virginia Beach city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 453,737 people live in Virginia Beach city, in 179,851 households. Population estimates put the population change in Virginia Beach city from 2020 to 2025 at −1.3%, against +3.1% for the U.S. The median household income in Virginia Beach city is $92,968 a year, 15% above the U.S. median of $80,734. That rose 21.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Virginia Beach city spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (91).
The highest Groundwork market scores in Virginia Beach city are for gas stations (73), roofing and gutter companies (65) and laundromats (63). Virginia Beach city ranks #312 of 2,358 scored counties for gas stations.
Virginia Beach city is part of the Virginia Beach-Chesapeake-Norfolk metro area. For its number of households, Virginia Beach city has the most map listings, relative to the U.S., for mortgage brokers and lenders (2.2 times the U.S. rate) and the fewest for funeral homes (43% below the U.S. rate).
All 56 business types in Virginia Beach city
Highest Groundwork market score first. Each score compares Virginia Beach city with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 73 | #312 of 2,358 | 112 | 6.2 | $4.7M | 198 | 100 |
| Roofing and gutters | 65 | #252 of 1,177 | 59 | 3.3 | $9.8M | 116 | 27 |
| Laundromats | 63 | #225 of 785 | 18 | 1.0 | $21.1M | 168 | 12 |
| Landscaping and lawn care | 63 | #400 of 1,493 | 87 | 4.8 | $3.4M | 116 | 164 |
| Electricians | 60 | #358 of 1,160 | 49 | 2.7 | $11.8M | 98 | 97 |
| Funeral homes | 60 | #472 of 1,472 | 21 | 1.2 | $1.1M | 162 | 14 |
| Grocery stores | 60 | #671 of 2,070 | 104 | 5.8 | $11.2M | 121 | 78 |
| Collision repair and body shops | 58 | #472 of 1,327 | 38 | 2.1 | $4.5M | 145 | 43 |
| Tire shops | 56 | #624 of 1,530 | 55 | 3.1 | $3.1M | 123 | 26 |
| Grocery and convenience stores | 55 | #968 of 2,402 | 320 | 17.8 | $3.7M | 108 | 157 |
| Veterinarians | 54 | #635 of 1,485 | 72 | 4.0 | $2.6M | 94 | 60 |
| Home repair trades | 54 | #845 of 2,057 | 238 | 13.2 | $2.4M | 100 | 299 |
| Pet businesses | 54 | #891 of 2,200 | 199 | 11.1 | $927K | 106 | 139 |
| Pet grooming and boarding | 53 | #645 of 1,461 | 66 | 3.7 | $2.8M | 110 | 57 |
| Child care and preschools | 53 | #741 of 1,611 | 105 | 5.8 | $963K | 96 | 103 |
| Convenience stores | 51 | #1,078 of 2,261 | 168 | 9.3 | $7M | 88 | 79 |
| HVAC and plumbing | 50 | #856 of 1,707 | 130 | 7.2 | $4.4M | 93 | 175 |
| Insurance agencies | 50 | #1,105 of 2,272 | 264 | 14.7 | $1.7M | 136 | 192 |
| Oil change and quick lube | 49 | #258 of 479 | 10 | 0.6 | $17M | 124 | 15 |
| Dry cleaners | 49 | #271 of 507 | 22 | 1.2 | $17.2M | 110 | 18 |
| Barbershops | 49 | #731 of 1,356 | 108 | 6.0 | $1.7M | 89 | 9 |
| Coffee shops and cafes | 49 | #1,044 of 2,063 | 194 | 10.8 | $4M | 107 | 114 |
| Pet stores | 48 | #515 of 974 | 40 | 2.2 | $4.6M | 102 | 22 |
| Auto repair shops | 47 | #1,323 of 2,378 | 358 | 19.9 | $474K | 107 | 176 |
| Lawn, cleaning and pest control | 46 | #1,001 of 1,771 | 187 | 10.4 | $1.6M | 94 | 358 |
| Pizza | 46 | #1,174 of 2,090 | 156 | 8.7 | $4.9M | 97 | 482 |
| Auto repair and car care | 46 | #1,364 of 2,401 | 585 | 32.5 | $290K | 108 | 271 |
| Fast food and sandwich shops | 45 | #1,333 of 2,222 | 251 | 14.0 | $3.1M | 101 | 482 |
| Home inspectors | 43 | #263 of 415 | 13 | 0.7 | Index only | 87 | 14 |
| House cleaning | 41 | #576 of 847 | 51 | 2.8 | $5.8M | 91 | 157 |
| Chiropractors | 41 | #985 of 1,490 | 102 | 5.7 | $2.2M | 91 | 57 |
| Bakeries and dessert shops | 41 | #1,259 of 1,889 | 208 | 11.6 | $3.7M | 89 | 122 |
| Clothing and shoe stores | 41 | #1,361 of 2,087 | 300 | 16.7 | $1.3M | 99 | 171 |
| Primary care and pediatrics | 39 | #1,176 of 1,656 | 134 | 7.5 | $1.7M | 93 | 274 |
| Clothing, shoes and laundry | 39 | #1,547 of 2,210 | 421 | 23.4 | $900K | 102 | 201 |
| Car washes and detailing | 38 | #1,022 of 1,451 | 67 | 3.7 | $2.5M | 101 | 43 |
| Restaurants and cafes | 36 | #1,774 of 2,405 | 2,168 | 120.5 | $355K | 96 | 1,154 |
| Pest control | 34 | #570 of 699 | 49 | 2.7 | $6M | 59 | 37 |
| Optometrists and eye care | 34 | #1,022 of 1,302 | 96 | 5.3 | $2.3M | 74 | 35 |
| Gyms | 32 | #1,444 of 1,792 | 176 | 9.8 | $919K | 71 | 80 |
| Sit-down restaurants | 31 | #2,001 of 2,405 | 1,308 | 72.7 | $589K | 89 | 552 |
| Physical therapy | 30 | #1,206 of 1,422 | 118 | 6.6 | $1.9M | 78 | 92 |
| Yoga, Pilates and fitness studios | 29 | #703 of 777 | 52 | 2.9 | $3.1M | 77 | 80 |
| Martial arts and dance studios | 29 | #1,159 of 1,334 | 123 | 6.8 | $1.3M | 65 | 60 |
| Property management | 28 | #807 of 910 | 78 | 4.3 | Index only | 69 | 135 |
| Gyms, studios and classes | 28 | #1,850 of 2,088 | 351 | 19.5 | $461K | 70 | 140 |
| Nail salons | 27 | #1,176 of 1,328 | 146 | 8.1 | $1.2M | 74 | 85 |
| Hair salons | 26 | #2,115 of 2,339 | 560 | 31.1 | $323K | 75 | 201 |
| Doctors, dentists and clinics | 26 | #2,193 of 2,394 | 1,650 | 91.7 | $135K | 88 | 666 |
| Spas and skin care | 24 | #1,652 of 1,769 | 303 | 16.8 | $597K | 68 | 77 |
| Dentists and orthodontists | 24 | #1,773 of 1,886 | 267 | 14.8 | $832K | 85 | 189 |
| Salons, barbers and spas | 24 | #2,247 of 2,385 | 1,156 | 64.3 | $157K | 74 | 376 |
| Real estate agents and brokers | 22 | #2,145 of 2,176 | 1,156 | 64.3 | Index only | 47 | 409 |
| Real estate | 21 | #2,211 of 2,229 | 1,419 | 78.9 | Index only | 48 | 759 |
| Mortgage brokers and lenders | 16 | #875 of 887 | 172 | 9.6 | Index only | 44 | 111 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.2 | $55.5M | 226 | 19 |
Household spending in Virginia Beach city
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $169.8M | $944 | 99 |
| Gasoline and other fuels | $530.1M | $2,947 | 114 |
| Food away from home | $770.2M | $4,283 | 105 |
| Groceries | $1.2B | $6,501 | 103 |
| Personal care products and services | $180.9M | $1,006 | 100 |
| Child care and other personal services | $101.1M | $562 | 97 |
| Memberships, classes and admissions | $161.7M | $899 | 91 |
| Medical and dental services | $222M | $1,235 | 96 |
| Pets | $184.5M | $1,026 | 113 |
| Clothing, shoes and related services | $379M | $2,107 | 103 |
| Vehicle insurance | $450.3M | $2,504 | 128 |
| Home repairs, maintenance and insurance | $577.4M | $3,210 | 106 |
| Lawn care, cleaning and other household services | $295.2M | $1,642 | 116 |
| Rent and homeowner costs | $3B | $16,558 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Virginia Beach city
- Population, 2025 estimate
- 453,737−1.3% since 2020
- Households
- 179,851
- Median age
- 39.4
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 245 sq. mi.
- People per square mile
- 1,865
- Median household income
- $92,968+21.4% vs. 2015–2019, before inflation
- Average household income
- $120,769
- Median home value
- $382,500
- Jobs located here
- 180,420
- Daytime population
- 440,196Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Virginia Beach city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Virginia Beach city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Norfolk city, VA233,596 people
- Chesapeake city, VA252,583 people
- Portsmouth city, VA97,190 people
- Hampton city, VA137,557 people
- Suffolk city, VA98,796 people
- Poquoson city, VA12,639 people
- Newport News city, VA184,216 people
- Isle of Wight County, VA39,974 people
Questions
How fast is Virginia Beach city, VA growing?
Population estimates put Virginia Beach city at 453,737 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 179,851 households. Against the 2015–2019 survey, median household income rose 21.4%, before inflation.
How much do households in Virginia Beach city, VA spend?
Households in Virginia Beach city spend about $3B a year on rent and homeowner costs, $1.2B on groceries and $770.2M on food away from home. Relative to the U.S., household spending in Virginia Beach city runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (91).
Which business types have the highest market scores in Virginia Beach city, VA?
Of the business types scored in Virginia Beach city, gas stations (73), roofing and gutter companies (65) and laundromats (63) have the highest Groundwork market scores. For gas stations, that ranks #312 of 2,358 scored counties.
How does Virginia Beach city, VA compare with the U.S.?
Median household income in Virginia Beach city is $92,968, 15% above the U.S. median of $80,734. The population fell 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $382,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for mortgage brokers and lenders (2.2 times the U.S. rate) and lowest for funeral homes (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Virginia Beach city, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Virginia Beach city. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Virginia Beach city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Virginia Beach city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.