County profile · Virginia
Norton city, VA market data
Population, household spending and competition for 56 business types in Norton city, each scored against other counties.
- Population, 2025
- 3,477
- −5.5% since 2020
- Households
- 1,605
- Median household income
- $41,495
- Median home value
- $110,000
- Jobs located here
- 3,466
- Market scores
- Not scored
- Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
A site report maps the competitors on map listings around any address in Norton city by name and distance, and the households and spending within reach. Or open the report at the center of Norton city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 3,477 people live in Norton city, in 1,605 households. Between 2020 and 2025, the population of Norton city declined 5.5%, against +3.1% for the U.S. The median household income in Norton city is $41,495 a year, 49% below the U.S. median of $80,734.
Set against the U.S., households in Norton city spend the most on vehicle insurance (an index of 96, where 100 is the U.S. average, so still below it) and the least on memberships, classes and admissions (42).
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
For its number of households, Norton city has the most map listings, relative to the U.S., for gas stations (5.7 times the U.S. rate) and the fewest for restaurants and cafes (2.1 times the U.S. rate).
All 56 business types in Norton city
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|
| Doctors, dentists and clinics | 57 | 355.1 | $24K | 16 | 25 |
| Restaurants and cafes | 37 | 230.5 | $120K | 32 | 19 |
| Sit-down restaurants | 25 | 155.8 | $177K | 27 | 8 |
| Salons, barbers and spas | 18 | 112.1 | $59K | 28 | 5 |
| Auto repair and car care | 15 | 93.5 | $70K | 26 | 4 |
| Clothing, shoes and laundry | 14 | 87.2 | $165K | 19 | 5 |
| Clothing and shoe stores | 11 | 68.5 | $210K | 17 | 5 |
| Gas stations | 10 | 62.3 | $357K | 15 | 4 |
| Hair salons | 10 | 62.3 | $107K | 25 | 3 |
| Grocery and convenience stores | 9 | 56.1 | $892K | 26 | Under 3 |
| Fast food and sandwich shops | 8 | 49.8 | $555K | 18 | 10 |
| Auto repair shops | 7 | 43.6 | $150K | 34 | Under 3 |
| Dentists and orthodontists | 7 | 43.6 | $197K | 20 | 4 |
| Home repair trades | 7 | 43.6 | $483K | 20 | Under 3 |
| Insurance agencies | 7 | 43.6 | $432K | 34 | 5 |
| Convenience stores | 6 | 37.4 | $1.3M | 17 | Under 3 |
| Physical therapy | 6 | 37.4 | $230K | 10 | 3 |
| Pizza | 6 | 37.4 | $739K | 15 | 10 |
| HVAC and plumbing | 5 | 31.2 | $676K | 14 | Under 3 |
| Primary care and pediatrics | 5 | 31.2 | $276K | 16 | 18 |
| Spas and skin care | 5 | 31.2 | $214K | 24 | Under 3 |
| Gyms, studios and classes | 4 | 24.9 | $164K | 25 | Under 3 |
| Grocery stores | 3 | 18.7 | $2.7M | 29 | Under 3 |
| Nail salons | 3 | 18.7 | $356K | 21 | Under 3 |
| Urgent care and walk-in clinics | 3 | 18.7 | $460K | 2 | Under 3 |
| Child care and preschools | 2 | 12.5 | $233K | Too few | Under 3 |
| Collision repair and body shops | 2 | 12.5 | $523K | Too few | Under 3 |
| Electricians | 2 | 12.5 | $1.7M | Too few | Under 3 |
| Gyms | 2 | 12.5 | $328K | Too few | Under 3 |
| Yoga, Pilates and fitness studios | 2 | 12.5 | $328K | Too few | Under 3 |
| Chiropractors | 1 | 6.2 | $1.4M | Too few | Under 3 |
| Coffee shops and cafes | 1 | 6.2 | $4.4M | Too few | Under 3 |
| Dry cleaners | 1 | 6.2 | $2.3M | Too few | Under 3 |
| Funeral homes | 1 | 6.2 | $261K | Too few | Under 3 |
| Landscaping and lawn care | 1 | 6.2 | $1.8M | Too few | Under 3 |
| Lawn, cleaning and pest control | 1 | 6.2 | $1.8M | Too few | Under 3 |
| Mortgage brokers and lenders | 1 | 6.2 | Index only | Too few | Under 3 |
| Optometrists and eye care | 1 | 6.2 | $1.4M | Too few | Under 3 |
| Pet businesses | 1 | 6.2 | $1M | Too few | Under 3 |
| Pet stores | 1 | 6.2 | $1M | Too few | Under 3 |
| Real estate | 1 | 6.2 | Index only | Too few | Under 3 |
| Tire shops | 1 | 6.2 | $1M | Too few | Under 3 |
| Bakeries and dessert shops | 0 | 0.0 | None listed | None listed | Under 3 |
| Barbershops | 0 | 0.0 | None listed | None listed | Under 3 |
| Car washes and detailing | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | 0 | 0.0 | None listed | None listed | Under 3 |
| Real estate agents and brokers | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | 0 | 0.0 | None listed | None listed | Under 3 |
| Veterinarians | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Norton city
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $1M | $652 | 68 |
| Gasoline and other fuels | $3.6M | $2,224 | 86 |
| Food away from home | $4.4M | $2,764 | 68 |
| Groceries | $8M | $5,004 | 79 |
| Personal care products and services | $1.1M | $666 | 66 |
| Child care and other personal services | $466K | $290 | 50 |
| Memberships, classes and admissions | $656K | $409 | 42 |
| Medical and dental services | $1.4M | $860 | 67 |
| Pets | $1M | $628 | 69 |
| Clothing, shoes and related services | $2.3M | $1,441 | 70 |
| Vehicle insurance | $3M | $1,886 | 96 |
| Home repairs, maintenance and insurance | $3.4M | $2,104 | 70 |
| Lawn care, cleaning and other household services | $1.8M | $1,125 | 80 |
| Rent and homeowner costs | $19.3M | $12,019 | 72 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Norton city
- Population, 2025 estimate
- 3,477−5.5% since 2020
- Households
- 1,605
- Median age
- 41.5
- Homes lived in by their owners
- 50%
- Vehicles per household
- 1.5
- Land area
- 8 sq. mi.
- People per square mile
- 478
- Median household income
- $41,495
- Average household income
- $57,082
- Median home value
- $110,000
- Jobs located here
- 3,466
- Daytime population
- 5,546Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Norton city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Norton city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Virginia 8
- Wise County, VA35,448 people
- Scott County, VA21,479 people
- Dickenson County, VA13,733 people
- Russell County, VA25,538 people
- Lee County, VA21,900 people
- Bristol city, VA16,849 people
- Buchanan County, VA19,415 people
- Washington County, VA53,926 people
Questions
How fast is Norton city, VA growing?
Population estimates put Norton city at 3,477 people in 2025, down 5.5% since 2020, against +3.1% for the U.S. It has 1,605 households.
How much do households in Norton city, VA spend?
Households in Norton city spend about $19.3M a year on rent and homeowner costs, $8M on groceries and $4.4M on food away from home. Relative to the U.S., household spending in Norton city runs highest on vehicle insurance (an index of 96, where 100 is the U.S. average, so still below it) and lowest on memberships, classes and admissions (42).
Which business types have the highest market scores in Norton city, VA?
The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How does Norton city, VA compare with the U.S.?
Median household income in Norton city is $41,495, 49% below the U.S. median of $80,734. The population fell 5.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $110,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (5.7 times the U.S. rate) and lowest for restaurants and cafes (2.1 times the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Norton city. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Norton city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Norton city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.