Groundwork

Market rankings · Virginia

Bakeries and dessert shops in Virginia

Markets across Virginia ranked by the Groundwork market score for bakeries and dessert shops, with competitor counts and household spending for each.

Listings
2,847
1,123 chain locations (39%)
Official establishments
1,666
All snack bars and retail bakeries · +21.9% since 2019
Household spending a year
$14.7B
On food away from home
Listings per 10k households
8.5
13% below the U.S.
Spending per listing
$5.2M
25% above the U.S.
Rank among states
#2 of 51
Market score 80 · High

A site report maps the bakeries and dessert shops on map listings around any address in Virginia by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 2,847 bakeries and dessert shops in Virginia. 1,123 of them (39%) are chain locations, against 35% across the U.S. That is 8.5 per 10,000 households, 13% below the U.S. rate of 9.8.

At $4,372 per household (7% above the U.S. average), households in Virginia spend about $14.7B a year on food away from home. That is about $5.2M of household spending for each shop on map listings, 25% above the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.

Official counts show 1,666 businesses with payroll classed as snack bars and retail bakeries in Virginia in 2023, up 21.9% from 2019. That is one for every 2,020 households, against one for every 1,369 across the U.S. Across the U.S., the count rose 24.6% over the same years. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Since fiscal 2022, 91 SBA-backed loans worth $39.9M have gone to businesses classed as snack bars and retail bakeries in Virginia.

Among the 50 states and DC, Virginia ranks #2 for bakeries and dessert shops, with a Groundwork market score of 80 (high). Of the 11 scored metro areas in or partly in Virginia, the Richmond metro area scores highest (84). Of the 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest (93).

Every market in Virginia for bakeries and dessert shops

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Virginia, ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Richmond, VA843997.5$5.6M+5.5%#3 of 387
Washington-Arlington-Alexandria, DC-VA-MD-WV752,1929.2$5.6M+3.3%#17 of 387
2Staunton-Stuarts Draft, VA70346.5$5.6M+3.2%#39 of 387
Kingsport-Bristol, TN-VA63826.3$5.3M+2.3%#90 of 387
3Virginia Beach-Chesapeake-Norfolk, VA-NC616028.5$4.7M+0.9%#106 of 387
4Winchester, VA-WV606411.5$3.5M+6.5%#124 of 387
5Roanoke, VA59937.1$5.1M+0.4%#126 of 387
6Lynchburg, VA53838.0$4.4M+2.9%#175 of 387
7Charlottesville, VA529510.5$4.2M+3.1%#184 of 387
8Blacksburg-Christiansburg-Radford, VA50588.3$4.3M−0.1%#197 of 387
9Harrisonburg, VA325811.6$3.2M+3.5%#329 of 387

Small-town markets

Small-town markets reaching Virginia, ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lake of the Woods, VA9396.1$7.1M+10.1%#1 of 507
2Danville, VA61184.1$7.5M−1.7%#126 of 507
3Martinsville, VA53166.0$5M−1.9%#219 of 507
Bluefield, WV-VA50266.4$4.8M−3.8%#255 of 507

Counties

Counties in Virginia, ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1New Kent County, VA9455.4$8.9M+21.2%#3 of 1,889
2Stafford County, VA94346.5$8.2M+8.3%#4 of 1,889
3Orange County, VA9196.1$7.1M+10.1%#12 of 1,889
4Isle of Wight County, VA9095.7$7.4M+6.7%#14 of 1,889
5Chesterfield County, VA90906.4$7M+8.7%#16 of 1,889
6Louisa County, VA8995.8$7M+13.6%#23 of 1,889
7Spotsylvania County, VA89377.1$6.7M+10.5%#24 of 1,889
8Suffolk city, VA88266.9$6.1M+10.4%#28 of 1,889
9Fluvanna County, VA8754.8$8.9M+6.2%#29 of 1,889
10Frederick County, VA86287.9$5.6M+8.8%#40 of 1,889
11Gloucester County, VA8495.9$6.8M+3.6%#56 of 1,889
12Rockingham County, VA83175.2$7.5M+6.6%#61 of 1,889
13Augusta County, VA81134.2$9M+1.8%#71 of 1,889
14Caroline County, VA8197.5$5.4M+11.3%#79 of 1,889
15Albemarle County, VA80275.9$7.9M+5.1%#84 of 1,889
16York County, VA78165.9$7.9M+1.6%#107 of 1,889
17Bedford County, VA78195.7$6.7M+4.4%#111 of 1,889
18Fauquier County, VA77228.2$6.2M+4.8%#128 of 1,889
19Prince William County, VA771489.4$5.6M+4.2%#133 of 1,889
20Roanoke County, VA75225.5$7.2M+0.2%#160 of 1,889
21Franklin County, VA75135.7$6.4M+1.9%#166 of 1,889
22James City County, VA723510.9$4.3M+6.2%#228 of 1,889
23Campbell County, VA7162.7$12.8M+0.1%#229 of 1,889
24Loudoun County, VA7115510.8$5.6M+6.4%#245 of 1,889
25Chesapeake city, VA71808.5$5.1M+2.3%#249 of 1,889
Show all 133 counties
Counties in Virginia, ranked for bakeries and dessert shops by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
26Botetourt County, VA7064.5$8.6M+1.5%#253 of 1,889
27Arlington County, VA70998.8$6.1M+2.1%#261 of 1,889
28Henrico County, VA701057.6$5.6M+2.3%#267 of 1,889
29Hampton city, VA69274.7$7.7M0.0%#279 of 1,889
30Westmoreland County, VA6856.1$5.6M+6.5%#315 of 1,889
31Fairfax County, VA673959.5$5.9M+1.7%#330 of 1,889
32Washington County, VA66125.4$6.3M0.0%#358 of 1,889
33Hanover County, VA665212.2$3.9M+5.6%#377 of 1,889
34Culpeper County, VA662211.6$3.8M+9.3%#378 of 1,889
35Pittsylvania County, VA6552.0$15.7M−1.5%#379 of 1,889
36Portsmouth city, VA64184.5$7.4M−1.2%#410 of 1,889
37Alexandria city, VA64749.7$5.1M+1.0%#423 of 1,889
38Halifax County, VA6353.7$8.4M−1.4%#434 of 1,889
39Warren County, VA581912.4$3.3M+4.8%#637 of 1,889
40Newport News city, VA57466.0$5.8M−1.5%#643 of 1,889
41Rockbridge County, VA5666.3$5.6M0.0%#687 of 1,889
42Wise County, VA5564.3$6.8M−3.5%#721 of 1,889
43Tazewell County, VA5295.5$5.5M−4.4%#845 of 1,889
44Montgomery County, VA51318.4$4.5M−1.2%#890 of 1,889
45Henry County, VA50136.2$4.9M−3.1%#921 of 1,889
46Mecklenburg County, VA4896.6$4.9M+1.5%#986 of 1,889
47Russell County, VA4754.7$6.5M−1.7%#1,018 of 1,889
48Richmond city, VA4710610.2$3.6M+4.6%#1,048 of 1,889
49Prince Edward County, VA4567.9$4.3M+2.3%#1,113 of 1,889
50Waynesboro city, VA4588.1$4.1M+7.5%#1,116 of 1,889
51Norfolk city, VA44737.7$4.6M−2.9%#1,138 of 1,889
52Fairfax city, VA431718.6$2.8M+10.8%#1,204 of 1,889
53Patrick County, VA4256.4$5.1M−0.9%#1,206 of 1,889
54Salem city, VA421211.7$3.1M+1.7%#1,227 of 1,889
55Manassas city, VA422416.9$2.8M+3.9%#1,233 of 1,889
56Virginia Beach city, VA4120811.6$3.7M−1.3%#1,259 of 1,889
57Wythe County, VA4086.4$5M−1.2%#1,279 of 1,889
58Danville city, VA40136.8$4.3M−2.2%#1,284 of 1,889
59Accomack County, VA40128.3$4M+1.4%#1,291 of 1,889
60Scott County, VA3955.5$5.4M−1.8%#1,313 of 1,889
61Radford city, VA38610.8$3M+7.0%#1,378 of 1,889
62Floyd County, VA3769.1$3.7M+2.1%#1,397 of 1,889
63Pulaski County, VA35128.3$4.1M−0.6%#1,465 of 1,889
64Fredericksburg city, VA353630.7$1.4M+8.6%#1,494 of 1,889
65Falls Church city, VA342031.9$1.8M+3.3%#1,521 of 1,889
66Colonial Heights city, VA321317.3$2.2M+3.2%#1,576 of 1,889
67Shenandoah County, VA312513.9$2.6M+3.6%#1,599 of 1,889
68Staunton city, VA291311.5$3M+3.8%#1,655 of 1,889
69Roanoke city, VA28399.0$3.6M−0.8%#1,669 of 1,889
70Page County, VA251515.1$2.1M+0.3%#1,747 of 1,889
71Williamsburg city, VA251937.8$1M+2.6%#1,750 of 1,889
72Nottoway County, VA24610.7$3.1M+1.0%#1,756 of 1,889
73Petersburg city, VA21149.2$3.2M+1.0%#1,796 of 1,889
74Lynchburg city, VA205218.1$1.8M+3.0%#1,816 of 1,889
75Winchester city, VA182925.2$1.4M+1.0%#1,840 of 1,889
76Charlottesville city, VA165628.3$1.4M−4.4%#1,852 of 1,889
77Northampton County, VA13916.6$2.2M−2.8%#1,873 of 1,889
78Bristol city, VA111013.8$2.2M−5.2%#1,878 of 1,889
79Harrisonburg city, VA104123.6$1.5M−1.7%#1,881 of 1,889
Prince George County, VANot scored32.3$17.4M+2.0%
Powhatan County, VANot scored32.6$17.6M+7.0%
Amherst County, VANot scored32.4$14.7M+2.1%
Smyth County, VANot scored32.4$12.8M−3.0%
Carroll County, VANot scored43.2$9.8M+0.5%
Dinwiddie County, VANot scored21.9$20.3M+3.6%
King George County, VANot scored43.9$12.1M+10.5%
Goochland County, VANot scored11.0$52.1M+17.4%
Hopewell city, VANot scored00.0n/a+1.1%
Lee County, VANot scored33.5$8.1M−2.1%
Greene County, VANot scored33.7$11.4M+6.6%
Buchanan County, VANot scored22.7$10.3M−8.7%
King William County, VANot scored22.7$14.7M+9.5%
Southampton County, VANot scored00.0n/a+0.9%
Buckingham County, VANot scored23.2$10.4M+1.9%
Manassas Park city, VANot scored47.7$5.8M−3.5%
Appomattox County, VANot scored34.5$7.5M+6.3%
Giles County, VANot scored34.5$7.6M−1.3%
Brunswick County, VANot scored00.0n/a−0.6%
Grayson County, VANot scored00.0n/a−0.3%
Clarke County, VANot scored46.8$6.9M+5.4%
Alleghany County, VANot scored23.1$10M−4.2%
Nelson County, VANot scored46.3$6.2M+1.2%
Madison County, VANot scored35.5$7.3M+2.7%
Dickenson County, VANot scored00.0n/a−6.0%
Martinsville city, VANot scored35.3$5.7M+2.8%
Amelia County, VANot scored11.8$19.1M+2.7%
Poquoson city, VANot scored36.3$7.7M+6.6%
Northumberland County, VANot scored35.3$6.8M+6.1%
Lunenburg County, VANot scored00.0n/a+0.9%
Charlotte County, VANot scored36.4$5M−1.2%
Greensville County, VANot scored13.1$10M−1.8%
Lancaster County, VANot scored47.0$5.2M+0.9%
Middlesex County, VANot scored00.0n/a+2.2%
Sussex County, VANot scored12.6$12.9M−0.4%
Essex County, VANot scored36.7$4.9M+0.5%
Cumberland County, VANot scored25.0$6.8M+6.9%
Richmond County, VANot scored39.4$3.7M+4.2%
Mathews County, VANot scored12.5$15.2M+0.1%
Franklin city, VANot scored25.8$5.6M+4.1%
Lexington city, VANot scored732.0$1.2M+6.2%
Rappahannock County, VANot scored516.8$2.6M+1.6%
Galax city, VANot scored27.2$4.3M−0.7%
King and Queen County, VANot scored00.0n/a+2.4%
Charles City County, VANot scored13.4$10.9M−1.8%
Buena Vista city, VANot scored415.7$1.9M+0.9%
Surry County, VANot scored27.1$5.4M+0.8%
Bland County, VANot scored14.2$8M−1.7%
Covington city, VANot scored13.9$6.8M−1.2%
Emporia city, VANot scored313.9$2.3M−4.4%
Craig County, VANot scored15.8$6.3M−1.6%
Bath County, VANot scored15.5$6.2M−2.6%
Norton city, VANot scored00.0n/a−5.5%
Highland County, VANot scored110.0$3.4M+3.4%

Markets with fewer than 5 bakeries and dessert shops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many bakeries and dessert shops are in Virginia?

Virginia has 2,847 bakeries and dessert shops on map listings as of September 2026. 1,123 of them (39%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 1,666 businesses with payroll classed as snack bars and retail bakeries in 2023, up 21.9% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 238 one-person businesses have no payroll, by official counts.

How much do households in Virginia spend on food away from home?

About $14.7B a year, or $4,372 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 2,847 bakeries and dessert shops on map listings, it comes to $5.2M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 3,365,732 households in Virginia and national spending patterns by income.

How does Virginia compare with the U.S. for bakeries and dessert shops?

Virginia has 8.5 bakeries and dessert shops per 10,000 households, 13% below the U.S. rate of 9.8. Spending per shop is $5.2M, 25% above the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, Virginia would have about 3,551, against 2,847 on map listings. There is one business with payroll in the industry for every 2,020 households, against one for every 1,369 across the U.S. The official count rose 21.9% from 2019 to 2023, against +24.6% for the U.S.

Which market in Virginia has the highest market score for bakeries and dessert shops?

Among 11 scored metro areas in or partly in Virginia, the Richmond metro area scores highest, at 84 (high). Among 4 scored small-town markets in or partly in Virginia, the Lake of the Woods area scores highest, at 93 (very high). Among 79 scored counties in Virginia, New Kent County scores highest, at 94 (very high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Virginia scores 80 for bakeries and dessert shops (high), #2 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Virginia. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Bakeries and dessert shops in other states

All 51 states

Top markets for bakeries and dessert shops across the U.S. · All business types in Virginia

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A site report maps the competitors on map listings near an address and sizes the households and spending around it.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.