County profile · Virginia
Poquoson city, VA market data
Population, household spending and competition for 56 business types in Poquoson city, each scored against other counties.
- Population, 2025
- 13,292
- +6.6% since 2020
- Households
- 4,728
- Median household income
- $120,972
- +24.6% vs. 2015–2019, before inflation
- Median home value
- $400,300
- Jobs located here
- 1,866
- Highest market score
- 89
- Auto repair shops, #27 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Poquoson city by name and distance, and the households and spending within reach. Or open the report at the center of Poquoson city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 13,292 people live in Poquoson city, in 4,728 households. Population estimates show Poquoson city grew 6.6% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Poquoson city is $120,972 a year, 50% above the U.S. median of $80,734. That rose 24.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Poquoson city spend the most on vehicle insurance (an index of 153, where 100 is the U.S. average) and the least on medical and dental services (107, still above the U.S.).
The highest Groundwork market scores in Poquoson city are for auto repair shops (89), medical and dental practices (88) and gyms and studios (84). Poquoson city ranks #27 of 2,378 scored counties for auto repair shops.
Poquoson city is part of the Virginia Beach-Chesapeake-Norfolk metro area. For its number of households, Poquoson city has the most map listings, relative to the U.S., for hair salons (26% above the U.S. rate) and the fewest for auto repair and car care businesses (41% below the U.S. rate).
All 56 business types in Poquoson city
Highest Groundwork market score first. Each score compares Poquoson city with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 89 | #27 of 2,378 | 6 | 12.7 | $912K | 205 | 3 |
| Doctors, dentists and clinics | 88 | #9 of 2,394 | 9 | 19.0 | $721K | 473 | 6 |
| Gyms, studios and classes | 84 | #37 of 2,088 | 6 | 12.7 | $847K | 128 | Under 3 |
| Auto repair and car care | 80 | #113 of 2,401 | 10 | 21.2 | $547K | 204 | 7 |
| Convenience stores | 77 | #263 of 2,261 | 5 | 10.6 | $6.6M | 84 | Under 3 |
| Fast food and sandwich shops | 75 | #220 of 2,222 | 5 | 10.6 | $4.6M | 151 | 10 |
| Restaurants and cafes | 74 | #256 of 2,405 | 37 | 78.3 | $621K | 167 | 23 |
| Grocery and convenience stores | 74 | #333 of 2,402 | 10 | 21.2 | $3.3M | 98 | 3 |
| Sit-down restaurants | 71 | #332 of 2,405 | 19 | 40.2 | $1.2M | 182 | 13 |
| Home repair trades | 58 | #667 of 2,057 | 7 | 14.8 | $2.4M | 99 | 13 |
| Dentists and orthodontists | 56 | #717 of 1,886 | 5 | 10.6 | $1.3M | 132 | 6 |
| Salons, barbers and spas | 53 | #1,005 of 2,385 | 22 | 46.5 | $242K | 114 | 8 |
| Hair salons | 49 | #1,254 of 2,339 | 14 | 29.6 | $380K | 88 | 4 |
| Lawn, cleaning and pest control | 41 | #1,236 of 1,771 | 8 | 16.9 | $1.1M | 64 | 19 |
| Landscaping and lawn care | 40 | #1,026 of 1,493 | 6 | 12.7 | $1.4M | 49 | 14 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 8.5 | $5.7M | 155 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 8.5 | $1.3M | 98 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 8.5 | $4.2M | 88 | 8 |
| Real estate | Not scored | Not scored | 4 | 8.5 | Index only | 494 | 11 |
| Spas and skin care | Not scored | Not scored | 4 | 8.5 | $1.3M | 152 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 6.3 | $7.7M | 185 | Under 3 |
| Grocery stores | Not scored | Not scored | 3 | 6.3 | $11.1M | 119 | Under 3 |
| Insurance agencies | Not scored | Not scored | 3 | 6.3 | $4.7M | 376 | 3 |
| Nail salons | Not scored | Not scored | 3 | 6.3 | $1.8M | 106 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 4.2 | $3.2M | Too few | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 2 | 4.2 | $5.6M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 4.2 | $2.5M | Too few | Under 3 |
| Pet businesses | Not scored | Not scored | 2 | 4.2 | $2.8M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 2 | 4.2 | $11.5M | Too few | 10 |
| Real estate agents and brokers | Not scored | Not scored | 2 | 4.2 | Index only | Too few | 6 |
| Roofing and gutters | Not scored | Not scored | 2 | 4.2 | $8.4M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 2.1 | $5.3M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 2.1 | $5.5M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 2.1 | $3.2M | Too few | 3 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 2.1 | $11.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 2.1 | $11.2M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 2.1 | $16.8M | Too few | 5 |
| Funeral homes | Not scored | Not scored | 1 | 2.1 | $833K | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 2.1 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 2.1 | $8.6M | Too few | 5 |
| Oil change and quick lube | Not scored | Not scored | 1 | 2.1 | $5.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 2.1 | $8.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 2.1 | $5.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 2.1 | Index only | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 2.1 | $5.6M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Gas stations | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Poquoson city
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.5M | $1,158 | 121 |
| Gasoline and other fuels | $16.8M | $3,556 | 137 |
| Food away from home | $23M | $4,858 | 119 |
| Groceries | $33.2M | $7,020 | 111 |
| Personal care products and services | $5.3M | $1,125 | 112 |
| Child care and other personal services | $3.2M | $678 | 117 |
| Memberships, classes and admissions | $5.1M | $1,075 | 109 |
| Medical and dental services | $6.5M | $1,373 | 107 |
| Pets | $5.6M | $1,186 | 130 |
| Clothing, shoes and related services | $11.2M | $2,365 | 115 |
| Vehicle insurance | $14.1M | $2,992 | 153 |
| Home repairs, maintenance and insurance | $16.8M | $3,557 | 118 |
| Lawn care, cleaning and other household services | $8.6M | $1,821 | 129 |
| Rent and homeowner costs | $85.5M | $18,091 | 109 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Poquoson city
- Population, 2025 estimate
- 13,292+6.6% since 2020
- Households
- 4,728
- Median age
- 41.9
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.2
- Land area
- 15 sq. mi.
- People per square mile
- 823
- Median household income
- $120,972+24.6% vs. 2015–2019, before inflation
- Average household income
- $139,367
- Median home value
- $400,300
- Jobs located here
- 1,866
- Daytime population
- 9,251Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Poquoson city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Poquoson city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Hampton city, VA137,557 people
- Newport News city, VA184,216 people
- York County, VA71,005 people
- Norfolk city, VA233,596 people
- Gloucester County, VA39,526 people
- Isle of Wight County, VA39,974 people
- Portsmouth city, VA97,190 people
- Williamsburg city, VA15,798 people
Questions
How fast is Poquoson city, VA growing?
Population estimates put Poquoson city at 13,292 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 4,728 households. Against the 2015–2019 survey, median household income rose 24.6%, before inflation.
How much do households in Poquoson city, VA spend?
Households in Poquoson city spend about $85.5M a year on rent and homeowner costs, $33.2M on groceries and $23M on food away from home. Relative to the U.S., household spending in Poquoson city runs highest on vehicle insurance (an index of 153, where 100 is the U.S. average) and lowest on medical and dental services (107, still above the U.S.).
Which business types have the highest market scores in Poquoson city, VA?
Of the business types scored in Poquoson city, auto repair shops (89), medical and dental practices (88) and gyms and studios (84) have the highest Groundwork market scores. For auto repair shops, that ranks #27 of 2,378 scored counties.
How does Poquoson city, VA compare with the U.S.?
Median household income in Poquoson city is $120,972, 50% above the U.S. median of $80,734. The population rose 6.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $400,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for hair salons (26% above the U.S. rate) and lowest for auto repair and car care businesses (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 15 of the 56 business types have a score in Poquoson city, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Poquoson city. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Poquoson city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Poquoson city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.