County profile · Virginia
Loudoun County, VA market data
How Loudoun County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 449,749
- +6.4% since 2020
- Households
- 143,032
- Median household income
- $181,765
- +27.7% vs. 2015–2019, before inflation
- Median home value
- $743,800
- Jobs located here
- 195,681
- Highest market score
- 95
- Laundromats, #1 of 785 scored counties
A site report maps the competitors on map listings around any address in Loudoun County by name and distance, and the households and spending within reach. Or open the report at the center of Loudoun County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Loudoun County has an estimated 449,749 people and 143,032 households. Between 2020 and 2025, the population of Loudoun County grew 6.4%, faster than the U.S. (+3.1%). Median household income in Loudoun County is $181,765, 2.3 times the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.7%, before inflation.
Relative to the U.S., household spending in Loudoun County runs highest on child care and other personal services (an index of 179, where 100 is the U.S. average) and lowest on vehicle maintenance and repairs (119, still above the U.S.).
Of the business types scored in Loudoun County, laundromats (95), gas stations (91) and tire shops (90) have the highest Groundwork market scores. For laundromats, that ranks #1 of 785 scored counties.
Loudoun County is part of the Washington-Arlington-Alexandria metro area. Against the U.S., map listings per household run highest for child care centers and preschools (98% above the U.S. rate) and lowest for laundromats (50% below the U.S. rate).
All 56 business types in Loudoun County
Highest Groundwork market score first. Each score compares Loudoun County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Laundromats | 95 | #1 of 785 | 11 | 0.8 | $39.6M | 316 | 5 |
| Gas stations | 91 | #18 of 2,358 | 99 | 6.9 | $4.6M | 195 | 70 |
| Tire shops | 90 | #14 of 1,530 | 31 | 2.2 | $5.2M | 210 | 14 |
| Convenience stores | 89 | #43 of 2,261 | 88 | 6.2 | $13M | 165 | 27 |
| Roofing and gutters | 86 | #14 of 1,177 | 49 | 3.4 | $13.3M | 158 | 22 |
| Electricians | 85 | #22 of 1,160 | 30 | 2.1 | $21.8M | 182 | 82 |
| Grocery and convenience stores | 85 | #98 of 2,402 | 217 | 15.2 | $5.3M | 156 | 88 |
| Urgent care and walk-in clinics | 82 | #6 of 325 | 8 | 0.6 | $30.5M | 124 | 8 |
| Insurance agencies | 81 | #214 of 2,272 | 179 | 12.5 | $2.1M | 171 | 99 |
| Home repair trades | 80 | #45 of 2,057 | 189 | 13.2 | $3.5M | 142 | 226 |
| Grocery stores | 80 | #192 of 2,070 | 88 | 6.2 | $13M | 140 | 61 |
| Collision repair and body shops | 79 | #81 of 1,327 | 38 | 2.7 | $4.3M | 139 | 34 |
| HVAC and plumbing | 78 | #79 of 1,707 | 110 | 7.7 | $5.9M | 125 | 122 |
| Funeral homes | 78 | #83 of 1,472 | 7 | 0.5 | $2.5M | 363 | 5 |
| Property management | 77 | #56 of 910 | 34 | 2.4 | Index only | 166 | 65 |
| Coffee shops and cafes | 76 | #173 of 2,063 | 147 | 10.3 | $5.9M | 160 | 89 |
| Oil change and quick lube | 75 | #33 of 479 | 6 | 0.4 | $27.1M | 197 | 13 |
| Auto repair and car care | 75 | #227 of 2,401 | 437 | 30.6 | $372K | 139 | 217 |
| Pizza | 74 | #184 of 2,090 | 117 | 8.2 | $7.5M | 147 | 327 |
| Auto repair shops | 74 | #235 of 2,378 | 283 | 19.8 | $575K | 129 | 151 |
| Fast food and sandwich shops | 74 | #239 of 2,222 | 174 | 12.2 | $5M | 164 | 327 |
| Pet stores | 73 | #123 of 974 | 31 | 2.2 | $7M | 154 | 18 |
| Car washes and detailing | 72 | #178 of 1,451 | 50 | 3.5 | $3.3M | 129 | 28 |
| Home inspectors | 71 | #50 of 415 | 10 | 0.7 | Index only | 120 | 11 |
| Pest control | 71 | #90 of 699 | 32 | 2.2 | $10.3M | 101 | 20 |
| Bakeries and dessert shops | 71 | #245 of 1,889 | 155 | 10.8 | $5.6M | 136 | 99 |
| Pet grooming and boarding | 70 | #225 of 1,461 | 64 | 4.5 | $3.4M | 133 | 50 |
| Restaurants and cafes | 70 | #398 of 2,405 | 1,633 | 114.2 | $534K | 144 | 758 |
| Gyms | 69 | #242 of 1,792 | 138 | 9.6 | $1.7M | 131 | 75 |
| Barbershops | 69 | #251 of 1,356 | 61 | 4.3 | $3.3M | 173 | 23 |
| Pet businesses | 69 | #308 of 2,200 | 202 | 14.1 | $1.1M | 122 | 138 |
| Sit-down restaurants | 69 | #404 of 2,405 | 919 | 64.3 | $949K | 143 | 335 |
| Optometrists and eye care | 68 | #242 of 1,302 | 70 | 4.9 | $3.5M | 111 | 31 |
| Mortgage brokers and lenders | 67 | #153 of 887 | 65 | 4.5 | Index only | 124 | 28 |
| Chiropractors | 67 | #292 of 1,490 | 101 | 7.1 | $2.4M | 101 | 47 |
| Landscaping and lawn care | 67 | #307 of 1,493 | 118 | 8.2 | $2.8M | 95 | 173 |
| Hair salons | 67 | #387 of 2,339 | 323 | 22.6 | $617K | 143 | 165 |
| Veterinarians | 64 | #405 of 1,485 | 82 | 5.7 | $2.6M | 97 | 70 |
| Clothing and shoe stores | 63 | #579 of 2,087 | 249 | 17.4 | $1.7M | 138 | 157 |
| Nail salons | 61 | #376 of 1,328 | 102 | 7.1 | $2M | 117 | 60 |
| Primary care and pediatrics | 61 | #488 of 1,656 | 117 | 8.2 | $2.1M | 117 | 337 |
| Gyms, studios and classes | 61 | #562 of 2,088 | 321 | 22.4 | $735K | 111 | 180 |
| Clothing, shoes and laundry | 61 | #677 of 2,210 | 348 | 24.3 | $1.3M | 142 | 194 |
| Lawn, cleaning and pest control | 60 | #507 of 1,771 | 203 | 14.2 | $1.6M | 96 | 321 |
| Salons, barbers and spas | 60 | #648 of 2,385 | 699 | 48.9 | $285K | 134 | 298 |
| Yoga, Pilates and fitness studios | 59 | #218 of 777 | 54 | 3.8 | $4.4M | 108 | 75 |
| House cleaning | 59 | #253 of 847 | 53 | 3.7 | $6.2M | 97 | 128 |
| Physical therapy | 59 | #487 of 1,422 | 109 | 7.6 | $2.2M | 93 | 69 |
| Spas and skin care | 58 | #589 of 1,769 | 198 | 13.8 | $1M | 115 | 44 |
| Child care and preschools | 58 | #610 of 1,611 | 164 | 11.5 | $904K | 90 | 142 |
| Dry cleaners | 54 | #226 of 507 | 28 | 2.0 | $15.5M | 99 | 32 |
| Martial arts and dance studios | 53 | #590 of 1,334 | 129 | 9.0 | $1.8M | 91 | 105 |
| Doctors, dentists and clinics | 50 | #1,191 of 2,394 | 1,415 | 98.9 | $173K | 113 | 748 |
| Real estate agents and brokers | 46 | #1,295 of 2,176 | 632 | 44.2 | Index only | 91 | 243 |
| Real estate | 46 | #1,317 of 2,229 | 741 | 51.8 | Index only | 98 | 409 |
| Dentists and orthodontists | 39 | #1,345 of 1,886 | 323 | 22.6 | $757K | 77 | 256 |
Household spending in Loudoun County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $162.6M | $1,137 | 119 |
| Gasoline and other fuels | $459.5M | $3,213 | 124 |
| Food away from home | $872.1M | $6,097 | 150 |
| Groceries | $1.1B | $7,994 | 127 |
| Personal care products and services | $199.4M | $1,394 | 139 |
| Child care and other personal services | $148.3M | $1,037 | 179 |
| Memberships, classes and admissions | $236M | $1,650 | 168 |
| Medical and dental services | $244.4M | $1,709 | 133 |
| Pets | $216.6M | $1,514 | 167 |
| Clothing, shoes and related services | $435.3M | $3,043 | 148 |
| Vehicle insurance | $384.7M | $2,689 | 137 |
| Home repairs, maintenance and insurance | $653.9M | $4,572 | 151 |
| Lawn care, cleaning and other household services | $328.8M | $2,299 | 163 |
| Rent and homeowner costs | $3.1B | $21,960 | 132 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Loudoun County
- Population, 2025 estimate
- 449,749+6.4% since 2020
- Households
- 143,032
- Median age
- 38.9
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 516 sq. mi.
- People per square mile
- 840
- Median household income
- $181,765+27.7% vs. 2015–2019, before inflation
- Average household income
- $214,797
- Median home value
- $743,800
- Jobs located here
- 195,681
- Daytime population
- 393,488Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Loudoun County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Loudoun County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Prince William County, VA488,880 people
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- Clarke County, VA15,216 people
Questions
How fast is Loudoun County, VA growing?
Population estimates put Loudoun County at 449,749 people in 2025, up 6.4% since 2020, faster than the U.S. (+3.1%). It has 143,032 households. Median household income rose 27.7% from the 2015–2019 survey, before inflation.
How much do households in Loudoun County, VA spend?
Households in Loudoun County spend about $3.1B a year on rent and homeowner costs, $1.1B on groceries and $872.1M on food away from home. Set against the U.S., households in Loudoun County spend the most on child care and other personal services (an index of 179, where 100 is the U.S. average) and the least on vehicle maintenance and repairs (119, still above the U.S.).
Which business types have the highest market scores in Loudoun County, VA?
The highest Groundwork market scores in Loudoun County are for laundromats (95), gas stations (91) and tire shops (90). Loudoun County ranks #1 of 785 scored counties for laundromats.
How does Loudoun County, VA compare with the U.S.?
The median household income in Loudoun County is $181,765 a year, 2.3 times the U.S. median of $80,734. The population rose 6.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $743,800, against $332,700 for the U.S. For its number of households, Loudoun County has the most map listings, relative to the U.S., for child care centers and preschools (98% above the U.S. rate) and the fewest for laundromats (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Loudoun County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Loudoun County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Loudoun County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Loudoun County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.