Groundwork

Market rankings · Virginia

Clothing and shoe stores in Virginia

Every metro area, small-town market and county in Virginia, ranked by the Groundwork market score for clothing and shoe stores, with competitor counts and household spending for each.

Listings
4,561
2,331 chain locations (51%)
Official establishments
2,439
−14.1% since 2019
Household spending a year
$7.3B
On clothing, shoes and related services
Listings per 10k households
13.6
16% below the U.S.
Spending per listing
$1.6M
26% above the U.S.
Rank among states
#8 of 51
Market score 71 · Upper middle

A site report maps the clothing and shoe stores on map listings around any address in Virginia by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 4,561 clothing and shoe stores on map listings in Virginia as of September 2026. 2,331 of them (51%) are chain locations, against 44% across the U.S. Per 10,000 households, that is 13.6, 16% below the U.S. rate of 16.2.

At $2,176 per household (6% above the U.S. average), households in Virginia spend about $7.3B a year on clothing, shoes and related services. That works out to $1.6M per store, 26% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

The official count of businesses with payroll classed as clothing and shoe stores in Virginia was 2,439 in 2023, down 14.1% from 2019. That is one for every 1,380 households, against one for every 1,273 across the U.S. Across the U.S., the count fell 12.2% over the same years. Since fiscal 2022, 50 SBA-backed loans worth $14.5M have gone to businesses classed as clothing and shoe stores in Virginia.

Among the 50 states and DC, Virginia ranks #8 for clothing and shoe stores, with a Groundwork market score of 71 (upper middle). Of the 11 scored metro areas in or partly in Virginia, the Staunton-Stuarts Draft metro area scores highest (76). Of the 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest (98).

Every market in Virginia for clothing and shoe stores

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Virginia, ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Staunton-Stuarts Draft, VA76407.7$2.3M+3.2%#28 of 387
Washington-Arlington-Alexandria, DC-VA-MD-WV743,30113.9$1.8M+3.3%#41 of 387
2Richmond, VA7175114.1$1.5M+5.5%#56 of 387
3Harrisonburg, VA635711.4$1.6M+3.5%#104 of 387
4Winchester, VA-WV637914.2$1.4M+6.5%#110 of 387
5Blacksburg-Christiansburg-Radford, VA627811.1$1.6M−0.1%#115 of 387
6Charlottesville, VA6213815.3$1.4M+3.1%#117 of 387
7Lynchburg, VA5513813.3$1.3M+2.9%#172 of 387
8Virginia Beach-Chesapeake-Norfolk, VA-NC451,10215.6$1.3M+0.9%#233 of 387
Kingsport-Bristol, TN-VA4318714.3$1.2M+2.3%#242 of 387
9Roanoke, VA3918714.2$1.3M+0.4%#271 of 387

Small-town markets

Small-town markets reaching Virginia, ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lake of the Woods, VA9864.0$5.2M+10.1%#1 of 536
2Martinsville, VA403312.3$1.3M−1.9%#353 of 536
3Danville, VA306514.7$1.1M−1.7%#441 of 536
Bluefield, WV-VA276014.8$1.1M−3.8%#461 of 536

Counties

Counties in Virginia, ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Stafford County, VA97193.6$7.2M+8.3%#1 of 2,087
2Frederick County, VA9492.5$8.5M+8.8%#3 of 2,087
3Orange County, VA9464.0$5.2M+10.1%#4 of 2,087
4Fauquier County, VA91176.4$4M+4.8%#18 of 2,087
5Hanover County, VA91266.1$3.8M+5.6%#21 of 2,087
6Rockingham County, VA89164.9$3.9M+6.6%#30 of 2,087
7Falls Church city, VA8958.0$3.5M+3.3%#31 of 2,087
8Suffolk city, VA88256.6$3.1M+10.4%#42 of 2,087
9York County, VA86197.0$3.3M+1.6%#63 of 2,087
10Greene County, VA8667.5$2.8M+6.6%#65 of 2,087
11Isle of Wight County, VA86148.9$2.4M+6.7%#66 of 2,087
12Warren County, VA8595.9$3.4M+4.8%#73 of 2,087
13Bedford County, VA84206.0$3.2M+4.4%#85 of 2,087
14Culpeper County, VA83136.9$3.1M+9.3%#110 of 2,087
15Manassas city, VA781812.7$1.9M+3.9%#186 of 2,087
16Augusta County, VA77237.4$2.5M+1.8%#196 of 2,087
17Gloucester County, VA77138.5$2.3M+3.6%#201 of 2,087
18Franklin County, VA75156.5$2.8M+1.9%#232 of 2,087
19Chesterfield County, VA7515911.3$2M+8.7%#245 of 2,087
20Botetourt County, VA7296.8$2.8M+1.5%#313 of 2,087
21Albemarle County, VA725411.8$2M+5.1%#328 of 2,087
22Arlington County, VA7112110.8$2.5M+2.1%#345 of 2,087
23Shenandoah County, VA69147.8$2.3M+3.6%#403 of 2,087
24Spotsylvania County, VA697013.3$1.7M+10.5%#413 of 2,087
25Salem city, VA6787.8$2.4M+1.7%#458 of 2,087
Show all 133 counties
Counties in Virginia, ranked for clothing and shoe stores by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
26Staunton city, VA6698.0$2.1M+3.8%#484 of 2,087
27Campbell County, VA65167.2$2.4M+0.1%#516 of 2,087
28Amherst County, VA6497.1$2.5M+2.1%#540 of 2,087
29Appomattox County, VA6369.0$1.9M+6.3%#576 of 2,087
30Loudoun County, VA6324917.4$1.7M+6.4%#579 of 2,087
31Waynesboro city, VA6288.1$2.1M+7.5%#603 of 2,087
32Fairfax County, VA6258114.0$2M+1.7%#605 of 2,087
33Fairfax city, VA621415.3$1.7M+10.8%#616 of 2,087
34Roanoke County, VA61399.8$2M+0.2%#638 of 2,087
35Floyd County, VA6057.5$2.3M+2.1%#669 of 2,087
36Alexandria city, VA6011114.6$1.7M+1.0%#681 of 2,087
37Chesapeake city, VA6012012.8$1.7M+2.3%#682 of 2,087
38Page County, VA5955.0$3.2M+0.3%#694 of 2,087
39Radford city, VA5959.0$1.8M+7.0%#704 of 2,087
40Carroll County, VA5797.2$2.2M+0.5%#765 of 2,087
41Prince William County, VA5726817.1$1.5M+4.2%#787 of 2,087
42Mecklenburg County, VA56139.6$1.7M+1.5%#814 of 2,087
43Accomack County, VA55117.6$2.2M+1.4%#844 of 2,087
44Pittsylvania County, VA5493.6$4.5M−1.5%#878 of 2,087
45Wise County, VA5485.8$2.6M−3.5%#879 of 2,087
46Portsmouth city, VA53389.4$1.8M−1.2%#922 of 2,087
47Pulaski County, VA491812.5$1.4M−0.6%#1,093 of 2,087
48Halifax County, VA481410.3$1.5M−1.4%#1,117 of 2,087
49Montgomery County, VA484612.4$1.5M−1.2%#1,118 of 2,087
50Middlesex County, VA48714.7$1.3M+2.2%#1,134 of 2,087
51Richmond city, VA4519318.5$997K+4.6%#1,228 of 2,087
52Henry County, VA44136.2$2.5M−3.1%#1,236 of 2,087
53Washington County, VA442511.3$1.5M0.0%#1,243 of 2,087
54Smyth County, VA43118.7$1.8M−3.0%#1,282 of 2,087
55Henrico County, VA4326819.5$1.1M+2.3%#1,304 of 2,087
56Hampton city, VA418114.0$1.3M0.0%#1,359 of 2,087
57Virginia Beach city, VA4130016.7$1.3M−1.3%#1,361 of 2,087
58Russell County, VA4098.4$1.9M−1.7%#1,385 of 2,087
59Wythe County, VA40129.6$1.7M−1.2%#1,386 of 2,087
60James City County, VA3810432.5$707K+6.2%#1,489 of 2,087
61Fredericksburg city, VA366656.3$375K+8.6%#1,558 of 2,087
62Prince Edward County, VA351722.2$768K+2.3%#1,583 of 2,087
63Petersburg city, VA332919.2$792K+1.0%#1,635 of 2,087
64Lancaster County, VA331424.6$751K+0.9%#1,637 of 2,087
65Newport News city, VA3011214.7$1.2M−1.5%#1,704 of 2,087
66Northampton County, VA30916.6$1.1M−2.8%#1,707 of 2,087
67Essex County, VA30715.7$1.1M+0.5%#1,711 of 2,087
68Williamsburg city, VA262855.8$345K+2.6%#1,831 of 2,087
69Colonial Heights city, VA245370.4$262K+3.2%#1,880 of 2,087
70Lynchburg city, VA218730.3$553K+3.0%#1,934 of 2,087
71Tazewell County, VA192414.7$1.1M−4.4%#1,950 of 2,087
72Martinsville city, VA192035.0$452K+2.8%#1,971 of 2,087
73Norfolk city, VA1823524.7$727K−2.9%#1,982 of 2,087
74Charlottesville city, VA187537.9$532K−4.4%#1,989 of 2,087
75Winchester city, VA176657.4$308K+1.0%#2,004 of 2,087
76Harrisonburg city, VA154123.6$734K−1.7%#2,024 of 2,087
77Buchanan County, VA141013.3$1.1M−8.7%#2,034 of 2,087
78Roanoke city, VA1211626.6$618K−0.8%#2,056 of 2,087
79Bristol city, VA72433.2$477K−5.2%#2,076 of 2,087
80Danville city, VA65629.4$521K−2.2%#2,079 of 2,087
Prince George County, VANot scored43.1$6.4M+2.0%
Louisa County, VANot scored21.3$15.6M+13.6%
Caroline County, VANot scored10.8$24M+11.3%
Powhatan County, VANot scored32.6$8.6M+7.0%
Dinwiddie County, VANot scored43.8$5M+3.6%
Fluvanna County, VANot scored11.0$21.7M+6.2%
King George County, VANot scored43.9$5.9M+10.5%
Goochland County, VANot scored11.0$25.7M+17.4%
New Kent County, VANot scored22.2$10.8M+21.2%
Hopewell city, VANot scored33.2$5M+1.1%
Rockbridge County, VANot scored22.1$8.6M0.0%
Lee County, VANot scored44.7$3.2M−2.1%
Scott County, VANot scored44.4$3.5M−1.8%
Westmoreland County, VANot scored11.2$14.1M+6.5%
King William County, VANot scored22.7$7.2M+9.5%
Southampton County, VANot scored22.9$6.1M+0.9%
Patrick County, VANot scored22.6$6.4M−0.9%
Buckingham County, VANot scored11.6$10.5M+1.9%
Manassas Park city, VANot scored47.7$2.8M−3.5%
Giles County, VANot scored46.0$2.9M−1.3%
Brunswick County, VANot scored11.5$10.5M−0.6%
Nottoway County, VANot scored47.1$2.3M+1.0%
Grayson County, VANot scored00.0n/a−0.3%
Clarke County, VANot scored35.1$4.5M+5.4%
Alleghany County, VANot scored11.6$10.2M−4.2%
Nelson County, VANot scored23.1$6.3M+1.2%
Madison County, VANot scored35.5$3.6M+2.7%
Dickenson County, VANot scored00.0n/a−6.0%
Amelia County, VANot scored23.7$4.7M+2.7%
Poquoson city, VANot scored12.1$11.2M+6.6%
Northumberland County, VANot scored35.3$3.4M+6.1%
Lunenburg County, VANot scored00.0n/a+0.9%
Charlotte County, VANot scored12.1$7.7M−1.2%
Greensville County, VANot scored00.0n/a−1.8%
Sussex County, VANot scored12.6$6.5M−0.4%
Cumberland County, VANot scored00.0n/a+6.9%
Richmond County, VANot scored26.3$2.7M+4.2%
Mathews County, VANot scored00.0n/a+0.1%
Franklin city, VANot scored617.4$935K+4.1%
Lexington city, VANot scored732.0$575K+6.2%
Rappahannock County, VANot scored26.7$3.3M+1.6%
Galax city, VANot scored725.3$640K−0.7%
King and Queen County, VANot scored00.0n/a+2.4%
Charles City County, VANot scored13.4$5.4M−1.8%
Buena Vista city, VANot scored13.9$3.8M+0.9%
Surry County, VANot scored00.0n/a+0.8%
Bland County, VANot scored14.2$4M−1.7%
Covington city, VANot scored311.6$1.2M−1.2%
Emporia city, VANot scored1464.9$247K−4.4%
Craig County, VANot scored00.0n/a−1.6%
Bath County, VANot scored211.0$1.6M−2.6%
Norton city, VANot scored1168.5$210K−5.5%
Highland County, VANot scored00.0n/a+3.4%

Markets with fewer than 5 clothing and shoe stores on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many clothing and shoe stores are in Virginia?

As of September 2026, map listings count 4,561 clothing and shoe stores in Virginia. 2,331 of them (51%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 2,439 businesses with payroll classed as clothing and shoe stores in 2023, down 14.1% from 2019. Official counts list 6,524 one-person businesses without payroll.

How much do households in Virginia spend on clothing, shoes and related services?

About $7.3B a year, or $2,176 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 4,561 clothing and shoe stores on map listings, it comes to $1.6M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 3,365,732 households in Virginia and national spending patterns by income.

How does Virginia compare with the U.S. for clothing and shoe stores?

Virginia has 13.6 clothing and shoe stores per 10,000 households, 16% below the U.S. rate of 16.2. Spending per store is $1.6M, 26% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Virginia would have about 5,763, against 4,561 on map listings. There is one business with payroll in the industry for every 1,380 households, against one for every 1,273 across the U.S. The official count fell 14.1% from 2019 to 2023, against −12.2% for the U.S.

Which market in Virginia has the highest market score for clothing and shoe stores?

Among 11 scored metro areas in or partly in Virginia, the Staunton-Stuarts Draft metro area scores highest, at 76 (high). Among 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest, at 98 (very high). Among 80 scored counties in Virginia, Stafford County scores highest, at 97 (very high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Virginia scores 71 for clothing and shoe stores (upper middle), #8 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Virginia. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Clothing and shoe stores in other states

All 51 states

Top markets for clothing and shoe stores across the U.S. · All business types in Virginia

Screening a site or an acquisition in Virginia?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.